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This Summer, Take a Break with a Brick. Join LEGO® Group and Minifigure “Lok Jai” on a Joyful Journey Across 8 “Fun Spots” Explore Hong Kong’s Map of Happiness and Make the Most of Your Holiday

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HONG KONG SAR – Media OutReach Newswire – 16 July 2025 – This summer, LEGO® Group teams up with popular minifigure Lok Jai to invite everyone in Hong Kong—young and old—to “Take a Brick” and enjoy a slower, more joyful summer! From July 12 to August 31, 2025, LEGO® Hong Kong presents the “Let’s Take a Brick” campaign, where Lok Jai will pop up at eight “Fun Spots” across the city to help you discover your own map of happiness, filled with relaxing and fun moments.

Play AR mini game at “Fun Spots” to Unlock Lok Jai Cards and Bring Him Home!
All “Fun Spots” across the city are equipped with AR mini game – scan the QR code and complete the designated task at each location to unlock Lok Jai collectible card. Then, head to any LEGO® Certified Store or the LEGOLAND® Discovery Centre Hong Kong with two or more Lok Jai collectible cards, to redeem a Build-A-Mini figure and bring Lok Jai home!

This summer, Let’s Take a Brick! Let Lok Jai join you in playing, laughing, and shouting with joy—making it your most carefree and fun-filled holiday yet!

Confide in the Treehole and Relax with LEGO® Brick Sounds
The first “Fun Spot” is located at Dino Park on the 5th floor of Phase 1, New Town Plaza, where a delightful LEGO® experience awaits!

At the entrance, you’ll find a 5-meter-tall LEGO® treehouse, where you can complete your “happiest summer building homework.” Inside, listen to relaxing music made with LEGO® bricks, helping you unwind and recharge.

There’s also a 3-meter-tall Lok Jai photo spot where you can capture your most fun-filled moments. And don’t miss the fidget spinner building zone, where you can unleash your creativity and immerse yourself in the world of LEGO® bricks. Every scene is infused with signature LEGO® humor and joy!

LEGO® “Fun Spot” – Dino Park
Location: Dino Park, 5/F, Phase 1, New Town Plaza
Date: July 12 – August 31, 2025
Event Hours: 7:00 AM – 10:00 PM
LEGO® Treehouse Hours: 2:30 PM – 7:30 PM

Chill Out with Lok Jai at West Kowloon Cultural District
Lok Jai, your best summer buddy, is also waiting for you across multiple Fun Spots in the West Kowloon Cultural District—perfect for enjoying sunshine and art! At the High Lawn near Art Park, you’ll find a 3-meter inflatable Lok Jai holding a bright orange balloon, relaxing on a colorful picnic mat, inviting you to enjoy the breeze and your snacks.

In front of the Hong Kong Palace Museum Lawn, creative Lok Jai becomes an artist, wearing a signature beret and holding a brush and palette. Join him in painting and feel the artistic vibes on the lawn!

Next, head over to Harbourside Lawn East, now transformed into “Lok Jai Street,” where Lok Jai stands next to a Hong Kong-style street sign waiting for your classic “I was here” photo moment!

As one of the best sunset viewing spots in Hong Kong, Harbourside Lawn West glows with magic during golden hour. Don’t miss your chance to snap a selfie with Lok Jai as the sky and sea are painted in dreamy shades of red and gold.

Finally, unleash your creativity at the Secret Garden‘s Free Build Area, where you can build your imagination with LEGO® bricks, de-stress, and let your creativity take flight!

Extra Perks! Unlock all 4 exclusive Lok Jai collectible cards in West Kowloon Cultural District, and you can enjoy up to 50% off special deals at designated shops. (See appendix for details.)

LEGO® “Fun Spot” – West Kowloon Cultural District
Locations: Art Park High Lawn, Hong Kong Palace Museum Lawn, Harbourside Lawn East and West
Date: July 12 – August 31, 2025
Secret Garden Free Build Area Hours: 2:00 PM – 6:00 PM (Sat & Sun)

Lok Jai Visits LEGO® Stores Too!
Lok Jai is also appearing at three LEGO® Certified Stores across the city!

  • Times Square, Causeway Bay – Lok Jai is enjoying a giant scoop of vanilla ice cream—can you resist?
  • Langham Place, Mong Kok – Lok Jai is skateboarding and bursting with energy and joy.
  • K11 Musea LEGOLAND® Discovery Centre, Tsim Sha Tsui – Lok Jai is ready for the beach with a floatie and goggles, inviting you to dive into a cool summer adventure!

Limited-Time Offers Until August 31, 2025
Join the “Fun Spot” event and unlock two or more Lok Jai collectible cards to redeem a free Build-A-Mini LEGO® figure. Plus, enjoy special gifts with your LEGO® purchases! Receive a free 30689 Birthday Party Animals with any LEGO® boxset purchase. Spend $350 or more to get a LEGO® Yoyo, and $500 or more to receive an exclusive LEGO® Tote Bag.

At the New Town Plaza LEGO® Certified Store, don’t miss the exclusive offer: spend $680 or more on any LEGO® boxset and receive a LEGO® Picnic Mat—available in limited quantities while supplies last.

For more details, please follow the official LEGO® Hong Kong Facebook page and Instagram account.

