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IMDA Refreshes Skills Framework for Media and Continues to Support Virtual Production Capabilities and Training

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Developed in consultation with industry, refreshed Skills Framework for Media introduces new technical skills and competencies for emerging technologies like virtual production and generative artificial intelligence.
New company-led apprenticeship programme with media companies to expand job and training opportunities in the industry
28 Virtual Production projects supported, and 650 media professionals trained to date under the Virtual Production Innovation fund

SINGAPORE – Media OutReach Newswire – 4 December 2024 – The Infocomm Media Development Authority (IMDA) has worked closely with the media industry to introduce a refresh to the Skills Framework for Media, which will provide up-to-date sector information, job roles and existing and emerging skills for media practitioner, in new tech areas such as Virtual Production (VP) and Generative Artificial Intelligence (GenAI). To provide locals with more job and training opportunities in new tech areas, another new initiative is the company-led apprenticeship programme with media companies.

2. IMDA has been advancing VP applications in Singapore’s media industry since 2023. To date, there have been 28 VP content projects, and 650 media professionals trained in VP through these content projects and workshops, supported by the S$30 million VP Innovation Fund announced last year. These updates were made by Singapore’s Senior Minister of State for Digital Development and Information (MDDI) & Ministry of National Development (MND), Mr Tan Kiat How at the opening of the Asia TV Forum and Market (ATF) today, an event of the Singapore Media Festival (SMF). Hosted by IMDA, the SMF celebrates its 11th edition with the theme “Make It Here“, inspiring the region’s media community to create, connect, and realise their visions.

Refreshed Guide for the Future of Media Careers
3. As Singapore’s media market expands, employment opportunities are also on the rise. There were 24,960 media professionals employed across the economy in 2023, reflecting a compound annual growth rate of 7% since 2018[1]. The refreshed Skills Framework for Media provides a comprehensive roadmap for these media professionals, charting the future of media careers and talent development. This framework was developed by IMDA in partnership with SkillsFuture Singapore (SSG), industry associations like the Singapore Association of Motion Picture Professionals, Institutions of Higher Learning (IHLs), after extensive consultation with around 150 media representatives across industry, training providers, IHLs and freelancers. This ensures the framework meets the needs of a dynamic media landscape.

4. The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills and competencies in existing and emerging skills in Media like VP, GenAI, content production, production technical services, and more. Media practitioners can use the Skills Framework to upskill and remain relevant in today’s media landscape, while employers and training providers can tap on it to structure learning and training opportunities. The framework was first launched in 2018 jointly by IMDA, SSG, Workforce Singapore (WSG) and in consultation with Singapore’s media industry.

5. IMDA will also offer more company-led on-the-job training opportunities through apprenticeships with media companies in line with the new skills added into the refreshed framework including VP. This is a new initiative and, as a start, IMDA will partner seven media companies to offer over 70 apprenticeship opportunities across content production, business management and technical roles that will further deepen practical skills development and ensuring talent is industry ready.

6. In his opening speech, SMS Tan Kiat How said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to find discover the talents and gems in Asia. Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry.”

New Virtual Production Projects and Talent Supported
7. The use of VP in Singapore’s media industry continues to progress with the launch of three full-scale VP studios that can support international projects developed with VP technology. These are Aux Infinite Studios, Oceanus Media Global and X3D Studio and they are also providing VP training. Next year, media professionals can look forward to specialised training opportunities for job roles such as VP supervisors from local and overseas VP experts.

8. There have also been 28 VP content projects which leveraged VP technology to open creative possibilities and overcome physical limitations. For example, film director Ian Wee from Reelisations Pte Ltd tapped on VP in his latest content project “Time Apart”, to execute challenging time lapse sequences across different time periods. Ian was a participant of the National Film and Television School (NFTS) Certificate in Virtual Production course in April 2023. Another example, Glenn Chan from Sonder Films used 3D scanning technology to develop and integrate 3D CGI characters into virtual environments for his short-form VP project “The Old World”. Glenn was a participant of the Aux-XON SG x Korea VP Masterclass conducted earlier this year.

9. For more details on the Singapore Media Festival and the Asia TV Forum and Market please visit www.imda.gov.sg/smf. To read the latest Skills Framework for Media, visit https://www.imda.gov.sg/how-we-can-help/media-manpower-plan/skills-framework-for-media-sfw-for-media.

