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CPA Australia Survey: Hong Kong businesses are looking to expand as confidence improves in 2025

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HONG KONG SAR – Media OutReach Newswire – 5 December 2024 – Hong Kong’s economic outlook and business confidence are set to further improve in 2025, CPA Australia’s latest survey shows. With more than half of respondents predicting their company’s revenue will grow in 2025, companies are becoming more aggressive in their expansion plans and hiring intentions are the highest since 2020.

(from left to right) Mr Robert Lui, Divisional Councillor of CPA Australia 2024 in Greater China; Ms Karina Wong Divisional Deputy President of CPA Australia 2024 in Greater China; Mr Cliff Ip, Divisional President of CPA Australia 2024 in Greater China; Mr Cyrus Cheung, Divisional Deputy President of CPA Australia 2024 in Greater China

Surveyed executives and accounting professionals show a relatively optimistic outlook for Hong Kong’s economy, with 63 per cent anticipating the local economy will grow next year. Hong Kong’s tax system (31 per cent) ranks as the largest positive contributor to the city’s economic and business environment in 2025, while changes in consumer patterns (26 per cent) and tension in US-China relations (26 per cent) are seen to be the two biggest challenges. 56 per cent of respondents rated Hong Kong’s international competitiveness as high.

Mr. Cliff Ip, CPA Australia 2024 Divisional President of Greater China, said, “The survey findings reflect that Hong Kong’s economy and business confidence are expected to steadily improve in the coming year. Recent stimulus measures unveiled by the central government and the Hong Kong government have contributed to this improved sentiment. The start of the rate-cutting cycle has also boosted business confidence. These positive factors should keep this momentum going into 2025 and strengthen Hong Kong’s international competitiveness.

“However, external uncertainties still weigh on some sectors such as tourism and retail. Respondents indicate that changing customer behaviour and weak customer demand are some of the key challenges they expect to face in 2025. In response, companies must keep innovating their products and services, and how they deliver them. They also need to frequently engage with customers and potential customers to better understand trends both in Hong Kong and elsewhere.”

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The outlook for initial public offerings (IPOs) in the city is also optimistic. Some 63 per cent of respondents expect the value of funds raised in Hong Kong through IPOs to increase in 2025. “IPO activity in Hong Kong has shown signs of recovery since Q3 due to some mega-sized IPOs. Policies and regulatory reforms are stimulating capital activities and boosting investor confidence,” Ip explained.

The improving economic sentiment is flowing through to revenue projections and business expansion plans in 2025. 51 per cent of respondents predict their company’s revenue will grow next year, with an increase in revenue of between 5 to 20 per cent being the most popular prediction.

In response to this improving business environment, respondents are most likely to forecast that their company will increase their investment in advanced technologies (38 per cent), sales and marketing (37 per cent) and expansion outside of Hong Kong (36 per cent). A notably high proportion of respondents to this survey stated that their company has expansions plan in the next three years at home or abroad, with mainland China (40 per cent) again nominated as the most popular destination.

Though cost management remains the top strategic focus for many companies, the percentage choosing it has dropped from 39 per cent in 2024 to 27 per cent in 2025. While slightly more are expected to focus on market expansion activities (27 per cent) and innovation and digitalisation (26 per cent).

Ip stated, “The more positive business environment is being reflected in an expected shift in corporate strategy away from defensive strategies such as cost management and improving business efficiency towards more expansionary strategies such as market expansion and innovation.”

To support growing revenue and expansion plans, companies are keen to add more employees and increase salary to retain talent. 57 of per cent respondents expect that their companies to increase headcount, the highest new hiring intention since 2020. These new hiring intentions are strongest amongst larger companies. Salaries are expected to grow, with 62 per cent expecting to receive a salary increase in 2025.

While the economy looks to be on a positive trajectory, predictions for price changes in the property market in 2025 are uncertain, with similar numbers of respondents expecting prices to increase and decrease, however more respondents expect prices to increase than the previous two years.

Ip explained, “The city’s property market is recovering, with demand gradually growing. This is due to recent interest rate cuts and changes in government policies such as the relaxation of restrictive measures in the housing market. However, with sectors such as SMEs undergoing a relatively slower recovery due to the weak domestic demand, this is leading to stagnation in the rental market.”

