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“Fashion Meets Future: Designing Tomorrow, Defining Today” FabriX Digital Fashion Roadshow Returns to Paris Fashion Week 2024
- Supported by the Fédération de la Haute Couture et de la Mode (FHCM) again and premiering the enhanced AR try-on kiosk 2.0.1
- Collaborating with cross-disciplinary tech trailblazers, Avery Dennison, Genesis-One and ZERO10, to unleash the synergy of digital fashion
- Featuring digital fashion creations from all together 6, Hong Kong and international designers from 25 Sep to 1 Oct
HONG KONG SAR – Media OutReach Newswire – 27 September 2024 – Originating in Hong Kong and resonating worldwide, FabriX’s influence has gracefully crossed borders. After its successful international debut at London and Paris Fashion Weeks in 2023, FabriX Digital Fashion Roadshow returns to the global fashion epicenter, Paris, once again this year.
Established in 2022 by PMQ with the support of the Cultural and Creative Industries Development Agency (CCIDA, formerly CreateHK), FabriX was conceptualised as a platform for Hong Kong’s visionary fashion designers to unveil their digital fashion creations on virtual runways around the globe. Since then, FabriX has evolved into a global platform, marking our presence at two of Europe’s most prestigious fashion weeks in 2023.
The mission is clear: to emerge as the definitive Digital Fashion Hub and Curated Marketplace, where innovative artistry meets commercial potential. FabriX is committed to weaving a future where digital fashion is a seamless part of everyday life by foresting connections and collaboration with global digital fashion communities, industry associations, fashion houses, tech innovators, key influencers and the media.
This year, FabriX supported by Fédération de la Haute Couture et de la Mode (FHCM) once again to present the Digital Fashion Roadshow at Paris Fashion Week 2024, from 25 September till 1 October 2024 at the Palais de Tokyo. Join us and experience FabriX’s unique phygital fashion curation and stay connected with FabriX on social media for exclusive updates and content.
FabriX is curated by a team of experienced creative drivers lead by Shin Wong, FabriX Project Director along with Designer’s Curator, Declan Chan, exploring the best tech partner in the world, with the unlimited support by William To, Executive Director of PMQ, bringing a new dimension to the virtual fashion experience.
Enhanced AR try-on kiosk 2.0.1 premiers in Paris
At the heart of the FabriX Digital Fashion Roadshow at Paris Fashion Week 2024 is the FabriX AR Try-on Kiosk, where visitors can effortlessly try on, capture selfies and pre-order digital fashion pieces – including exclusive made-for-Roblox avatar outfits. Premiering in Paris, the enhanced Kiosk 2.0.1 comes with improved features from new technology collaborators. AR enabled mirror and photobooth hybrid allows users to digitally try-on items, collect their digital outfit photos and directly acquire their favourite digital fashion items on online platform. With a truly immersive “See Now – Try Now – Buy Now” shopping experience, fashion retail is redefined through digital pixels. Prepare to be captivated by this immersive phygital fashion retail experience, showcasing the breathtaking ideation from Hong Kong to the world.
Collaborating with tech trailblazers to reshape digital fashion
FabriX is collaborating with some of the most innovative tech trailblazers, each striving to push boundaries and offer ground-breaking tools and solutions, and together we aim at creating exponential synergy which allows digital fashion to go further and beyond.
(In alphabetical order)
Avery Dennison, Embelex
Avery Dennison is a global leader in materials science and digital identification solutions that provides a wide range of branding and information solutions that optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.
Avery Dennison’s @Embelex product portfolio includes apparel branding labels and tags digitally enabled with NFC or RFID technologies, as well as software applications that bridge the physical and digital to enhance consumer experience.
As part of the FabriX Digital Fashion Roadshow 2024, Avery Dennison has provided NFC-enabled digital woven badges for the featured designers. These custom-designed badges can be triggered using NFC-enabled smartphones to connect to specialised digital content and information, offering new opportunities for engagement with buyers, guests and the media at Paris Fashion Week 2024.
