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The Future of Oil: Market Trends, Risks, and Trading Potential with Octa Broker

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KUALA LUMPUR, MALAYSIA – Media OutReach Neswire – 28 March 2025 – As of March 2025, Brent crude oil prices have experienced fluctuations: its price traded between $68.30 and slightly above $73 per barrel. This volatility reflects evolving macroeconomic factors and geopolitical dynamics. OPEC+ has announced plans to gradually increase oil production starting in April 2025, aiming to unwind 2.2 million barrels per day of previous cuts over an 18-month period. Despite global efforts to transition towards renewable energy sources, oil continues to play a pivotal role in the global economy. Octa Broker, a broker with globally recognised licenses, discusses the potential attractiveness of investments in oil in 2025 and the risks to consider.

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Oil Price Forecasts for 2025: Expert Predictions

Oil can become a lucrative trade option in 2025. The U.S. Energy Information Administration (EIA) projects Brent crude oil prices to average $74 per barrel in 2025 and decline to $68 per barrel in 2026. Pickering Energy Partners’ Chief Investment Officer, Dan Pickering, expects oil prices to range between $65 and $75 per barrel in 2025 amid ongoing supply tightness and geopolitical risks.

According to Kar Yong Ang, financial market analyst at Octa Broker, oil remains a core asset for traders looking to hedge against inflation and geopolitical risk. He says that ‘Oil‘s price movements in 2025 will be shaped by supply-side decisions from OPEC+ and the geopolitical landscape. Traders should be prepared for volatility but also recognise the potential for trading opportunities in these market conditions.’ Global oil demand is projected to rise by 1.4 million barrels per day in 2025, driven by strong air travel and automotive demand. However, economic uncertainties, including tariff disputes and potential recession fears, have introduced near-term instability in the oil market.

Factors Affecting Oil Prices

Geopolitical tensions continue to be a leading force in the oil market. The current political tension and conflict in the principal areas of oil production can affect supply chains. Despite tensions simmering in the Middle East, strong global oil supply is keeping prices from shooting spectacularly.

OPEC+ remains the world’s dominant oil supplier, recently indicating a willingness to increase production—an outlook that can put pressure on prices. But non-OPEC producers, particularly U.S. shale firms, are significant as well. While U.S. production remains robust, its growth rate has slowed compared to recent years.

On the demand side, China remains the largest crude oil consumer, but its slowing economy is making the sector apprehensive about future demand. India, on its part, is continuing to exhibit healthy demand, underpinning market stability, while the U.S. is contributing to potential headwinds powered by tariff-related economic pressure. These supply-side-leading dynamics will play out with demand-side uncertainty and set the trajectory of the petroleum market over the next few months.

Oil Investment Potential in 2025 and Associated Risks

Oil has historically been a trusted inflation hedge, but in 2025 its direction is not at all obvious. The market is being pulled in two opposite directions by a mix of economic and geopolitical pressures, each with the power to move prices a lot.

On the downside, the spectre of a worldwide economic slowdown threatens the market. New tariffs and increasing trade tensions have the power to sap demand and therefore pull oil prices lower. Crude can plummet sharply if it turns for the worse, and a full-fledged recession sets in. Meanwhile, Middle East instability is building, and with Iran becoming increasingly involved, the risk of supply disruptions is increasing. If it escalates further, oil can come back hard.

OPEC has also complicated matters. The cartel has been increasing production, expecting demand to rise as well, but there is a very real chance that they overestimated. When demand doesn’t rise as much as hoped, the market is in an oversupply situation, and prices will be falling again.

And then there is the longer-term transformation. The worldwide push towards renewables is slowly reshaping energy markets, and while the transition won’t be instantaneous, it’s already tightening the screws on oil demand. Prices might not react in the near term, but the handwriting is on the wall.

Meanwhile, U.S. shale, once the biggest wild card in global oil supply, is no longer the unstoppable force that it was. Production is still robust, but growth has slowed, and most believe that the industry has already peaked. That is one reason that can potentially keep prices underpinned in the long term.

Weak demand forecasts by China were one of the key drivers of oil prices in 2024. In 2025 political tensions might give rise to supply shocks resulting in surprise price peaks, making oil a good option as a short-term trade. In the long term, the asset price may remain relatively stable or even decrease, as expected by the experts.

