Media OutReach
IMDA Refreshes Skills Framework for Media and Continues to Support Virtual Production Capabilities and Training
– New company-led apprenticeship programme with media companies to expand job and training opportunities in the industry
– 28 Virtual Production projects supported, and 650 media professionals trained to date under the Virtual Production Innovation fund
SINGAPORE – Media OutReach Newswire – 4 December 2024 – The Infocomm Media Development Authority (IMDA) has worked closely with the media industry to introduce a refresh to the Skills Framework for Media, which will provide up-to-date sector information, job roles and existing and emerging skills for media practitioner, in new tech areas such as Virtual Production (VP) and Generative Artificial Intelligence (GenAI). To provide locals with more job and training opportunities in new tech areas, another new initiative is the company-led apprenticeship programme with media companies.
2. IMDA has been advancing VP applications in Singapore’s media industry since 2023. To date, there have been 28 VP content projects, and 650 media professionals trained in VP through these content projects and workshops, supported by the S$30 million VP Innovation Fund announced last year. These updates were made by Singapore’s Senior Minister of State for Digital Development and Information (MDDI) & Ministry of National Development (MND), Mr Tan Kiat How at the opening of the Asia TV Forum and Market (ATF) today, an event of the Singapore Media Festival (SMF). Hosted by IMDA, the SMF celebrates its 11th edition with the theme “Make It Here“, inspiring the region’s media community to create, connect, and realise their visions.
Refreshed Guide for the Future of Media Careers
3. As Singapore’s media market expands, employment opportunities are also on the rise. There were 24,960 media professionals employed across the economy in 2023, reflecting a compound annual growth rate of 7% since 2018[1]. The refreshed Skills Framework for Media provides a comprehensive roadmap for these media professionals, charting the future of media careers and talent development. This framework was developed by IMDA in partnership with SkillsFuture Singapore (SSG), industry associations like the Singapore Association of Motion Picture Professionals, Institutions of Higher Learning (IHLs), after extensive consultation with around 150 media representatives across industry, training providers, IHLs and freelancers. This ensures the framework meets the needs of a dynamic media landscape.
4. The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills and competencies in existing and emerging skills in Media like VP, GenAI, content production, production technical services, and more. Media practitioners can use the Skills Framework to upskill and remain relevant in today’s media landscape, while employers and training providers can tap on it to structure learning and training opportunities. The framework was first launched in 2018 jointly by IMDA, SSG, Workforce Singapore (WSG) and in consultation with Singapore’s media industry.
5. IMDA will also offer more company-led on-the-job training opportunities through apprenticeships with media companies in line with the new skills added into the refreshed framework including VP. This is a new initiative and, as a start, IMDA will partner seven media companies to offer over 70 apprenticeship opportunities across content production, business management and technical roles that will further deepen practical skills development and ensuring talent is industry ready.
6. In his opening speech, SMS Tan Kiat How said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to find discover the talents and gems in Asia. Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry.”
New Virtual Production Projects and Talent Supported
7. The use of VP in Singapore’s media industry continues to progress with the launch of three full-scale VP studios that can support international projects developed with VP technology. These are Aux Infinite Studios, Oceanus Media Global and X3D Studio and they are also providing VP training. Next year, media professionals can look forward to specialised training opportunities for job roles such as VP supervisors from local and overseas VP experts.
8. There have also been 28 VP content projects which leveraged VP technology to open creative possibilities and overcome physical limitations. For example, film director Ian Wee from Reelisations Pte Ltd tapped on VP in his latest content project “Time Apart”, to execute challenging time lapse sequences across different time periods. Ian was a participant of the National Film and Television School (NFTS) Certificate in Virtual Production course in April 2023. Another example, Glenn Chan from Sonder Films used 3D scanning technology to develop and integrate 3D CGI characters into virtual environments for his short-form VP project “The Old World”. Glenn was a participant of the Aux-XON SG x Korea VP Masterclass conducted earlier this year.
9. For more details on the Singapore Media Festival and the Asia TV Forum and Market please visit www.imda.gov.sg/smf. To read the latest Skills Framework for Media, visit https://www.imda.gov.sg/how-we-can-help/media-manpower-plan/skills-framework-for-media-sfw-for-media.
