Media OutReach
LANDMARK Unveils “Noëlia at LANDMARK: Joy Begins With Giving” Largest-ever Festive Showcase Spreads the Magic of Wishes in Central
Step into Noëlia, a picturesque winter village featuring Hong Kong’s largest interactive Wishing Lake, alongside seasonal activities and the district-wide celebration in Central
HONG KONG SAR – Media OutReach Newswire – 21 November 2025 – This festive season, LANDMARK welcomes a new chapter of holiday magic to Central, unveiling “Noëlia at LANDMARK: Joy Begins With Giving” — a one-of-a-kind experience and its largest festive installation to date. From 21 November 2025 to 1 January 2026, LANDMARK ATRIUM will transform into an enchanting French château‑inspired winter village, rising 11 metres high and spanning 30 metres across. This immersive spectacle offers captivating experiences at every turn, from Hong Kong’s largest interactive Wishing Lake to the thrilling slide and specially designed photo opportunities, all coming together to create a memorable holiday atmosphere.
Mr. Alexander Li, Director and Head of Retail, Hong Kong & Macau, Hongkong Land Limited, said: “For generations, LANDMARK has been synonymous with Central’s most festive moments. This year, with Noëlia at LANDMARK and our wider partnership with the Hong Kong Tourism Board, we not only honour that legacy but also reaffirm our commitment to keeping Central vibrant and inspiring. It reflects the spirit of our ongoing Tomorrow’s CENTRAL transformation — delivering unique new experiences and making Central more exciting than ever for everyone.”
A Village of Wishes and Wonder: Experience Noëlia at LANDMARK
Legend whispers that far beneath the winter skies lies a festive town – Noëlia. Cradled between snowfall and starlight, the fabled lakeside village awakens with the season of giving, revealing itself in all its splendour within LANDMARK ATRIUM.
Beneath the watchful glow of a towering lighthouse, in a world alive with festive energy and intricate details, visitors will discover Lake Lumière — Hong Kong’s largest interactive Wishing Lake. Revered in old tales and said to make all wishes come true, it invites guests to cast an enchanted coin into its shimmering surface. As a wish is dedicated to someone special, mystical guardians underwater carry this heartfelt sentiment into Noëlia’s magical realm, illuminating an impressive 12-by-12-metre LED canvas and creating an unforgettable moment right in the heart of LANDMARK.
For those seeking a thrill, the Starlit Slide offers a sweeping, 8-metre descent curving through Noëlia, a delight for the young and the young at heart. Guests can also capture cherished memories at the Festive Photo Studio by Don’t Lxxk Up, a trendy sensation from Korea, perfect for posing with Noëlia villagers and taking home a unique keepsake.
Upon entering the Noëlia Golden Gateway, every turn promises new discoveries and delight. The majestic 11‑metre lighthouse adds a dramatic silhouette, while above Noëlia’s wise owl circles its peak, joined by a gently drifting Airship Voyage that animates the winter skyline. Interactive features bring the village to life — from the Grand Chime where playful gingerbread folk appear and spin with every toll, the Livres & Lumières bookshop with its chimney puffing smoke into the crisp air, the Curious Courier’s fantastical hot-air balloons, to the Floured & Frosted cake shop tempting the eye with mouth-watering creations. Visitors can also capture a special moment in a whimsical sidecar photo spot — a nod to vintage holiday travel — perfect for sharing smiles and memories with friends and family.
In Theo’s Studio, artistry meets illumination with Baccarat’s grand crystal chandelier, casting a warm radiance. Baccarat gift boxes, ornaments, and candles in signature red packaging adorn the worktable to accentuate the atelier’s refinement. Nearby, the Silver Reverie window display evokes a winter legend frozen in silver, showcasing Christofle’s iconic collections. These timeless designs bring artisanal elegance and countless silver reflections to Noëlia’s streetscape.
Moreover, every half-hour, Noëlia reveals a breathtaking light show, enveloping the entire landscape in a glittering cascade. From intricate façades to kinetic, interactive details, every element is crafted to immerse visitors in a celebration where generosity and imagination meet.
A curated range of Noëlia‑themed merchandise is available at The Gift Shop located at G/F, LANDMARK ATRIUM, giving visitors a chance to bring the village’s holiday charm home.
Entry to the full Noëlia experience is ticketed, with all proceeds from stage pass and merchandise sales donated to SideBySide — a local charity dedicated to empowering and supporting youth in rehabilitation.
Unlock Joyful Wishes Rewards and Enjoy Curated Gifts
This festive season, LANDMARK elevates the spirit of celebration with an array of unparalleled “Joyful Wishes Rewards”. From 20 November to 26 December 2025, every shopping excursion and culinary experience across LANDMARK unlocks a world of exclusive privileges.
Shoppers can enjoy up to 5x BESPOKE Rewards Points and shopping vouchers of up to HK$4,200. Further sweetening the experience are curated festive treats and gifts valued at up to HK$2,588 from Mandarin Oriental, Caviar House & Prunier, Christofle and more. For the very first time, shoppers also receive complimentary stage passes to the Noëlia experience — making this year’s celebrations the most magical yet.
Shoppers who spend with AMEX Centurion® / The Platinum Card® / American Express® Peninsula Platinum Cards can also enjoy the AMEX-exclusive Bonus Rewards to unlock the maximum rewards.
*Terms and conditions apply. Please refer to the website for more details.
Special Offers for “Winter Wonderland in Central” Visitors
Beyond “Noëlia at LANDMARK”, Hongkong Land proudly partners with the Hong Kong Tourism Board to transform Central into a festive hub with “Winter Wonderland in Central”.
Visitors who make a purchase or participate in a workshop at “Winter Wonderland in Central” can extend their celebrations to LANDMARK with an exclusive offer: a special HK$50 discount will be available to those purchasing two or more stage passes at the Noëlia Gift Shop on the G/F of LANDMARK Atrium, upon presenting their receipt.
This holiday season, LANDMARK invites everyone to experience the magic of Noëlia and the joy of giving — creating festive memories to treasure long after the season ends.
Event Details
Noëlia at LANDMARK: Joy Begins With Giving
Date: 21 November 2025 to 1 January 2026
Opening Hours: 10:30am – 8:00pm
Location: G/F, LANDMARK ATRIUM
Website: https://www.landmark.hk/en/whats-on/happenings/noelia2025/
| Pass Type | Access Details | Price |
| Onstage Experience Pass | Adult (Aged 12 or above) | HK$100 / Person |
| Child (Aged 4-11) | HK$50 / Person | |
| Infant (Aged 3 or below) | Free |
Please note children aged 11 or below must be accompanied by an adult (18+).
Gift Shop & Merchandise
Hashtag: #LANDMARKHK
The issuer is solely responsible for the content of this announcement.
About LANDMARK
LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land’s Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.
About Hongkong Land
Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 850,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world’s foremost companies and luxury brands. The Group’s Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, which is due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. Hongkong Land is a member of the Jardine Matheson Group.
Media OutReach
Tropicana Twister Builds Homes That Could Change Lives for Generations
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Media OutReach
Student bonds are built at SIM from orientation to graduation
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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