Media OutReach
Hung Yen is emerging as a key FDI hub in northern Vietnam
A new “magnet” for FDI in northern Vietnam
Recently, Hung Yen’s FDI landscape has become more dynamic, with an increasing number of multinational corporations choosing the province as their investment destination.
Among the prominent companies investing in Hung Yen is The Trump Organization (USA), owned by the family of U.S. President Donald Trump. In mid-May 2025, The Trump Organization and Hung Yen Hospitality, a subsidiary of Kinh Bac City Development Holding Corporation (KBC), broke ground on the Trump International Hung Yen project in Khoai Chau District, with total investment exceeding USD 1.5 billion. This will be the first golf course, villa, and resort project under the Trump brand in Vietnam.
Experts believe that The Trump Organization’s decision to invest in Hung Yen not only enhances the province’s profile on the international investment map but also provides a significant boost to its economic growth and local economic restructuring.
In addition to The Trump Organization, numerous other multinational corporations, such as Hyundai, Canon, Toto, Inax, Dorco, and Sumitomo, have established manufacturing plants in Hung Yen, attracting the interest of other businesses from the Netherlands, Australia, and Japan. These companies are flocking to Hung Yen to explore investment and business collaboration opportunities.
As a result, according to the Foreign Investment Agency, Hung Yen currently hosts 934 FDI projects, with total registered capital exceeding USD 15.85 billion, placing the province among the top 10 FDI recipients nationwide. In the first seven months of this year alone, Hung Yen attracted 91 new FDI projects, with a combined investment of over USD 1.33 billion, marking a 36% increase compared to the same period last year. This growth has propelled Hung Yen to 6th place nationwide in terms of foreign investment attraction.
Factors that make Hung Yen province a bright spot for FDI
Experts point to several factors that have helped make Hung Yen one of the top “magnets” for FDI in northern Vietnam. First and foremost, the province has a relatively well-developed industrial and service infrastructure, and is strategically located within the Hanoi-Hai Phong-Quang Ninh Economic Triangle. Particularly after merging with Thai Binh Province, the new Hung Yen has further reinforced its role as an industrial hub, boasting a developed transportation infrastructure that includes highways, coastal roads, and key rail lines, all of which help businesses reduce transportation time and logistics costs.
In addition to its strategic location, foreign investors highly value Hung Yen’s abundant and stable labor force. With a population of over 3 million, the province boasts a young, well-trained workforce ready to meet the needs of modern industries.
Moreover, Hung Yen is an investor-friendly province with favorable FDI policies. The local government has proactively reformed administrative procedures, cutting processing times and business costs by at least 30%, while providing continuous support to businesses throughout their project lifecycles. In 2024, Hung Yen’s Provincial Competitiveness Index (PCI) ranked in the top 10 nationwide for the first time.
During a meeting with Mr. Remon Vos, CEO of CTP – a leading European corporation in industrial real estate development and logistics based in the Netherlands – in August, Nguyen Le Huy, Vice Chairman of the Hung Yen Provincial People’s Committee, emphasized the province’s strategic location and strong connectivity to Hanoi and the northern delta, offering significant advantages for the development of industry and services. In particular, the ongoing development of highways and coastal roads is expected to further enhance the province’s appeal to investors.
He also pledged to create a transparent and investor-friendly environment for international businesses looking to invest in Hung Yen.
Currently, Hung Yen is focusing on the development of modern industrial parks, industrial clusters, and free economic zones, particularly those linked to high-tech industries, clean industries, supporting industries, and logistics services. Notably, the province is studying the feasibility of establishing the Hung Yen Free Economic Zone based on the current Thai Binh Economic Zone. If approved, the Hung Yen Free Economic Zone is expected to become one of the most dynamic and investor-friendly zones in Vietnam, particularly for foreign investors.
Alongside its FDI attraction efforts, Hung Yen is also focused on sustainable development, prioritizing environmental protection, building green industrial parks, improving residents’ quality of life, and positioning itself to become a modern industrial province with the largest economic scale in Vietnam by 2030.
With robust progress in attracting FDI, the emergence of billion-dollar projects, and an increasingly improved investment environment, Hung Yen is solidifying its position as a leading destination for foreign investment in the country. In the near future, once the Hung Yen Free Economic Zone is officially established and infrastructure continues to improve, the province is set to become a modern industrial and service hub in Vietnam, driving new development momentum for the entire Red River Delta region.
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The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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