Media OutReach
Intelligence Redefining Luxury: AITO Full Lineup Debuts at Auto China 2026
The all-new AITO M9 received 11,500 pre-orders within one hour of opening reservations. The new model features an exclusive 6-LiDAR stereo matrix, among other innovations, achieving a leading leap forward in eight domains including performance and intelligent driving assistance. The AITO M6 surpassed 10,000 firm orders within 15 minutes of going on sale. Equipped with 896-channel dual-optical-path imaging-grade LiDAR as standard, the new model delivers a pioneering intelligent mobility experience that redefines user expectations.
2026 Brand Finance Global Automobile Brand Value 100 rankings were recently released. AITO made its debut on the list with a brand value of US$3.44788 billion, ranking first among Chinese luxury automobile brands and becoming the only Chinese brand in the global top 10 luxury automobile brands.
At the auto show, Zhang Zhengping, Chairman of SERES AUTO, personally delivered the keys to the first AITO M6 owners. He stated: “We always start with our users, take that insight into R&D, and deliver it back to them — so even a young person’s first car can carry the safety assurance of a million-yuan vehicle.”
SERES launched the MF Platform, an AI-driven platform advancing toward vehicle-level Level 4 embodied intelligent evolution. Integrating multi-source powertrains, cockpit-driving coordination, intelligent chassis, intelligent hub, intelligent safety, and smart services, it transforms the vehicle from a mere means of transportation into an embodied intelligent entity capable of thinking, perceiving, and continuous evolution.
AITO adheres to its “Five Highs” vehicle-building philosophy of high safety, high reliability, high performance, high quality, and high value. The brand persists in intelligent-electric integration and software-defined vehicles, accelerating the advancement of electrification and intelligentization. To date, AITO’s intelligent driving assistance system has accumulated over 7.1 billion kilometers of total mileage, with 3.32 million potential collisions actively avoided.
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Media OutReach
Motorist study: Singapore used car buyers are doing more research than ever before, but trust still falls short
- Singapore car buyers still lack confidence due to unclear pricing and inconsistent information, even after weeks of research.
- Consumers spend up to four weeks researching before visiting a dealership, yet gaps in consumer trust persist.
- Buyers are up to 3 times more likely to return to the same dealership when pricing is clearly itemised.
- Trust is becoming a stronger decision driver than price when comparing similar vehicles.
“Consumers are encouraged to look out for CaseTrust-accredited motoring businesses when making a purchase,” said Mr Melvin Yong, president of CASE. “These accredited dealers are required to adopt clear agreements and maintain safeguards that provide an added layer of protection for consumers.”
A market at an inflection point
The findings suggest that Singapore’s used car market is entering a more mature phase – where informed, cautious buyers expect greater transparency, consistency, and accountability.
As expectations continue to rise, the ability to provide clear information and build trust will increasingly define both consumer confidence and long-term competitiveness in the market.
For a deeper look into the factors and data which shapes today’s car-buying decisions, please access the full Motorist SmartBuy Guide 2026 for more information on the used car landscape.
Download the Motorist SmartBuy Guide 2026: link
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Motorist
Motorist is a Singapore-based automotive platform dedicated to help drivers manage vehicle ownership through services such as buying and selling cars, insurance comparison, and financing tools. The Motorist Super App provides a comprehensive range of services, catering to all aspects of vehicle ownership and management.
Media OutReach
2026 Jinshan Sulfuric Fire Fishing Kicks Off in May
World’s Only Sulfuric Fire Fishing Method: Come Witness a Maritime Marvel
NEW TAIPEI CITY, TAIWAN – Media OutReach Newswire – 28 April 2026 – As the “bong sound bursts out, the firelight pierces the night and illuminates the sea surface off Jinshan. The spectacular sight of blue-scale fish leaping from the water unfolds every summer and autumn in Northern Taiwan. The 2026 Jinshan Sulfuric Fire Fishing land-and-sea tours will take place from May 9 to September 27. Be sure to seize the opportunity during this limited five-month annual window to experience the unique charm of the world’s only sulfuric fire fishing method.
“Bong-hué-á” (Sulfuric Fire Fishing) is a traditional fishing method passed down in Taiwan for a century. It uses sulfuric fire to attract fish and is named after the “bong” sound produced during ignition. With promotion by the North Coast and Guanyinshan National Scenic Area Administration and local teams, it has gradually transformed into a featured experience with both cultural and tourism value, making its way onto the international stage.
The land-based tours include the popular “Fire Captain’s Lighting Experience,” allowing the participants to feel the immersive shock of holding a torch in a safe environment. Additionally, it combines guided tours of the Huanggang Fishing Village, readings of the Fish Road Historic Trail, and drying fish experiences to showcase the history and living culture of the village.
After boarding the boat in the evening, visitors can taste fresh squid rice noodles. At night, a maritime ecological experience begins, offering views of the Twin Candlestick Islets from afar and engaging in sea fishing. When the sulfuric fire is ignited and the light reflects on the sea, lucky visitors can witness the precious sight of fish leaping out of the water and taste freshly caught fish.
Every sulfuric fire journey is a precious gift presented by nature and cultural history. The North Coast possesses world-class landscapes such as the world’s only sulfuric fire fishing method, the Jinshan and Wanli hot springs, and Yehliu Geopark. Domestic and international travelers are welcome to the North Coast to enjoy sustainable travel.
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Media OutReach
Chinatown Singapore’s Five Footway Festival Returns with Street Performances and Cultural Experiences
Organised by the Chinatown Business Association, the Festival celebrates the theme “Our Living Heritage,” transforming Chinatown Singapore’s iconic five-footways into vibrant spaces of culture, storytelling and community.
Festival Highlights:
Visitors can look forward to a lively line-up of cultural programming, including:
- Live stage performances by established groups such as Chin Woo, presenting traditional lion dances; Tian Eng, known for their captivating face-changing acts; and Choy’s Brothers, delivering an action-packed musical performance.
- Visitors can also participate in ticketed cultural including paper folding, tea appreciation, opera appreciation and a hands-on traditional wife-cake baking experience.
- Cultural experiences such as Beijing Opera makeup experience, where participants can learn about the intricate artistry behind this traditional art form
- Community storytelling, where artisans and elders share personal histories across generations
- Game booths featuring traditional childhood games such as pick-up sticks, five stones and glass marbles
More than a festival, the event brings to life the historical significance of five-footways as communal spaces—offering visitors a deeper understanding of Singapore’s multicultural roots while engaging directly with its living traditions.
For Australians planning a May escape, the Five-Footway Festival presents a timely opportunity to experience Singapore beyond its skyline—through culture that is not just preserved, but actively lived.
Set against the backdrop of conserved shophouses, Chinatown Singapore offers a compelling mix of old and new—just minutes from the city centre and key lifestyle attractions. The Festival site is walking distance from Chinatown MRT and Maxwell MRT.
With frequent direct flights from major Australian cities, Singapore remains an easy and appealing destination for a cultural getaway or long weekend escape.
More details of the Five Footway Festival can be found on fivefootway.chinatown.sg.
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