Media OutReach
TAT Inspires Travel across Thailand with LISA through “Feel All the Feelings, Seeking Thailand’s Wonders”, Inviting Travellers to Discover Thailand and Win Five Styles of Exclusive Items
Ms. Thapanee Kiatphaibool, Governor of the TAT, said: “The ‘Feel All the Feelings, Seeking Thailand’s Wonders’ initiative builds on our approach of showcasing Thailand’s appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply — particularly during the green season when Thailand’s natural landscapes are at their most distinctive.”
“We expect this initiative to stimulate travel across Thailand and help distribute income to destinations and local communities throughout the country, while elevating Thailand’s tourism standards in collaboration with certified establishments under programmes such as Trusted Thailand, STAR, and the Thailand Tourism Awards — or Kinnaree Awards. These recognitions reflect service quality, safety, and sustainability. Promoting Thailand’s destinations with high-quality operators will strengthen traveller confidence, inspire meaningful journeys, and support balanced, long-term growth for Thai tourism.”
Participants also stand a chance to receive one of 500 exclusive items celebrating Thailand’s distinctive character:
Photobox and Photocard — Travel stories in print
Inspired by Thailand’s scenic landscapes, a specially designed Photobox holds Photocards of LISA as Amazing Thailand Ambassador, featuring eight carefully captured vistas that highlight the country’s scenery through light, colour, and atmosphere. The set includes water-resistant hologram stickers with contemporary Thai motifs — a collectible keepsake that brings travel memories back to life.
Black “55 Must-Visit Cities” T-shirt — Tapestry of landmarks, represented by the village of Ban Rak Thai
A black T-shirt featuring LISA at Ban Rak Thai, Mok Cham Pae Sub-district, Mueang District, Mae Hong Son — a highland village in Thailand’s far north, embraced by quiet nature and morning mist. The back carries the names of 55 must-visit destinations as an inspiring “map” for future trips. Minimal, balanced, and comfortable with a clear character, it makes a travel statement for those looking to discover new perspectives across Thailand.
White “55 Must-Visit Cities” T-shirt — Khao Sok inspiration for fresh travel experiences
A white T-shirt featuring LISA amid the limestone mountains and emerald waters of Khao Sok National Park, Surat Thani. Clean yet layered in depth, with 55 must-visit destinations on the back as waypoints to explore. A contemporary, minimalist design for travellers who love to discover new places and create new memories.
Silver metal keychain — Bangkok landmark in a refined design
A polished silver keychain featuring LISA set against Wat Arun Ratchawararam, capturing the temple’s ornate silhouette in crisp openwork lines. The piece is resin-coated for depth and framed in a design inspired by the traditional Thai decorative pattern called Pra Jam Yam, complemented by a small a small Pra Jam Yam charm, a mini black disc-shaped NFC element linking to the TVC, and an Amazing Thailand x LISA laser-etched logo. The back bears the campaign name “feel all the feelings.” Both collectible and stylish, the keychain adds a touch of character to everyday life.
Multipurpose scarf — Colour, breeze, and tea-scented hills
A silk satin scarf featuring LISA at a tea plantation in Chiang Rai, translating undulating green hills and soft morning light into a vivid, dimensional print. Light and versatile — wear as a neck scarf, shawl, or headscarf — this piece turns a travel mood into a stylish, everyday accessory.
Travellers can take part in the activity from 1 May to 31 July 2026 through two options:
1) Win exclusive items by collecting Buddy Rewards points
This activity aims to stimulate the domestic tourism. Prizes include the Photobox containing Photocards featuring key visuals of the Amazing Thailand Ambassador and destination images, plus a hologram sticker set.
How to participate:
1. Participants must have a mobile phone number registered in Thailand to verify their identity during registration (OTP Verification Code).
2. Register via LINE OA @buddyrewardsby1672.
3. Check in at designated Buddy Rewards locations nationwide to earn 50 points per location, or check in the Amazing Thailand Ambassador Locations to earn 100 bonus points per location.