Hashtag: #SGMediaFest
https://www.imda.gov.sg/smf
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The issuer is solely responsible for the content of this announcement.
About the Singapore Media Festival
The Singapore Media Festival, hosted by the Infocomm Media Development Authority (IMDA), proudly returns for its 11th edition as one of Asia’s premier international media industry platforms. From 28 November to 8 December 2024, Singapore will be the focal point for Asia’s media community, showcasing diverse media innovations, forging industry deals, and presenting Singapore’s world-class content. This year’s festival, themed “Make It Here,” aims to inspire the region’s media talent to create, connect, and realise their visions. The event will bring together media professionals, industry leaders, creators, and consumers through the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit Asia (NAS).
For more information, please visit: www.imda.gov.sg/smf.
About Asia TV Forum & Market (ATF) 2024
3 December 2024: The ATF Leaders Dialogue
4 – 6 December 2024: Market & Conference
Into its 25th edition, Asia TV Forum & Market (ATF) – the region’s co-production & entertainment content market and conference – is the proven industry platform to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry’s top players from around the world. It’s where the best minds meet, and the future of Asia’s content is shaped.
For more information, please visit www.asiatvforum.com
About Infocomm Media Development Authority
The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.
For more news and information, visit www.imda.gov.sg or follow IMDA on LinkedIn (IMDAsg) and Instagram (@imdasg).
Media OutReach
Honouring Excellence in Leadership and Sustainability: ACES Awards 2024 Celebrates Trailblazing Companies and Visionary Business Leaders
This year, the awards honoured a diverse array of achievers, reflecting the dynamic spirit and innovation driving Asia’s industries. Visionary leaders such as Zachary Michael Wilson, CEO of AlfaTech Asia, and Sara Lamsam, CEO of Muang Thai Life Assurance, exemplified transformative leadership in their respective fields, duly recognised as Outstanding Leaders in Asia. Wilson’s efforts in navigating the competitive construction sector through integrity and innovation, and Sara Lamsam’s expansion of his company’s reach across Southeast Asia were standout examples of leadership shaping the region’s future.
Sustainability emerged as a key theme, with organisations like San Miguel Global Power Holdings Corp. (SMGP) and Energy Development Corporation (EDC) setting benchmarks in environmental responsibility. SMGP’s groundbreaking initiatives to reduce greenhouse gas emissions and improve energy efficiency earned it the Green Initiative Award, while EDC’s dedication to renewable energy solutions was recognised with the Asia’s Green Company of the Year title. These efforts underscore the increasing emphasis on ecological stewardship across industries.
The awards also celebrated the transformative impact of small and medium enterprises (SMEs). Everydayhappy Company and Tanamera Coffee Indonesia, both named Asia’s Most Promising SMEs, demonstrated how innovation and sustainability can drive economic growth and positive social impact. Everydayhappy’s innovative natural skincare products and Tanamera’s sustainable coffee production exemplify the potential of SMEs to inspire change.
Large corporations such as SM Investments Corporation and GCash showcased how businesses can lead through influence and sustainability. SM Investments’ dual recognition as Top Sustainability Advocates in Asia and Asia’s Most Influential Companies highlighted its commitment to embedding sustainability across operations. Similarly, GCash’s accolades as Top Sustainability Advocates in Asia and Industry Champions of the Year reflected its efforts in driving financial inclusion and social progress through digital innovation.
The awards also highlighted excellence across diverse sectors. Coca-Cola Beverages Philippines, Inc. was celebrated for its dual achievements as Industry Champions of the Year and Top Sustainability Advocates in Asia, while Buttonscarves earned Asia’s Best Performing Company for its remarkable growth and revenue trajectory. Meanwhile, Cyclect Facilities Management Pte Ltd stood out as Asia’s Leading SME, showcasing its dedication to sustainability in facilities management.
Recognitions also extended to impactful community initiatives and partnerships. C.P. LAND Public Company Limited received the Community Initiative Award for its “Solar Cell for Life” project, providing solar-powered streetlights to underserved areas and improving rural communities’ safety and quality of life. Additionally, CPC Corporation, Taiwan and Apollo Technology, a subsidiary of Veolia, were honoured as Top Green Companies in Asia for their collaboration in advancing environmental remediation and resource management.
