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Sun Life Invests Over HK$10 Million to Partner with the Basketball Association of Hong Kong, China

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Focusing on Three Key Areas to Develop a Professional Basketball Ecosystem and Promote a Healthy and Active Lifestyle

HONG KONG SAR – Media OutReach Newswire – 19 February 2025 – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) held a partnership signing ceremony today (February 19), officially announcing an investment of over HK$10 million for a three-year collaboration. This strategic partnership will focus on three key areas: athlete support, basketball popularization, and community outreach. The initiative reflects Sun Life’s commitment to basketball development and aims to build a professional and sustainable basketball ecosystem in Hong Kong while encouraging the public to embrace an active and positive lifestyle.

Sun Life (right) and the Basketball Association of Hong Kong, China (left) held a partnership signing ceremony.

Extending Global Basketball Support to Drive Local Basketball Development
Sun Life has been committed to promoting a healthy lifestyle and believes that basketball, as one of the world’s most popular sports, can enhance physical and mental health and community cohesion. Since 2014, Sun Life has supported the NBA’s Toronto Raptors, becoming the team’s first jersey patch sponsor in 2017. In 2023, Sun Life further strengthened its commitment to basketball by reaching a multi-year sponsorship agreement with Canada Basketball, becoming the official jersey sponsor and Official Health and Wellness Partner for Canadian men’s and women’s national teams, in line with its philosophy of promoting healthy living.

Mr. Clement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, stated at the signing ceremony, “Sun Life’s mission is to help clients achieve lifetime financial security and live healthier lives. Our global headquarter in Canada has been supporting basketball development since 2014 and has actively expanded to many regions in Asia in recent years. This partnership with the Basketball Association of Hong Kong, China, will focus on both commercialization and professionalization, leveraging innovation and diverse collaboration to enhance the local basketball ecosystem, fulfilling our corporate mission.”

Three-Year Partnership Covering Three Key Areas to Achieve Sustainable Development
Sun Life is committed to building a sustainable and healthy society and understands the importance of popularization and professionalization for sports development. Therefore, this partnership covers the following three areas.

1. Athlete Support
Sun Life will use its insurance expertise to provide medical and accident insurance for members of the Hong Kong basketball team, addressing the long-standing problem of athlete protection. In addition, to help young players achieve the goal of dual development in sports and academics, Sun Life will fund the establishment of a scholarship program by the BAHKC to provide scholarships for members of the Hong Kong U18 and U22 basketball teams who have successfully enrolled in or are currently attending university. It will also establish a youth player internship program to allow players to prepare for their post-retirement career development through workplace seminars and internship opportunities.

2. Basketball Popularization
To encourage more people to continue participating in basketball and improve their skills, Sun Life will sponsor various basketball competitions, assisting in revolutionizing the games and promoting basketball development. One of the key projects is the “Hong Kong Open Division Men’s and Women’s Basketball League,” which will be title-sponsored by Sun Life. This will be Hong Kong’s first self-financing league with a promotion and relegation system, establishing a clear development pathway for teams and players while strengthening the competitiveness of local basketball. The league will have no age restrictions, and players of any age can sign up to participate and compete in the same event. It is expected to become the largest and most developmental basketball league in Hong Kong, in line with Sun Life’s philosophy of promoting a healthy and active lifestyle and building a healthy and inclusive community. Glen Yang, a member of the Hong Kong, China Basketball Team, who has participated in professional leagues in Canada, Spain, and Taiwan, agrees that the Open-League will be able to attract more players to participate and contribute to the development of basketball in Hong Kong.

From 2025 to 2027, Sun Life will also sponsor the National Day Cup Basketball Tournament, inviting local universities and tertiary institutions to participate, using basketball to promote community cohesion and provide more resource support for sports development in tertiary institutions. The competition will also invite overseas university teams to participate, strengthening exchanges between Asian university basketball teams, encouraging healthy competition, and thereby improving the competitive level of local basketball.

3. Community Outreach
Since 2023, Sun Life has partnered with Beyond Sport, a global foundation promoting sustainable social change through sports, to promote the “Hoops + Health” charity program in Asia, including Hong Kong. Following last year’s collaboration to revitalize the Wah Sum Basketball Court in Fanling, hold basketball coaching workshops, and organize youth basketball activities, this year, they will expand the program and hold free youth basketball workshops in various districts. This encourages young people to develop an optimistic and positive lifestyle, emphasizing both physical and mental well-being.

Mr. Benny Chow, Team Leader of the Youth Team of the Basketball Team of Hong Kong, China, said, “We will work with Sun Life to deepen the promotion of community basketball and connect it with more professional and comprehensive systematic training. We aim to bring new energy into the local basketball, discover and nurture new talent, and attract more young people to join basketball and even develop basketball careers.”

