Media OutReach

Travel with the JR EAST PASS (Tohoku Area)

Published

3 months ago

08/12/2025

Enjoy a convenient and affordable journey to the beautiful snowy landscapes of Japan’s Tohoku region

TOKYO, JAPAN – Media OutReach Newswire – 8 December 2025 – Japan is now entering the heart of winter, and there is no better place to experience the beauty of snowy landscapes than the Tohoku region in northern Japan. From atmospheric hot spring towns blanketed in white, to charming traditional wooden houses, majestic mountains draped in snow, and vast fields shimmering under the winter sun—Tohoku offers breathtaking scenery that can be reached from Tokyo in just a few hours by JR East’s Shinkansen.

For travelers uncertain about winter travel in snowy areas, the JR EAST PASS (Tohoku Area) provides a worry-free solution. With this pass, travel in warm train cars is possible without concerns about road conditions. Stunning views of a silver-white world can be enjoyed from the Shinkansen windows, and time spent en route becomes a luxurious part of the journey—an experience unique to rail travel.

This winter, many travelers can discover the extraordinary winter landscapes of Tohoku by Shinkansen. To inspire winter travel, a selection of model courses showcasing the best of Tohoku is introduced below.

A Journey Through Silver Landscapes, History, and Hot Springs (5 Days / 4 Nights)

Day 1

From Tokyo Station, take the Tohoku Shinkansen to Koriyama Station in Fukushima Prefecture (approx. 1 hour 20 minutes). Transfer to the JR Banetsu West Line and continue on to Aizu-Wakamatsu Station.

Stroll around iconic spots such as Tsuruga Castle and Nanukamachi Street, then visit Suehiro Sake Brewery for a tour and tasting. In the evening, unwind in a snowy open-air hot spring bath at Aizu Higashiyama Onsen.

Day 2

From Aizu-Wakamatsu Station, take the Yamagata Shinkansen to Yamagata Station (approx. 3 hours). Upon arrival, begin with a relaxing break at S-PAL Yamagata, a shopping complex directly connected to the station, offering local fruits, pickles, sweets, and more. Then, take a 15-minute walk from the station to Kajo Park to enjoy the serene winter scenery of snow-covered stone walls and moats. Afterward, transfer from Yamagata Station via the Yamagata Shinkansen and bus (approx. 1 hour 30 minutes) to Ginzan Onsen, a famous hot spring town nestled deep in the mountains. Wooden inns reminiscent of Japan’s Taishō era line the river, creating a magical view—especially in winter when snow and gas lamps produce a nostalgic, dreamlike atmosphere. For lunch, local specialties such as soba noodles or Yamagata beef dishes can be savored. An overnight stay in the hot spring town is highly recommended.

Day 3

In the morning, take a leisurely stroll around Ginzan Onsen, enjoying the serene atmosphere and the beautiful silver-white scenery of the town. In the afternoon, return to Yamagata Station by bus and the Yamagata Shinkansen, then take the JR Senzan Line to Sendai (approx. 1 hour 30 minutes).Upon arrival, indulge in Sendai’s famous local foods such as gyutan (grilled beef tongue) and zunda sweets. In the evening, head to Sendai Castle Ruins (Aoba Castle Ruins) to admire the illuminated statue of Lord Date Masamune on horseback and take in the panoramic night views of Sendai City—an unforgettable winter moment.

Day 4

From Sendai Station, take the JR Senseki Line to Matsushima-Kaigan Station (approx. 40 minutes). In Matsushima, one of Japan’s Three Most Scenic Spots, a sightseeing cruise offers views of islands softly covered in winter snow. Historical landmarks such as Zuiganji Temple and Godaidō Hall can be visited, and lunch at a local oyster hut provides the opportunity to savor fresh, seasonal oysters.

Day 5

From Sendai Station, take the Tohoku Shinkansen back to Tokyo (approx. 1 hour 30 minutes). To conclude the journey, shopping time in the capital can be enjoyed. GRANSTA Tokyo, one of the largest commercial complexes inside a Japanese railway station, offers a wide variety of shops, gourmet foods, and souvenirs right within Tokyo Station.

atre Ueno, a shopping and dining complex directly connected to Ueno Station, is another convenient option, and the iconic Ginza area—an essential stop during a visit to Tokyo—provides opportunities to browse sweets shops and find memorable gifts.

A Dynamic Journey Through Frost-Covered Forests and Hidden Hot Springs (5 Days / 4 Nights)

Day 1

From Tokyo Station, take the Yamagata Shinkansen to Akayu Station (approx. 2 hours 40 minutes). Upon arrival, explore the snowy Nanyo Winery and stroll through Akayu Onsen Town, once a historic post town. In the evening, relax at Akayu Onsen, a hot spring with a 900-year history, and enjoy a dinner featuring Yamagata beef along with soothing, free-flowing natural hot spring water.

