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Sun Life Invests Over HK$10 Million to Partner with the Basketball Association of Hong Kong, China
Focusing on Three Key Areas to Develop a Professional Basketball Ecosystem and Promote a Healthy and Active Lifestyle
HONG KONG SAR – Media OutReach Newswire – 19 February 2025 – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) held a partnership signing ceremony today (February 19), officially announcing an investment of over HK$10 million for a three-year collaboration. This strategic partnership will focus on three key areas: athlete support, basketball popularization, and community outreach. The initiative reflects Sun Life’s commitment to basketball development and aims to build a professional and sustainable basketball ecosystem in Hong Kong while encouraging the public to embrace an active and positive lifestyle.
Extending Global Basketball Support to Drive Local Basketball Development
Sun Life has been committed to promoting a healthy lifestyle and believes that basketball, as one of the world’s most popular sports, can enhance physical and mental health and community cohesion. Since 2014, Sun Life has supported the NBA’s Toronto Raptors, becoming the team’s first jersey patch sponsor in 2017. In 2023, Sun Life further strengthened its commitment to basketball by reaching a multi-year sponsorship agreement with Canada Basketball, becoming the official jersey sponsor and Official Health and Wellness Partner for Canadian men’s and women’s national teams, in line with its philosophy of promoting healthy living.
Mr. Clement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, stated at the signing ceremony, “Sun Life’s mission is to help clients achieve lifetime financial security and live healthier lives. Our global headquarter in Canada has been supporting basketball development since 2014 and has actively expanded to many regions in Asia in recent years. This partnership with the Basketball Association of Hong Kong, China, will focus on both commercialization and professionalization, leveraging innovation and diverse collaboration to enhance the local basketball ecosystem, fulfilling our corporate mission.”
Three-Year Partnership Covering Three Key Areas to Achieve Sustainable Development
Sun Life is committed to building a sustainable and healthy society and understands the importance of popularization and professionalization for sports development. Therefore, this partnership covers the following three areas.
1. Athlete Support
Sun Life will use its insurance expertise to provide medical and accident insurance for members of the Hong Kong basketball team, addressing the long-standing problem of athlete protection. In addition, to help young players achieve the goal of dual development in sports and academics, Sun Life will fund the establishment of a scholarship program by the BAHKC to provide scholarships for members of the Hong Kong U18 and U22 basketball teams who have successfully enrolled in or are currently attending university. It will also establish a youth player internship program to allow players to prepare for their post-retirement career development through workplace seminars and internship opportunities.
2. Basketball Popularization
To encourage more people to continue participating in basketball and improve their skills, Sun Life will sponsor various basketball competitions, assisting in revolutionizing the games and promoting basketball development. One of the key projects is the “Hong Kong Open Division Men’s and Women’s Basketball League,” which will be title-sponsored by Sun Life. This will be Hong Kong’s first self-financing league with a promotion and relegation system, establishing a clear development pathway for teams and players while strengthening the competitiveness of local basketball. The league will have no age restrictions, and players of any age can sign up to participate and compete in the same event. It is expected to become the largest and most developmental basketball league in Hong Kong, in line with Sun Life’s philosophy of promoting a healthy and active lifestyle and building a healthy and inclusive community. Glen Yang, a member of the Hong Kong, China Basketball Team, who has participated in professional leagues in Canada, Spain, and Taiwan, agrees that the Open-League will be able to attract more players to participate and contribute to the development of basketball in Hong Kong.
From 2025 to 2027, Sun Life will also sponsor the National Day Cup Basketball Tournament, inviting local universities and tertiary institutions to participate, using basketball to promote community cohesion and provide more resource support for sports development in tertiary institutions. The competition will also invite overseas university teams to participate, strengthening exchanges between Asian university basketball teams, encouraging healthy competition, and thereby improving the competitive level of local basketball.
3. Community Outreach
Since 2023, Sun Life has partnered with Beyond Sport, a global foundation promoting sustainable social change through sports, to promote the “Hoops + Health” charity program in Asia, including Hong Kong. Following last year’s collaboration to revitalize the Wah Sum Basketball Court in Fanling, hold basketball coaching workshops, and organize youth basketball activities, this year, they will expand the program and hold free youth basketball workshops in various districts. This encourages young people to develop an optimistic and positive lifestyle, emphasizing both physical and mental well-being.