Hashtag: #SGMediaFest



The issuer is solely responsible for the content of this announcement.

About the Singapore Media Festival

The Singapore Media Festival, hosted by the Infocomm Media Development Authority (IMDA), proudly returns for its 11th edition as one of Asia’s premier international media industry platforms. From 28 November to 8 December 2024, Singapore will be the focal point for Asia’s media community, showcasing diverse media innovations, forging industry deals, and presenting Singapore’s world-class content. This year’s festival, themed “Make It Here,” aims to inspire the region’s media talent to create, connect, and realise their visions. The event will bring together media professionals, industry leaders, creators, and consumers through the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit Asia (NAS).

For more information, please visit: .

About Asia TV Forum & Market (ATF) 2024

3 December 2024: The ATF Leaders Dialogue

4 – 6 December 2024: Market & Conference

Into its 25th edition, – the region’s co-production & entertainment content market and conference – is the proven industry platform to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry’s top players from around the world. It’s where the best minds meet, and the future of Asia’s content is shaped.

For more information, please visit www.asiatvforum.com

About Infocomm Media Development Authority

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

For more news and information, visit or follow IMDA on LinkedIn (IMDAsg) and Instagram (@imdasg).

Media OutReach

Commerce Dot Com Celebrates Landmark Feat with Triple Gold Victory at MPRA 2024

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 4 December 2024 – Commerce Dot Com Sdn. Bhd. (CDC) achieved an extraordinary milestone at the Malaysia Public Relations Awards (MPRA) 2024, taking home an unprecedented three gold awards for its outstanding campaigns. This landmark victory underscores CDC’s leadership in corporate communications and its unwavering commitment to excellence, ethics, and innovation. These accolades highlight CDC’s dedication to crafting narratives that champion ethics, innovation, and inclusivity in corporate communications.

CDC secured the Gold Award in the Public Affairs category for its Strong Ethics Nurture Integrity (SENI) campaign, which aimed to address procurement challenges and promote ethical practices.
CDC secured the Gold Award in the Public Affairs category for its Strong Ethics Nurture Integrity (SENI) campaign, which aimed to address procurement challenges and promote ethical practices.

The three awards were presented for the following submissions:

1. Best Use of Content – Gold Award
This campaign showcased CDC’s 25-year journey through a collaboration with neurodivergent artist Danial Khushairi. His artwork brought CDC’s transformation from pioneering Malaysia’s ePerolehan system to being a technological leader to life. By leveraging Danial’s art across branded merchandise, a microsite, and social media platforms, the campaign embodied CDC’s commitment to inclusivity and sustainability while capturing the essence of its growth and achievements.

2. Employee Communications- Gold Award
CDC breaks the stereotype of IT workers by instilling values that foster camaraderie, health, and a spur of adventure. Through their company values, CDC has nurtured an active workforce, engaging in events like ‘CDC Strides and an expedition to Kilimanjaro. Employees connected beyond the office, supporting communities, and living out values di collaboration and integrity. These efforts have not only strengthened CDC’s culture but also enhanced its brand visibility, making its 25th-anniversary celebration a milestone of unity, health, and appreciation for the outdoors.

3. Public Affairs – Gold Award
Aimed at addressing procurement challenges and promoting ethical practices, CDC’s Strong Ethics Nurture Integrity campaign featured the National Procurement Conference (NPC) 2024. Organized in collaboration with MICG and supported by MACC, the event brought together over 400 procurement professionals to discuss integrity and governance. Internally, CDC reinforced its message through sustained communication efforts, ensuring both staff and external stakeholders embraced the campaign’s core values.

These recognitions follow CDC’s long-standing commitment to championing ethical practices, aligning with its vision of fostering transparency and accountability across the procurement landscape.

“Our success at MPRA 2024 reflects the incredible dedication and creativity of our CCM team,” said Hafidz Bin Ahmad Zehnun, Vice President of Corporate Planning & CCM. “To win three golds in one night is an extraordinary achievement and reflects CDC’s commitment to excellence and integrity at every level. This recognition inspires us to continue raising the bar as we lead with purpose and innovation.”

As CDC celebrates its 25th anniversary, these accolades reaffirm the company’s enduring mission to lead with integrity and innovation, setting new benchmarks for excellence in corporate communications and public affairs.