Sun Life and BAHKC Join Forces to Promote a Healthy and Active Lifestyle
Sun Life is committed to promoting basketball, not only to encourage young people to develop healthy living habits through basketball but also to embody the value proposition of Sun Life’s agency team through this passionate sport: “Collaboration,” “Progressive,” and “Impactful.” Mr. Mark Tian, Chief Agency Strategy and Growth Officer of Sun Life Hong Kong Limited stated, “Sun Life values the holistic development of our financial advisors and encourages the team to contribute to the community by actively participating in sports and community activities. Therefore, we have formed a basketball team and will sign up to participate in the Hong Kong Open Division Men’s and Women’s Basketball League sponsored by Sun Life to promote healthy living through action. We hope that through this cooperation, we can showcase Sun Life’s long tradition, dynamic business development, and sustainable future and further embody Sun Life’s team spirit of One Team, One Goal, Win As One.”

Mr. Siu-wong Chan, Executive Vice President and Honorary President of the Basketball Association of Hong Kong, China, added, “Sun Life has been promoting healthy living in different ways and is committed to bringing the community together through sports. Our shared vision for basketball development aligns perfectly. This collaboration will bring new energy to local basketball by not only providing substantial resources to support its growth but also by having Sun Life’s team actively participate in the league. This encourages the public to embrace an active and positive lifestyle.”
Hashtag: #SunLife #BAHKC

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CGTN: How China builds consensus, boosts development through consultative democracy

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BEIJING, CHINA – Media OutReach Newswire – 7 March 2026 – CGTN published an article on the opening meeting of the fourth session of the 14th CPPCC National Committee. Reviewing the work of the CPPCC National Committee in 2025 in areas like its consultative and deliberative work and assisting in the formulation of the 15th Five-Year Plan, the article highlights the CPPCC’s role as a dedicated consultative body through which people’s democracy is practiced.

Committed to addressing the difficulties regarding people’s livelihood through the rule of law, Pi Jianlong, a lawyer and a national political advisor, has spent years going deep into factories, workshops, law firms and juvenile probation and rehabilitation centers, making sure that his proposals, grounded in rigorous field research, are precise, practical and responsive to real needs.

Noting the predicament faced by food delivery riders, including the lack of contracts, social security and basic protection, he proposed targeted suggestions such as innovating social security models and strengthening platform responsibilities. In 2025, platforms such as JD.com and Meituan successively introduced social security plans, providing full social insurance coverage for full-time riders and accident and medical insurance for part-time riders.

Awarded for his outstanding performance in 2025 by the Chinese People’s Political Consultative Conference (CPPCC) National Committee recently, Pi exemplifies the commitment of thousands of CPPCC members to serving the people through high-quality duty fulfillment, underscoring the CPPCC’s role as a major vehicle through which people’s democracy is practiced.

On Wednesday afternoon, China’s top political advisory body, the CPPCC National Committee, kicked off its annual session in Beijing. Chinese President Xi Jinping, together with other leaders, attended the opening meeting of the fourth session of the 14th CPPCC National Committee.

99.9% proposals handled

Acting as a dedicated consultative body, the CPPCC has pooled extensive consensus and strength to support the successful conclusion of the 14th Five-Year Plan and a solid start to the 15th Five-Year Plan over the past year, injecting strong vitality into the practice of whole-process people’s democracy – a key concept put forward by Xi himself to advance China’s political landscape.

Over the years, China has made all-around progress in improving the institutions, standards and procedures of socialist democracy and advanced socialist consultative democracy by way of extensive participation.

According to a work report delivered at the opening meeting, in 2025, the CPPCC National Committee received 5,992 proposals from its members, of which 5,061 were accepted for processing. The response rate for the accepted proposals stood at 99.9%.

The CPPCC National Committee members carried out 6,778 activities to serve the people, along with 11,115 outreach activities engaging people from relevant sectors. These efforts benefited more than 4 million people.

By innovating consultative and deliberative methods, improving consultative democracy institutions, and fostering a culture of consultation, the CPPCC has further strengthened its role in promoting democracy and offering policy advice while building consensus.

Over the past year, the CPPCC National Committee held 98 consultative and deliberative events, ranging from promoting the country’s green and low-carbon transition for the 15th Five-Year Plan and developing the silver economy to improving and innovating social governance. These efforts demonstrate that consultative democracy is grounded in reality and responsive to public needs, pooling support, consensus, wisdom and strength to advance Chinese modernization.

Securing a strong start to the 15th Five-Year Plan

Supporting the formulation of the 15th Five-Year Plan serves as a key task of the CPPCC in 2025, representing a vivid practice of whole-process people’s democracy.

