Media OutReach
China advances services trade, unlocking opportunities for global collaboration
This message resonated strongly at the ongoing 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, which gathered exhibitors from over 80 countries, regions and international organizations.
As China steadily opens its service sector and consumption shifts toward services, the fair provides a crucial meeting point for global companies to access new opportunities, find solutions and share in the benefits of China’s high-quality development.
SURGING DEMAND
Now in its 12th edition, the fair serves as a platform for China to showcase the development of its service industry and highlight its market potential. The core exhibition area alone spans over 100,000 square meters — equivalent to approximately 14 standard football fields — covering a wide array of service sectors such as culture and tourism, education, transport, health, finance, environment, sports and information technology.
This year, CIFTIS offers a unique opportunity for visitors: a one-stop tour of Beijing’s most iconic cultural sites, all within the walls of the culture and tourism services hall.
Among many exhibitors, the Summer Palace, the Temple of Heaven, and some other renowned destinations in Beijing have set up a collective booth, bringing their popular cultural and creative products to the event. This setup offers international visitors an efficient way to experience the highlights of Beijing’s cultural creativity without having to travel all over the city.
“The fair offers a key platform for us to communicate and collaborate with potential partners across various industries,” said Wang Fang at the Beijing Zoo booth, who had just discussed potential cooperation on eco-friendly souvenirs with a visiting company.
“Our goal is to provide both domestic and international tourists with higher-quality services and added value,” she added.
Instead of hunting for traditional goods, visitors at the CIFTIS are browsing for experiences. As China enters a stage where the service sector takes up more than half of the economy, the demand for high-quality services is on the rise, creating space for domestic industries to lift standards and for international companies to tap into this opportunity.
China’s consumption pattern has evolved into a stage that combines goods consumption with services consumption, said Chinese Vice Commerce Minister Sheng Qiuping, noting that from January to July this year, service retail sales grew by 5.2 percent year on year, with services accounting for a rising share of total consumption.
Sheng pointed out that the challenge lies in the insufficient supply of high-quality services to meet the rising demand. In this context, CIFTIS plays an important role in expanding imports of quality services.
The fair, gathering nearly 2,000 exhibitors, including close to 500 Fortune Global 500 companies and industry-leading enterprises like Walmart, AstraZeneca and KPMG, offers a glimpse into some of the world’s most innovative service offerings.
Chinese-made humanoid robots drew significant attention by demonstrating capabilities such as delivering food, preparing coffee, playing football, and even engaging in boxing matches.
Honson To, chairman of KPMG China and Asia Pacific, noted that China’s development of new quality productive forces, including cloud computing, big data, and artificial intelligence, will drive progress in knowledge-intensive services trade.
“As a window of China’s high-standard opening-up, CIFTIS will continue to optimize the services trade structure and inject robust resilience and vitality into the Chinese economy,” he added.
DEEPENING OPENING-UP
Paul Bateman, chairman of J.P. Morgan Asset Management, has visited China for more than 150 times over the past 30 years. “With each visit, I’m more impressed by the vitality and growth of China’s market,” he said while addressing the Global Trade in Services Summit of the CIFTIS.
Paul Bateman, global chairman of JP Morgan Asset Management, addresses the Global Trade in Services Summit of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. (Xinhua/Li Xin)
Noting that the company’s footprint in China has expanded in recent years thanks to China’s decision to open up its service sector, particularly the removal of foreign equity caps in certain financial services, Bateman said the growth of trade in services is creating significant opportunities for the industry.
China has continued to advance the opening-up of its service sector. Last year, the country established a nationwide negative list management system for cross-border trade in services. In certain pilot free trade zones, overseas residents can now open securities or futures accounts to engage in businesses such as securities investment consulting or futures trading advisory services.
These policies have contributed to a notable rise in trade in services. In the first half of this year, China’s total services trade reached a record 3.9 trillion yuan (about 549 billion U.S. dollars), marking an 8 percent year-on-year increase.
During the fair, officials pledged efforts to further open up the sector. China will promote pilot opening-up programs in the fields of telecommunications and medicine, while steadily advancing opening-up in the education and culture sectors, Sheng said.
The country will also deepen alignment with high-standard international economic and trade rules, and foster a transparent, stable, and predictable institutional environment, he added.
“China is willing to work with all countries and parties to strengthen opening up and cooperation in services trade, and promote growth in global trade and world economy,” said Chinese Vice Premier Ding Xuexiang at the fair.
SHARED OPPORTUNITY
For international participant at CIFTIS like Australian vocational education provider Chisholm Institute of TAFE, China’s growing demand for high-quality services represents a tangible opportunity.
“We’re looking to find partnerships that allow us to deliver Australian vocational qualifications in the Chinese market,” said Christopher Hogg, global business development manager of the institute, highlighting education as a key area of services trade collaboration between the two countries.
Over the years, CIFTIS has become a key platform that promotes global collaboration, encourages the exchange of advanced services, and creates shared opportunities for global businesses.
Norway’s national pavilion, featuring nine companies across sectors like health, nutrition and aquaculture, exemplifies how China’s changing consumption pattern is creating opportunities for foreign enterprises.
Henning Kristoffersen, commercial counselor of the Norwegian Embassy in China, noted the alignment between Norwegian offerings and rising Chinese health consciousness. “The Chinese consumers are very health-conscious. And for the products that we have in Norway, this is great,” he said, seeing “great opportunities” for Norwegian businesses to find partners and introduce products to Chinese consumers.
Andre Haspels, ambassador of the Netherlands to China, pointed to sports services as a vibrant area for cooperation, citing examples like collaborations in swimming safety and cycling infrastructure. “Sports, of course, is very important for health, mental and physical health,” he said, emphasizing the importance of cooperation in the health sector.
As Sheng noted, by deepening integration with global markets, strengthening industrial collaboration and expanding open cooperation in trade in services, “China will inject stronger momentum into global economic prosperity.”
Hashtag: #CIFTIS
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The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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