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VYTAL Global enters the U.S. market with the launch of VYTAL US Inc.
- VYTAL Global acquires certain assets and team members from TURN to drive tech-enabled reuse solutions
- VYTAL Global expands to the U.S. with the launch of VYTAL US Inc. Germany-based digital reuse platform that continues global growth by acquiring certain key assets and team members from TURN, the leading U.S.-based reuse company, providing tech-enabled reuse solutions to events and venue customers.
COLOGNE, GERMANY – Newsaktuell – 5 December 2024 – VYTAL Global GmbH, the Germany-based digital reuse platform, is thrilled to announce the founding of its U.S.-based subsidiary, VYTAL US Inc. This strategic expansion marks a major step forward in Vytal’s mission to create a global tech platform that enables reuse in all food service settings, from large-scale festivals, sports and entertainment venues to campuses, corporate offices and quick-service restaurants.
VYTAL US has acquired certain assets of TURN, a U.S.-based reuse company, and is assuming services for a selected group of TURN’s former clients, primarily operators of large festivals and venues, including some of TURN’s operations in Australia and New Zealand. Additionally, key members of the TURN team will join VYTAL US, ensuring a seamless transition and continuity of service for those clients. This move allows Vytal to enhance its existing expertise with TURN’s proven consumer engagement strategies while bringing its advanced tracking technology and market-leading operational efficiency to the U.S. market.
A Strategic Leap Forward
“From the start, Vytal’s ambition is to solve the single-use packaging waste crisis on a global scale,” says Dr. Tim Breker, Co-Founder & Managing Director of VYTAL Global GmbH. “Europe, particularly Germany, has long been a leader in reuse. We believe we have a clear competitive advantage to build the most advanced reuse solutions for our clients. By expanding into the U.S., we’re leveraging our sophisticated tech platform, as well as years of operational experience, to deliver high-value reuse solutions. Scaling reuse in Europe is mostly about efficiency and convenience. In the U.S. reuse has a major third growth driver: consumer engagement. Mastering this triad in the most exciting consumer market of the world will further cement Vytal’s leadership of the global reuse movement.”
A globally relevant reuse champion
Following a record-breaking 2024 serving over 160 events and over 7,000 clients across 17 countries – including high-profile clients like key sites during the Olympics 2024 and several EURO 2024 fan zones across three major cities – VYTAL is well-positioned to replicate this success in the U.S.
Leveraging Innovative Technology to Scale Reuse
At the heart of Vytal’s success is its cutting-edge technology, which covers the full value chain from logistics and tracking to POS integration and consumer engagement. These innovations make reuse easier, more efficient, and economically beneficial for operators, consumers and brands. The acquired expertise in digital consumer rewards and engagement complements Vytal’s existing technology platform, creating an even stronger value proposition for operators looking to incentivize reuse and enhance customer satisfaction. Vytal’s ability to deliver these innovations at scale promises to unlock immense potential in the U.S. market.
Setting a New Standard in Washing Systems
Understanding the importance of modern, efficient washing infrastructure, Vytal is investing in a washing facility in Atlanta, Georgia that aims to be the most advanced washing system in the U.S. This state-of-the-art facility will not only optimize the cleaning and handling of reusable packaging but also set a new industry benchmark for operational efficiency, hygiene, and sustainability.
Welcoming New Talent Across the Atlantic
Vytal is especially excited to welcome some experienced members of the former TURN team. Their deep knowledge of the U.S. market and expertise in tech-enabled reuse will be invaluable in delivering outstanding service to existing and future customers of VYTAL US, significantly growing the U.S. reuse business.
Accelerating growth in 2025
With access to new markets, pioneering technologies, and top talent, Vytal is ready to lead the worldwide reuse movement into 2025. Through its data-driven approach, Vytal maximizes economic benefits for all stakeholders, creating a world where reuse becomes the new normal.
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About VYTAL Global GmbH
VYTAL Global is revolutionizing the packaging industry by eliminating single-use packaging through advanced reusable solutions. Utilizing cutting-edge software and data analytics, VYTAL delivers cost-effective, sustainable packaging options that benefit businesses and the environment. Internationally recognized by the Harvard Business Review for its pioneering data model, Vytal is at the forefront of the global transition to a circular economy. With a network of over 7,000 partners across 22 countries, the company is leading the charge in reducing disposable packaging waste.
Vytal established a dedicated subsidiary to expand its impact to bring reusable solutions to the events and entertainment industry. This initiative reflects Vytal’s commitment to sustainability by addressing the unique demands of large-scale events and venues.
United under a shared vision, VYTAL Global is transforming packaging systems worldwide, offering innovative, eco-friendly alternatives to create a more sustainable future.
About VYTAL US Inc.
VYTAL US Inc., the wholly owned U.S. subsidiary of VYTAL Global, delivers advanced reuse solutions for large-scale events, sports venues, corporate campuses, and quick-service restaurants in the U.S. As of Q2 2025, VYTAL US will operate the country’s most advanced washing facility in Atlanta, Georgia, ensuring top-tier hygiene, efficiency, and sustainability. By partnering with the most progressive companies from the Food & Beverage Industry, VYTAL US aims to make reuse the new normal for campuses and venues in the U.S., creating solutions that benefit businesses, consumers, and the environment.