From May 20 to June 20 last year, China launched an online public consultation to gather opinions for its next five-year plan. The initiative drew over 3.11 million valid submissions, yielding more than 1,500 constructive suggestions across 27 topics.

A summary of these findings was submitted to the Party leadership, ensuring that the people’s voices were heard at the highest level. By September, a total of 2,112 suggestions had been collected from various regions, departments and sectors, resulting in 218 revisions to the document.

To contribute to the 15th Five-Year Plan, the CPPCC, over the past year, held a special standing committee meeting and carried out 54 special studies, yielding a series of high-quality outcomes. Meanwhile, it launched a special research column, publishing 55 issues to provide evidence-based references for policy-making.

This broad-based participation highlights that national development strategies are rooted in public will, gathering strong momentum for Chinese modernization.

According to the work report, in 2026, the CPPCC will conduct in-depth research and thorough consultations on major tasks and strategic measures of the 15th Five-Year Plan and carry out cross-committee, cross-sector and cross-disciplinary studies, aiming to put forward forward-looking, targeted and operable policy suggestions, according to the report.

Focusing on key issues in areas such as economic development, technological innovation, reform and opening up, social development, and people’s livelihood, the CPPCC will truthfully reflect public opinions based on facts and implement the CPPCC National Committee’s democratic oversight work plan during the 15th Five-Year Plan period.

For more information, please click:
https://news.cgtn.com/news/2026-03-04/How-China-builds-consensus-boosts-growth-via-consultative-democracy-1LeSOfZLbk4/p.html

Hashtag: #CGTN

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Kiztopia celebrates grand opening of its newest family edutainment centre at Toppen Shopping Mall, Johor Bahru

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Kiztopia brings its award-winning “Play to Learn, Learn through Play” concept to Southern Malaysia, marking its 3rd outlet in Malaysia and 22nd across APAC

JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 7 March 2026 – Kiztopia, Singapore’s leading family edutainment brand, officially celebrated the grand opening of its newest outlet at Toppen Shopping Centre, Johor Bahru on February 26, 2026. This milestone marks Kiztopia’s third outlet in Malaysia since 2024 and its 22nd family edutainment centre across the Asia-Pacific region.

From left: Ms. Li San, Operations Manager of Kiztopia Malaysia; Ms. Heidi Tian, CEO and Founder of Kiztopia; Mr. Sergey Aristarkhov, Centre Manager of Toppen Mall; Ms. Su Wei, General Manager of Kiztopia Malaysia; and Mr. Nicholas Yong, COO of Kiztopia, commemorated the official ribbon-cutting ceremony at the new outlet.

Founded in Singapore in 2019 with its flagship outlet at Marina Square, Kiztopia was awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Today, the brand operates across Singapore, Hong Kong, Thailand, Indonesia and Malaysia, with sub-brands including Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure — a sports and adventure concept designed for teens, adults and thrill-seekers.

The Johor Bahru outlet represents Kiztopia’s continued commitment to expanding its footprint in Malaysia, bringing innovative and immersive family experiences to the southern region.

Speaking at the grand opening ceremony, Ms. Heidi Tian, Founder and CEO of Kiztopia, said:
“A very warm welcome to our grand opening ceremony at Toppen Shopping Centre today. This marks our third outlet opened in Malaysia since 2024 and our 22nd outlet in the APAC region. We are honoured to collaborate with Ikano Group and delighted to bring memorable experiences and timeless fun to all families in Johor and across Malaysia.

We are fully committed to Malaysia’s market development and hope to bring more innovative and creative concepts and experiences to Malaysian families.”

Ms. Su Wei, General Manager of Kiztopia Malaysia, added:
“This expansion reflects how much we value families in the South. Beyond the play zones, our team is here to create lasting memories — and we can’t wait to see the smiles begin at Toppen.”

Mr. Sergey Aristarkhov, Centre Manager of Toppen Mall, shared: “Toppen is not just a shopping mall; it is a place that creates meaningful experiences for families and children. This is what we believe in. We are proud to welcome Kiztopia as part of our experiential offerings, strengthening Toppen’s position as a destination for family bonding and interactive play.”

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A world of imaginative play and active learning

Kiztopia is built around its core philosophy of “Play to Learn, Learn through Play.” The Johor Bahru outlet features vibrant thematic play zones inspired by Kiztopia’s eight unique IP-registered characters, each designed to stimulate creativity, physical activity, and social development.

Children can explore large-scale interactive playground structures, role-play zones that spark imagination, obstacle courses that encourage physical agility, and immersive activity areas that nurture teamwork and problem-solving skills.

Designed as a safe, engaging and enriching environment, the centre allows children to build confidence while strengthening family bonds through shared experiences.

