Media OutReach

Travel with the JR EAST PASS (Tohoku Area)

Published

2 months ago

08/12/2025

Enjoy a convenient and affordable journey to the beautiful snowy landscapes of Japan’s Tohoku region

TOKYO, JAPAN – Media OutReach Newswire – 8 December 2025 – Japan is now entering the heart of winter, and there is no better place to experience the beauty of snowy landscapes than the Tohoku region in northern Japan. From atmospheric hot spring towns blanketed in white, to charming traditional wooden houses, majestic mountains draped in snow, and vast fields shimmering under the winter sun—Tohoku offers breathtaking scenery that can be reached from Tokyo in just a few hours by JR East’s Shinkansen.

For travelers uncertain about winter travel in snowy areas, the JR EAST PASS (Tohoku Area) provides a worry-free solution. With this pass, travel in warm train cars is possible without concerns about road conditions. Stunning views of a silver-white world can be enjoyed from the Shinkansen windows, and time spent en route becomes a luxurious part of the journey—an experience unique to rail travel.

This winter, many travelers can discover the extraordinary winter landscapes of Tohoku by Shinkansen. To inspire winter travel, a selection of model courses showcasing the best of Tohoku is introduced below.

A Journey Through Silver Landscapes, History, and Hot Springs (5 Days / 4 Nights)

Day 1

From Tokyo Station, take the Tohoku Shinkansen to Koriyama Station in Fukushima Prefecture (approx. 1 hour 20 minutes). Transfer to the JR Banetsu West Line and continue on to Aizu-Wakamatsu Station.

Stroll around iconic spots such as Tsuruga Castle and Nanukamachi Street, then visit Suehiro Sake Brewery for a tour and tasting. In the evening, unwind in a snowy open-air hot spring bath at Aizu Higashiyama Onsen.

Day 2

From Aizu-Wakamatsu Station, take the Yamagata Shinkansen to Yamagata Station (approx. 3 hours). Upon arrival, begin with a relaxing break at S-PAL Yamagata, a shopping complex directly connected to the station, offering local fruits, pickles, sweets, and more. Then, take a 15-minute walk from the station to Kajo Park to enjoy the serene winter scenery of snow-covered stone walls and moats. Afterward, transfer from Yamagata Station via the Yamagata Shinkansen and bus (approx. 1 hour 30 minutes) to Ginzan Onsen, a famous hot spring town nestled deep in the mountains. Wooden inns reminiscent of Japan’s Taishō era line the river, creating a magical view—especially in winter when snow and gas lamps produce a nostalgic, dreamlike atmosphere. For lunch, local specialties such as soba noodles or Yamagata beef dishes can be savored. An overnight stay in the hot spring town is highly recommended.

Day 3

In the morning, take a leisurely stroll around Ginzan Onsen, enjoying the serene atmosphere and the beautiful silver-white scenery of the town. In the afternoon, return to Yamagata Station by bus and the Yamagata Shinkansen, then take the JR Senzan Line to Sendai (approx. 1 hour 30 minutes).Upon arrival, indulge in Sendai’s famous local foods such as gyutan (grilled beef tongue) and zunda sweets. In the evening, head to Sendai Castle Ruins (Aoba Castle Ruins) to admire the illuminated statue of Lord Date Masamune on horseback and take in the panoramic night views of Sendai City—an unforgettable winter moment.

Day 4

From Sendai Station, take the JR Senseki Line to Matsushima-Kaigan Station (approx. 40 minutes). In Matsushima, one of Japan’s Three Most Scenic Spots, a sightseeing cruise offers views of islands softly covered in winter snow. Historical landmarks such as Zuiganji Temple and Godaidō Hall can be visited, and lunch at a local oyster hut provides the opportunity to savor fresh, seasonal oysters.

Day 5

From Sendai Station, take the Tohoku Shinkansen back to Tokyo (approx. 1 hour 30 minutes). To conclude the journey, shopping time in the capital can be enjoyed. GRANSTA Tokyo, one of the largest commercial complexes inside a Japanese railway station, offers a wide variety of shops, gourmet foods, and souvenirs right within Tokyo Station.

atre Ueno, a shopping and dining complex directly connected to Ueno Station, is another convenient option, and the iconic Ginza area—an essential stop during a visit to Tokyo—provides opportunities to browse sweets shops and find memorable gifts.