This year’s ACES Awards saw an impressive 682 nominations across 41 industries and 17 countries, a testament to Asia’s dynamic growth and leadership. After a rigorous selection process, 250 finalists emerged, with strong representation from key markets such as Thailand, the Philippines, Malaysia, Singapore, Indonesia, Hong Kong, Taiwan, Brunei, and Vietnam. These finalists embody the innovation, resilience, and forward-thinking spirit that define the region.
The ACES Awards continues to serve as a powerful platform for recognising excellence, fostering collaboration, and inspiring change. By celebrating visionary leaders and groundbreaking organisations, the awards reinforce Asia’s position as a global powerhouse of innovation and sustainability, paving the way for a brighter and more prosperous future.
Hashtag: #ACESAwards2024 #SustainabilityExcellence #OutstandingLeadership #ResponsibleCorporations
The issuer is solely responsible for the content of this announcement.
About ACES Awards
The Asia Corporate Excellence & Sustainability (ACES) Awards is Asia’s premier platform recognising business leaders and corporations across the region for their leadership and sustainability. Organised by MORS Group, the ACES Awards celebrates the convergence of corporate excellence and sustainability, showcasing organisations and business leaders that lead with innovation, resilience, and responsibility.
Media OutReach
Octa broker’s trading platform receives two industry awards at the end of 2024
Near the end of 2024, OctaTrader, Octa broker’s trading solution, received two prestigious industry awards. With OctaTrader, Octa aims to guide traders of various experience levels through all steps of the trading journey, offering them a comfortable and accessible experience. OctaTrader works seamlessly across all devices, facilitating confident decision-making and providing comprehensive analytical capabilities and expert insights—all within a single application available for mobile and desktop.
Best professional trading platform for functionality and ease of use
‘The Professional Trader Awards are a noted and trusted source. The 2024 awards received more votes than ever before, which proves that winning one of these awards is a fantastic mark of trust and success in this highly competitive industry. In the case of Octa, the attributes that were crucial in giving them the competitive edge in platform functionality and ease of use are self-evident: a product that can help traders to trade faster and smarter,’ commented Archie Humphries, the director of Holiston Media Ltd., the provider of Professional Trader Awards.
Best proprietary platform
The second accolade Octa received at the end of the year was the ‘Best Proprietary Platform’ from FxScouts.
Founded in Sweden in 2011, the FxScouts group publishes independent, in-depth reviews of licenced Forex brokers. With its awards, the FxScouts group identifies and honours the top performers in this dynamic industry while helping Forex traders kickstart their trading careers with confidence.
‘This year’s winners have distinguished themselves by adapting to challenges and delivering unmatched services to their clients,’ the group commented.
Octa positions its platform OctaTrader as a dynamically evolving solution, incrementally improving it and releasing fresh updates at least twice a month. According to the broker, ‘Two reputable industry awards from well-established publishers reflect the positive perception of Octa’s efforts by the Forex community.‘
Hashtag: #Octa
The issuer is solely responsible for the content of this announcement.
Octa
Octa is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 52 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools.
The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.
In the APAC region, Octa received the ‘Best Trading Platform Malaysia 2024’ and the ‘Most Reliable Broker Asia 2023’ awards from Brands and Business Magazine and International Global Forex Awards, respectively.
Media OutReach
Over 31,000 visitors Attend “One Beat, One World: Connecting Through the Drum” Carnival and Concert organised by Hong Kong Chinese Orchestra and presented by Chinachem Group
A Gathering of Cultural Ambassadors
Distinguished officiating guests included the Chief Secretary for Administration, Eric Chan Kwok-ki; Permanent Secretary for Culture, Sports and Tourism, Vivian Sum Fong-kwang; Legislative Council members Vincent Cheng Wing-shun, Perry Yiu Pak-leung and Kenneth Fok Kai-kong. Superstar Aaron Kwok Fu-shing also attended as Honorary Ambassador of the Hong Kong Chinese Orchestra Hong Kong Drum Festival, adding to the star-studded occasion.