The survey data shows nearly all Hong Kong companies have introduced at least some ESG measures into their operations, with only three per cent stating they have not taken any ESG actions. Another 35 per cent expect their company to increase their ESG-related initiatives and activities next year. Respondents were most likely to nominate compliance and increasing compliance costs as the biggest impact ESG is having on their business.

CPA Australia collected 568 responses from Hong Kong-based executives, accounting and finance professionals working in various industries in October and November for this Hong Kong Economic and Business Sentiment Survey 2025.
Hashtag: #CPAAustraliaHongKong #2025HongKongBusinessOutlook #Forecast #Advocacy #ThoughtLeadership #Accounting


The issuer is solely responsible for the content of this announcement.

CPA Australia

CPA Australia is one of the largest professional accounting bodies in the world, with more than 173,000 members in over 100 countries and regions, including more than 22,500 members in Greater China. CPA Australia has been operating in Hong Kong since 1955 and opened our Hong Kong office in 1989. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on issues affecting the accounting profession and the public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at

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Media OutReach Newswire Expands ASEAN Press Release Distribution Network with the Addition of Timor-Leste

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Providing press release distribution to media in ASEAN’s newest member state

SINGAPORE – Media OutReach Newswire – 15 December 2025 – Media OutReach Newswire, Asia Pacific’s first global newswire, has expanded its press release distribution network in the Association of Southeast Asian Nations (ASEAN), affirming its position as the leading global newswire for ASEAN, Southeast Asia, and the wider Asia Pacific region.

After a two-decade accession process, Timor-Leste officially became the 11th member state of the Association of Southeast Asian Nations on 26 October 2025, during the 47th ASEAN Summit, held in Kuala Lumpur, Malaysia.

The expansion of press release distribution to the new ASEAN member state cements Media OutReach Newswire as the global newswire having local presence, knowledge, and expertise across Asia Pacific. This enables the newswire to build and expand its distribution network in response to any new developments in this dynamic region.

Media OutReach Newswire’s Timor-Leste press release distribution network includes all media in the country, including the nation’s top media outlets, such as Suara Timor Lorosa’e (STL), Timor Post, the Jornal Independente, and Tempo Timor to name a few.

Jennifer Kok, Founder & CEO of Media OutReach Newswire, said: “As a global newswire founded in APAC, we have expert knowledge of the media and needs of PR professionals here, and can respond to any changes in the region. When the news broke, our Media Research Team immediately sprang to work on building the press release distribution network in Timor-Leste. As the only global newswire founded and headquartered in APAC, Media OutReach Newswire is the expert on ASEAN, Southeast Asia, and Asia Pacific, catering to PR professionals in the region, with a comprehensive, targeted, and up-to-date press release distribution network. This is combined with a global network covering North America, Europe, South and Latin America, the Middle East and Africa. Our network of real journalists and guaranteed online news postings on authentic media power SEO, GEO, and AI citation – AI models have been proven to trust and cite press releases on real news sites, and we are committed to our clients’ press releases being published on real news media.”

Media OutReach Newswire’s total communications solutions provide PR professionals direct access to real journalists, allowing them to secure earned write-ups and build media relations. Guaranteed and verbatim news postings on real and authoritative news sites – across Asia Pacific, North America, South and Latin America, Europe, Middle East and Africa – power SEO and GEO, surfacing brands in AI search results citations. The pioneering reporting, with ready-to-use multi-format auto-reports with data insights and PR campaign intelligence, allow PR professionals to demonstrate campaign performance and ROI to stakeholders.​

Jennifer added, “At Media OutReach Newswire we have worked steadfastly for over 16 years to build an unparalleled global network of real journalists and editors at trusted media, and KOLs. I am pleased to see Timor-Leste join the ASEAN community, and for us to be able to connect corporations and organisations with the country’s media and people.”

The addition of press release distribution in Timor-Leste is testament to Media OutReach Newswire offering the most comprehensive press release distribution service across ASEAN and Asia Pacific, with the total communications solutions that PR professionals need. It further solidifies the company’s position as Asia Pacific’s global newswire – trusted by the journalists and the media – empowering brands, agencies and PR professionals in the age of AI.

Hashtag: #MediaOutReachNewswire #pressrelease

The issuer is solely responsible for the content of this announcement.

About Media OutReach Newswire

Media OutReach Newswire is Asia Pacific’s first global newswire, serving as a trusted partner to the media, PR and communications professionals, corporations, and government bureaus, across the region and the globe.