A Dynamic Journey Through Frost-Covered Forests and Hidden Hot Springs (5 Days / 4 Nights)

Day 1

From Tokyo Station, take the Yamagata Shinkansen to Akayu Station (approx. 2 hours 40 minutes). Upon arrival, explore the snowy Nanyo Winery and stroll through Akayu Onsen Town, once a historic post town. In the evening, relax at Akayu Onsen, a hot spring with a 900-year history, and enjoy a dinner featuring Yamagata beef along with soothing, free-flowing natural hot spring water.

Day 2

Travel from Akayu Station to Yamagata Station (approx. 30 minutes), then take a bus to Zao Onsen (approx. 40 minutes). In the afternoon, ride the Zao Ropeway up the snow-covered mountains to witness the world-famous Juhyo “Snow Monsters”—fantastically shaped frost-covered trees. In the evening, stroll through Zao Onsen town and take in the magical winter atmosphere created by rising steam and soft snowlight.

Day 3

Start the morning with a relaxed departure from Zao Onsen and explore downtown Yamagata. Visit Bunshokan (Former Prefectural Office) and Yamagata Marugoto-kan Beninokura to enjoy local cuisine and shopping. In the afternoon, take the Yamagata Shinkansen to Shinjo (approx. 1 hour), where travellers can experience a charming local town blanketed in snow. Be sure to try regional dishes such as Torimotsu Ramen, a beloved specialty.

Day 4

From Shinjo, take the Ōu Main Line to Akita Station (approx. 3 hours). The Akita Dog Station offers opportunities to meet and take photos with Akita dogs, with walking experiences available by advance reservation. Then, head to Yokote City’s Kamakura Hall, where real kamakura (snow huts) are displayed year-round, allowing immersion in the atmosphere of the traditional Yokote Snow Festival. After sightseeing, return to the Akita Station area to enjoy local delicacies such as Inaniwa udon and Kiritanpo hot pot.

Day 5

From Akita Station, take the Akita Shinkansen back to Tokyo (approx. 3 hours 40 minutes). For the final part of the journey, shopping can be enjoyed at GRANSTA Tokyo inside Tokyo Station, or the Ginza area can be explored for souvenirs and sweets.

Breathtaking Winter-Only Scenery and Hot Spring Destinations

Below are the featured spots introduced in the model courses, along with access information.

Aizu-Wakamatsu Fukushima Prefecture

Aizu-Wakamatsu is a historic castle town filled with traditional charm. In winter, Tsuruga Castle and the surrounding samurai residences are covered in snow, creating a uniquely beautiful landscape. The red-tiled castle tower stands out vividly against the pure white snow—an iconic winter view.The old-town streets also retain their classic atmosphere, and Nanukamachi Street offers relaxed strolling with cafés and small shops to explore. The area is also famous for its high-quality sake, and visitors can enjoy tours and tastings at long-established breweries.Aizu-Wakamatsu is a place where history, culture, and cuisine come together—an ideal spot to experience the essence of winter in Tohoku.

Access (from Tokyo Station):

– Koriyama Station: As fast as 1 hour 13 minutes via the Tohoku Shinkansen
– Aizu-Wakamatsu Station: About 1 hour 15 minutes after transferring to the Banetsu West Line

Ginzan Onsen Yamagata Prefecture

Ginzan Onsen is a tranquil hot spring town where traditional wooden inns lined along the river create a nostalgic streetscape, especially enchanting when covered in snow. The warm glow of gas lamps adds to the magical, dreamlike winter atmosphere. It is an ideal place to quietly enjoy snowy scenery. Many inns feature open‐air baths, allowing guests to experience yukimi rotenburo—soaking in a hot spring while admiring the silver-white winter landscape.