Genesis-One
Genesis-One by Virtual Touch is transforming the fashion industry with its innovative virtual stores, online-to-offline selling platform and digitalisation services. By offering a comprehensive digital ecosystem, Genesis-One empowers fashion creators to establish their brands without the high upfront costs and complexities of production, logistics and inventory management. With advanced 3D and AI-enabled design tools, an integrated marketplace and a pre-order system, creators can easily design, produce and launch products directly to the market.
This fully-automated, on-demand model delivers efficiency and sustainability – allowing creators to focus on design, marketing and crafting unique customer experiences for their brands. Exclusively for the FabriX Digital Fashion Roadshow 2024, physical versions of selected digital fashion pieces and FabriX merchandise are now available for online purchase
https://www.genesis-one.co/fabrixworld/creation, thanks to Genesis-One’s powerful digital tools enabling a simplified, streamlined experience from design to the shelf.
ZERO10
ZERO10 is a pioneering tech company focusing on advanced augmented reality (AR) and artificial intelligence (AI) try-on solutions that bring interactivity, engagement and innovation to fashion, entertainment, sports and retail sectors. Their proprietary AR Mirror software transforms digital screens into powerful business tools, offering virtual try-on capabilities that enhance consumer engagement, collect valuable customer data and improve in-store sales conversion. With the technological support by ZERO10, the designers’ physical creations can now turn into virtual outfits.
DREESX
Leveraging their experience and tech know-how, DRESSX once again, transformed the new FabriX Digital Fashion Roadshow 2024 designer’s roster and their designs into a collection of Roblox avatar outfits, allowing users to rock their favourite digital fashion pieces in-game.
6 international designers showcasing their signature designs
This year, FabriX Digital Fashion Roadshow brings together remarkable creations by 6 international designers: PONDER.ER, Wilsonkaki hailing from Hong Kong; and Bianca Saunders, Charles de Vilmorin, Florentina Leitner and Paolina Russofrom.
(In alphabetical order)
Bianca Saunders
Bianca Saunders brand gained international acclaim, debuting at London Fashion Week and later at Paris Fashion Week in January 2022. The brand continues to produce two collections annually and participates in various collaborations.
Known for innovative silhouettes and craftsmanship, Saunders often explores body mapping through bespoke prints. She views clothing as a dynamic expression, embracing a multi-disciplinary approach. Rooted in her British Caribbean identity, Saunders’ designs reflect the rich tapestry of Anglo-Caribbean relations.
Charles de Vilmori
Charles de Vilmorin launched his own label in 2020 by posting several images of his creations on Instagram, quickly gaining attention with his distinctive, dreamlike hand-painted motifs.
Known as ‘The Yves Saint Laurent of Gen Z’, his designs were praised by Christian Lacroix. Fashion legend, Jean Paul Gaultier, also sponsored him as an on-schedule guest at haute couture week in January 2021. At the age of 24, he was appointed as the creative director at Rochas two weeks after the show.
In 2023, de Vilmorin took on several high-profile projects such as being the president of the fashion Jury of the 38th edition of the Hyères International Festival and the Artistic Director of the Galeries Lafayette Christmas. In 2024, he launched his first ready-to-wear collection and collaborated with Moet & Chadon and chef Yannick Alléno in designing the Moet restaurant in Paris.
Florentina Leitner
Created in February 2022, the brand is the eponymous label of Austrian designer Florentina
Leitner. She graduated with Bachelor’s and Master’s of Arts from the Royal Academy of Fine Arts in Antwerp and worked for Dries van Noten before launching her label.
With a vision to create a bold,fun and vibrant brand for all ages, the brand is characterised by distinctive 3D flowers, floral prints, textile combinations and feminine details – promising to
evoke smiles, and lift moods at every turn. She and her team strive to construct immersive experiences that transport you into a uniquely imaginative world.
Paolina Russo
Paolina Russo seamlessly merges futurism and nostalgia through community-driven craft and innovation. From their London-based studio, Paolina Russo and Lucile Guilmard combine artisanal methods with industrial production, creating a fusion of traditional crafts and modern technology. By distilling the essence of craftsmanship, they propel it into new, contemporary directions.