Day 2

Travel from Akayu Station to Yamagata Station (approx. 30 minutes), then take a bus to Zao Onsen (approx. 40 minutes). In the afternoon, ride the Zao Ropeway up the snow-covered mountains to witness the world-famous Juhyo “Snow Monsters”—fantastically shaped frost-covered trees. In the evening, stroll through Zao Onsen town and take in the magical winter atmosphere created by rising steam and soft snowlight.

Day 3

Start the morning with a relaxed departure from Zao Onsen and explore downtown Yamagata. Visit Bunshokan (Former Prefectural Office) and Yamagata Marugoto-kan Beninokura to enjoy local cuisine and shopping. In the afternoon, take the Yamagata Shinkansen to Shinjo (approx. 1 hour), where travellers can experience a charming local town blanketed in snow. Be sure to try regional dishes such as Torimotsu Ramen, a beloved specialty.

Day 4

From Shinjo, take the Ōu Main Line to Akita Station (approx. 3 hours). The Akita Dog Station offers opportunities to meet and take photos with Akita dogs, with walking experiences available by advance reservation. Then, head to Yokote City’s Kamakura Hall, where real kamakura (snow huts) are displayed year-round, allowing immersion in the atmosphere of the traditional Yokote Snow Festival. After sightseeing, return to the Akita Station area to enjoy local delicacies such as Inaniwa udon and Kiritanpo hot pot.

Day 5

From Akita Station, take the Akita Shinkansen back to Tokyo (approx. 3 hours 40 minutes). For the final part of the journey, shopping can be enjoyed at GRANSTA Tokyo inside Tokyo Station, or the Ginza area can be explored for souvenirs and sweets.

Breathtaking Winter-Only Scenery and Hot Spring Destinations

Below are the featured spots introduced in the model courses, along with access information.

Aizu-Wakamatsu Fukushima Prefecture

Aizu-Wakamatsu is a historic castle town filled with traditional charm. In winter, Tsuruga Castle and the surrounding samurai residences are covered in snow, creating a uniquely beautiful landscape. The red-tiled castle tower stands out vividly against the pure white snow—an iconic winter view.The old-town streets also retain their classic atmosphere, and Nanukamachi Street offers relaxed strolling with cafés and small shops to explore. The area is also famous for its high-quality sake, and visitors can enjoy tours and tastings at long-established breweries.Aizu-Wakamatsu is a place where history, culture, and cuisine come together—an ideal spot to experience the essence of winter in Tohoku.

Access (from Tokyo Station):

– Koriyama Station: As fast as 1 hour 13 minutes via the Tohoku Shinkansen
– Aizu-Wakamatsu Station: About 1 hour 15 minutes after transferring to the Banetsu West Line

Ginzan Onsen Yamagata Prefecture

Ginzan Onsen is a tranquil hot spring town where traditional wooden inns lined along the river create a nostalgic streetscape, especially enchanting when covered in snow. The warm glow of gas lamps adds to the magical, dreamlike winter atmosphere. It is an ideal place to quietly enjoy snowy scenery. Many inns feature open‐air baths, allowing guests to experience yukimi rotenburo—soaking in a hot spring while admiring the silver-white winter landscape.

Access (from Tokyo Station）：

– Ōishida Station: As fast as 2 hours 53 minutes via the Yamagata Shinkansen
– Ginzan Onsen: About 40 minutes by Obanazawa City bus from Ōishida Station

Sendai: Sendai Castle Ruins

Located on a hill overlooking the city, the Sendai Castle Ruins (Aoba Castle Ruins) are a popular winter viewpoint where the crisp, clear air offers sweeping panoramic views of Sendai. The winter blue sky and the soft glow of sunset behind the iconic equestrian statue of Lord Date Masamune create a dignified, striking beauty—perfect for photography.

Along with the historic atmosphere preserved in the stone walls and castle remains, visitors can enjoy the grand scenery unique to Sendai, the “City of Trees.” In the evening, the area is illuminated, revealing a magical contrast between the glowing cityscape and the silhouette of Lord Masamune’s statue.This scenic spot—where history, views, and atmosphere come together—stands as one of the most iconic winter destinations in Miyagi.