Access (from Tokyo Station）：

– Ōishida Station: As fast as 2 hours 53 minutes via the Yamagata Shinkansen
– Ginzan Onsen: About 40 minutes by Obanazawa City bus from Ōishida Station

Sendai: Sendai Castle Ruins

Located on a hill overlooking the city, the Sendai Castle Ruins (Aoba Castle Ruins) are a popular winter viewpoint where the crisp, clear air offers sweeping panoramic views of Sendai. The winter blue sky and the soft glow of sunset behind the iconic equestrian statue of Lord Date Masamune create a dignified, striking beauty—perfect for photography.

Along with the historic atmosphere preserved in the stone walls and castle remains, visitors can enjoy the grand scenery unique to Sendai, the “City of Trees.” In the evening, the area is illuminated, revealing a magical contrast between the glowing cityscape and the silhouette of Lord Masamune’s statue.This scenic spot—where history, views, and atmosphere come together—stands as one of the most iconic winter destinations in Miyagi.

Access (from Sendai Station)：

‐ Sendai Castle Ruins: About 20 minutes by city bus, or around 15 minutes by taxi

Matsushima Miyagi Prefecture

Matsushima is one of Japan’s most celebrated scenic destinations and is counted among the Three Most Scenic Spots of Japan. In winter, the crisp, clear air enhances the view of the surrounding snow-covered trees and islands, making it an ideal place to experience the beauty of a Japanese winter.

The area is also famous for its seasonal oysters, allowing visitors to enjoy both spectacular winter scenery and delicious local cuisine—an experience unique to this time of year.

Operating Hours (Sightseeing Cruise)：9:00–15:00 (winter season)
Access (from Tokyo Station):

– Sendai Station: As fast as 1 hour 30 minutes via the Tohoku Shinkansen
– Matsushima-Kaigan Station: About 40 minutes via the JR Senseki Line
– Matsushima: Approximately a 10-minute walk from Matsushima-Kaigan Station

Akayu Onsen Town Yamagata Prefecture

With a history of over 900 years, Akayu Onsen is a hot spring destination known for its free-flowing natural springs and its calm, traditional atmosphere. In winter, the town is enveloped in snow, and the gentle steam rising through the silver-white streets creates a beautifully nostalgic scene.The local inns offer hot spring baths renowned as “beautifying waters,” known for their soft, skin-friendly qualities. From the open-air baths, guests can enjoy a serene winter landscape while soaking in the warm water—an experience of pure relaxation.The surrounding area also features wineries and restaurants that serve dishes made with local ingredients, making Akayu a perfect place to enjoy hot springs, food, and slow, peaceful moments.

Access (From Tokyo)：

Akayu Station: As fast as 2 hours 18 minutes via the Yamagata Shinkansen
Akayu Onsen town center: About 25 minutes on foot from Akayu Station, or approximately 5 minutes by taxi

Zao (Yamagata Prefecture)

In winter, Zao offers a rare natural phenomenon found in very few places in the world—the spectacular juhyo, or “snow monsters,” formed by ice and snow coating the trees. The view from the ropeway, looking down over the vast field of frosted trees, is truly breathtaking. The area is also home to hot spring resorts, where visitors can enjoy yukimi rotenburo, open-air baths with views of the snowy landscape.

Opening Hour（Rope Way）：8:30～17:00（subject to change）
Access (from Tokyo Station):

‐ Yamagata Station: As fast as 2 hours 22 minutes via the Yamagata Shinkansen
‐ Zao Onsen Bus Terminal: About 40 minutes by Yamako Bus from Yamagata Station
‐ Zao Onsen: Approximately a 5-minute walk from the Zao Onsen Bus Terminal

Make The Trip Even More Affordable JR EAST PASS（Tohoku area)

With the JR EAST PASS (Tohoku Area), unlimited travel for 5 days (or 10 days) is available on designated JR East lines within the covered area, including the Tohoku Shinkansen, limited express trains, and local lines. The pass allows free and flexible travel between Tokyo and destinations throughout the Tohoku region during the validity period. For an even more convenient and cost-effective winter journey, the JR EAST PASS (Tohoku Area) is an ideal option.

