Media OutReach

HKSOS x Sowers Action Challenging 12 Hours Charity Trail Marathon 2025

Published

3 months ago

03/11/2025

Over 1,300 Participants Run to Support Underprivileged Students

HONG KONG SAR – Media OutReach Newswire – 3 November 2025 – The HKSOS x Sowers Action Challenging 12 Hours Charity Trail Marathon 2025 successfully took place today (2 November). The event, co-organized by Sowers Action and the mobile application HKSOS, was officiated at the kick-off ceremony by the Hon. of the Secretary for Security, Mr Tang Ping-keung. Other officiating guests included the Assistant Commissioner of Police (Information Systems), Ms. Kwan Chui-ching; the Assistant Director (Kowloon) of the Fire Services Department, Mr. Tsang Wing-hung; Divisional Commander (Kowloon East), Mr. Chu Man-chiu; Assistant Commissioner (World Customs Organization) of the Customs and Excise Department, Mr. Li Kin Kei; Acting Chief Pilot (Operations) of the Government Flying Service, Mr. Lui Tak-shun; and Staff Officer of the Auxiliary Medical Service, Mr. Siu Kwan-choi.

More than 1,300 runners participated across four race categories — 42km, 28km, 14km, and a 3km Family Fun Run — joining forces for a meaningful cause to support education for underprivileged children while promoting outdoor safety.

Sowers Action Chairman Mr. Raymond Lee expressed heartfelt thanks to all participants:“We sincerely thank all government departments, sponsoring organizations, volunteers, runners, and members of the media for their unwavering support and participation, which made the “Challenging 12 Hours Charity Trail Marathon” possible. Over the past 34 years, Sowers Action has extended its footprint across 16 provinces and 248 counties in Mainland China, as well as in various overseas regions. In recent years, we have also established the Sowers Action Service Centre in Sham Shui Po, serving over 1,600 grassroots families in Hong Kong. The ‘Challenging 12 Hours’ has been our signature charitable event for 27 consecutive years, and we are honored to collaborate with “HKSOS” this year to not only raise funds for children’s education but also to promote mountain and outdoor safety awareness. The success of this event truly relies on the collective efforts of everyone involved. In line with our belief that ‘Kindness Knows No Borders’, we are deeply grateful to every participant whose generosity helps sustain our mission in education and empowerment. Wishing all runners a safe and successful race, embodying the spirit of ‘Doing Good Brings Joy’.”

Assistant Commissioner of Police (Information Systems) Ms. Kwan Chui-ching remarked:“It is an honour for the Hong Kong Police Force to co-organize the ‘Challenging 12 Hours Charity Marathon’ with Sowers Action, bringing together the dual missions of education and technology. Since its launch in 2024, the HKSOS mobile application has successfully assisted over 270 citizens, averaging one rescue every two days. Its patented system integrates AI-powered incident detection, direct linkage to the 999 emergency centre, and an emergency contact network, forming a robust ‘safety triangle’ designed to enhance outdoor safety. We are especially delighted that over 1,300 runners participating today have downloaded HKSOS. Two weeks ago, our team also successfully conducted a satellite rescue test at an altitude of 5,600 meters in Nepal, marking an important milestone in validating cross-border emergency response capabilities. We would like to express our sincere gratitude to China Mobile Hong Kong for their strong support, and to every participant who has joined us in promoting both charity and safety through technology. I wish all runners a safe race and great success in this meaningful event.”

Secretary for Security Mr. Chris Tang also said: “I am delighted to once again be invited by Sowers Action to officiate at the ‘Challenging 12 Hours Charity Trail Marathon 2025’ and to witness the results of the runners’ dedication and hard training. Over the years, Sowers Action has been steadfast in supporting underprivileged children both in Hong Kong and overseas. In recent years, the organization has also refocused its efforts locally, including the establishment of a support centre in Sham Shui Po to assist grassroots families. This year, the event is expected to raise over one million Hong Kong dollars, a strong reflection of the city’s spirit of compassion and community engagement. In addition to the popular 3 km Family Run, I would like to extend heartfelt thanks to the six disciplined services and two auxiliary services under the Security Bureau for forming multiple teams to take part in the 42 km race, together with youth uniformed groups — jointly passing on the spirit of charity and service. Every participant, regardless of ranking, has already made a meaningful contribution to children’s education through their actions. This truly embodies the event’s mission of ‘Changing Lives Through Running’.”

This year’s event raised funds for Sowers Action’s Education Assistance Program for Underprivileged Students. All proceeds will support initiatives improving learning conditions and educational facilities both locally and abroad. Past projects have funded teacher development, school renovation, and the purchase of learning equipment — enabling students from deprived backgrounds to continue their studies under better conditions. Sowers Action has provided educational support in mainland China, Hong Kong, Myanmar, and Nepal. As of June 2025, its total funding contributions have exceeded HK$794 million.