However, traders must balance risks before they invest, even in the short term. Oil prices are highly sensitive to geopolitical tensions, which may usher in unexpected price swings. Recessions in large economies, particularly China, may dampen demand, while the global shift towards alternative energy sources is a long-term threat to the supremacy of oil. In addition, overproduction by the oil-producing nations may result in lower prices and render it unprofitable for investors.

The Role of Oil in the Global Energy Transition

Oil companies are still expanding their portfolios into renewable energy investments, showing heightened interest in sustainability. Investment in clean energy by oil and gas companies rose to approximately USD 30 billion in 2023, which accounts for less than 4% of their overall capital expenditure. Notably, over 60% of this investment came from just four major companies: Equinor, TotalEnergies, Shell, and BP, highlighting that a small group of industry leaders are spearheading the transition. This push into wind, solar, and hydrogen investments, alongside continued oil production, provides new opportunities for traders to diversify their portfolios with both conventional energy assets and new renewables.

Practical Recommendations for Traders and Investors

To successfully trade the oil market in 2025, investors and traders can consider the following tips:

  1. Stay Informed on Market Fundamentals. For example, follow news regarding the key drivers of oil prices. To track oil prices effectively, focus on primary short-term influences. Geopolitical threats, especially in Ukraine and the Middle East, are sudden market changes. Central bank forecasts and interest rate manoeuvres influence demand macroeconomically. Political steps — tariffs, and sanctions — affect prices as well. Additionally, track EIA stockpile reports, also IEA and OPEC bulletins. These reports offer valuable insights into global energy supply and demand dynamics, allowing for a more comprehensive understanding of market trends and potential price fluctuations.
  2. Utilise Diverse Trading Instruments like ETFs or CFDs. The latter allows traders to speculate on the future movement of oil prices without having to own the underlying commodity, hence requiring smaller investments. ​
  3. Implement Robust Risk Management Strategies. Due to the high volatility of oil markets, effective risk management must be employed. This includes stop-loss orders, take-profits, portfolio diversification, and position sizing, which is advised not to exceed 1-2% of capital per trade.

2025 oil markets are a complex mix of risk and opportunity. Macro drivers such as world economic growth patterns and the pace towards renewables will drive medium- and long-term demand curves, but geopolitical tensions and supply-side pressures can underpin high price levels. Those who enter the market with a sophisticated research strategy — balancing fundamental and technical factors — will be well-equipped to navigate this changing landscape.

Oil companies’ ability to make renewable investments alongside traditional energy production highlights the sector’s ongoing development. Short-term volatility can be leveraged for tactical gains by traders, but long-term investors must ride the structural adjustments that are likely to define the industry for the next two decades. Good risk management, continuous market studies, and diversification in exposure will remain the keys to success as the energy sector evolves.

Disclaimer: Trading involves risks and may not be suitable for all investors. Use your expertise wisely and evaluate all associated risks before making an investment decision
Hashtag: #Octa

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Octa

is an international CFD broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 52 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools.

The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.

In Southeast Asia, Octa received the ‘Best Trading Platform Malaysia 2024’ and the ‘Most Reliable Broker Asia 2023’ awards from Brands and Business Magazine and International Global Forex Awards, respectively.

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“One Earth Summit” 2025 Held Successfully Hong Kong Fully Leverages Its Role as an International Financial Center and Leader in Green Finance

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Laying a Solid Foundation for the Development of ESG Investment and Green Innovation

  • Calling for Global Collaboration Among Governments, Businesses, and Philanthropic Organizations to Effectively Address Climate Change
  • Over 300 Influential Leaders and Change-makers Gather in Hong Kong to Plan the Path Forward for a Sustainable Future

HONG KONG SAR – Media OutReach Newswire – 28 March 2025 – The “One Earth Summit,” hosted by the Institute of Sustainability and Technology and co-organized with the One Earth Alliance and the Giving to Amplify Earth Action (GAEA) initiative launched by the World Economic Forum, was held today at the Regala Skycity Hotel.

The theme of the forum was “Driving Systemic Change Towards a Sustainable Future through Impact Investment and Technological Innovation.” The event attracted over 300 influential leaders and change-makers from various sectors including finance, startups, foundations, media, civil society organizations, and academia from around the world, focusing on dialogue aimed at actionable solutions to respond to global population growth.