Mr. Benny Chow, Team Leader of the Youth Team of the Basketball Team of Hong Kong, China, said, “We will work with Sun Life to deepen the promotion of community basketball and connect it with more professional and comprehensive systematic training. We aim to bring new energy into the local basketball, discover and nurture new talent, and attract more young people to join basketball and even develop basketball careers.”
Sun Life and BAHKC Join Forces to Promote a Healthy and Active Lifestyle
Sun Life is committed to promoting basketball, not only to encourage young people to develop healthy living habits through basketball but also to embody the value proposition of Sun Life’s agency team through this passionate sport: “Collaboration,” “Progressive,” and “Impactful.” Mr. Mark Tian, Chief Agency Strategy and Growth Officer of Sun Life Hong Kong Limited stated, “Sun Life values the holistic development of our financial advisors and encourages the team to contribute to the community by actively participating in sports and community activities. Therefore, we have formed a basketball team and will sign up to participate in the Hong Kong Open Division Men’s and Women’s Basketball League sponsored by Sun Life to promote healthy living through action. We hope that through this cooperation, we can showcase Sun Life’s long tradition, dynamic business development, and sustainable future and further embody Sun Life’s team spirit of One Team, One Goal, Win As One.”
Mr. Siu-wong Chan, Executive Vice President and Honorary President of the Basketball Association of Hong Kong, China, added, “Sun Life has been promoting healthy living in different ways and is committed to bringing the community together through sports. Our shared vision for basketball development aligns perfectly. This collaboration will bring new energy to local basketball by not only providing substantial resources to support its growth but also by having Sun Life’s team actively participate in the league. This encourages the public to embrace an active and positive lifestyle.”
Hashtag: #SunLife #BAHKC
The issuer is solely responsible for the content of this announcement.
Media OutReach
TSquared Lab launches TSquared Health, an AI-driven longevity ecosystem, with the acquisition of Noviu Health
Dr. Hisham Badaruddin Appointed Chief Medical Officer as TSquared Health Integrates Medical, Biomarker, and AI Longevity Capabilities
SINGAPORE – Media OutReach Newswire – 17 December 2025 – TSquared Lab today announced the launch of TSquared Health, a new longevity-focused company designed to help individuals understand and improve their healthspan. By unifying advanced biomarker testing, wearable-derived insights, AI-supported clinical guidance, and targeted optimisation pathways, TSquared Health delivers a structured and continuous approach to preventive care and healthspan optimisation.
As part of the launch, TSquared Health has acquired the clinical operations of Noviu Health, a longevity-focused medical practice operating for more than two years. The clinical division now spans across two locations, an established clinic at Upper Paya Lebar Road and a new flagship TSquared Health clinic in Singapore’s Central Business District, expanding access to physician-led longevity services.
TSquared Health’s medical strategy will be overseen by Dr. Hisham Badaruddin, a longevity-focused physician who has led preventive health programmes across clinical and corporate settings. He brings deep experience in metabolic and hormonal health, as well as data-informed personalised medicine, strengthening TSquared Health’s commitment to medically rigorous, data-driven longevity care.
From Total Transformation to Lifelong Transformation
TSquared Lab is widely recognised for its Total Transformation Ecosystem, a science-backed framework unifying personal training, recovery, nutrition, and expert coaching into a structured, results-focused journey. With TSquared Health, the ecosystem now extends into medically supervised longevity and healthspan optimisation.
“TSquared Lab was built on the belief that people deserve results that stay with them,” said Afshan Thakkar, CEO and Founder of TSquared Lab. “TSquared Health is the evolution of that vision — taking our transformation philosophy and applying it to longevity. It is not only about how strong you are today, but how strong, sharp, and independent you will remain decades from now. Our goal is to democratise world-class longevity care by making it accessible, actionable, and continuous.”