Founded in 2009 as a champion of the PR industry, Media OutReach Newswire leverages next-generation technology to redefine press release distribution and reporting, with data insights and PR campaign intelligence, providing total communications solutions for PR professionals.

With a global network of 200,000 editors and journalists, 70,000+ media titles, from 1,500 media partners in more than 40 languages, Media OutReach Newswire is the only newswire offering guaranteed verbatim postings on real news sites. Press releases on authentic media are trusted by AI models, powering SEO, GEO, and AI search results citations.

Headquartered in Hong Kong, with offices across China, Singapore, Japan, Malaysia, Thailand, Vietnam, and Taiwan, the global press release distribution network spans Asia Pacific and Southeast Asia, the US, Canada, South and Latin America, Europe, the Middle East, and Africa.

For more information about our services, solutions and network, please visit

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Nano Singapore Expands Premium Supplement Range in Malaysia to Meet Growing Demand for Science-Backed Wellness

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 December 2025 Nano Singapore, a Singapore-based health and wellness brand, is expanding its premium supplement range in Malaysia with the introduction of five flagship products. The expansion responds to rising consumer demand for scientifically formulated wellness solutions, as more Malaysians prioritise preventive health and seek supplements backed by research and manufactured to international safety standards.

With Nano Singapore’s expansion, Malaysians now have more options for quality health supplements.

The five formulations introduced include Tongkat Ali Plus, Probiotics 40 Billion CFU with Prebiotic, Magnesium Glycinate 834mg, Turmeric Curcuma Complex with 95% Curcuminoids, and Milk Thistle Complex, which reflect the brand’s multi-ingredient approach to supplementation. Each product is manufactured in GMP-certified, FDA-registered facilities.

Five Flagship Formulations

  • Tongkat Ali Plus – A multi-herbal vitality formula combining Tongkat Ali with Maca, Ginseng, and 17 synergistic botanicals, offering a more complete men’s wellness solution compared to single-ingredient alternatives.
  • Probiotics 40 Billion CFU with Prebiotic – A high-potency gut health probiotics formula featuring four clinically researched strains (L. Acidophilus, B. Lactis, L. Plantarum, L. Paracasei) paired with prebiotic fibre to support digestion, gut balance, and long-term immunity.
  • Magnesium Glycinate 834mg – A gentle, high-absorption form of magnesium that supports muscle relaxation, stress reduction, and sleep quality, with superior bioavailability and reduced gastrointestinal discomfort compared to oxide or citrate forms.
  • Turmeric Curcuma Complex with 95% Curcuminoids – A high-strength antioxidant formula with 95% standardised curcuminoid content significantly higher than common turmeric powders, designed to support joint comfort, mobility, and inflammation response.
  • Milk Thistle Complex – A comprehensive liver support supplement combining Milk Thistle with Dandelion, Artichoke, Black Pepper, and Turmeric for broader detoxification and antioxidant protection.

“Consumers today are more informed about what goes into their supplements. They’re looking for products with transparent formulations, credible sourcing, and measurable benefits,” said Joel Fu, General Manager of Nano Singapore. “Our formulations are designed to address real wellness needs like energy, gut balance, and recovery by using ingredients supported by scientific research.”

The expansion strengthens Nano Singapore’s presence in Malaysia, where the brand currently serves customers through its e-commerce platform and a growing network of local pharmacies. Strategic partnerships with Touch ‘n Go, Watsons, and other retail channels are also underway to improve accessibility nationwide.

For more information or to browse the full product range, visit the official Malaysia website at https://my.nanosingaporeshop.com/.
Hashtag: #NanoSingaporeMY




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Nano Singapore MY

Nano Singapore is a leading wellness brand offering premium, research-backed health supplements designed to support daily wellbeing and long-term vitality. Formulated in Singapore and manufactured in GMP-certified, FDA-registered facilities, the brand focuses on delivering high-quality products across key categories, including gut health probiotics, multivitamins, beauty supplements, men’s health, liver support supplements, and herbal wellness formulas.

Nano Singapore serves customers nationwide through a strong e-commerce presence and an expanding distribution network across local pharmacies in Malaysia. With a commitment to transparency, safety, and measurable results, Nano Singapore continues to be a trusted choice for Malaysians seeking effective and reliable wellness solutions.

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Five Talent Shifts Redefining Hiring in Hong Kong: PERSOL Unveils 2025 Workforce Insights

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PERSOL’s latest Industry Insight Report reveals how digitalisation, sustainability and shifting worker expectations are transforming recruitment and retention across Asia Pacific.