Their work modernises and challenges traditional crafts such as knitwear, natural dyeing and wood carving – resulting in a distinctive aesthetic that blends folkloric tradition with futuristic innovation.
PONDER.ER
PONDER.ER by Alex Po and Derek Cheng challenges gender norms with thought-provoking gender-fluid designs that stimulate self-exploration. By dismantling conventions and embracing diverse choices, the label reinterprets contemporary classics to defy rigid preconceptions of fashion and gender behaviour. Prioritising comfort, their collections spark conversations while showcasing a vibrant spectrum of aesthetics. In 2024, PONDER.ER was shortlisted as a semi-finalist of the LVMH Prize for Young Fashion Designers.
Wilsonkaki
Wilsonkaki is the namesake label of designer Wilson Yip, which was inspired by a simple yet relatable mishap – forgetting to zip up the fly. The label is known for poetic creations that exude hypermodernity – constantly questioning conventions, rethinking reality, and reinterpreting everyday wardrobe with an experimental approach. He garnered much praise in the industry by working with singers and celebrities in Hong Kong and was honoured as one of the 10 Asian Designers to Watch in 2021.
A pale-yellow T-shirt with coastal print by Wilsonkaki will be available for try-on, and open for pre-orders at the FabriX Digital Fashion Roadshow 2024 for the first time https://www.genesis-one.co/fabrixworld/creation. Come and immerse in this exclusive phygital fashion retail experience, showing our support to a Hong Kong designer.
FabriX phygital merchandise available and ready for order
FabriX “Phygital” special edition T-shirt, hoodies and cap will be showcased, and open for pre-orders at the Paris roadshow. The T-shirt was exclusively released in conjunction with FabriX’s showcase at ComplexCon Hong Kong earlier this year, marking the festival’s debut outside the US. Hoodies come in 2 designs created by budding homegrown talent Tom Cheng, featuring prints with Hong Kong elements while the classic baseball cap showcases the FabriX logo and the tagline ‘Fashion Meets Future’.
‘FabriX 2024 – Digital Fashion Roadshow: Paris’
| Date: | 25 September – 1 October 2024 |
| Time: | 10AM – 6PM |
| Venue: | SPHERE, Palais de Tokyo, 13 Av. du Président Wilson, 75116 Paris |
Note: Follow FabriX on social media for exclusive coverage and content!
| Website | http://fabrix.hk/ |
| https://www.facebook.com/fabrixworld | |
| https://www.instagram.com/fabrixworld | |
| https://www.linkedin.com/company/fabrixworld | |
| YouTube | https://www.youtube.com/@fabrixworld |
Hashtag: #FabriX #FashionMeetsFuture #fabrixworld #pmqhkdesign
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About FabriX
Leading the Digital Fashion Revolution from Our City to the World
FabriX isn’t just showcasing the future of the fashion industry – we are building it. Launched in 2022, we are a launchpad for the world’s hottest fashion designers and brands, providing a platform to unveil and monetise their most innovative digital fashion creations.
Our success story began in Hong Kong, but our influence has gone global. After an electrifying FabriX Digital Fashion Roadshow at London and Paris Fashion Weeks in 2023, we are setting the stage ablaze at ComplexCon Hong Kong 2024 – the festival’s much-anticipated debut outside the US. These experiences has paved the way to even greater possibilities.
Our vision? To be the leading curated marketplace of all things Digital Fashion worldwide, by connecting the industry’s top tech partners, designers, brands and thought leaders. Together, we are shaping a future where digital fashion becomes a part of everyday life, through gaming platforms and other emerging applications. Imagine a Digital Fashion Hub where innovation and artistry meet commercial opportunities. That’s FabriX.
About PMQ
Located in the heart of Hong Kong’s SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.