In his speech, Mr Paul Chan Mo-po, Financial Secretary, The Government of the Hong Kong Special Administrative Region stated, “As an international financial center and a leader in green finance, Hong Kong can help bridge the funding gap for green projects. Hong Kong’s issuance of green bonds has ranked first in the Asian market for seven consecutive years, with a market share reaching approximately 45% last year. At the same time, Hong Kong is seeking innovative financing solutions, such as tokenized green bonds and infrastructure financing securitization, to attract new investors. Hong Kong is committed to achieving carbon neutrality before 2050, focusing on three major strategies: zero-carbon power generation, green buildings, and sustainable transportation, as well as waste reduction. Global measures to tackle climate change create new business opportunities in burgeoning markets for green products and services. The budget announced earlier this month includes the establishment of a GreenTech Hub, which will accommodate 200 technology firms and serve as a nexus for public-private partnerships and international collaboration, with hopes that more private capital will drive green technology development and build a prosperous ecosystem. Additionally, artificial intelligence has widespread applications in sustainable development, emphasizing the government’s recognition of the significant potential of incorporating AI into the green ecosystem, designating it as a core industry.”

Professor Poman Lo, Chair of One Earth Summit Board of Advisory, Founder of Institute of Sustainability and Technology; Vice Chairman of Regal Hotels Group, remarked in her welcoming speech, “, We are a massive hub of human capital, talent, and innovation. Asia can surely play a pivotal role in leading the global net zero transition. One Earth Summit is part of the major transformation underway to bring Hong Kong closer to our ambition of being an international hub for sustainable finance and green innovation.”

Additionally, Mr Rob Van Riet, Senior Special Adviser to Managing Board, World Economic Forum, and Mrs Amy Lo, Chairman of UBS Global Wealth Management Asia, Head and Chief Executive, UBS Hong Kong, also delivered speeches on the future of sustainable technology and finance before the official start of the forum.

During the forum, speakers focused on three major topics, including:

  • Buildings and Transportation: Exploring the future development of green buildings and smart transportation;
  • Energy Transition: Sharing the latest technologies and investment opportunities in renewable energy and energy IoT;
  • Food and Water Resources: Analyzing global strategies for sustainable management of food and water resources.

For more event information, please visit the forum’s website: www.oneearthsummit.org/
Hashtag: #InstituteofSustainabilityandTechnology #OneEarthSummit

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Diabetes Association Unveils T-CaReMe Taipei Declaration at the Asia Diabetes International Conference

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In an effort to achieve a target of 80% of patients controlling the three highs and protecting kidney health within eight years, Taiwan leads the international trend of precise prevention with public-private collaboration in response to the new health goals of Healthy Taiwan.

TAIPEI, TAIWAN – Media OutReach Newswire – 28 March 2025 – As the global aging process accelerates, the prevention and care of chronic diseases have become a top priority for countries worldwide. The Taiwanese government has actively responded to international trends by promoting the “Healthy Taiwan” policy and launching the “Three Highs Prevention 888 Plan.” At the third “Healthy Taiwan Promotion Committee” meeting held last month, new goals were announced to reduce the standardized mortality rate of chronic diseases related to the three highs by one-third by 2030, aiming to strengthen chronic disease prevention and control measures through public-private collaboration. In alignment with the vision of “Healthy Taiwan” and the 888 Plan, and connecting with the international trend of “precision prevention” of chronic disease management, the Taiwan Diabetes Association formally presented the “T-CaReMe Precision Care Taipei Declaration” at the Asia Diabetes International Conference.

Figure 1: Group photo of the T-CaReME Taipei Declaration, from left to right are: Vice Chairman Li Wen-Ling, Secretary-General Hsu Yong-He, Supervisor Chuang Li-Min, Director Wu Chao-Jun, Director Shih Chong-Liang, Professor Yutaka Seino, Chairman Huang Chien-Ning, Academician Chen Chien-Jen, Professor Moon-Kyu Lee, Professor Daisuke Yabe, Vice President Hsu Hui-Heng, and Chairman Ouh Hong-Yi.