【Great Value】	A special pass for foreign nationals, offering significantly better value than purchasing regular tickets within Japan.
【UnlimitedTravel】	Enjoy unlimited rides for 5 days (or 10 days) within the validity period on JR East lines in the designated area—including Shinkansen trains—as well as certain private railway limited express trains and JR buses.
【Easy Booking】	Purchasing online is simple. The pass and seat reservations can be arranged through JR-EAST Train Reservation. After purchase, the pass can be easily picked up at JR East reserved-seat ticket machines and other designated locations.

For more details, please visit the official JR East website:
https://www.jreast.co.jp/th/multi/pass/eastpass_t.html

Winter in Japan’s Tohoku region is when the power and beauty of nature shine brightest. With the comfort and reliability of the Shinkansen—and the value offered by the JR EAST PASS—an unforgettable journey through breathtaking winter landscapes becomes possible. A winter adventure that will be remembered for years to come awaits.

Hashtag: #JREast

The issuer is solely responsible for the content of this announcement.

Media OutReach

Spring Fair at VEC Marks Vietnam’s Most Ambitious Showcase Yet

Published

1 day ago

14/02/2026

Media Outreach

For 12 days, the Spring Fair transformed VEC into a walkable map of 34 provinces, blending cuisine, culture and commerce inside Southeast Asia’s largest exhibition complex.

HANOI, VIETNAM – Media OutReach Newswire – 14 February 2026 – For nearly two weeks, the Spring Fair 2026 turned the Vietnam Exhibition Center into something few destinations manage to become: a condensed, high-definition portrait of an entire country.

As the fair drew to a close, what remains is not simply a tally of booths or sales figures, but the impression of a place that allowed visitors to move ‘through Vietnam’ at remarkable speed. Within a single afternoon, one could travel from the northern mountains to the Mekong Delta without leaving a 90-hectare venue on the outskirts of Hanoi.

Framed as “A Marketplace of 34 Provinces,” the event gathered regional economies, culinary traditions and cultural performances under one monumental roof. For many international visitors in Hanoi this spring, it became a defining stop on the city’s New Year cultural calendar.

A Country in One Afternoon

The scale was unapologetically large. More than 3,000 standard booths. Around 2,500 enterprises. Participation from 34 provinces and cities across Vietnam. Over 12 continuous days, the fair aimed for direct revenue of 1,000 billion VND and operated at a pace that rarely slowed.

Inside, the exhibition floor was organized into thematic zones such as “Vietnamese Cultural Essence” and “Vietnamese Agricultural Products – Connecting Spring”. The layout encouraged visitors to drift geographically. One moment, they stood in the northern region. Minutes later, they were tasting specialties from the south.

In the section representing Bắc Ninh, trays of bánh phu thê (sticky rice cake filled with mung bean paste, traditionally served at weddings) glowed under warm light. Nearby, vendors rolled out bánh cuốn Mao Điền (thin rice sheets wrapped around seasoned minced pork and wood ear mushrooms), the steam rising gently into the air. Nem chua (fermented pork sausage) was sliced into neat portions, while bundles of mì gạo chũ (sun-dried rice noodles from Bắc Giang) were arranged in pale, orderly stacks.

Further along, the scent shifted. At a booth from Sơn La, strips of thịt trâu gác bếp (smoked buffalo meat) were cut from darkened slabs and dipped into a dense sauce flecked with mắc khén (wild mountain pepper with a citrusy heat). The taste was smoky, slightly sweet and sharply spiced. At another stand, mắm tôm chua (fermented shrimp paste with chili and garlic) from Huế was wrapped with boiled pork belly and green banana slices, layered with fresh herbs to soften its tang.

In the southern cluster, bánh pía (flaky pastry filled with mung bean, salted egg yolk and durian) from Sóc Trăng were sliced while still warm, their layered crust collapsing delicately to reveal a rich interior. The aroma of durian lingered in the air, unmistakable and confident.

“I really liked how the space was designed according to each province’s characteristic… not only products, but also culture – music, people, traditional dress. It clearly shows very thoughtful experiential design,” said an American visitor during the event.

For business delegations, the appeal went beyond atmosphere.

