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VYTAL Global enters the U.S. market with the launch of VYTAL US Inc.

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  • VYTAL Global acquires certain assets and team members from TURN to drive tech-enabled reuse solutions
  • VYTAL Global expands to the U.S. with the launch of VYTAL US Inc. Germany-based digital reuse platform that continues global growth by acquiring certain key assets and team members from TURN, the leading U.S.-based reuse company, providing tech-enabled reuse solutions to events and venue customers.

COLOGNE, GERMANY – Newsaktuell – 5 December 2024 – VYTAL Global GmbH, the Germany-based digital reuse platform, is thrilled to announce the founding of its U.S.-based subsidiary, VYTAL US Inc. This strategic expansion marks a major step forward in Vytal’s mission to create a global tech platform that enables reuse in all food service settings, from large-scale festivals, sports and entertainment venues to campuses, corporate offices and quick-service restaurants.

Big News: Vytal expands to the U.S.! Pioneering sustainable packaging solutions across America! This digitally created image features a billboard in New York’s Times Square showcasing the Vytal product fleet. It highlights Vytal’s launch of sustainable packaging solutions in the U.S., with the slogan ‘Welcome to Reuse,’ emphasizing our commitment to environmental responsibility and sustainability.

VYTAL US has acquired certain assets of TURN, a U.S.-based reuse company, and is assuming services for a selected group of TURN’s former clients, primarily operators of large festivals and venues, including some of TURN’s operations in Australia and New Zealand. Additionally, key members of the TURN team will join VYTAL US, ensuring a seamless transition and continuity of service for those clients. This move allows Vytal to enhance its existing expertise with TURN’s proven consumer engagement strategies while bringing its advanced tracking technology and market-leading operational efficiency to the U.S. market.

A Strategic Leap Forward

“From the start, Vytal’s ambition is to solve the single-use packaging waste crisis on a global scale,” says Dr. Tim Breker, Co-Founder & Managing Director of VYTAL Global GmbH. “Europe, particularly Germany, has long been a leader in reuse. We believe we have a clear competitive advantage to build the most advanced reuse solutions for our clients. By expanding into the U.S., we’re leveraging our sophisticated tech platform, as well as years of operational experience, to deliver high-value reuse solutions. Scaling reuse in Europe is mostly about efficiency and convenience. In the U.S. reuse has a major third growth driver: consumer engagement. Mastering this triad in the most exciting consumer market of the world will further cement Vytal’s leadership of the global reuse movement.”

A globally relevant reuse champion

Following a record-breaking 2024 serving over 160 events and over 7,000 clients across 17 countries – including high-profile clients like key sites during the Olympics 2024 and several EURO 2024 fan zones across three major cities – VYTAL is well-positioned to replicate this success in the U.S.

Leveraging Innovative Technology to Scale Reuse

At the heart of Vytal’s success is its cutting-edge technology, which covers the full value chain from logistics and tracking to POS integration and consumer engagement. These innovations make reuse easier, more efficient, and economically beneficial for operators, consumers and brands. The acquired expertise in digital consumer rewards and engagement complements Vytal’s existing technology platform, creating an even stronger value proposition for operators looking to incentivize reuse and enhance customer satisfaction. Vytal’s ability to deliver these innovations at scale promises to unlock immense potential in the U.S. market.

Setting a New Standard in Washing Systems

Understanding the importance of modern, efficient washing infrastructure, Vytal is investing in a washing facility in Atlanta, Georgia that aims to be the most advanced washing system in the U.S. This state-of-the-art facility will not only optimize the cleaning and handling of reusable packaging but also set a new industry benchmark for operational efficiency, hygiene, and sustainability.

Welcoming New Talent Across the Atlantic

Vytal is especially excited to welcome some experienced members of the former TURN team. Their deep knowledge of the U.S. market and expertise in tech-enabled reuse will be invaluable in delivering outstanding service to existing and future customers of VYTAL US, significantly growing the U.S. reuse business.

Accelerating growth in 2025

With access to new markets, pioneering technologies, and top talent, Vytal is ready to lead the worldwide reuse movement into 2025. Through its data-driven approach, Vytal maximizes economic benefits for all stakeholders, creating a world where reuse becomes the new normal.
Hashtag: #VYTALGlobal #VYTALUSInc

The issuer is solely responsible for the content of this announcement.

About VYTAL Global GmbH

VYTAL Global is revolutionizing the packaging industry by eliminating single-use packaging through advanced reusable solutions. Utilizing cutting-edge software and data analytics, VYTAL delivers cost-effective, sustainable packaging options that benefit businesses and the environment. Internationally recognized by the Harvard Business Review for its pioneering data model, Vytal is at the forefront of the global transition to a circular economy. With a network of over 7,000 partners across 22 countries, the company is leading the charge in reducing disposable packaging waste.

Vytal established a dedicated subsidiary to expand its impact to bring reusable solutions to the events and entertainment industry. This initiative reflects Vytal’s commitment to sustainability by addressing the unique demands of large-scale events and venues.

United under a shared vision, VYTAL Global is transforming packaging systems worldwide, offering innovative, eco-friendly alternatives to create a more sustainable future.

About VYTAL US Inc.

VYTAL US Inc., the wholly owned U.S. subsidiary of VYTAL Global, delivers advanced reuse solutions for large-scale events, sports venues, corporate campuses, and quick-service restaurants in the U.S. As of Q2 2025, VYTAL US will operate the country’s most advanced washing facility in Atlanta, Georgia, ensuring top-tier hygiene, efficiency, and sustainability. By partnering with the most progressive companies from the Food & Beverage Industry, VYTAL US aims to make reuse the new normal for campuses and venues in the U.S., creating solutions that benefit businesses, consumers, and the environment.

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XTransfer Joins Forum Ekonomi Malaysia 2026

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Signals Plan to Make Malaysia Regional Compliance Hub

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.

Bill Deng (second from the right), Founder and CEO of XTransfer, joins as a speaker at Forum Ekonomi Malaysia 2026.

Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.

Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.

“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”

Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.

XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026




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CGTN: Little Chinese New Year opens big window to China’s soul

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BEIJING, CHINA – Media OutReach Newswire – 11 February 2026 – As China marks Xiaonian, or Little Chinese New Year, there is growing evidence of its ancient traditions evolving into global lifestyle trends. CGTN published an article analyzing how this prelude to the Year of the Horse – from the folk ritual of “sweeping the dust” to the cross-cultural fusion of the Spring Festival Gala – illustrates China’s growing global cultural resonance.

As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.

The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.

While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.

Diverse traditions, shared aspirations

In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.

A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.

Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).

As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.

“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”

The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.

Cultural dialogue: From global stage to daily life

The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.

Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.

The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.

This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.

The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.

Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.

For more information, please click here:

https://news.cgtn.com/news/2026-02-10/Little-New-Year-opens-big-window-to-China-s-soul-1KEhJjMX2fe/p.html

Hashtag: #CGTN

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De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”

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LONDON, UK – Media OutReach Newswire – 11 February 2026 – In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement.

De Beers Group And Assouline Celebate The Launch Of “A Diamond Is Forever: The Making Of A Cultural Icon 1926-2026”

When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draw a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart.

For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting.

In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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