Media OutReach
Singapore residents seek purpose, not just rest, but many unprepared for the journey: AIA Live Better Study
AIA Live Better Study highlights a critical gap between retirement aspirations and readiness, with social connections emerging as an unsung hero for a fulfilling later life.
SINGAPORE – Media OutReach Newswire – 17 September 2025 – AIA Singapore today announced findings from the eighth edition of the AIA Live Better Study, which reflects the evolution of mindsets where retirement in Singapore is being perceived as a new chapter of reinvention and purpose. This aligns with the government’s ongoing emphasis on active ageing and empowering Singaporeans to lead fulfilling lives well into their golden years, as recently highlighted in the National Day Rally 2025[1].
However, a significant disconnect exists between these evolving aspirations and the practical steps Singapore residents are taking to prepare, according to the latest findings. The study reveals a slight dip in overall holistic wellness (from 61.5% to 60.3%) compared to last year, highlighting persistent challenges for Singapore residents across mental, social, financial, and physical well-being. This gap underscores the urgent need for greater support and education, a sentiment that resonates with Singapore’s broader efforts to strengthen social safety nets and enhance community resilience.
Conducted in May 2025, the AIA Live Better Study[2] continues to investigate the current state of wellness and goal-setting behaviours across physical, financial, mental, social, and spiritual aspects of Singapore residents. This is set against the backdrop of significant uncertainties in the global economy in 2025[3] as consumers navigate these challenging times.
The traditional view of retirement as a period of passive rest is rapidly evolving, aligning with the national call for seniors to remain engaged and contribute meaningfully,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer, AIA Singapore. “Singapore residents are increasingly envisioning a purposeful and active post-career life, yet our study reveals many are not adequately preparing for this new reality. This highlights critical areas where more support and education are needed – particularly around financial readiness, physical health, and crucially, the often-overlooked power of social connections – all vital pillars for the holistic well-being the government also champions.”
Retirement in Singapore: Purpose over leisure
While consumers envision retirement as a period to enjoy, only 1 in 2 (47%) feel optimistic about achieving their desired lifestyles. A striking insight is the motivation for post-retirement work:
- 1 in 2 (55%) Singapore residents plan to work upon retirement (part-time, full-time, or starting a business).
- Less than 3 in 10 (28%) are doing it purely for financial reasons.
- 27% seek a sense of purpose, 26% aim to cure boredom, and 18% desire to try something new.
This signals that retirement is increasingly being seen as a phase for personal growth and continued contribution, echoing the government’s vision of an active and contributing senior population, and not just a cessation of work.
Financial and physical health are the cornerstones of a happy retirement
Unsurprisingly, financial concerns remain a major pain point:
- Only 1 in 2 (50%) Singapore residents claim to be financially stable, with those in their 40s expressing the most negativity towards retirement (29% negative outlook).
- Key worries include managing cost of living (62%) and healthcare expenses (54%).
- Physical wellness is also paramount, with 46% ranking it as the #1 factor for a happy retirement – a finding that underscores the government’s focus on preventative health and robust healthcare infrastructure for an ageing population.
- However, 2 in 5 (40%) foresee spending time managing healthcare conditions, particularly among young seniors[4] (45%).
These findings reinforce the importance of the government’s enhancements[5] early this year to healthcare and long-term care schemes such as MediSave and CHAS to address the needs of the ageing population and to ensure accessible, affordable healthcare for all.
Social wellness: The unsung hero of a fulfilling retirement
Beyond financial and physical health, the study illuminates the critical, yet often unaddressed, role of social wellness:
- A happy retirement is strongly linked to spending time with family (61%) and friends (41%).
- However, only 2 in 5 (37%) have thought about social wellness and taking steps to prepare for it
- Marital status plays a significant role: More married individuals (53%) have a positive outlook towards retirement than their single counterparts (36%), suggesting the inherent support families provide.
- Single individuals face unique challenges, expressing greater worry about lack of caregiving arrangements (34% vs. 23% married), becoming isolated (29% vs. 20% married), and cognitive decline (44% vs. 35% married). This leads them to plan more actively for part-time work, social activities, and community engagement in their retirement years to maintain independence and connection.
The findings highlight that social connections are a fundamental pillar of a fulfilling retirement, echoing the government’s recent unveiling of Age Well Neighbourhoods[6] and continued emphasis on community and social infrastructure as key components of holistic well-being for seniors. This is a powerful insight for individuals, families, and companies to consider as we develop holistic solutions for the future, ensuring our offerings align with the evolving needs of an ageing society.
More support needed for transition period to retirement
While majority (2 in 3 (70%)) of Singapore residents have started planning for various aspects of retirement, a significant portion remains unprepared across crucial areas:
- 21% have not thought about how to maintain social wellness during retirement years.
- 20% have not considered the possibility of being by themselves (without spouse and children).
- 17% have not thought about long-term care.
- 14% have not considered insurance coverage for retirement.
The study highlights the urgent need for more education and support to help Singapore residents transition into this new phase of life, especially for single individuals and those aged 40-49, who show the most negative outlook and financial vulnerability. These insights indicate the critical need for robust community support networks and social infrastructure, aligning with the government’s emphasis on fostering a more caring and inclusive society.
Hashtag: #AIASingapore
The issuer is solely responsible for the content of this announcement.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR[1], Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR[2], and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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