“We came here to find Vietnamese partners for cashew nuts, cacao and coffee,” said Mandel V. Panizares, representative of Green Agricultural Products Trading in the Philippines. “Seeing the products directly and discussing at the booth; this ‘see and touch’ approach helps us evaluate quality and production capacity more clearly than just looking at profiles or images.”

Cultural performance threaded through the marketplace. Visitors found themselves mesmerized watching more than 50 performers in restored Nguyễn-era garments entered the main corridor for the “Hundred Flower Parade”. Gold embroidered nhật bình (formal imperial robes) shimmered beneath the hall’s lights. Ceremonial horses stepped carefully across polished floors as shoppers paused mid-conversation to watch.

“The parade is not just a performance, but a living cultural experience, where traditional Vietnamese attire, rituals, aesthetics and people exist together within the flow of daily life and commerce,” said Nguyen Thanh Nam, a member of the project team.

Across the 12 days, more than 40 cultural programs and hundreds of performances unfolded, including shows by the Vietnam Circus Federation and the Vietnam Puppet Theatre. Music, acrobatics and folk art existed in easy proximity to contract discussions and product demonstrations.

By the final weekend, it was clear that the Spring Fair had evolved into something more than an exhibition. It functioned as a temporary indoor festival city, layered with sound, flavor and movement.

The Platform Powering the Experience

The intensity of the experience was made possible by the Vietnam Exhibition Center itself.

Spanning 90 hectares, VEC is the largest exhibition complex in Southeast Asia and ranks among the top ten globally. At its core stands the Kim Quy Exhibition Hall, a 130,000 square meter column-free structure that provides uninterrupted interior space on a scale rarely seen in the region.

Built in just 10 months by Vingroup, Vietnam’s largest private conglomerate, and officially opened on August 19, 2025, the center welcomed 1.2 million visitors within its first three days of operation. Managing that volume required advanced crowd coordination, robust security systems and integrated logistics capable of operating at metropolitan scale.

The infrastructure extends well beyond the main hall. An 18-hectare parking area accommodates more than 10,000 vehicles. Nearly 1,200 electric vehicle charging ports form the largest EV charging station in Vietnam. Integrated storage zones, transport logistics and modern electronic payment systems allowed thousands of booths to operate simultaneously without visible strain.

VEC is also a member of the Bureau International des Expositions and serves as Vietnam’s official representative at global exhibition events, positioning it within the international exhibition circuit.

“We believe that, building upon this foundation, VEC will continue to thrive and evolve into a premier hub for major regional and international events. When operated at its full potential, VEC will emerge as a new symbol of a connected, prosperous, integrated, innovative, and sustainable Vietnam, thereby elevating our national standing in the country’s new era of ascent.”, said Mr. Tran Le Phuong, Chairman of the Board of Directors, Vietnam Exhibition Fair Center Joint Stock Company (VEFAC JSC).

During the Spring Fair, that capacity was visible in every operational detail. Corridors remained fluid at peak hours. Multiple stages operated without acoustic conflict. International delegations moved seamlessly between provincial booths.

“I highly appreciate the handicraft products of Hue and high-tech agricultural products of Thanh Hoa and Dong Thap,” said Ozasa Haruhiko, Chief Representative of JETRO Hanoi. “The diversity and quality here strengthen my confidence in Japan-Vietnam trade potential.”

As the 2026 edition concludes, the Spring Fair leaves behind more than transactions and photographs. It has demonstrated that Vietnam can stage large-scale exhibitions with cultural depth and operational precision inside world-class infrastructure.

Hashtag: #VEC #Vingroup

The issuer is solely responsible for the content of this announcement.

Media OutReach

CrazyLive to Host Free Investment Seminar in Hong Kong This March

Published

1 day ago

14/02/2026

Media Outreach

Helping Retail Investors Build Decision-Making Discipline in Volatile Markets

HONG KONG SAR – Media OutReach Newswire – 14 February 2026 – CrazyLive, a platform dedicated to investor education and behavioral finance research, today announced that it will host a free public investment seminar on March 8, 2026 (Sunday) at Hotel ICON in Hong Kong.