Access (from Sendai Station)：

‐ Sendai Castle Ruins: About 20 minutes by city bus, or around 15 minutes by taxi

Matsushima Miyagi Prefecture

Matsushima is one of Japan’s most celebrated scenic destinations and is counted among the Three Most Scenic Spots of Japan. In winter, the crisp, clear air enhances the view of the surrounding snow-covered trees and islands, making it an ideal place to experience the beauty of a Japanese winter.

The area is also famous for its seasonal oysters, allowing visitors to enjoy both spectacular winter scenery and delicious local cuisine—an experience unique to this time of year.

Operating Hours (Sightseeing Cruise)：9:00–15:00 (winter season)
Access (from Tokyo Station):

– Sendai Station: As fast as 1 hour 30 minutes via the Tohoku Shinkansen
– Matsushima-Kaigan Station: About 40 minutes via the JR Senseki Line
– Matsushima: Approximately a 10-minute walk from Matsushima-Kaigan Station

Akayu Onsen Town Yamagata Prefecture

With a history of over 900 years, Akayu Onsen is a hot spring destination known for its free-flowing natural springs and its calm, traditional atmosphere. In winter, the town is enveloped in snow, and the gentle steam rising through the silver-white streets creates a beautifully nostalgic scene.The local inns offer hot spring baths renowned as “beautifying waters,” known for their soft, skin-friendly qualities. From the open-air baths, guests can enjoy a serene winter landscape while soaking in the warm water—an experience of pure relaxation.The surrounding area also features wineries and restaurants that serve dishes made with local ingredients, making Akayu a perfect place to enjoy hot springs, food, and slow, peaceful moments.

Access (From Tokyo)：

Akayu Station: As fast as 2 hours 18 minutes via the Yamagata Shinkansen
Akayu Onsen town center: About 25 minutes on foot from Akayu Station, or approximately 5 minutes by taxi

Zao (Yamagata Prefecture)

In winter, Zao offers a rare natural phenomenon found in very few places in the world—the spectacular juhyo, or “snow monsters,” formed by ice and snow coating the trees. The view from the ropeway, looking down over the vast field of frosted trees, is truly breathtaking. The area is also home to hot spring resorts, where visitors can enjoy yukimi rotenburo, open-air baths with views of the snowy landscape.

Opening Hour（Rope Way）：8:30～17:00（subject to change）
Access (from Tokyo Station):

‐ Yamagata Station: As fast as 2 hours 22 minutes via the Yamagata Shinkansen
‐ Zao Onsen Bus Terminal: About 40 minutes by Yamako Bus from Yamagata Station
‐ Zao Onsen: Approximately a 5-minute walk from the Zao Onsen Bus Terminal

Make The Trip Even More Affordable JR EAST PASS（Tohoku area)

With the JR EAST PASS (Tohoku Area), unlimited travel for 5 days (or 10 days) is available on designated JR East lines within the covered area, including the Tohoku Shinkansen, limited express trains, and local lines. The pass allows free and flexible travel between Tokyo and destinations throughout the Tohoku region during the validity period. For an even more convenient and cost-effective winter journey, the JR EAST PASS (Tohoku Area) is an ideal option.

【Great Value】	A special pass for foreign nationals, offering significantly better value than purchasing regular tickets within Japan.
【UnlimitedTravel】	Enjoy unlimited rides for 5 days (or 10 days) within the validity period on JR East lines in the designated area—including Shinkansen trains—as well as certain private railway limited express trains and JR buses.
【Easy Booking】	Purchasing online is simple. The pass and seat reservations can be arranged through JR-EAST Train Reservation. After purchase, the pass can be easily picked up at JR East reserved-seat ticket machines and other designated locations.

For more details, please visit the official JR East website:
https://www.jreast.co.jp/th/multi/pass/eastpass_t.html

Winter in Japan’s Tohoku region is when the power and beauty of nature shine brightest. With the comfort and reliability of the Shinkansen—and the value offered by the JR EAST PASS—an unforgettable journey through breathtaking winter landscapes becomes possible. A winter adventure that will be remembered for years to come awaits.

Hashtag: #JREast

The issuer is solely responsible for the content of this announcement.

Media OutReach

From PolyU Research to Geneva Global Debut: GOOD Vision oka³y! ™ Redefines Precision in Freeform Orthokeratology

Published

18 hours ago

09/03/2026

Media Outreach

GENEVA, SWITZERLAND – Media OutReach Newswire – 9 March 2026 – GOOD Vision Technologies Co., Limited, a pioneer in ophthalmic optics and diagnostics, today announced the global debut of oka³y!™, a first-of-its-kind “3A” Freeform Orthokeratology (Ortho-K) solution. Unveiled at the 51^st International Exhibition of Inventions in Geneva, the technology solves the industry’s most persistent hurdles by leveraging proprietary AI and freeform optics: AI-guided fitting, Astigmatic precision, and Asymmetric cornea alignment.