At the same time, the event promotes public awareness of mountain and outdoor safety. Since the HKSOS mobile application launch in January 2024, it has successfully assisted 247 individuals in distress, demonstrating the importance of safety knowledge in outdoor activities.

To encourage family engagement, this year’s race continued to feature the 3km Family Fun Run, enabling parents and children to enjoy outdoor exercise while supporting a good cause.Now in its 27th year, the Challenging 12 Hours Charity Trail Marathon has drawn over 40,000 total participants and raised more than HK$55 million for educational projects, benefiting over 500,000 children in need.

This year’s race achieved remarkable results. In the 42 km category, Yip Tung Hoi claimed the Men’s Championship with an impressive finishing time of 4 hours, 24 minutes and 46 seconds, while Ng Chin Nam won the Women’s Championship in 5 hours, 9 minutes and 22 seconds. The result for the Team Relay Champion is “Team A”, comprising Lai Ka Pak、Swalikh Mohammed 、Chan Yu Fai、Tam Sze Huang, who completed the race in 7 hours, 4 minutes and 56 seconds.

In the 28 km race, Lee Ho Tin took the Men’s title in 2 hours, 25 minutes and 13 seconds, while Dau Wing Sze finished first in the Women’s category with a time of 2 hours, 57 minutes and 41 seconds. The Open Team Champion was “Team TNF”, comprising Chong Chak Long, Huang Tsz Hei, Chung Kam Ho and Chan Chin Shing, who completed the race in 3 hours, 8 minutes and 46 seconds.

For the 14 km race, Zeng Tsz Shing won the Men’s Championship with a time of 58 minutes and 27 seconds, while Lee Tsz Tung secured the Women’s title in 1 hour, 10 minutes and 44 seconds. In the Open Team Category, Team “Walk Faster! Hey!” finished first with a time of 1 hour, 33 minutes and 59 seconds.

The 3 km Family Run was also filled with laughter and joy, as father-and-son duo Tsang Pui Yat and Tsang Siu Keung — one of this year’s event ambassadors — finished first with a remarkable time of 14 minutes and 29 seconds, taking home the Family Category Championship.

The event was supported by numerous generous sponsors, including China Mobile Limited as Diamond Sponsor, ICAP as Trail Section Sponsor, COSCO SHIPPING International (Hong Kong) Co., Ltd. as Gold Sponsor, and Shun Hing Education and Charity Fund, Kwoon Chung Bus Holdings, The Overlander, VÅGA, Medik Pro Group, Regenflex, Bright Future Pharmaceutical Laboratories Limited, SPEEDTOX, Acti-Tape, and others as Silver Sponsors.

Bronze Sponsors included Po Lin Monastery, Shang Sin Chun Tong Charitable Foundation, VTech Holdings Limited, Beijing Enterprises Holdings Limited, New Town Medical, Cool Partners International Limited, Mandarin Oriental Hong Kong, Hisamitsu Pharmaceutical Co., Inc., HILX, Nutriworks Limited, Tiger Balm, Chuan Tong Natural Fermented Yogurt Limited, Legacy Footcare and HMN International Smart Co., Limited. Dozens of volunteers from various organizations and government departments served along the trail, providing water, snacks, timekeeping, and first aid support — ensuring every participant could complete their race safely and enjoyably.

Hashtag: #SowerAction

The issuer is solely responsible for the content of this announcement.

About Sowers Action

Established in 1992, Sowers Action is a non-religious, non-political and non-profit-making charitable organization in Hong Kong, committed to promoting educational development and supporting livelihood needs, including school construction, student sponsorship, teacher training, children’s home operation and community development, to help disadvantaged groups around the world.

Sowers Action adheres to the principle of “Field Assessment, Direct Funding, and Long-term Follow-up.” Every dollar raised goes entirely to education projects, with operational expenses covered by separate fund-raising.

By December 2024, Sowers Action had funded educational and humanitarian projects in mainland China, Hong Kong, Myanmar, Thailand, and Nepal, with accumulated funding exceeding HK$781 million.

Subsidies over the Years*

Mainland China:

Constructed 1,310 schools and dormitory buildings, and funded 463 supporting educational facilities.
Sponsored education for 500,000 student beneficiaries, covering primary, secondary, university, and vocational school levels.
Provided training for 32,000 teachers, including special education and English instruction programs.
Distributed 180,000 winter jackets to students living in remote mountainous regions.
Supported the operation of three children’s homes and one girls’ high school.