Appendix – LEGO® Let’s Take a Brick West Kowloon Cultural District Special Deals

No Venue / F&B and Shop Special Offers
Art Park & Freespace
1. PANO 10% off
9折

2.

Café Bohème
港灣小館
A complimentary soft drink upon spending $200 (Dine- in only)
於餐廳內消費滿港幣$200可獲送汽水一杯
3. Hooman 10% off
9折
4. Lau Bak Livehouse
留白
12% off (dine-in only)
堂食88折
Xiqu Centre

5.

Star Place
明星樓(粵菜宴會廳)
Each customer can enjoy free dessert of the day for lunch
每位顧客於午市惠顧可免費獲贈是日精選甜品
6. Linong Tea
立農茗茶
10% off regular price products
正價貨品9折
7. Tong Tea
餇茶號
10% off
9折
8. Major Cellar
美酒滙
Enjoy $100 discount upon spending $1,000
買滿港幣1,000元可減港幣100元

9.

Rex Music
域斯琴行
A complimentary class upon enrolling in any of the four instrument experience classes
報讀4堂樂器體驗課程額外贈送一堂
10. Eat East
波仔
10% off on regular price Eat East product
正價波仔產品9折

11.

Kafook Florist
嘉馥花卉

12% off in-stock products (including preserved flowers, bouquets, floral materials, plants and orchids)
10% off flower baskets over HK$1,500 (Discount not applicable to discounted items and shipping fees)
任何現貨(包括保鮮花,花束,花材,植物及蘭花)88折
凡訂製花籃滿港幣$1,500以上9折
(折扣不適用於特價貨品及所有運輸費用)
12. Chinese Culture and Art Development Centre
中國文化藝術發展中心
Chess Set 25% off
國際象棋一副75折

13.

Zero to One Tea Culture Promotion Centre
茶創樂茶藝推廣中心
10% off regular price products
One free box of tea upon spending of HK$250 (regular price)
正價貨品9折及
實價滿港幣$250即可免費獲贈指定茶葉一盒
14. Rainbow Creative Arts 50% off on any trial art lesson

半價試堂優惠

15. Natural is Best
自然派
5% off
95折

No Venue / F&B and Shop Special Offers
M+
16. AGATE 璞 A glass of selected non-alcoholic drink upon any spending
於餐廳內消費可獲送指定一杯飲品(非酒精類)
WKCDA Tower
17. PHILLIPS CAFE 10% off on a la carte menu
單點菜式9折
HKPM
18. Cupping Room 10% off food and drinks (excluding retail products)
食品或飲品9折優惠(零售產品除外)
19. Shi Shang House
食尚館
10% off (dine-in and takeaway)
9折(堂食及外賣適用)
20. Crepes and Bakes A complimentary soft drink upon spending $200 (Dine- in only)
於餐廳內消費滿港幣$200可獲送汽水一杯
21. King Lung Heen
璟瓏軒
10% off a la Carte menu (dine-in only)
堂食菜式單點9折
Food Truck
22. Pineapple Canteen
菠蘿仔食堂
10% off
9折
23. Book Brothers
大師兄美食車
10% off
9 折
24. Pat Chun Saucy Truck
八珍醬園美食車
10% off (except pork knuckles, ginger stew and sauce)
9 折(豬腳薑及醬料除外)
25. Lucky Station
幸運站
10% off
9折
26. SawadeeCar 10% off
9折
27. The Butchers Truck 10% off
9 折
Pop Up
28. Tiger Sugar
老虎堂
HK$5 discount on drinks
茶飲減港幣 5 元
29. 852 Eight Five Two Enjoy HK$10 discount upon spending HK$100
買滿港幣100元可減港幣10元

Hashtag: #LEGO #LokJai

The issuer is solely responsible for the content of this announcement.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 120 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit .

LEGO and the LEGO logo are the trademarks of the LEGO Group. © 2025 The LEGO Group.

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XTransfer Joins Forum Ekonomi Malaysia 2026

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Signals Plan to Make Malaysia Regional Compliance Hub

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.

Bill Deng (second from the right), Founder and CEO of XTransfer, joins as a speaker at Forum Ekonomi Malaysia 2026.

Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.

Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.

“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”

Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.

XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026




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CGTN: Little Chinese New Year opens big window to China’s soul

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BEIJING, CHINA – Media OutReach Newswire – 11 February 2026 – As China marks Xiaonian, or Little Chinese New Year, there is growing evidence of its ancient traditions evolving into global lifestyle trends. CGTN published an article analyzing how this prelude to the Year of the Horse – from the folk ritual of “sweeping the dust” to the cross-cultural fusion of the Spring Festival Gala – illustrates China’s growing global cultural resonance.

As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.

The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.

While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.

Diverse traditions, shared aspirations

In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.

A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.

Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).

As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.

“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”

The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.

Cultural dialogue: From global stage to daily life

The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.

Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.

The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.

This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.

The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.

Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.

For more information, please click here:

https://news.cgtn.com/news/2026-02-10/Little-New-Year-opens-big-window-to-China-s-soul-1KEhJjMX2fe/p.html

Hashtag: #CGTN

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De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”

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LONDON, UK – Media OutReach Newswire – 11 February 2026 – In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement.

De Beers Group And Assouline Celebate The Launch Of “A Diamond Is Forever: The Making Of A Cultural Icon 1926-2026”

When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draw a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart.

For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting.

In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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