Webpage : 
https://www.pmq.org.hk/
Instagram: 
https://www.instagram.com/fabrixworld/
Facebook: 
https://www.facebook.com/fabrixworld
About CCIDAHK
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Asia’s first Design & Innovation Festival announces its venue and key speakers — where Japanese design expertise meets the cultural diversity of Asia
| Name | SYNC Design & Innovation in SITE 2026 |
| Date | Friday, June 26, 2026 |
| Venue | Paragon Hall, 5th Floor, Siam Paragon, Bangkok, Thailand |
| Admission | Free (advance registration required) |
| Languages | Thai / English / Japanese |
| Website | https://syncforum.asia |
| Organizer | Nikkei Business Publications, Inc. |
| Production & Co-organizers | FOURDIGIT Inc., National Innovation Agency (NIA), Thailand |
| Supported by | Creative Economy Agency (CEA) |
| Production partners | Y’s Connection Inc., J-WAVE, Inc., iDID |
Hashtag: #FOURDIGIT
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Code4Mzansi highlights the growing strength of South Africa’s developer ecosystem and the role of youth-led innovation in shaping the country’s digital future
JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 26 May 2026 – South Africa’s emerging developers are building close to the ground, with many of the strongest solutions at the inaugural Huawei Code4Mzansi finals focused on systems people use every day: township retail, healthcare, energy, agriculture, payments and the creative economy.
The competition was held in partnership with the Department of Small Business Development. “The Code4Mzansi competition is not just a celebration of achievement, it is a launchpad for the future,” said Minister Stella Ndabeni, whose department co-hosted the event and delivered the closing address.
The finals revealed a clear shift from building abstract digital products to practical tools that help small businesses trade better, communities access services more easily, and local industries solve problems faster.
Four finalist teams focused directly on the township economy, with solutions covering food safety verification for spaza shops, offline point-of-sale systems built for load-shedding, WhatsApp-native marketplaces for informal retailers, and community credit systems for SASSA grant recipients.
Others addressed AI-driven healthcare access, electricity theft detection, smart agriculture, financial infrastructure for the creator economy, and AI-generated African music.
Held at Huawei Office Park in Woodmead, the finals brought together more than 100 attendees, including government representatives, academic partners, industry leaders and media.
“The quality of the finalist solutions demonstrated the potential of local innovation to respond to real market needs,” said Steven Chen, Cloud CEO of Huawei Technologies South Africa.
Academic partners included the University of Pretoria, the University of Johannesburg, the University of the Witwatersrand and the University of Cape Town.
“Small businesses are the backbone of our economy, and technology is their greatest accelerator. The participants here today are future entrepreneurs who will drive South Africa’s digital economy forward,” said Professor Thokozani Shongwe, Vice Dean of Postgraduate Studies, Research and Internationalisation at the University of Johannesburg’s Faculty of Engineering and the Built Environment.
Industry partner rain also attended. Leon Nortje, Principal and Senior Architect at rain, said the competition offered a strong view of the country’s emerging technology pipeline.
“It is always good to see new projects and new teams working on solutions that are valuable and industry-related. We will be looking out for potential new employees,” said Nortje.
The winners
The finalists competed for a prize pool of R800,000. MAAT by SIMVAK was named the overall grand winner and received the Business Value Award, taking home R300,000. The platform addresses food safety and regulatory compliance in South Africa’s informal retail sector through AI agents, real-time product recall alerts, and counterfeit detection for the spaza shop ecosystem.
“The spaza network is the supply chain for most South African households,” said SIMVAK founder Shingirayi Mandebvu.
HealthHive by FTCK received second prize in the Business Value Award category, taking home R200,000, for its AI telemedicine platform that matches patients with the right medical practitioners based on their symptoms.
Auraa received the Grand Innovation Award for its AI music engine built to generate authentic African sound. The platform has been associated with an album that has crossed one million streams.
The Future Star Award went to e-Khadi, a community credit and stokvel platform giving SASSA grant recipients access to essentials at their local spaza shops, supported by AI-assisted credit scoring and fraud detection.
The People’s Choice Award, voted by the public on Huawei’s social media channels, went to DevRift, a semi-finalist in the competition, who took home R100,000.
Minister Ndabeni delivered the closing address, positioning Code4Mzansi within the government’s agenda for youth entrepreneurship, small business development and digital inclusion.