Titled “Investor Behavior and Decision-Making Frameworks in High-Volatility Environments,” the seminar is designed for retail investors seeking to improve decision-making discipline amid rising market volatility. The event will explore common cognitive biases and behavioral traps that often lead to emotional investing, and introduce a systematic and repeatable decision-making framework to help participants strengthen consistency, structure, and execution in real-world market conditions.

Warren Wang, Founder of CrazyLive, stated:

“Over the years, I have observed that many retail investors do not underperform because they lack intelligence or information, but because they lack discipline and structure. Volatility is not an exception—it is the market’s normal state. The key is whether investors have a clear and executable framework to reduce emotional interference. This seminar is designed to share practical tools and structured thinking approaches grounded in behavioral finance.”

The seminar will feature three seasoned financial market professionals as keynote speakers:

• Cecilia Kwok — Market Sentiment Specialist at CrazyLive and senior financial news anchor, with over 10 years of hands-on investment and trading experience.
• Angel Xu — Wharton School graduate (University of Pennsylvania); former Morgan Stanley (New York) analyst; currently a fund manager; CFA and FRM charterholder.
• Jolin Zhu — With over 17 years of experience in financial market research and trading, she has participated in large-scale asset management projects and institutional investment operations. She is a specially appointed lecturer for the National Association of Financial Market Institutional Investors (NAFMII) and an editorial board member of the China Asset Management Industry Development Report. She is also a CFA and FRM charterholder.

Key seminar topics will include behavioral bias analysis, case studies of common decision-making errors, and practical decision-support tools such as a streamlined decision checklist and a cash flow stress-testing framework. The discussion will also incorporate insights from recent market developments and volatility cycles.

CrazyLive emphasized that the seminar will focus strictly on academic framework sharing, market phenomenon analysis, and practical experience exchange. The event will not involve the promotion of any financial products, nor will it provide any return guarantees or investment advice.

Event Details

Date: March 8, 2026 (Sunday)
Time: 2:00 PM – 6:00 PM
Venue: Function Room 1–3, Hotel ICON, 17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Admission: Free of charge
Registration Link: https://crazylivehk.netlify.app/

Hashtag: #CrazyLive

The issuer is solely responsible for the content of this announcement.

About CrazyLive

CrazyLive is a platform dedicated to investor education and behavioral finance research. Founded by Warren Wang, CrazyLive provides global Chinese retail and institutional investors with structured knowledge frameworks and decision-support tools.

Guided by its core philosophy, “Clarity in a Complex World,” CrazyLive aims to help investors build systematic decision-making frameworks that are understandable, executable, and sustainable, enabling them to navigate complex and rapidly evolving financial markets.

Media OutReach

Media Architects Celebrates 25 Years of Innovation in Live Production Streaming and Video Learning Technologies

Published

1 day ago

14/02/2026

Media Outreach

SINGAPORE – Media OutReach Newswire – 14 February 2026 – Media Architects Pte Ltd, a systems integrator specialising in live production streaming and education technology solutions, marked its 25th anniversary in January 2026. Established in 2001, the company has spent the last two and a half decades supporting institutions, organisations, and government agencies in Singapore, providing integrated systems for video production and educational use.

Media Architects Celebrates 25 Years of Innovation in Live Production Streaming and Video Learning Technologies

From DVD Authoring to Systems Integration
Founded on 20 January 2001 as DVD Power (Asia) Pte Ltd, the company was launched to address a gap in the local video production landscape. Its founder, a key member of Singapore’s first film school at Ngee Ann Polytechnic, had recently produced an award-winning interactive DVD and identified a gap in the market for professional DVD authoring services in Singapore.

Early milestones included authoring projects for New Line Cinema, Miramax Films, Columbia TriStar and Sony Pictures, as well as locally commissioned educational and heritage content for the Ministry of Education and the National Heritage Board. As DVD technology matured, the company shifted into systems integration, rebranding as Media Architects and expanding its offerings to support professional video workflows and technical training.

Following its 25th anniversary, Media Architects continues to evolve with the industry, building on its original vision while adapting to new technologies and client needs.

