Media OutReach
Malaysians Shop Smarter for Raya 2025, Prioritising Budget & Trust
98% shop early, leveraging deals for maximum savings, majority keep spending under RM500
MALAYSIA – Media OutReach Newswire – 04 April 2025 – Shopee Malaysia’s Raya 2025 Buyer Trends Study1 reveals that Malaysian consumers are shopping earlier than ever, with 98% of shoppers beginning their Raya purchases as early as Q4 2024. This trend highlights a growing preference for early planning, allowing buyers to take advantage of year-end sales and promotions to maximise savings. The remaining 2% make last-minute purchases, typically for gifts, fresh festive essentials, or unexpected essentials right before the celebrations begin.
The study, conducted with 1,500 Shopee users, highlights a strong budget-conscious mindset, with seven in ten (70%) shoppers keeping their Raya expenses under RM500. Among them, half set a budget between RM300 and RM500. These higher-spending shoppers tend to prioritise bulk purchases for family gatherings, festive gifting, and home upgrades, suggesting that spending habits are influenced by family size, hosting responsibilities, and cultural traditions.
When asked ‘Which feature gives you the most confidence when shopping online for Raya?’ 75% of respondents chose Shopee’s secure shopping ecosystem, citing flexible payment options, Shopee Guarantee, and Shopee Mall as key factors influencing their trust. This suggests that consumers increasingly prioritise risk-free transactions and platform reliability when making purchases. The remaining 25% of consumers emphasise product variety, convenience, and community-driven insights, often relying on seller ratings, peer recommendations, and Shopee’s affiliate marketing programs to guide their purchasing decisions.
“Malaysians are shopping smarter for Raya, planning earlier and maximising value through promotions, cashback, and flexible payment options. This shift underscores growing trust in Shopee’s secure and rewarding shopping experience, where consumers prioritise not just affordability, but also convenience, buyer protection, and product authenticity. As Raya 2025 approaches, we remain committed to helping shoppers save more, shop confidently, and enjoy a seamless festive shopping journey,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
The study also highlights a strong buyer preference for interactive, real-time content when discovering Shopee’s Raya deals, with a majority relying on affiliate recommendations. Notably, four in five Malaysians turn to their Shopee Live and Shopee Video content, drawn to the ability to see products in action, access exclusive deals, and get instant answers to their questions. This trend highlights how buyers value authenticity, social proof, and real-time engagement over static posts, making live commerce a preferred way to explore and secure the best deals during peak shopping seasons like Raya.
The findings further reveal that 70% of Raya shoppers purchase fashion and beauty products, reinforcing the cultural significance of dressing up and self-care during the festive period. This category includes traditional attire, modest wear, footwear, accessories, makeup, and skincare essentials. Beyond fashion, 20% of shoppers prioritise household items, festive food, and gift hampers, reflecting preparations for hosting family and friends as well as cultural gifting traditions. The remaining 10% focus on travel essentials, gadgets, and automotive products, indicating that a segment of shoppers are gearing up for their balik kampung journeys or family holidays.
As Malaysians adopt earlier, more strategic, and value-driven shopping habits, secure and seamless e-commerce experiences have become increasingly essential. Reliable sellers, flexible payment options, and platform-wide savings play a key role in helping consumers make informed purchases while maximising value. As digital retail continues to evolve, platforms like Shopee are shaping a more convenient and trusted shopping environment, ensuring Malaysians can prepare for Raya 2025 with confidence.
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Note to Editor
Survey Methodology:
The Raya 2025 Buyer Trends Study was conducted by Shopee Marketplace, between 20 February and 12 March 2025. Voluntary feedback was obtained from 1,500 Malaysian consumers.
Hashtag: #Shopee #ShopeeMY #ShopeeMalaysia #ecommerce #BuyerTrends #EcommerceTrends #Ecommerce2024
The issuer is solely responsible for the content of this announcement.
Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.