Hashtag: #business #corporate #cdc #integrity #transparency #campaign #commercedotcom #cdc #publicaffairs #employeecommunications




The issuer is solely responsible for the content of this announcement.

About Commerce Dot Com Sdn Bhd

Established in 1999 as a procurement solutions provider, Commerce Dot Com Sdn. Bhd. (CDC) is a government-linked company under the Ministry of Finance whereby the ministry’s corporate arm, Ministry of Finance (Incorporated), holds a golden share in the company. With over 20 years of experience under its belt, CDC has established itself as among the leading procurement solutions providers in Malaysia and has a well-earned reputation for providing exceptional services through its innovative solutions.

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The Top Workplaces in Saudi Arabia for 2024 Announced

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RIYADH, SAUDI ARABIA – Media OutReach Newswire – 4 December 2024 – The prestigious Best Places to Work certification program has revealed its 2024 rankings, recognizing leading organizations in Saudi Arabia that excel in creating outstanding workplaces focused on employee satisfaction, engagement, and well-being. The rankings are divided into three categories based on company size: large, mid-sized, and small.

In the Large Companies category (over 1,000 employees), Roshn secured the top position for its commitment to fostering an inclusive and engaging work culture. It was followed by the Royal Commission for AlUla, dedicated to preserving Saudi Arabia’s cultural heritage, and International Maritime Industries, a leader in the maritime sector. Other companies in the top 10 include Panda, Saudi Air Navigation Services, Extra, Jana MS, Bindawood, Gasco, and Saudia Technic.

In the Mid-Sized Companies category (101–1,000 employees), First Milling Company led the rankings, recognized for its role in Saudi Arabia’s food sector. Pfizer Saudi, a leading biopharmaceutical company, and Matarat Holding, focused on aviation and airport operations, took second and third places, respectively. Xerox Saudi and Al Rugaib Holding rounded out the top five, with additional companies like the Islamic Development Bank, Bidaya Finance, and Saudia Cargo included in the top 18.

For Small Companies (fewer than 100 employees), Alnahdi Family Office ranked first, followed by Saudi Downtown Company and Al Ramz. Falak Investment Hub, supporting entrepreneurs and startups, and AXS, a leader in IT consulting, completed the top five. Other recognized companies include Emkan Education, Madar, and Aseer Investment.

Special awards were given to organizations demonstrating excellence in areas like diversity, employee well-being, and HR practices. Resal was honored for its well-being initiatives, while Modern Building Leaders received recognition for exceptional HR practices.

This year’s survey revealed that 80% of employees at certified organizations feel pride in their work, inspired by leadership, and positive about their company’s community contributions. The study also highlighted that the new generation of Saudi talent values growth opportunities, equity, diversity, inclusion, and individuality.

For more information, visit: www.bestplacestoworkfor.org.
Hashtag: #BestPlacestoWork

The issuer is solely responsible for the content of this announcement.

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AI adoption across Finance functions achieves standout levels of ROI with usage only set to increase

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71% of organisations are using AI in their finance operations

  • 57% of leaders say ROI is exceeding their expectations, compared to 29% of others.
  • Financial reporting is the most common usage area – but this is widening out to include treasury management, risk management and tax
  • Nearly three-quarters of leaders have developed principles and guidelines on the responsible use of AI

HONG KONG SAR – Media OutReach Newswire – 4 December 2024 – New research from KPMG International reveals the dramatic extent to which artificial intelligence (AI) is being deployed in organisations’ finance operations – with compelling levels of ROI and a wide range of benefits including better data and decisions, faster insights and reporting, lower costs, and greater operational effectiveness. The KPMG report reveals that organisations are extracting the most value from machine learning, deep learning, and generative AI and report the ROI from these technologies is either meeting or exceeding expectations.

The research, published in the KPMG global AI in finance report, covered 2,900 organisations across 23 countries and built upon research conducted earlier this year across 1,800 organisations in 10 countries. A maturity framework was created to assess respondents into three AI-readiness groups: 24% of organisations qualify as Leaders, while 58% are middle ground Implementers, and 18% are Beginners. KPMG has also developed an AI maturity benchmarking tool designed to help organisations assess their progress in the AI transformation journey.

AI deployment grows, Gen AI a key future priority

71% organisations are using AI to some degree in their financial operations. Currently, 41% of them are using AI to a moderate or large degree – and this is predicted to rise to 83% over the next three years. In just six months since the first wave of research, the spread of AI is already visible. Whereas in April 2024, 40% of organisations in the original 10 countries were using traditional AI in their finance operations to a moderate or large degree, this has increased to 45 percent.