Continuous Evolution with Industry Trends
Over the past two decades, Media Architects has kept pace with the evolution of media technologies. These include collaborative editing systems (2006), computer-based live production systems (2008), file-based post-production workflows (2010), and bonded cellular streaming systems for remote broadcasting (2012). More recently, the company has focused on video learning platforms, auto-tracking camera solutions, and hybrid classroom systems.

Today, Media Architects supports more than 10 higher education institutions in Singapore with integrated systems that enable lecture recording, hybrid learning, and streamlined content delivery.

Pandemic-Era Pivot to Live Streaming Services
When the COVID-19 pandemic disrupted live events, Media Architects adapted quickly. Drawing on its early experience in bonded cellular systems, the company developed compact live production setups with robotic cameras and a minimal crew, allowing clients to conduct virtual AGMs and live broadcasts under social distancing restrictions.

These efforts led to the establishment of a new business vertical focused on live event video streaming services and virtual event service platforms, which continued to support clients throughout the pandemic and beyond.

Future Growth: AI Tools, Partnerships, and Regional Reach
A Milestone Tender Reflecting the Next Phase of Growth
Upon celebrating its 25th anniversary, the company has secured a significant milestone tender to design and implement a clinical observation and recording system with AI-powered video analysis and reporting for a major medical institution in Singapore. This project represents a clear step forward in the company’s transition from traditional AV integration to intelligent, data-driven ecosystems that support high-stakes education and training.

The deployment spans more than 20 specialised clinical training rooms and shared spaces, with provisions for future expansion. At the system’s core is a fully redundant Q-SYS architecture powered by dual Core X10 DSP engines. This setup ensures operational continuity during critical simulations and medical examinations. Audio is captured through high-fidelity, beamforming ceiling microphones, and all network traffic is handled by NETGEAR AVLine switches configured for high-throughput, low-latency AVoIP environments.

Centralised control is achieved through the Q-SYS platform, which unifies audio, video, and automation under a modern IT framework.

What distinguishes this project is the integration of AI-powered video analytics. The system leverages a SaaS platform to enable real-time transcription, video tagging, and structured AI-powered analysis based on clinical rubrics such as SBAR (Situation, Background, Assessment, Recommendation). This allows users to reference specific tagged moments during debriefs, providing objective, measurable feedback aligned with learning outcomes.

Students benefit directly from recorded sessions, instructor notes, transcripts, AI analysis, and reports saved to their accounts. This supports reflective practice, skill tracking, and individual learning progress. The implementation reflects Media Architects’ ongoing focus on scalable, systems-based innovation that transforms live video into actionable educational intelligence.

As the company embarks upon its next chapter, this project illustrates how its technical capabilities are now being applied to future-focused environments where reliability, adaptability, and data integration are essential.

Preparing the Team for the Next Chapter
In anticipation of future growth, Media Architects is focusing on organisational development and leadership transition. Current team leads are being supported through new hires and strategic mentorship, with plans for the founder to move into an advisory role. The company is also evaluating the addition of industry practitioners to strengthen its system solutioning capacity and broaden its technical depth.

“Our mission at Media Architects has always been to harness the transformative power of video technology. With the latest system, we aren’t just installing cameras; we are architecting an intelligent feedback loop for self-reflection and self-improvement. By integrating AI-powered transcription and analysis, we are turning clinical simulations into objective, measurable data that empowers the next generation of medical professionals.”

— Nick Tay, Founder and Managing Director, Media Architects Pte Ltd

Looking Ahead
Following its 25th anniversary, Media Architects remains committed to helping clients deliver high-impact content through integrated, future-ready technologies. Visit their website to learn more about their products and services.
Hashtag: #MediaArchitects #ProductionStreamingSolutions #25thAnniversary #TechInnovation

https://media-architects.asia/

The issuer is solely responsible for the content of this announcement.

About Media Architects

Media Architects Pte Ltd marked its 25th anniversary by redefining the boundaries of systems integration. Beyond our heritage in live production and video solutions, we are now pioneering the shift toward AI-driven, scalable AV ecosystems. From Singapore to the region’s leading broadcast and corporate hubs, Media Architects continues to engineer the intelligent platforms that transform how the world learns, communicates, and engages.