With a comprehensive national health insurance system in place, Taiwan ensures that every high-risk group can receive proactive prevention and personalized management early on, demonstrating international competitiveness in the accessibility and completeness of chronic disease care. To address the increasingly severe challenge of chronic diseases—particularly hypertension, hyperlipidemia, diabetes (the three highs), and chronic kidney disease—the Taiwan Diabetes Association unveiled the “T-CaReMe Precision Care Taipei Declaration” at the 17th Scientific Meeting of the Asian Association for the Study of Diabetes (AASD). This declaration was made in witness of various governmental agencies, academic institutions, and medical associations, including the Asian Association for the Study of Diabetes, the National Health Insurance Administration, the Health Promotion Administration, Academia Sinica, the National Health Research Institutes, the Taiwan Society of Nephrology, and the Taiwan Society of Cardiology. The declaration responds to the government’s vision of “Healthy Taiwan” and the goals of the 888 Plan, which focus on delaying disability and increasing life expectancy. It proposes a comprehensive health care model for chronic diseases centered around risk stratification, precision medicine, and digital management, further promoting the integration of holistic health care and medical services, while fostering interdisciplinary collaboration to drive a new paradigm of chronic disease prevention and treatment.

Figure 2: On the left is Academician Chen Chien-Jen from the Academia Sinica, and on the right is Chairman Huang Chien-Ning of the Chinese Society of Diabetes, together taking a commemorative photo for the announcement of the T-CaReMe Taipei Declaration.
Figure 2: On the left is Academician Chen Chien-Jen from the Academia Sinica, and on the right is Chairman Huang Chien-Ning of the Chinese Society of Diabetes, together taking a commemorative photo for the announcement of the T-CaReMe Taipei Declaration.

New Health Goals for Healthy Taiwan: Reduce Standardized Mortality Rate of Chronic Diseases Related to the Three Highs by One-Third

The Taiwan Diabetes Association Unveils T-CaReMe Declaration to Promote Precision Care Blueprint for Kidney Health in Relation to the Three Highs

With the trends of aging, prolonged illness, and the emergence of chronic diseases at younger ages, chronic disease prevention and management have become a global focus. Taiwan is following international trends by establishing the “Healthy Taiwan Promotion Committee,” which has set two major health goals for the next eight years: to increase the average life expectancy of the population from 79 to 82 years and to reduce the proportion of unhealthy life expectancy from 10% to 8%. To strengthen chronic disease management, the government recently announced a target at the Healthy Taiwan Promotion Committee meeting to “reduce the standardized mortality rate of chronic diseases related to the three highs by one-third by 2030,” along with comprehensive strategies promoting healthy lifestyles, obesity prevention, and holistic management of chronic diseases, through public-private collaboration to enhance health policies and reduce the risks of chronic diseases and disabilities.

The Taiwan Diabetes Association has released the “T-CaReMe Precision Care Taipei Declaration,” making “Kidney Protection in Relation to the Three Highs” a core focus. Through the T-CaReMe initiative, the vision of “risk stratification, precision medicine, digital management, and increased life expectancy” is implemented, along with five key action frameworks: promoting precise risk diagnostics, standardized clinical guidelines, personalized health management, data sharing, and interdisciplinary collaboration. The goal is to ensure that 80% of patients with the three highs and kidney disease achieve control of blood glucose, blood pressure, and blood lipids while ensuring that 80% of kidney disease patients receive care and medication guidance from care managers, thereby enhancing survival rates and improving health quality, creating a stronger defense for chronic disease care in the population.

Risk Stratification × Precision Medicine: T-CaReMe Initiative Launches a New Future for Chronic Disease Management

International Experts Gather to Establish Taiwan as a Demonstration Base for Chronic Disease Care

The T-CaReMe Taipei Declaration focuses on precise risk diagnostic classification and assessment, aiming to accurately identify high-risk populations and improve the effectiveness of chronic disease management. Through expert consensus and clinical risk stratification, as well as medical guidelines, the initiative integrates clinical data with international standards to ensure that patients receive personalized health management and appropriate treatment. Additionally, the declaration emphasizes collaboration across nations and disciplines, engaging in precision medicine and research achievements in the realm of chronic diseases in the Asia-Pacific region, influencing public health policies and improving chronic disease care outcomes, while developing a more precise and accessible holistic health care approach, solidifying Taiwan’s position as a regional demonstration base.

