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GREE Opens Singapore Office to Drive Asia-Pacific Expansion with World-Class Air Conditioning Technologies
Widely recognised as the global market leader in air conditioning, GREE has held the top market share in household air conditioners for 18 consecutive years, according to Euromonitor International. Backed by 46 cutting-edge technologies developed entirely in-house, GREE’s commercial air conditioning systems span 10 major series and thousands of models, comprehensively serving a wide range of environments, from super high-rise buildings and large transport hubs to data centres, hospitals, factories, and industrial sites.
GREE has also maintained the No. 1 position in China’s central air conditioning market for 13 consecutive years. In 2024, it captured over 15% of the market, leading the sales rankings among mainstream brands. Notably, its modular units, variable refrigerant flow (VRF) systems, and unitary air conditioners achieved market shares of 12.7%, 20%, and 35.6%, respectively. These strong results further reinforce GREE’s position as a global air conditioning leader, driven by continuous innovation and comprehensive, scenario-based solutions.
Singapore as a Strategic Gateway for GREE’s Expansion
- Driving the Global Expansion of GREE’s with Singapore as a Strategic Hub
In recent years, GREE has focused on expanding its presence in overseas markets, particularly in ASEAN countries such as Malaysia and Indonesia. As of today, self-branded products account for 70% of the company’s total export volume. As the heart of Southeast Asia, a key financial and trade hub, Singapore serves as a strategic base for GREE’s regional expansion. Moving forward, GREE Singapore will spearhead strategic planning, investment, and market research, while driving business development to bring the company’s innovative cooling solutions across the region.
- Anchoring Singapore’s High-Standards Market as a Launchpad for Global Innovation
Singapore upholds the world’s highest standards for energy-efficient air conditioning technologies, such as the Green Mark Platinum certification. It is also a hub for top global design consultants like Arcadis and Arup, providing an ideal platform for the incubation and validation of advanced technical solutions.
With its groundbreaking technology, GREE’s “Zero Carbon Source” photovoltaic storage direct current soft load system has achieved an industry-leading photovoltaic direct-drive utilisation rate of 99.04%. Meanwhile, its permanent magnet synchronous variable frequency water chiller is the first Chinese brand to be installed at GlobalFoundries’ semiconductor facility, a testament to the strong alignment between GREE’s innovations and local standards. By using Singapore as a springboard, GREE is well positioned to promote its self-developed, world-class technologies globally.
- Strengthening Local Service Capabilities Through Direct Operations
The GREE Singapore team will establish a comprehensive three-pronged service framework. This includes a streamlined after-sales system to ensure prompt and efficient customer support, as well as the development of a regional technical training programme in collaboration with local higher education institutions. Additionally, GREE will work closely with local distributors to deliver an integrated purchasing experience that combines hands-on product demonstrations with robust technical support.
Recognising the humid and coastal climate of Southeast Asia, GREE will also introduce customised solutions such as its Black Fin technology, which significantly enhances corrosion resistance and extends product lifespan.
GREE’s First Wave of Products Debuts in Singapore
With the official inauguration of the GREE Singapore Branch, the company has introduced its first wave of products to the local market. The launch includes the CHARMO split wall mounted series, FREE MATCH systems, and variable refrigerant flow (VRF) solutions, all equipped with customised and practical technologies tailored to meet the specific needs of Singaporean consumers.
- Enhanced Durability with Black Fin Condenser Technology
GREE products are equipped with advanced Black Fin technology, offering 67% greater corrosion resistance compared to traditional blue fin heat exchangers. This makes them particularly well-suited for island climates like Singapore, delivering longer service life and enhanced performance in humid conditions.
- Advanced Filtration for Healthier Living
GREE’s air conditioners are equipped with a multi-layer filtration system featuring tri-color filters, PM2.5 filters, and advanced plasma (Colasma) technology. Together, these features effectively eliminate dust, bacteria, and allergens to ensure cleaner, healthier indoor air. This integrated purification system reflects GREE’s commitment to enhancing home environments and promoting long-term wellbeing through innovative design.
- Intelligent Self-Cleaning and Easy Maintenance Design
GREE air conditioners are thoughtfully designed with self-cleaning functions and easy-to-clean features, reducing maintenance efforts while consistently maintaining high air quality. Equipped with intelligent i-Feel sensing technology, the units automatically adjust temperature settings based on real-time room conditions to ensure optimal comfort. Through the GREE+ app, users can conveniently manage their air conditioners and other smart home devices remotely, as well as monitor energy usage. Wi-Fi connectivity enables seamless, precise control of the home environment for a truly smart and comfortable living experience.
Local Availability
Details on local pricing and products are available from GREE’s authorised partners in Singapore:
| Authorised Partners | Address | Contact |
| L–Tech Aircon Services Pte Ltd | 38 Woodlands Industrial Park E1 #01, #10, Singapore 757700 | 6766 3220 |
| City Wide Pte Ltd | 63 Woodlands Industrial Park E2 #01–01 Nordix, Singapore 757478 | 6459 5585 |
| Air Venture Airconditioning Pte Ltd | 77 Woodlands Industrial Park E2 Nordix, Singapore 757485 | 6465 3188 |
| Poh Meng Engineering Pte Ltd | 10 Kaki Bukit Road 1 #03–02/06 KB Industrial Building, Singapore 4161 | 6457 4373 |
| Kim Huat Refrigeration & Electrical Pte Ltd | 1034 Eunos Ave 5 #01–42, Singapore 409743 | 6344 6016 |
| Goh Sin Huat Electrical Pte Ltd | 49 Kaki Bukit Pl, Eunos Techpark, Singapore 416227 | 6467 4833 |
| Aston Air Control Pte Ltd | Block 5 Jurong West Ave 5, #02–04, Singapore 649483 | 6298 0682 |
| Coldworld Engineering Pte. Ltd. | 1 Kaki Bukit Avenue 3 #05–02 KB–1, Singapore 416087 | 6844 3997 |
With authorised partners located across Singapore, GREE customers can access air-conditioning products, installation services and technical support. For further assistance, customers may also contact the GREE hotline at 6816 9090.
Looking ahead, GREE’s new Singapore office firmly anchors the company’s strategic pivot to the Asia-Pacific region. As a global leader in air conditioning, GREE is committed to enhancing modern living in Singapore through energy-efficient technologies and premium products that meet the country’s high standards. Leveraging Singapore’s position as a regional hub, GREE aims to build an extensive business network across Southeast Asia, expanding its global footprint while advancing sustainable innovation throughout the region and beyond.
Hashtag: #GREE
The issuer is solely responsible for the content of this announcement.
About GREE
Founded in 1991, GREE Electric Appliances Inc. of Zhuhai is one of the world’s largest manufacturers of air conditioners and smart home appliances. Headquartered in Zhuhai, China, GREE integrates independent research, development, and production across its full product line, including residential and commercial HVAC systems, air purifiers, water heaters, and smart home technologies.
GREE’s products are sold in over 160 countries, and the company has held the No.1 global market share in household air conditioners for 18 consecutive years (Euromonitor International). With more than 90,000 employees worldwide and a reputation for innovation, energy efficiency, and high-quality manufacturing, GREE is committed to delivering intelligent, sustainable solutions that improve lives and protect the planet.
GREE Singapore marks the company’s first direct presence in the country and serves as a strategic hub for Southeast Asia. The branch leads local operations, customer service and regional business development, bringing GREE’s advanced energy efficient air conditioning solutions closer to Singaporean consumers and partners.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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