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Singapore residents seek purpose, not just rest, but many unprepared for the journey: AIA Live Better Study

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AIA Live Better Study highlights a critical gap between retirement aspirations and readiness, with social connections emerging as an unsung hero for a fulfilling later life.

SINGAPORE – Media OutReach Newswire – 17 September 2025 – AIA Singapore today announced findings from the eighth edition of the AIA Live Better Study, which reflects the evolution of mindsets where retirement in Singapore is being perceived as a new chapter of reinvention and purpose. This aligns with the government’s ongoing emphasis on active ageing and empowering Singaporeans to lead fulfilling lives well into their golden years, as recently highlighted in the National Day Rally 2025[1].

However, a significant disconnect exists between these evolving aspirations and the practical steps Singapore residents are taking to prepare, according to the latest findings. The study reveals a slight dip in overall holistic wellness (from 61.5% to 60.3%) compared to last year, highlighting persistent challenges for Singapore residents across mental, social, financial, and physical well-being. This gap underscores the urgent need for greater support and education, a sentiment that resonates with Singapore’s broader efforts to strengthen social safety nets and enhance community resilience.

Conducted in May 2025, the AIA Live Better Study[2] continues to investigate the current state of wellness and goal-setting behaviours across physical, financial, mental, social, and spiritual aspects of Singapore residents. This is set against the backdrop of significant uncertainties in the global economy in 2025[3] as consumers navigate these challenging times.

The traditional view of retirement as a period of passive rest is rapidly evolving, aligning with the national call for seniors to remain engaged and contribute meaningfully,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer, AIA Singapore. “Singapore residents are increasingly envisioning a purposeful and active post-career life, yet our study reveals many are not adequately preparing for this new reality. This highlights critical areas where more support and education are needed – particularly around financial readiness, physical health, and crucially, the often-overlooked power of social connections – all vital pillars for the holistic well-being the government also champions.”

Retirement in Singapore: Purpose over leisure
While consumers envision retirement as a period to enjoy, only 1 in 2 (47%) feel optimistic about achieving their desired lifestyles. A striking insight is the motivation for post-retirement work:

  • 1 in 2 (55%) Singapore residents plan to work upon retirement (part-time, full-time, or starting a business).
  • Less than 3 in 10 (28%) are doing it purely for financial reasons.
  • 27% seek a sense of purpose, 26% aim to cure boredom, and 18% desire to try something new.

This signals that retirement is increasingly being seen as a phase for personal growth and continued contribution, echoing the government’s vision of an active and contributing senior population, and not just a cessation of work.

Financial and physical health are the cornerstones of a happy retirement
Unsurprisingly, financial concerns remain a major pain point:

  • Only 1 in 2 (50%) Singapore residents claim to be financially stable, with those in their 40s expressing the most negativity towards retirement (29% negative outlook).
  • Key worries include managing cost of living (62%) and healthcare expenses (54%).
  • Physical wellness is also paramount, with 46% ranking it as the #1 factor for a happy retirement – a finding that underscores the government’s focus on preventative health and robust healthcare infrastructure for an ageing population.
  • However, 2 in 5 (40%) foresee spending time managing healthcare conditions, particularly among young seniors[4] (45%).

These findings reinforce the importance of the government’s enhancements[5] early this year to healthcare and long-term care schemes such as MediSave and CHAS to address the needs of the ageing population and to ensure accessible, affordable healthcare for all.

Social wellness: The unsung hero of a fulfilling retirement
Beyond financial and physical health, the study illuminates the critical, yet often unaddressed, role of social wellness:

  • A happy retirement is strongly linked to spending time with family (61%) and friends (41%).
  • However, only 2 in 5 (37%) have thought about social wellness and taking steps to prepare for it
  • Marital status plays a significant role: More married individuals (53%) have a positive outlook towards retirement than their single counterparts (36%), suggesting the inherent support families provide.
  • Single individuals face unique challenges, expressing greater worry about lack of caregiving arrangements (34% vs. 23% married), becoming isolated (29% vs. 20% married), and cognitive decline (44% vs. 35% married). This leads them to plan more actively for part-time work, social activities, and community engagement in their retirement years to maintain independence and connection.

The findings highlight that social connections are a fundamental pillar of a fulfilling retirement, echoing the government’s recent unveiling of Age Well Neighbourhoods[6] and continued emphasis on community and social infrastructure as key components of holistic well-being for seniors. This is a powerful insight for individuals, families, and companies to consider as we develop holistic solutions for the future, ensuring our offerings align with the evolving needs of an ageing society.

More support needed for transition period to retirement
While majority (2 in 3 (70%)) of Singapore residents have started planning for various aspects of retirement, a significant portion remains unprepared across crucial areas:

  • 21% have not thought about how to maintain social wellness during retirement years.
  • 20% have not considered the possibility of being by themselves (without spouse and children).
  • 17% have not thought about long-term care.
  • 14% have not considered insurance coverage for retirement.

The study highlights the urgent need for more education and support to help Singapore residents transition into this new phase of life, especially for single individuals and those aged 40-49, who show the most negative outlook and financial vulnerability. These insights indicate the critical need for robust community support networks and social infrastructure, aligning with the government’s emphasis on fostering a more caring and inclusive society.


[1] National Day Rally 2025′ (Aug 17, 2025) Prime Minister’s Office. Available at: https://www.pmo.gov.sg/Newsroom/National-Day-Rally-2025

[2] The eight wave of the AIA Live Better Study is an independent study that was conducted from 22 May to 13 June 2025 with a sample size of 1,000 representing Singapore’s general population.

[3] ‘Singapore upgrades 2025 GDP growth forecast to 1.5%-2.5%; economy grew 4.4% in Q2’ (Aug 12, 2025) CNA. Available at: https://www.channelnewsasia.com/singapore/singapore-economy-gdp-forecast-mti-5289471

[4] Aged 50-64.

[5] ‘Keeping Healthcare Affordable and Sustainable for All’ (Mar 7, 2025) Minnistry of Health. Available at: https://www.moh.gov.sg/newsroom/keeping-healthcare-affordable-and-sustainable-for-all

[6]‘NDR 2025: Expect more activity centres, home services and healthcare in Age Well Neighbourhoods’ (Aug 17, 2025) The Straits Times. Available at: https://www.straitstimes.com/singapore/politics/ndr-2025-more-activity-centres-home-services-and-healthcare-3-things-to-expect-in-age-well

Hashtag: #AIASingapore

The issuer is solely responsible for the content of this announcement.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.


[1] Hong Kong SAR refers to the Hong Kong Special Administrative Region.
[2] Macau SAR refers to the Macau Special Administrative Region

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FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer




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About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

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Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

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HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

Asian Flavour Duet: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.
(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.


The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.
Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.


As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants
Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants


In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

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DHL Express appoints new commercial lead for Asia Pacific

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  • Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL


The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

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