The meeting brought together experts and scholars from the National Health Insurance Administration, the Health Promotion Administration, Academia Sinica, and the National Health Research Institutes, along with representatives from the International Diabetes Federation (IDF-WPR) and the Asian Association for the Study of Diabetes (AASD), to witness the official launch of the “T-CaReMe Precision Care Taipei Declaration.” The Taiwan Diabetes Association stated that the declaration not only lays the groundwork for Taiwan’s development blueprint in precision chronic disease care and kidney health management related to the three highs but also aims to promote upgrades in chronic disease management models, enhance interdisciplinary collaboration, and build a more comprehensive health care system, driving improvements in global chronic disease care quality and prosperity starting from Taiwan.

Dr. Wu Mai-Su, President of the Taiwan Society of Nephrology, noted that although Taiwan has developed risk stratification and data-driven personalized treatment, standardized guidelines have yet to be incorporated, and clinical applications still have room for improvement, especially in the integrated management of kidney disease and diabetes. He expressed that through the T-CaReMe initiative, interdisciplinary collaboration can facilitate the integration of chronic kidney disease risk and comorbid management with diabetes and hypertension, contributing to higher patient survival rates and better kidney function maintenance. Dr. Li Yi-Heng, President of the Taiwan Society of Cardiology, emphasized that risk stratification and data-driven personalized management can effectively reduce the incidence of cardiovascular events, further strengthening the health defenses of the population. Dr. Hsu Hui-Heng, Deputy Director of the National Health Research Institutes, stated that the application of precision medicine will play a crucial role in future chronic disease management. The National Health Research Institutes is actively exploring several initiatives, such as using AI technology and big data to establish smart risk prediction systems, believing that under the visionary actions of the T-CaReMe initiative, there will be further optimization of precise predictions for cardiovascular, kidney, and metabolic disease risks, providing better scientific bases for the prevention of primary and secondary complications and organ damage associated with chronic diseases, thus realizing Taiwan’s health blueprint.

Aligning with International Standards! T-CaReMe Initiative Promotes a New Paradigm of Precision Chronic Disease Management

Taiwan will construct a comorbidity risk database within two years. The T-CaReMe initiative calls on all sectors to build a defense against chronic diseases.

In recent years, the Health Promotion Administration has actively promoted the “Scientific Disease Calculation Center” and risk prediction tools to enhance public health literacy and self-management awareness, delaying the onset of chronic diseases through proactive health education. Meanwhile, the National Health Insurance Administration has introduced AI risk stratification tools and a tiered care system, promoting the “Everyone’s Health Platform” and comprehensive, patient-centered care to improve care efficiency and resource utilization. Professor Chen Chih-Hong, Vice Convener of the Healthy Taiwan Promotion Committee, stated that the T-CaReMe initiative aligns closely with government policies integrating prevention and treatment, reflecting the core spirit advocated by the 888 Plan. In the future, it is hoped that all sectors will work together to deepen interdisciplinary collaboration and public-private integration, creating a sustainable and resilient model for chronic disease care.

The global healthcare community has identified precise risk assessment and personalized treatment as key trends in chronic disease management. The latest diabetes care guidelines particularly address the comorbidity risks associated with the three highs and kidney disease, suggesting earlier intervention in cardiovascular and kidney health management and enhancing data-driven diagnostic models. The importance of early screening and treatment is emphasized, and precise risk assessment and integration of patient data will be core development directions for future chronic disease management. These international trends indicate that global chronic disease management is moving towards precision medicine, digital monitoring, and interdisciplinary integration, which aligns closely with the goals of the T-CaReMe initiative.

The Taiwan Diabetes Association took action as early as 2023, collaborating with 12 medical institutions in Taiwan to join the iCaReMe global registry program. Through interdisciplinary integrated care, patient tracking, and the application of clinical data, it not only provides more precise risk assessments and patient profiles but also effectively monitors and optimizes treatment outcomes, which has been shown to improve patients’ health conditions. Chairman Huang Jian-Ning shared that the short-term goal of the T-CaReMe initiative is to construct a representative database within two years. By analyzing lifestyle factors, it aims to more accurately assess the comorbidity risks of different patients. Implementing a comprehensive model for precision chronic disease care requires not only efforts from the medical community but also active participation from government agencies, academic institutions, industry partners, and civic groups to jointly promote data integration and personalized health management, ensuring that risk stratification and standardized guidelines are continually refined, while enhancing chronic disease management effectiveness in Taiwan and the Asia-Pacific region.