“Our task is to ensure that innovation does not remain a moment of applause, but becomes a pathway to enterprise creation, digital inclusion, and sustainable growth,” she said.
“Thank you to Huawei for being a perfect partner on the journey that we are travelling, and of course, those that matter most, the developers who dared to compete,” she said.
Code4Mzansi forms part of the global Huawei Cloud Developer Competition. In its inaugural edition, South Africa attracted more participants than any other country: 1,041 across 353 teams, including 176 enterprise teams, resulting in the highest enterprise participation rate among all competing markets. Twenty semi-finalists were selected before the top nine advanced to the final.
For the finalists, the work is just beginning. As Minister Ndabeni said, “Go home today proud. But tomorrow, wake up, build again.”
Hashtag: #Huawei #Code4Mzansi #SouthAfrica
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About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With 213,000 employees operating in over 170 countries, we serve more than three billion people worldwide.
Huawei is committed to bringing digital to every person, home, and organisation for a fully connected, intelligent world. In 2025, Huawei generated CNY880.9 billion in revenue, reinvesting 21.8% (CNY192.3 billion) into R&D, with about 53.7% of its employees working in R&D. As a private company fully owned by its employees, Huawei focuses on customer-centric innovation and open collaboration to create lasting value and drive technological breakthroughs globally.
For more information, please visit Huawei online at www.huawei.com or follow us on:
http://www.huawei.com/za/
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Congratulating Dr Lai on her achievement, John Lee, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), said that the HKSAR can “transform from a ‘supporter’ of the country’s great aerospace endeavours into an ‘executor’ “.
“This not only demonstrates the HKSAR’s capability in contributing to the country’s development into an aerospace power, but also showcases how Hong Kong could better integrate into and serve the overall national development,” Mr Lee said.
“This mission is of great significance, as it is not only the first manned spaceflight mission during the 15th Five-Year Plan period, but also the first time for a payload expert from the HKSAR to participate in it.”
The Shenzhou-23 crew will conduct on-orbit rotation with the Shenzhou-21 crew. The crew, including Dr Lai, will stay in the space station and conduct multiple experiments and applications in various fields such as scientific applications.
The Secretary for Innovation, Technology and Industry of the HKSAR Government, Professor Sun Dong, led a delegation to the Jiuquan Satellite Launch Center to witness this historic moment. Members of the delegation included other government representatives, I&T experts, youths and students.
“I truly believe this is a great demonstration of Hong Kong integrating into and serving the overall national development through concrete actions, while contributing our strength in I&T,” Professor Sun said.
” ‘Science and technology is primary productive force, talent is primary resource, and innovation is primary driver of growth.’ The HKSAR Government will continue to drive the development of I&T, accelerate the establishment of an international I&T centre, and make greater contributions to building our nation into a strong power in science, technology, and aerospace.”
Commissioner for Innovation and Technology of the HKSAR Government, Mr Ivan Lee, said that the Government had been providing funding support for universities and research institutions in conducting aerospace technology-related projects through the Innovation and Technology Fund.
“In 2024, we launched a special call for funding applications, inviting universities to submit project proposals related to aerospace technology. Following a selection process, we supported six projects. Among them was the Multi‑Spectral Imaging Carbon Observatory (MUSICO) developed by a team from the Hong Kong University of Science and Technology,” he said.
On the Tiangong Space Station, Dr Lai will conduct experiments including operating the MUSICO — the world’s first lightweight, high-resolution synergistic observatory for carbon dioxide and methane emission point sources.
Born and raised in Hong Kong, Dr Lai is a Superintendent of the Hong Kong Police Force. In the recruitment exercise of China’s fourth batch of preparatory astronauts launched in 2022, she was successfully selected as a payload expert and was deployed to the China Astronaut Research and Training Center for training.
Before embarking on the historic spaceflight, Dr Lai expressed hope that it would inspire more Hong Kong youths to devote themselves to the field of I&T, thereby contributing to the country’s scientific and technological self-reliance and strength.
Hashtag: #HongKong #BrandHongKong #I&T #aerospace #technology
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