Beyond daily play sessions, Kiztopia also offers curated birthday party packages and school visit programmes, providing customised, guided experiences that combine fun, education and memorable celebrations for children of all ages.

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Strengthening Malaysia’s family entertainment landscape

The launch at Toppen Shopping Centre reinforces Kiztopia’s long-term commitment to Malaysia as a key growth market in Southeast Asia. By collaborating with Ikano Group and Toppen Mall, Kiztopia aims to deliver not just entertainment, but holistic family experiences that blend education, physical play and emotional connection.

With Malaysia’s growing demand for premium indoor family attractions, Kiztopia continues to innovate with new concepts, seasonal events and cross-brand experiences such as Jumptopia™ and Splashtopia — signature inflatable event experiences that have delighted families across the region.

Visit Kiztopia at Toppen Shopping Centre

Families in Johor Bahru and surrounding areas are invited to experience Kiztopia’s newest outlet at Toppen Shopping Centre and discover a dynamic space where imagination, learning and fun come together.

For more information, please visit:

Website: https://kiztopia.com.my/
Facebook: https://www.facebook.com/kiztopiamy
Instagram: https://www.instagram.com/kiztopiamy
Media Assets: https://drive.google.com/drive/folders/1cA9ojcjEx2vOqVwoccUblUwR1UDLX4Y6?usp=sharing
Marketing: Rachel – 014-7196961
Hashtag: #KiztopiaToppen #Edutainment #ToppenShoppingMallJB #JohorBahru



The issuer is solely responsible for the content of this announcement.

Kiztopia

Founded in 2019 with its flagship outlet at Marina Square, Kiztopia is Singapore’s leading family edutainment brand, awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Featuring eight unique IP-registered characters, Kiztopia offers a range of programs and activities where children can “Play to Learn, Learn through Play.” Today, Kiztopia operates 22 family edutainment centres (FECs) across Asia, including Singapore, Hong Kong, Thailand, Indonesia, Malaysia, and Taiwan, with sub-brands such as Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure, a sports and adventure concept for teens, adults, and thrill-seekers. In 2024, Kiztopia secured its first round of private equity funding to support regional growth and expansion. Beyond its FECs, our signature bouncy castle event, Jumptopia™ and Splashtopia, has delighted families across the region, alongside co-organized events like the Children’s Festival and TriFactor Kids Run, family staycation collaborations, and a kids’ travel product line with American Tourister. For more information, visit .

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From Wardrobe Staple to 10-Year Icon: XIXILI’s Seamless Panties Get a Colour Update

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SINGAPORE – Media OutReach Newswire – 7 March 2026 – Ten years on, XIXILI’s bestselling seamless panties remain a wardrobe essential for women who value simple, reliable comfort. The intimates brand, celebrated for thoughtful design and everyday ease, now introduces fresh new colours to the beloved range. Designed for invisible wear and lasting comfort, this signature style continues to earn the loyalty of those who prefer reliability over passing trends.

The Secret to a Decade of Loyalty

A decade of consistent customer trust speaks for itself. XIXILI’s seamless panties have earned a loyal following of women who return to the same style, year after year.

Whether it’s a breathable cotton panty for everyday basics or a sleek seamless style for fitted outfits, comfort remains the priority. The appeal comes down to the essentials: no visible panty lines, no adjusting throughout the day, and lightweight comfort that holds up from morning to night. For women juggling busy schedules, that kind of reliability makes all the difference.

“Our customers tell us these are the panties they don’t have to think about,” says Tara Tan, spokesperson for XIXILI. “They just work. That’s why women keep coming back.”

Designed for Every Body, Built to Last

The Full Coverage Mid-Rise Knitted Boyleg Panty delivers moderate coverage with a relaxed fit, suited for those who want fuss-free comfort. The High-Waist Knitted Boyleg Panty sits higher on the waist with gentle tummy smoothing, a go-to for wearing beneath tailored pieces and fitted silhouettes.

The Lightweight Seamless Microfiber Panty remains the star of the range. Its soft microfiber construction sits flat against the skin, creating an invisible finish under any outfit. A bestseller for ten consecutive years, this fan-favourite now comes in new colours, giving loyal fans a reason to refresh their collection.

The Foundation of Every Outfit

What sits beneath an outfit often sets the tone for the entire day. It’s the layer no one sees but everyone feels, allowing women to move through their routines with confidence, whether at work, running errands, or out with friends.

XIXILI’s decade-long bestseller continues to deliver on that promise. With new colours now available, updating the essentials is as effortless as the panties themselves.

To discover the full panties collection, visit XIXILI’s website to shop online with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.

Hashtag: #XIXILI #SGLingerie





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About XIXILI

A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges between A to I cups and 65 to 110cm band sizes, XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported.

XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.

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