Yutaka Seino, Chair of the Asian Association for the Study of Diabetes conference, stated that Taiwan has consistently been at the forefront of chronic disease prevention and treatment in Asia, and he hopes that through public-private collaboration and interdisciplinary cooperation, Taiwan can lead the global improvement of chronic disease care quality.
Hashtag: #DiabetesAssociation

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Li Ning Company Limited Announces 2024 Annual Results

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Strengthen the “Single Brand, Multi-Categories, Diversified Channels” Strategy | Solidify Brand and Product Competitiveness, Ensure Steady Operations, and Achieve Pragmatic Growth

HONG KONG SAR – Media OutReach Newswire – 28 March 2025 – Li Ning Company Limited (the “Company” or “Li Ning Company”; together with the subsidiaries, collectively, the “Group”; stock codes: 2331 (HKD counter) and 82331 (RMB counter)) announces today its 2024 annual results for the year ended 31 December 2024 (the “Year”).

Financial Results

In 2024, the Group’s annual performance was generally in line with expectations, a result of robust operational resilience and effective strategic execution. During the Year, the Group’s revenue amounted to RMB28,676 million, representing an increase of 3.9% as compared to that of 2023 (2023: RMB27,598 million). Gross profit amounted to RMB14,156 million, representing an increase of 6.0% compared to that of 2023(2023: RMB13,352 million). The overall gross profit margin increased by one percentage point to 49.4%(2023: 48.4%).

During the year, the net profit attributable to equity holders was RMB3,013 million (2023: RMB3,187 million). The margin of net profit attributable to equity holders was 10.5% (2023: 11.5%). Return on equity attributable to equity holders was 11.9% (2023: 13.1%). Basic earnings per share was RMB116.98 cents (2023: RMB123.21 cents). The Board has recommended the payment of final dividend of RMB20.73 cents per ordinary share for the year ended 31 December 2024, together with the interim dividend of RMB37.75 cents per ordinary share paid in September 2024, the total dividend for the year ended 31 December 2024 will amount to RMB58.48 cents per ordinary share or a total dividend payout ratio of 50%(2023: 45%).

In terms of cash flow management, the Group’s net cash generated from operating activities during the year amounted to RMB5,268 million (2023: RMB4,688 million). As at 31 December 2024, cash and cash equivalents (including cash at banks and in hand, and fixed term deposits with original maturity of no more than three months) amounted to RMB7,499 million, representing an increase of RMB2,055 million, as compared with the position as at 31 December 2023. Adding back the amount recorded as fixed-term deposits held at banks, cash balance amounted to RMB18,141 million, which represented a net increase of RMB166 million as compared to 31 December 2023. During the year, the Group maintained a healthy level of operating capital, and the net cash generated from operating activities increased compared to the previous year. The Company will continue to prudently assess its capital plan in light of market conditions and capital requirements to ensure maximum efficiency in the use of capital and to support its long-term development objectives.

Operational Summary

During the Year, the Group maintained its focus on the core strategy of “Single Brand, Multi-categories, Diversified Channels” to enhance product strength through continuous research and development and technological innovation. Furthermore, the Group made significant progress across various aspects of its business including product innovation, brand building, and channel optimization.

In 2024, the Group made multi-dimensional breakthroughs in the research and development of technologies. During the Year, the Group launched the new midsole technology “Super BOOM”(超䨻), which is not only lighter and more elastic but also boasts an exceptional elasticity-to-weight ratio, representing the pinnacle of performance for supercritical foaming materials. The BOOM technology platform has achieved four application breakthroughs within six years, evolving from a “single technology” to “four major technologies”. This progression demonstrates the Group’s commitment to exploring materials and manufacturing processes and exceptional ability to deploy and broaden their application, further enhancing its ability to diversify product offerings and iterate product lines.