HONG KONG SAR – Media OutReach Newswire – 15 December 2025 – PERSOL has released its Industry Insight Report 2025, revealing an urgent need for employers across Asia Pacific to adapt to a fast-changing talent landscape. With hybrid digital and ESG-related skills in short supply, the study finds that employee expectations for flexibility, purpose and growth now outweigh pay, reshaping talent attraction and retention across the region.

2025 talent trends and hiring priorities

In Hong Kong, hiring remains selective, with steady demand for digital sales talent, bilingual professionals and frontline leaders. Employers are also facing rising wage pressure and waning youth interest in frontline roles, prompting businesses to rethink how they attract and engage talent. To fill critical service and customer-facing roles, companies are increasingly widening their talent search across the broader region to address persistent shortages.

Based on findings from 12 markets and four core sectors – Manufacturing, Consumer, Professional Services and Supply Chain – the report offers a regional view of how work and workforce priorities are evolving.

APAC’s Workforce in Flux

PERSOL’s Industry Insights Report 2025 finds that automation, sustainability regulation and demographic change are reshaping labour markets across the region.

Employers continue to face widespread skills shortages, with demand for digital, analytical and hybrid capabilities outpacing supply in most major markets. ESG awareness and compliance literacy are also becoming essential hiring criteria as organisations respond to growing sustainability expectations.

The report highlights that Generation Z and millennial professionals are reshaping what they value at work, prioritising flexibility, purpose and development opportunities over pay alone. According to the International Labour Organization (ILO), Asia and the Pacific remains the world’s fastest-growing employment region, underscoring the need for businesses to evolve workforce strategies in line with these shifting expectations.[1]

Elvin Tan, Regional Director and Head of Operations APAC said, “The region’s talent economy is at a crossroads. Workforce gaps are no longer just about headcount. They are about adaptability. Employers who balance technology investment with cultural intelligence and purpose-led hiring will emerge stronger in the next cycle.”

The Five Talent Shifts Defining the Future of Work

The report identifies five interconnected shifts reshaping how employers hire, engage and compete for talent across Asia Pacific.

  • At the heart of this transformation is the rise of hybrid skills, where digital fluency and human capability increasingly go hand in hand. These capabilities are especially important in digital sales and customer-facing roles, where employers look for talent who can combine technical proficiency with strong communication skills.
  • Closely linked to this is the growing importance of sustainability and compliance literacy. As ESG expectations become more deeply embedded in business strategy, roles once limited to sustainability teams are now expanding across finance, operations and supply chain functions.
  • The study also points to a major shift in the employer–employee dynamic, with candidates behaving more like consumers. Jobseekers expect transparency, mobile-first communication and a sense of purpose from the hiring process itself. This trend is evident locally, where bilingual candidates increasingly evaluate organisations on culture, stability and clear growth pathways.
  • These evolving expectations are most visible among younger professionals, particularly Gen Z and millennials, who prioritise flexibility, belonging and personal growth. For many, meaningful work and supportive leadership now matter more than salary alone.
  • The report also highlights a growing need for stronger collaboration between businesses, educators and government to keep skills development aligned with evolving workforce demands. In Hong Kong, this coordinated approach is becoming increasingly important as industries adapt to rapid digitalisation, rising service expectations and ongoing talent shortages.

Zen Loh, Managing Director & Strategic Business Group Head said, “This report reflects PERSOL’s commitment to equipping our clients with data-driven insights that translate into real workforce strategies. We’re helping businesses and jobseekers prepare for what’s next by understanding the skills, mindsets and motivations shaping the future of work.”

Empowering Organisations for What’s Next

PERSOL believes that insight is only powerful when it drives action. Across Asia Pacific, the company works alongside organisations to turn workforce intelligence into real progress, helping them attract, develop and retain the people who will shape the next generation of work.

Download the PERSOL Industry Insight Report 2025 at www.persolapac.com/industry-insights-2025 to explore the trends transforming how Asia Pacific works, hires and grows.


[1] International Labour Organization (ILO), World Employment and Social Outlook 2025: Asia and the Pacific – May Update. Published May 2025.

Hashtag: #PERSOL

The issuer is solely responsible for the content of this announcement.

About PERSOL in APAC

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 140 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

In 2025, we came together under the PERSOL name – reflecting our bold vision for the future of work and our Group’s Vision: ‘Work and Smile’. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.

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