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Putting People First: ONYX Hospitality Group’s Strategy for Sustainable Leadership

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By nurturing talent and cultivating a high-impact culture, ONYX redefines hospitality excellence.

BANGKOK, THAILAND – Media OutReach Newswire – 22 July 2025 – ONYX Hospitality Group, a leading hospitality management company in Southeast Asia, specialising in luxury hotels, resorts, serviced apartments, and residences, underscores its commitment to human resource development, reaffirming its belief that “people” are at the core of the hospitality and service industry.

The company is moving forward with a comprehensive human resource strategy, focusing on caring for, supporting, and developing employees to their fullest potential. This approach aims to deliver high-quality, sincere service experiences to customers, creating a strong competitive advantage and driving sustainable business growth. ONYX Hospitality Group aspires to become The Best Medium-sized Hospitality Management Company in Southeast Asia.

In recent years, ONYX Hospitality Group has earned recognition as a leading hospitality management company with a strong focus on human resource development. Its business strategy not only aims to position the organisation as a regional leader but also places people at the centre of its success. This commitment is reflected in numerous prestigious awards received both locally and internationally – highlighting ONYX’s dedication to nurturing the potential of its personnel at every level, in line with its mission to empower people and grow the business together, sustainably and steadily.

Ms Saranya Watanasirisuk, Senior Vice President of Human Resources at ONYX Hospitality Group, stated, “With our vision to become The Best Medium-sized Hospitality Management Company in Southeast Asia, ONYX Hospitality Group concentrates not only on expanding our business both domestically and internationally, but also on prioritising strategic human resource development. We believe that in the hospitality and service industry, people are at the heart of delivering exceptional experiences to our guests. Therefore, every position plays a vital role in driving the business toward success. That’s why we place great importance on supporting every stage of the Employee Life Cycle with care, encompassing both workplace welfare and quality of life, from the very first day an individual joins the company to the moment they achieve their career goals.”

Driven by the belief that “people” are the cornerstone of the service industry, ONYX Hospitality Group has established a comprehensive human resource strategy—covering every aspect from talent selection and potential development to career advancement and long-term growth support.

Recruiting the Right Talent, Creating Differentiated Experiences

One key approach emphasised by ONYX Hospitality Group is the careful selection of personnel who possess a genuine “service mindset” and a personality that aligns with the distinct identities of its brands—Amari, OZO, Shama, and Oriental Residence. The company believes that individuals with a heartfelt commitment to service and a clear understanding of each brand’s essence can naturally embody and convey the brand’s identity, delivering the best possible experience to guests.

ONYX Academy: Strategically Developing High-Performance Talent

Recognising that all employees seek growth in their careers, ONYX Hospitality Group established ONYX Academy to support systematic, end-to-end development. The Academy designs clear career paths and delivers tailored learning programmes aimed at enhancing the skills and potential of personnel at every level. By focusing on future-ready skills that align with both business needs and individual career development plans, ONYX Academy provides employees with practical knowledge and opportunities to grow in line with their career aspirations.

Recently, ONYX Academy received four prestigious honours at the EXA: Employee Experience Awards 2025 Thailand, including: Best Management Training Programme from the GM (General Manager) Track, which emphasises the comprehensive development of general managers; Best Career Development Programme from The NextYou initiative, designed to cultivate emerging leaders; Best In-House Certification Programme from the ONYX HR Development Program, which empowers HR leaders in hotels to become strategic business partners; and Best ESG Programme in recognition of ONYX’s commitment to driving Sustainably Crafted Hospitality. These four awards reflect ONYX Hospitality Group and ONYX Academy’s ongoing and dedicated efforts to enhance the capabilities and potential of every employee.

Fostering Success Through a Flexible Corporate Culture

In addition, a key factor supporting employee success is a corporate culture rooted in “dynamism” and “openness.” This culture encourages employees to think boldly and act confidently, share new ideas, and experiment with innovative approaches to help the organisation grow. Guided by the belief that “every voice can drive the organisation forward,” ONYX promotes active participation in organisational development and change—adapting swiftly to evolving business and social landscapes—with strong backing from an executive team that deeply understands both its people and the business environment.