In respect of branding and marketing, the Group continued to focus on the six core categories of running, basketball, training, badminton, table tennis, and sports casual. It also actively explored emerging sports and subcategories, such as outdoor sports, golf, tennis and pickleball. The Group leveraged technological innovation capabilities to drive product upgrades underpinned by three key pillars: solidifying a professional sports mindset, showcasing sports fashion aesthetics, and inheriting Chinese cultural values. Moreover, it proactively sought to strengthen its differentiated brand advantages and enhance brand influence through diversified and comprehensive marketing campaigns. Capitalizing on the market opportunities presented by a year distinguished major sporting events, the Group delved into the essence of its brand spirit and gained insights into the younger generation’s attitudes towards sports. Through these efforts, it articulated the brand spirit of “Dare to Imagine, Create Excellence, Anything is Possible”(敢於想像,創造精彩,一切皆有可能) and launched the “In My Name”(以我為名)-themed marketing campaign, aiming to solidify LI-NING’s professional image and establish a deeper emotional connection with consumers.

In respect of channel, the Group consolidated and enhanced operational efficiency for high-end markets and accelerate expansion into emerging markets. In the high-end markets, the Group focused on improving the efficiency of single store sales through a series of refined management processes and the orderly closure of stores with substantial losses to make the channel layout more reasonable, effectively enhancing overall channel efficiency. At the same time, the Group actively expanded its presence in emerging markets. Diversified sales strategies and flexible market response capabilities enable the Group to gradually expand its market share in emerging markets. As of 31 December 2024, the number of conventional stores, flagship stores, China LI-NING stores, factory outlets and multi-brand stores under the LI-NING brand (including LI-NING Core Brand and LI-NING YOUNG) amounted to 7,585, representing a net decrease of 83 POS as compared to 31 December 2023. The number of distributors was 41 (including sales channels of China LI-NING stores), representing a net decrease of 5 as compared to 31 December 2023.

In terms of retail operations, the Group intensified efforts to promote a single-store operational model with solid profit and efficiency. It established standard profit and loss models for stores at all levels, standardizing and quantifying core store metrics to link them with management objectives across departments. This formed an efficient and coordinated management system, contributing to improved overall operational efficiency. The Group also strengthened the synergies between inventory and sales planning for single-stores and was committed to achieving improvements in both operational efficiency and supply chain management, ensuring efficient and accurate resource allocation and profitability.

In terms of new retail business, the Group continued to deepen the construction of its new retail business system, focusing on enhancing digitalization and all-channel operational capabilities. The aim is to efficiently convert private traffic and steadily improve sales performance. The Group actively explored diversified business models such as acquiring traffic through popular social media platforms like Douyin (抖音) and collaborating online with core channels to broaden sales, increase the proportion of out-of-store sales, and empower stores with new retail capabilities.

In terms of e-commerce operations, facing intensified market competition and a sluggish consumption environment, the Group continued to deepen e-commerce reform and strengthened its core competitiveness in the e-commerce sector across the board through online and offline interaction, diversified marketing campaigns, and precise capture of major sales promotions.

In terms of supply chain, the Group focused on exploring and matching high-quality supply chain resources, gradually improving the supplier matrix for high-end and outdoor products to ensure precise alignment between products and supply chain resources. The Group also implemented a flexible supply chain strategy to closely monitor market demand. Initiatives to refine management and analyse digital information support interoperability and transparency, improve the level of automation, and significantly enhance inventory efficiency along the supply chain. While flexibly responding to market changes, the Group strived to achieve dual improvements in production efficiency and economic benefits.

In 2024, the Group made remarkable achievements in logistics. Four major regional logistics centres across the country underwent comprehensive automation upgrades and began operations. The Nanning central warehouse is set to begin operations in 2025, which will improve delivery efficiency and logistics and warehousing operational capabilities in the southwest of the country. The Group is also proactively promoting refined logistics plan management across its divisions. Through the optimization of digital tools, the Group catered to the specific needs of its sales teams, improved the efficiency of goods distribution, and reduced logistics costs.

In terms of kidswear business, LI-NING YOUNG refined its youth product offerings, leveraging the core competitiveness of its clothing and accessories, while actively expanded into emerging markets, improved single-store efficiency, strengthened construction of clearance channels, promoted product distribution, and expanded the customer base. In terms of retail operations, LI-NING YOUNG continued to enhance operational efficiency and actively acquire and convert customers. Meanwhile, the Group actively built a community marketing system to strengthen member interaction and provide exclusive benefits to strengthen member loyalty and sales conversion rates. In terms of marketing, LI-NING YOUNG planned a series of offline youth activities and cross-border collaborations, focusing on popular sports including basketball, football, running and outdoor activities to showcase the brand’s diverse appeal. Meanwhile, LI-NING YOUNG leveraged social media platforms, ensuring that its messaging reaches target audiences, drives engagement, and reinforces the concept of being a “professional youth sports brand”. As at 31 December 2024, the total number of LI-NING YOUNG POS amounted to 1,468, representing a net increase of 40 POS since 31 December 2023.