The use of Gen AI has also grown. The percentage of companies with no intention to use Gen AI has fallen from 6% to just 1% now. Gen AI has become a top priority for the future, with 95% of leaders and 39% of others expecting to selectively or widely adopt it within financial reporting in the next three years.

Adoption everywhere

KPMG’s research also underlines the extent to which AI is being utilised around the world. While companies in the US, Germany and Japan are well ahead in AI usage, other major economies, such as Italy and Spain, are behind. The same dichotomy is evident in emerging markets, with China and India ahead in AI usage, and Saudi Arabia and the African countries further behind.

Adam Scriven, Head of Finance Transformation, Hong Kong at KPMG China, says: “Building AI capability has become an imperative for CFOs and Finance functions in embracing the digital age. It’s critical to recognise that AI is a capability, and not a technology product. We all have to start the AI journey, learn and build better capabilities. KPMG is helping clients establish the right data and systems, modelling and analytics backbone in order to harness the power of AI. KPMG is also co-creating AI solutions with clients to help build capability and go on the journey together.”

Alan Yau, Audit Innovation Leader at KPMG China, says: “AI in financial reporting is transforming the industry with enhanced accuracy, efficiency, and real-time insights. As a mega trend, AI enables predictive analytics and data-driven decisions. Upskilling and retaining talent are crucial in this evolution. Organisations must prioritise continuous learning to equip their workforce with AI skills, fostering innovation and adaptability, in order to drive sustainable growth and maintain a competitive edge in the market.”

AI usage opening out across finance

Companies are turning to AI in every area of corporate finance. Financial reporting is the most widespread usage area, with nearly two-thirds of companies piloting or using AI for reporting, accounting and financial planning. But other areas are following suit: nearly half of companies are now piloting or using AI for treasury and risk management. This can generate better debt management, cash-flow forecasting, fraud detection, credit risk assessment, and scenario analysis in the treasury and risk management functions. Tax management, however, sits slightly further behind. Less than one-third of companies piloting or using AI in this area, although about half are in the planning stage.

Leaders moving ahead

Leaders are showing the way, with more than three times as many leaders (87%) as others (27%) using AI in finance to a moderate or large degree. Leaders are moving fast and have on average developed six use cases for AI, almost double the number amongst others. Top areas for usage are research and data analysis (85%), fraud detection and prevention (81%), predictive analysis and planning (78%), and using Gen AI for composing documents and other content (75%).

Common barriers that all companies encounter include data security vulnerabilities (57%), limited AI skills and knowledge (53%), gathering consistent data (48%) and costs (45%) – but leaders are better able to navigate these through the steps they have taken. Their chief barriers become more advanced ones, such as integrating AI solutions with existing tools and overcoming any residual staff resistance.

Reaping the benefits and achieving ROI

As the use of AI in finance grows, the dividends multiply. When starting out, finance teams report two to three benefits. By the time they are leaders, that number is seven.

Just as the benefits from AI can rise with its usage, so does the potential return on investment. As a result, a remarkable 57% of leaders say ROI is not just meeting but exceeding their expectations. Even amongst less advanced adopters, nearly one third (29%) report the same.

Stanley Sum, Head of Digital Enablement at KPMG China, says: “AI is reshaping the finance function, paving the way for both potential opportunities and challenges. Hence, robust AI governance is not merely conducive to meeting regulatory demands, but it stands as an essential component. KPMG assists its clients in their journey to manage risks, promoting transparency and the ethical usage of AI in governance. By implementing mindful supervision now, we help safeguard the future of finance.”
Hashtag: #KPMGChina

The issuer is solely responsible for the content of this announcement.

About KPMG China

KPMG China has offices located in 31 cities with over 14,000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.

KPMG firms operate in 143 countries and territories with more than 265,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

In 1992, KPMG became the first international accounting network to be granted a joint venture licence in the Chinese Mainland. KPMG was also the first among the Big Four in the Chinese Mainland to convert from a joint venture to a special general partnership, as of 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early commitment to this market, together with an unwavering focus on quality, has been the foundation for accumulated industry experience, and is reflected in KPMG’s appointment for multidisciplinary services (including audit, tax and advisory) by some of China’s most prestigious companies.

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