With metabolic and lifestyle-driven conditions rising across the region, demand for proactive healthcare has never been higher. TSquared Health addresses this need by supporting early identification, prioritised interventions, and doctor-led optimisation before symptoms develop, empowering clients to take control of their long-term well-being.
The TSquared Integrated AI Longevity Ecosystem
The longevity space today is fragmented: most clinics provide basic biomarker insights with limited follow-through, leaving clients without a clear path forward. TSquared Health was designed to close this gap through a fully integrated, closed-loop ecosystem that aligns medical diagnostics with real-world execution. The ecosystem integrates:
- Physician-led Longevity Assessment – Comprehensive medical evaluation focused on metabolic, cardiovascular, hormonal, inflammatory, and cognitive health.
- Advanced Biomarker Panels – Two membership tiers, Signature and Elite panels including a deep baseline and a follow-up round, enabling measurement of meaningful biological change over time
- Wearable & Device Insights – Continuous inputs such as sleep, recovery, activity, and HRV incorporated into interpretation
- AI Insights Layer – transforming biological data into prioritised, actionable steps and continuous monitoring
- Personalised Optimisation Pathways: Integrated support across training, movement, nutrition, recovery, and clinical protocols to help clients implement and sustain improvements
Aligned with TSquared Health’s commitment to accessibility, the Signature and Elite Panels are priced to make high-quality preventive testing available to far more people.
By unifying these five key components into a single coordinated system, TSquared Health ensures clients receive clear guidance, precise priorities, and real-world support that drives measurable change.
Turning Data into Action: The TSquared Healthspan Intelligence Engine
At the centre of the ecosystem is the TSquared Healthspan Intelligence Engine, a proprietary AI system that transforms each client’s biomarker, wearable, and lifestyle data into a personalised healthspan score and a focused set of prioritised actions.
Trained with extensive longevity research, the engine highlights the key factors across metabolic, cardiovascular, hormonal, inflammatory, cognitive, and recovery pathways.
Every output is reviewed by an experienced longevity physician, ensuring insights are medically sound, contextualised, and actionable. Rather than pages of raw numbers, clients receive clear, structured guidance on their results and the steps to take next.
The intelligence engine is included with every Signature and Elite Membership.
TSquared Health’s Closed-Loop Longevity Model
Assess. Interpret. Optimise.
Most longevity programmes stop at the first two steps. TSquared Health is built around the third, turning insights into action to drive measurable, long-term health improvements.
Once priorities are identified, TSquared Health activates targeted clinical pathways across its integrated ecosystem, supporting outcomes in areas such as metabolic health, hormonal balance, inflammation control, cardiovascular and cognitive optimisation, and recovery restoration.
“TSquared Health represents a new frontier in proactive healthcare,” said Dr. Hisham Badaruddin, Chief Medical Officer. “By combining biomarker testing, structured interpretation, and real-world intervention under one ecosystem, we can meaningfully shift the trajectory of our clients’ long-term health.”
Hashtag: #TSquaredLab
The issuer is solely responsible for the content of this announcement.
About TSquared Lab
TSquared Lab is a Singapore-born fitness, health, nutrition, and longevity company building one of the most comprehensive transformation ecosystems in Asia. Its integrated platform includes TSquared Personal Training, TSquared Physio, TSquared Eats, and TSquared Health, combining science-based methodologies, personalised coaching, and clinical insights to help individuals build long-term strength, health, and vitality.
About Dr. Hisham Badaruddin, Chief Medical Officer, TSquared Health
Dr. Hisham Badaruddin is a board-certified medical doctor with more than 30 years of clinical experience spanning internal medicine, metabolic health, men’s health, and preventive care. He is recognised for integrating traditional clinical practice with advanced biomarker analytics, longitudinal health tracking, and evidence-based optimisation strategies.
Before joining TSquared Health, Dr. Hisham led multidisciplinary preventive-health programmes across diverse populations. His clinical philosophy emphasises early detection, personalised intervention, and long-term healthspan improvement.
Media OutReach
Prediction is the New Protection: Gartner® Acknowledged CyCraft as a Sample Vendor We Believe for Emerging AI Cyber Solutions
With AI reshaping cybersecurity landscapes, it is pivotal to adopt unified management that preemptively leverages and secures AI. Integrating AI into cybersecurity defense is one of the emerging trends to combat AI-enabled or affiliated risks. C-suite executives and IT leaders must transit from the traditional detect-and-respond model to an AI-informed, proactive security governance.