Beyond Traditional Toric Lenses: The Future of Freeform Orthokeratology

With myopia expected to affect 50% of the world’s population by 2050, demand for effective management is high. While Ortho-K is a highly effective strategy, traditional symmetric and spherical/ toric designs often underestimate corneal shape complexity, causing lens decentration and poor visual outcomes.

The oka³y!™ freeform technology, incorporating the company’s proprietary FAST-360 and CORe Technology, surpasses traditional lens design. AI-based FAST-360 reconstructs missing corneal data for faster scans, while CORe ensures precise alignment with the visual axis, leading to 3.1 times greater stability.

Precision Myopia Correction and Control for High Astigmatism and Asymmetric Corneas

For optometrists and clinic owners, oka³y!™’s key benefit is improving workflow by automating complex mathematics, cutting chair time by 64%. This boosts myopia management capacity without extra staff or lengthy training. “As a registered optometrist in Hong Kong and a researcher in one of the world’s leading optometric institutes, I witnessed a growing gap between the number of patients seeking Ortho-K and the limited range of conventional products available to treat them,” says Dr. Kin Ho Chan, Ken, the lead inventor of oka³y!™. “By focusing on the ‘3A’: AI-guided, Astigmatism, and Asymmetry, and working alongside The Hong Kong Polytechnic University (Poly U), we have developed a design that not only delivers superior vision but also enhances safety by reducing corneal staining. We are turning a frustrating, manual trial-and-error process into a predictable one-click adjustment.”

From Niche Specialty to Global Enterprise: Scaling the Future of Eye Care

As myopia rates reach epidemic levels, GOOD Vision partners with PolyU, harnessing its research strengths and support from its startup ecosystem PolyVentures, to redefine primary eye care by transforming a niche specialty into a scalable global enterprise. By replacing manual OK lens design with oka³y!™, the company has created a technology bridging clinical complexity and scalability. This transition enables practitioners to manage myopia, high astigmatism, and asymmetrical cases precisely, removing barriers to modern refractive error management.

“By embedding and automating the complex mathematics of lens design, we provide clinicians with the tools to treat ‘difficult’ patients who were previously considered unsuitable for Ortho-K,” added Professor Chea-su Kee, Founder of GOOD Vision. “This is about elevating the global standard of care and ensuring that precision myopia management is accessible to the next generation on a global scale.”

Experience the Future of Myopia Control

GOOD Vision invites investors, distributors, and practitioners to a live demonstration of the oka³y!™ at the International Exhibition of Inventions Geneva:

Location: PolyU Delegation Booth, Hall 2, Palexpo, CP 112, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva, Switzerland
Dates: 11–15 March 2026

Hashtag: #GOODVision

The issuer is solely responsible for the content of this announcement.

About GOOD Vision Technologies Co., Limited

GOOD Vision, a Hong Kong-based startup nurtured by PolyU, is dedicated to advancing the field of corneal reshaping technologies. With a focus on innovation, efficiency, and affordability, the company develops innovative solutions to empower eye practitioners and enhance the quality of eye care worldwide.

For additional details about GOOD Vision and their innovative offerings, please visit https://www.linkedin.com/company/goodvisiontech

Media OutReach

Tech Innovator Acquires Nexxus Building Trivium to Oversee Asset Management

Published

18 hours ago

09/03/2026

Media Outreach

Central Landmark Set for Revitalization with International Expertise

HONG KONG SAR – Media OutReach Newswire – 9 March 2026 – In a vote of confidence in Hong Kong’s vibrant and enduring business environment, Nexxus Building, a landmark Grade‑A commercial property in Central’s prestigious CBD, has been acquired by a leading figure in the technology sector. Trivium Asset Management (“Trivium”), an Asian real estate investment and asset management firm, has been appointed as Nexxus Building’s Asset Manager (“AMC” or Asset Management Company), taking charge of the asset’s comprehensive management and operations.

Under new ownership, Nexxus Building is set to undergo a forward‑looking transformation integrating next‑generation technologies with world‑class professional management. The revitalization aims to redefine the building’s market positioning, enhance its tenant experience, and reinforce its status as an iconic and premier Grade‑A property in the heart of Hong Kong’s CBD.

Leveraging Trivium’s extensive expertise, the enhancement programme will incorporate smart‑building management systems and sustainability‑driven upgrades designed to meet the evolving needs of global tenants. The reimagined Nexxus Building aims to attract financial institutions, fintech platforms, and technology enterprises, reaffirming Central’s position as Asia’s dynamic financial and innovation hub.