“We believe that focusing on ‘people‘ is the foundation for delivering the best experiences and service. The success of ONYX Hospitality Group’s human resource management is rooted in the unwavering support of all executives, who empower our employees to grow in every dimension—from recruitment and creating a robust learning system to designing a supportive environment, encouraging experimentation and learning from mistakes, and providing platforms for employees to fully showcase their potential. With this foundation, ONYX Hospitality Group has become not only a sought-after employer but also a trusted organisation where customers and guests across all our brands are confident they will receive the highest quality service from our dedicated and talented employees,” said Ms Saranya.

Today, ONYX Hospitality Group stands not only as a leader in managing luxury hotels, resorts, serviced apartments, and residences across Southeast Asia but also as an organisation deeply committed to its people. The company prioritises employee well-being, supports career growth, values individual talents, and creates an environment where everyone has the opportunity to grow and create truly meaningful contributions.

For more information about Onyx Hospitality Group, visit www.onyx-hospitality.com.Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

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Ring in Fortunate Beginnings with Joker Xue (Xue Zhiqian) at Madame Tussauds Singapore This Lunar New Year

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SINGAPORE – Media OutReach Newswire – 2 February 2026 – This Lunar New Year, Madame Tussauds Singapore invites fans and visitors from around the world to celebrate the festive season with the renowned Chinese singer-songwriter Joker Xue (Xue Zhiqian) wax figure, along with a vibrant lineup of time-limited activities.

Joker Xue (Xue Zhiqian)

Joker Xue is widely regarded as one of the most influential artists within the Mandopop industry. Known for his emotionally driven songwriting and distinctive vocal style, Xue has released multiple chart-topping albums and consistently sold out large-scale tours across Asia. In recent years, he has maintained active engagement with fans through concerts and social media platforms, reinforcing his reputation as a leading voice in contemporary Chinese pop music.

Meticulously crafted to capture his signature style, the figure features a casual yet instantly recognisable look – complete with his trademark glasses, a relaxed white T-shirt, and a playful pointing pose that reflects his charismatic stage presence. During the Lunar New Year period, fans to Madame Tussauds Singapore will be able to get up close with this lifelike figure as if he were standing right before and enjoy an immersive experience that blends pop culture with festive celebration.

“We hope Joker Xue’s wax figure brings an added sense of excitement and festive cheer to our Lunar New Year celebrations,” said Steven Chung, General Manager of Madame Tussauds Singapore. “The Lunar New Year is a special time for joy, reunion, and fresh beginnings, and we look forward to welcoming guests to celebrate the season with us in a fun, immersive, and meaningful way.”

The time-limited festive activities include:

1) FREE Fortune Telling with Any Ticket Purchase

Enjoy complimentary fortune telling sessions by booking a slot via Madame Tussauds Singapore website (first-come, first-served).

Valid for ticket holders only. Get your tickets here.

14–22 February, 11:00am–2:00pm
2) FREE Sure-Win Lucky Dip with Every $88 Spent at the Retail Store

Spend $88 or more in the retail store to gain a complimentary sure-win lucky dip, with attractive prizes to be won.

14–22 February
3) CNY Pussy Willow Wishing Tree

Pen down your wishes and hang them on the festive pussy willow wishing tree, symbolising blessings, prosperity, and new beginnings.

15–18 February
4) Distribution of Fortune Cookies & Chocolate Gold Coin Red Packets

Receive festive treats and auspicious surprises while soaking in the CNY décor and warm atmosphere.

15–18 February

Madame Tussauds Singapore continues to be a platform where fans can connect with global icons through unique, real-life experiences, blending entertainment, storytelling, and celebrity culture.

Join us this festive season to celebrate the Lunar New Year with Joker Xue and other international celebrities, and start the year with joy, luck, and unforgettable memories.