Outlook

Looking ahead, the Group will continue to fulfil its commitments by focusing on its core strategy of “Single Brand, Multi-categories, Diversified Channels”, and ensure its effective implementation by strengthening operational systems and consolidating foundational support.

1. Strengthen the implementation of core strategies. By maintaining the healthy development of its core businesses, the Group will further integrate resources and leverage the LI-NING technology platform to further improve its professional product offerings in subcategories such as running, basketball, training, badminton, table tennis and sports casual. It will also deepen the fusion of the sporting spirit and its brand to enhance its competitiveness and influence in core business areas. Meanwhile, in addition to active efforts to optimize its product structure, the Group will expand diversified dressing scenarios with a commitment to the single-brand strategy, deeply integrate sports fashion culture, and launch sports products that combine technology and fashion. In addition, it will take the lead in laying out new pathways for sports consumption, especially in the markets for women, outdoor and youth, striving to achieve breakthrough progress in these emerging fields and drive diversified business expansion. Moreover, the Group is committed to expanding its presence in all target markets, with the aim to create business opportunities in each channel, continuously enhance brand influence, and drive sustained business growth.

2. Optimize operational efficiency. The Group will focus on boosting operational efficiency to ensure the effective implementation of its “Single Brand, Multi-categories, Diversified Channels” strategy. Deepened cross-departmental collaboration and streamlined business processes will empower the Group with efficient product management operations and allchannel integration and supply chain collaboration. Meanwhile, the Group will adopt refined management practices and strictly control costs and benefits, to ensure optimal allocation of resources. At the organizational level, the Group will endeavour to streamline management levels, optimize talent structure, cultivate efficient teams, and promote collaboration among organizations, in order to accelerate the decision-making process, enhance execution, and build a flexible and efficient operational structure.

3. Reinforce underlying support. In terms of underlying support, the Group will ensure sound operations of its financial systems, strengthen fund management and optimize capital structure, and improve financial transparency in a way that provides a solid financial foundation for long-term development. At the same time, the Group will deepen the integration of digital and smart tools by applying digital and intelligent technologies to make more scientific business decisions and adapt with agility to market changes. Through data analysis, artificial intelligence and automation tools, the Group will enhance its insight into market trends and understanding of consumer behaviour, thereby driving innovation in products and services and providing strong support for sustained development.

Mr. Li Ning, Executive Chairman and Joint CEO of the Group, concluded, “Looking ahead to 2025, with strong policy support, consumer spending has the potential to grow decently in China. As a company with long-term roots in China market and a focus on professional products for sports, we are confident in our future development and will seize this opportunity to drive high-quality growth.

Notably, LI-NING will once again partner with the Chinese Olympic Committee and the Chinese Sports Delegation from 2025 to 2028, which underscores the full trust and responsibility bestowed by the General Administration of Sport of China and the Chinese Olympic Committee and the high recognition of the Group’s professionalism and innovation. By adhering to its core value of ‘serving the public with sportsmanship’, LI-NING is committed to becoming the most prominent and stylish sports brand from China and the preferred sports brand of Chinese consumers.”
Hashtag: #LiNing #Sportswear

The issuer is solely responsible for the content of this announcement.

About Li Ning Company Limited

Li Ning Company Limited is one of the leading sports brand companies in China, mainly operating professional and leisure footwear, apparel, equipment and accessories under the LI-NING brand. The Group has comprehensive research and development, design, manufacturing, marketing, distribution and retail management capabilities. It has established an extensive retail distribution network and supply chain management system in China. We are committed to be the most prominent, stylish, world-leading sports brand from China.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes, sells various sports products which are self-owned by or licensed to the Group, including Double Happiness (table tennis), AIGLE (outdoor sports) and Kason (badminton), which are operated through joint venture/associate with third parties of the Group.

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