Unified Exposed Assets and Attack Surface Management
“The complexity of modern environments leads to fragmented data and isolated visibility. Unified exposure management enables holistic visibility through unified telemetry, enabling comprehensive attack surface visibility, accurate risk assessment and prioritization of remediation efforts.”
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
CyCraft External Attack Surface Management (EASM) automatically discovers potential external threats, correlates multiple intelligence and provides an overview of digital assets from the attacker’s perspective. Constantly discovering exposed credentials on surface web, dark web or public markets, this module mobilizes early warning and leakage tracing. Moreover, with the exclusively trained AI model, EASM offers mitigation and audit recommendations tailored to various compliance requirements.
AI-empowered Model Safety, Application Security and Posture Governance
“The emerging AI-enabled threat landscape demands more than just faster detection and response; it requires predictive threat intelligence combined with AI-driven analytics and preemptive action. AI and machine learning (ML) technologies must be used to anticipate attack paths and predict where an adversary is likely to strike to more effectively neutralize potential attacks before they begin.”
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
LLM inherent and related risks are not virtual shadows but substantial threats that jeopardize everyday existence. Since GenAI or LLM outputs are difficult to control, the continuous verification of both input and output is the only way to ensure the validity of a solution.
Built on this logic, CyCraft’s XecGuard is an easily deployable Guardrail module, including cybersecurity, compliance and ethical Guardrails. Defending against Prompt Injection, Jailbreak and Prompt Extraction, XecGuard tackles AI-enabled threats without compromising its performance.

To assess your LLM safety range with quantifiable standards, CyCraft XecArena provides different attack scenarios to compare their performance. Users need to coax the LLM to break its System Prompt or leak confidential information. Join this multi-round testing on XecArena now!
CyCraft continues driving AI innovation in enterprise cybersecurity. In our opinion, this research momentum has further been witnessed by the reception of NeurIPS and EMNLP.
“We believe, being acknowledged in these influential Gartner reports validates our strategic vision and technological innovation,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft Technology. “We’ve consistently invested in AI-driven, preemptive capabilities that enable organizations to stay ahead of invisible threats.”
Limited Evaluation Program
EASM Lite Experience
Evaluation Application
For organizations seeking full functionality, CyCraft is offering a limited evaluation program for 50 qualified enterprises. Participants will receive two External Exposure Analysis Reports, enabling security and governance teams to quantify external attack surface risks and establish data-driven priorities for remediation.
Reports
Gartner, Emerging Tech Impact Radar: Preemptive Cybersecurity, 7 October 2025.
Gartner, Emerging Tech: AI Vendor Race: Unified Exposure Management Will Drive Displacement of Fragmented Point Solutions, 29 September 2025.
Disclaimer
Hashtag: #CyCraft
https://www.cycraft.com/en
https://www.linkedin.com/company/cycraft
https://www.facebook.com/cycrafttechnology
The issuer is solely responsible for the content of this announcement.
About CyCraft
CyCraft is a leading AI cybersecurity company, dedicated to automating cybersecurity with AI technology. With a proven track record in government, finance, high-tech semiconductor, and other industries, and strong recognition from international institutions, CyCraft continues to build Asia’s most advanced AI Security Operations Center, fully committed to safeguarding enterprise digital resilience.
Media OutReach
Cheers to New Beginnings: Carlsberg Hong Kong Launches No & Low-Alcohol and Beyond Beer Series for Conscious Celebrations
Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond
HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.
At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.
Carlsberg Hong Kong Toasts to Mindful Drinking Choices
Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:
- Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
- Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.
These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.
This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.
Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”
Discover What’s Brewing Beyond Beer
Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:
- Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
- HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.
Exclusive Deals to Sip, Shop and Savour
Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.
On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.
Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.
Hashtag: #CarlsbergHongKong
The issuer is solely responsible for the content of this announcement.
About Carlsberg Hong Kong
Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.
With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.
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