Hong Kong:

Established a community service centre serving over 1,400 grassroots families, offering programmes related to child development and family well-being.
Supported the learning needs of underprivileged children through after-school tutoring, free music lessons, and distribution of stationery kits and computers, benefiting more than 7,700 participants.
Provided training and support for approximately 2,000 children with special educational needs (SEN) and their families.
Offered care to low-income households by distributing anti-pandemic supplies and emergency food items during the COVID-19 pandemic, and festive caring packages during holidays — with over 40,000 beneficiaries in total.

Myanmar:

Constructed 90 schools, dormitories, special education centres, and supporting infrastructure projects.
Carried out improvement works for 237 schools, including installing solar lighting systems and multimedia teaching facilities.
Built deep water wells for six schools located in arid and saline areas, benefiting the entire local community.
Provided assistance to 16,000 students, including school meal programs and education sponsorships.
Donated 20,000 winter jackets to children in the cold mountainous regions of northern Myanmar.
Supported two children’s homes through funding and facility improvement.
Conducted humanitarian relief operations, distributing 150,000 pieces of anti-pandemic supplies and 130 oxygen concentrators to communities in need.

Thailand:

Constructed five school buildings and dormitories, and funded six computer facilities.
Sponsored the education of 630 Chinese-language students.
Supported Chinese-language teacher training programmes, and for two consecutive years distributed Spring Festival gift packs to over 500 teachers.

Nepal:

Funded one school facility project and provided school meals to 1,800 students.
Distributed 10,000 winter jackets to children living in mountainous regions.
Supported the operation of one children’s daycare centre.
Established Chinese language classes to enhance participants’ employability.
Conducted eight humanitarian aid projects, providing emergency relief and living supplies to 50,000 people affected by natural disasters.
During the COVID-19 pandemic, donated 400 oxygen concentrators, medical and oxygen supplies to 11 medical centres, offered food aid to 2,250 households and three children’s homes, and delivered 1,000 meal boxes daily for one month.
Supported five livelihood projects, including community improvement, agricultural development, and medical outreach programmes.

(*Board of Directors’ Approved Projects)

Media OutReach

Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch

Published

5 hours ago

13/02/2026

Media Outreach

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 13 February 2026 –

Standout MotoGP Booth Experience for Fans in Malaysia

MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.

Honda LCR x GOD55 Sports logo at the MotoGP Launch booth

Premium Fan Zone Design & Interactive Experience

The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.

*Merchandises from Honda LCR x GOD55 Sports booth*

Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.

MotoGP Time Attack Challenge

One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.

Gashapon Machine & Social Engagement

The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.

The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.

Rider Meet-and-Greet with Free Autographed Posters

One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.

*Johann Zarco and Diogo Moreira autograph session*

The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.

Honda LCR Team Principal, Lucio Cecchinello, wearing the partners' polo shirt — *Honda LCR Team Principal, Lucio Cecchinello, wearing the partners’ polo shirt*

Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.

The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.

The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.

A Landmark Event for Malaysia

As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.

Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.

Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia

https://www.god55sports.com/
https://www.facebook.com/god55sports
https://www.instagram.com/god55sports/

The issuer is solely responsible for the content of this announcement.

GOD55 Sports

GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.

From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.

Media OutReach

The 10-Year Bestseller: XIXILI Refreshes Its Seamless Icon with New Colours

Published

5 hours ago

13/02/2026

Media Outreach

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 13 February 2026 – Known for creating intimates that prioritise comfort and thoughtful design, XIXILI celebrates ten years of its bestselling seamless panties. Now available in new colours, these everyday essentials continue to be a top choice for women seeking fuss-free simplicity. With a focus on invisible wear and all-day ease, the range has become a trusted go-to for those who value reliability over trends.

The Panty That Earned Its Place in Every Drawer

In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.

“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”

The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.

Designed for Every Body, Loved by Everyone

Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.

The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.

The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.

Comfort That Starts from Within

Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.

With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.

All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.

https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage

The issuer is solely responsible for the content of this announcement.

About XIXILI

A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.

XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

Media OutReach

Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California

Published

6 hours ago

13/02/2026

Media Outreach

CALIFORNIA, US – Media OutReach Newswire – 13 February 2026 – For his half-time performance during Super Bowl LX, Bad Bunny punctuated his look with a marquise natural diamond stud in a honey Desert diamond shade, set in yellow gold.

Bad Bunny wears Desert diamond to perform at Super Bowl LX

Designer Marvin Douglas was inspired by the shape of a football for the stud, noting: “I wanted him to have something personal and unique that would always symbolize this milestone performance.”

The performance also featured the storyline of a marriage proposal with a natural diamond engagement ring and traditional family wedding as part of the overall theme of love and connection.

Desert diamonds highlight stones shaped by time and the elements, each one carrying the spirit of the land. They form a unique link between the earth and those who wear them.

Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny

https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.