Collect 2,000 Buddy Rewards points — including at least two check-ins on the Ambassador Locations — to redeem one Photobox (100 prizes; awarded on a first-come, first-served basis to those who reach the threshold earliest).
If Photobox stocks are exhausted, participants may continue checking in on the Ambassador Locations for bonus points until 31 July 2026 at 23:59 hrs (BKK local time), and use remaining points to redeem other rewards in the programme until 30 September 2026.
Activity period: 1 May – 31 July 2026, or while stocks last
Amazing Thailand Ambassador Locations — 25 check-in places
- Rice Fields of Sapan, Nan
- Thi Lo Su Waterfall, Tak
- Wat Chedi Luang, Chiang Mai
- Ko Thalu, Rayong
- Samet Nangshe, Phang-nga
- Floating Pagodas, Wat Phutthabat Sutthawat, Lampang
- Wat Phumin, Nan
- Wat Phra That Pha Son Kaew, Phetchabun
- Red Lotus Sea, Udon Thani
- Phu Lang Ka, Phayao
- Phu Chi Fa, Chiang Rai
- Wat Arun Ratchawararam Ratchawaramahawihan, Bangkok
- Tea plantations in Chiang Rai (including Boon Rawd Farm, Choui Fong Tea Plantation, 101 Tea Plantation, Wang Put Tan Tea Plantation, Wawee Tea Plantation, Laulee Tea Plantation Resort, Suwirun Teashop, and Sawanbondin Farm) *Participants may earn Ambassador Locations bonus points in the “Tea Plantation” category at one location only; the system will then lock further check-ins in this category.
- Ban Rak Thai, Mae Hong Son
- Huai Maekamin Waterfall, Kanchanaburi
- Laem Had, Ko Yao Yai, Phang-nga
- Sam Phan Bok, Ubon Ratchathani
- Khao Sok National Park, Surat Thani
2) Win exclusive items by submitting tourism receipts
Open to Thais and travellers of all nationalities travelling in Thailand, with four unique prize styles to be won.
How to participate:
1. For Thais, travel to a province other than the domicile shown on the Thai national ID.
2. Use services at any TAT-recognised establishment under one of the following programmes:
– Trusted Thailand
https://trustedthailand.tourismthailand.org/en/establishments/detail
– Thailand Tourism Awards (Kinnaree Awards) 2025 winners
https://tourismawards.tourismthailand.org/awards-winner
– STAR (Sustainable Tourism Acceleration Rating)
https://www.tatstar.org/companies
3. Collect receipts showing the establishment name and taxpayer ID (or hotel-issued documentation). With a minimum spend of THB 2,000, register via https://amzth.org/SeekingThailandWonders to enter the draw for region-specific exclusive items corresponding to your destination.
Key dates:
Travel period: 1 May – 31 July 2026
Registration closes: 3 August 2026 at 10:00 hrs (BKK local time)
Winner announcement: 31 August 2026 (400 prizes in total) via Facebook: Amazing Thailand
Prize allocation by region visited:
– Black “55 Must-Visit Cities” T-shirt — Northeastern region
– White “55 Must-Visit Cities” T-shirt — Northern region
– Multipurpose scarf — Central and Eastern regions
– Silver metal keychain — Southern region
TAT invites travellers to explore Thailand alongside LISA as the Amazing Thailand Ambassador. Every step is more than finding a new place — it is an invitation to open your heart to stories, people, and moments that add meaning to life, while contributing in small but significant ways to a sustainable future for Thai tourism.
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: pr****@****or.th
Website: www.tatnews.org
TAT’s News Link: [ https://www.tatnews.org/2026/04/tat-inspires-travel-across-thailand-with-lisa-through-feel-all-the-feelings-seeking-thailands-wonders-inviting-travellers-to-discover-thailand-and-win-five-styles-of-exclu/ ]
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings
The issuer is solely responsible for the content of this announcement.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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