For more information about booking tickets to visit Joker Xue at Madame Tussauds Singapore, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See for more information.

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TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”

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Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling

BANGKOK, THAILAND –

The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.

Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.

TVC Feel All The Feelings by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”

In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win Metawin Opasiamkajorn, Gulf Kanawut Traipipattanapong, and Blue Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.

The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.

Furthermore, the Feel All the Feelings campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.

Join LISA on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings campaign. The Feel All The Feelings TVC is currently available at official Amazing Thailand channels:

Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org

Media contacts:

  • Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
  • Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC

The issuer is solely responsible for the content of this announcement.

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ONYX Hospitality Group named Seventh Best Place to Work in Asia-Pacific for 2025

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The Group was also ranked third in Thailand under the international “Best Place to Work in Thailand 2025” certification, reinforcing ONYX’s commitment to sustainable people management and a strong corporate culture.

BANGKOK, THAILAND – Media OuReach Newswire – 30 January 2026 – ONYX Hospitality Group has been recognised as the seventh Best Place to Work in the Asia-Pacific region for 2025, awarded by Best Places to Work, an internationally recognised organisation specialising in workplace assessment and employee experience benchmarking. The recognition reflects the Group’s people-centric workplace practices and a culture that places equal emphasis on employee development and service excellence, and is further reinforced by ONYX’s third-place ranking in Thailand under the “Best Place to Work in Thailand 2025” certification, highlighting the Group’s long-standing focus on sustainable people management and a strong, values-driven corporate culture.

With a diverse portfolio spanning hotels, resorts, serviced apartments, and luxury residences under well-established brands including Amari, OZO, Shama, and Oriental Residence, ONYX Hospitality Group continues to strengthen its position across key strategic markets in the region. As the Group approaches its 60th anniversary in 2026, these accolades further highlight ONYX’s long-standing commitment to building a resilient organisation powered by engaged and capable people.

The “Best Places to Work” certification is an internationally recognised programme that benchmarks organisational excellence in human resource practices and employee engagement. Certification is awarded through a comprehensive evaluation covering employee engagement, employee experience, and the effectiveness of HR policies and practices. In this year’s assessment, ONYX Hospitality Group demonstrated strong performance across multiple dimensions, including a supportive work environment, an open and inclusive corporate culture, and a people development strategy closely aligned with the Group’s regional business direction.

One of the key pillars supporting ONYX’s evolution as a trusted workplace is ONYX Academy, the Group’s comprehensive learning and development institute. ONYX Academy delivers structured programmes spanning foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, the Academy equips team members for sustainable personal and professional growth.

The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-term and focused commitment to meaningful employee development.

Alongside capability building, ONYX Hospitality Group continues to foster a corporate culture rooted in openness and dynamism, encouraging employees to think creatively, experiment, and contribute new ideas. The Group actively supports agility and adaptability by creating space for diverse voices across the organisation. Employee well-being is also prioritised through the ONYX Cares programme, which holistically supports physical and mental health, relationships, and team engagement—contributing to a work environment that nurtures both individual fulfilment and organisational growth.

Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “At ONYX Hospitality Group, we believes that our people are the foundation for delivering exceptional experiences and service. Our success in human resource management is driven by strong leadership support at every level, enabling employees to grow across all dimensions. This commitment spans from recruitment and holistic learning systems to cultivating an environment that encourages creativity, experimentation, and the full expression of individual potential. These efforts have positioned ONYX not only as an employer of choice, but also as an organisation trusted by partners and guests alike.”

Receiving the “Best Place to Work” Certification at both national and regional levels marks another significant milestone for ONYX Hospitality Group. The achievement reinforces its commitment not only to being a regional leader in hospitality management, but also to being an organisation that genuinely values its people.

Looking ahead, ONYX remains dedicated to continuously enhancing the workplace environment and delivering meaningful employee experiences that support long-term growth and sustained competitiveness.

For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.

Hashtag: #ONYXHospitalityGroup



The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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