Dr. Celina Chin, Executive Director of the Hong Kong Chinese Orchestra, said, “Since its inception in 2003, the Hong Kong Drum Festival has aimed to unite communities through the powerful rhythm of drumming and promote cultural harmony. Participants include everyone from kids in primary and secondary school to 98-year-old seniors, rehabilitated youth, and ethnic minorities. This year’s Drum Carnival not only continued this mission but also introduced innovative dance elements, highlighting Hong Kong’s unique role as a platform for cultural exchange. We also invited many consulates in Hong Kong to participate, adding an international flair to the event. Looking ahead, the Hong Kong Chinese Orchestra will remain dedicated to its roots in Hong Kong, presenting diverse performances to enrich the city’s cultural landscape and foster the development of the arts.”
Sylvia Chung, Chief Business Impact Officer of Chinachem Group, noted that Chinachem Group is committed to fostering arts and culture, and strongly believes in the power of the arts to enrich our quality of life. “We have been honoured to collaborate once again with the world-class Hong Kong Chinese Orchestra to present the ‘One Beat, One World, Connecting Through the Drum’ series, which has connected people from all walks of life over the past six months,” she said. “In addition to drumming workshops across all 18 districts, a variety of drumming activities at Central Market and Nina Mall will be offered, such as Tai Chi wellness sessions and percussion workshops for everyone to enjoy.”
Cultural and Community Highlights
Supported by the Hong Kong Tourism Board, the event inspired audiences both on-site and online with the unifying energy of drumming. It also featured premieres of videos filmed at iconic locations across Hong Kong, promoting cultural tourism and showcasing the city’s unique heritage.
The Carnival began at noon, offering a variety of interactive cultural experiences from consulates representing countries such as Japan, India, Hungary, Poland, Egypt, Vietnam, the Philippines and South Korea. Visitors enjoyed international cuisines and experiences, underscoring Hong Kong’s role as a global cultural crossroads. Participants also had the opportunity to feel the beat of the ultimate 3.47-metre-tall Peace Drum.
The programme included performances by some of China’s intangible cultural heritage drum troupes, including Shaanxi Hancheng Xinggu and Lanzhou Taiping Drum, alongside a local lion dance team. The performers paraded through the park’s lawn, mingling closely with the audience. Teams from Chinachem Group, Immigration Department, A.S. Watson Group, and the “Strive and Rise” Programme also showcased their drumming talents. The Carnival also offered family-friendly drumming activities and various games, making it a memorable Sunday for all attendees.
5G Live Concert: A Feast for the Senses
As the evening set in, the Live Concert filled Victoria Harbour with powerful rhythms resonating across both shorelines. Alongside performances by the Hong Kong Chinese Orchestra conducted by Chew Hee-chiat, Assistant Artistic Director and Resident Conductor, the concert featured dynamic displays of local and Japanese tap dancers, Korean drum dancers, Malaysian drum theatre, Xinjiang hand drumming and dance, and Indian tabla and dance performances. Chinese hand drums were distributed to the audience, amplifying the rhythm and elevating the atmosphere to its peak.
The concert was supported by 3 Hong Kong as its strategic partner. This year, the network has been upgraded to 5.5G, providing speeds 10 times faster than 5G with ultra-low latency in milliseconds. The festivities at the Art Park in West Kowloon Cultural District were broadcast globally in 4K, making it the first-ever outdoor 5.5G live-streamed concert. With ultra-high-definition visuals, viewers worldwide were able to join this annual cultural celebration, highlighting Hong Kong’s cultural soft power. The live stream was available on the Hong Kong Chinese Orchestra’s YouTube channel and Dot Dot News, with highlights to be aired later on RTHK.
The Community Spirit
Earlier this year, the “One Beat, One World, Connecting Through the Drum” series toured all 18 districts of Hong Kong, offering drumming workshops for young children, teenagers, the elderly, ethnic minorities and incarcerated youth, helping to create an inclusive society for all.
Hashtag: #ChinachemGroup
The issuer is solely responsible for the content of this announcement.
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