Mr. Wilfred Ma, Managing Partner of Trivium Asset Management, said, “Trivium is honored to be entrusted with the role of Asset Manager (“AMC” or Asset Management Company) for Nexxus Building, one of Hong Kong’s most iconic commercial landmarks. Drawing on our track record in real estate investment and operations across Hong Kong and Japan, we are committed to implementing forward‑thinking strategies that enhance tenant value, optimize building performance, and unlock Nexxus Building’s full potential as a commercial anchor in the city’s core.”

Originally built in 1962 as the former headquarters of Hang Seng Bank, Nexxus Building has been a witness to Hong Kong’s rise as a global financial centre. Following a major renovation in 2008 and the addition of a direct footbridge to IFC and the Airport Express in 2020, the building continues to host multinational corporations, leading financial institutions and professional services firms, and premium retail tenants – including the iconic Hong Kong Bankers Club – reinforcing its status as one of Central’s most distinguished Grade‑A office towers.

Hashtag: #TriviumAssetManagement

The issuer is solely responsible for the content of this announcement.

About Trivium Asset Management

Founded in 2022, Trivium Asset Management is a Hong Kong‑based real estate investment and asset management firm overseeing assets valued at over US$900 million across Asia. Trivium serves institutional investors, financial institutions, and family offices through integrated investment and asset management, value‑creation strategies, and technology integration. The firm’s mission is to maximize long‑term value and promote sustainable growth for clients and communities alike.

Media OutReach

HOFA Announces the Second Edition of the Digital Art Awards, in Collaboration with Exhibition Partner PhillipsX in Hong Kong, proudly backed by Lightyear

Published

18 hours ago

09/03/2026

Media Outreach

HONG KONG SAR – Media OutReach Newswire – 9 March 2026 – Celebrating a new generation of digital artists working across generative systems, AI, immersive media and experimental formats, with winners selected by a panel of leading experts and exhibited at Phillips’ Asia headquarters in the West Kowloon Cultural District during Hong Kong Art Basel Week 2026.

Refik Anadol, ‘Sense of Healing’, 2023, AI Data Sculpture (Courtesy of the Artist)

The awards ceremony will take place on 24 March 2026, featuring the four key categories of Still Image, Moving Image, Innovation and Experiential and followed by a private sale exhibition hosted by Phillips in Hong Kong, from 25–28 March 2026.

As a highlight of Hong Kong’s spring art calendar, the awards celebrate the growing cultural significance of digital art and spotlights the visionary artists redefining visual culture through cutting-edge technologies.

Thirty two international finalists will be selected for their work pushing the boundaries of digital creativity. Each of the four category winners will receive a $10,000 USDC commission towards a new artwork.

The thirty two finalists include several prominent figures in digital and generative art, such as Erick Calderon (Snowfro) Founder of Art Blocks, Botto, Sarah Meyohas, William Mapan, Sasha Stiles and Mario Klingemann – underscoring the calibre of talent the awards are already attracting with over two hundred applications across more than fifty countries.

Refik Anadol is nominated for the Honorary Career Award for Sense of Healing, an AI Data Sculpture that emerges from Refik Anadol Studio’s long-term research into creating meditative art based on neurological data.

Finalists and winners will be selected by a panel of leading experts in art, hospitality and technology, including Irini Mirena Papadimitriou, Exhibitions Director at Diriyah Art Futures, Thomas Heyne, Co-Founder and CEO at Scorpios, Dorothy di Stefano, Art Curator and Creative Strategist at Molten Immersive Art, Danielle So, Hong Kong Head of Auction, Modern & Contemporary Art, Phillips, Sebastien Borget, Co-Founder & Global of The Sandbox, SANDchain, President of Blockchain Game Alliance and Co-Founder of Artverse, Jean-Michel Pailhon, Co-Founder and Chief Investment Officer at Grailcapital, Simonida Pavicevic, Co-Founder and Curator at HOFA, Justin Gilanyi, Founder of WhereArt.Works and Curator at SILK, and Matt Zhang, Founder and Managing Partner at Hivemind Capital.

The Digital Art Awards are proudly backed by Lightyear, a subsidiary of Hivemind Digital Group. A full-stack digital culture partner, Lightyear provides infrastructure, liquidity and market expertise, and hands-on delivery for digital ownership and engagement across physical and digital experiences. Lightyear is committed to championing artists and organizations pushing the boundaries of digital culture.

Hashtag: #HOFA #PhillipsX

The issuer is solely responsible for the content of this announcement.