Asia’s first Design & Innovation Festival announces its venue and key speakers — where Japanese design expertise meets the cultural diversity of Asia
| Name | SYNC Design & Innovation in SITE 2026 |
| Date | Friday, June 26, 2026 |
| Venue | Paragon Hall, 5th Floor, Siam Paragon, Bangkok, Thailand |
| Admission | Free (advance registration required) |
| Languages | Thai / English / Japanese |
| Website | https://syncforum.asia |
| Organizer | Nikkei Business Publications, Inc. |
| Production & Co-organizers | FOURDIGIT Inc., National Innovation Agency (NIA), Thailand |
| Supported by | Creative Economy Agency (CEA) |
| Production partners | Y’s Connection Inc., J-WAVE, Inc., iDID |
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Code4Mzansi highlights the growing strength of South Africa’s developer ecosystem and the role of youth-led innovation in shaping the country’s digital future
JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 26 May 2026 – South Africa’s emerging developers are building close to the ground, with many of the strongest solutions at the inaugural Huawei Code4Mzansi finals focused on systems people use every day: township retail, healthcare, energy, agriculture, payments and the creative economy.
The competition was held in partnership with the Department of Small Business Development. “The Code4Mzansi competition is not just a celebration of achievement, it is a launchpad for the future,” said Minister Stella Ndabeni, whose department co-hosted the event and delivered the closing address.
The finals revealed a clear shift from building abstract digital products to practical tools that help small businesses trade better, communities access services more easily, and local industries solve problems faster.
Four finalist teams focused directly on the township economy, with solutions covering food safety verification for spaza shops, offline point-of-sale systems built for load-shedding, WhatsApp-native marketplaces for informal retailers, and community credit systems for SASSA grant recipients.
Others addressed AI-driven healthcare access, electricity theft detection, smart agriculture, financial infrastructure for the creator economy, and AI-generated African music.
Held at Huawei Office Park in Woodmead, the finals brought together more than 100 attendees, including government representatives, academic partners, industry leaders and media.
“The quality of the finalist solutions demonstrated the potential of local innovation to respond to real market needs,” said Steven Chen, Cloud CEO of Huawei Technologies South Africa.
Academic partners included the University of Pretoria, the University of Johannesburg, the University of the Witwatersrand and the University of Cape Town.
“Small businesses are the backbone of our economy, and technology is their greatest accelerator. The participants here today are future entrepreneurs who will drive South Africa’s digital economy forward,” said Professor Thokozani Shongwe, Vice Dean of Postgraduate Studies, Research and Internationalisation at the University of Johannesburg’s Faculty of Engineering and the Built Environment.
Industry partner rain also attended. Leon Nortje, Principal and Senior Architect at rain, said the competition offered a strong view of the country’s emerging technology pipeline.
“It is always good to see new projects and new teams working on solutions that are valuable and industry-related. We will be looking out for potential new employees,” said Nortje.
The winners
The finalists competed for a prize pool of R800,000. MAAT by SIMVAK was named the overall grand winner and received the Business Value Award, taking home R300,000. The platform addresses food safety and regulatory compliance in South Africa’s informal retail sector through AI agents, real-time product recall alerts, and counterfeit detection for the spaza shop ecosystem.
“The spaza network is the supply chain for most South African households,” said SIMVAK founder Shingirayi Mandebvu.
HealthHive by FTCK received second prize in the Business Value Award category, taking home R200,000, for its AI telemedicine platform that matches patients with the right medical practitioners based on their symptoms.
Auraa received the Grand Innovation Award for its AI music engine built to generate authentic African sound. The platform has been associated with an album that has crossed one million streams.
The Future Star Award went to e-Khadi, a community credit and stokvel platform giving SASSA grant recipients access to essentials at their local spaza shops, supported by AI-assisted credit scoring and fraud detection.
The People’s Choice Award, voted by the public on Huawei’s social media channels, went to DevRift, a semi-finalist in the competition, who took home R100,000.
Minister Ndabeni delivered the closing address, positioning Code4Mzansi within the government’s agenda for youth entrepreneurship, small business development and digital inclusion.
“Our task is to ensure that innovation does not remain a moment of applause, but becomes a pathway to enterprise creation, digital inclusion, and sustainable growth,” she said.
“Thank you to Huawei for being a perfect partner on the journey that we are travelling, and of course, those that matter most, the developers who dared to compete,” she said.
Code4Mzansi forms part of the global Huawei Cloud Developer Competition. In its inaugural edition, South Africa attracted more participants than any other country: 1,041 across 353 teams, including 176 enterprise teams, resulting in the highest enterprise participation rate among all competing markets. Twenty semi-finalists were selected before the top nine advanced to the final.
For the finalists, the work is just beginning. As Minister Ndabeni said, “Go home today proud. But tomorrow, wake up, build again.”
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About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With 213,000 employees operating in over 170 countries, we serve more than three billion people worldwide.
Huawei is committed to bringing digital to every person, home, and organisation for a fully connected, intelligent world. In 2025, Huawei generated CNY880.9 billion in revenue, reinvesting 21.8% (CNY192.3 billion) into R&D, with about 53.7% of its employees working in R&D. As a private company fully owned by its employees, Huawei focuses on customer-centric innovation and open collaboration to create lasting value and drive technological breakthroughs globally.
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Congratulating Dr Lai on her achievement, John Lee, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), said that the HKSAR can “transform from a ‘supporter’ of the country’s great aerospace endeavours into an ‘executor’ “.
“This not only demonstrates the HKSAR’s capability in contributing to the country’s development into an aerospace power, but also showcases how Hong Kong could better integrate into and serve the overall national development,” Mr Lee said.
“This mission is of great significance, as it is not only the first manned spaceflight mission during the 15th Five-Year Plan period, but also the first time for a payload expert from the HKSAR to participate in it.”
The Shenzhou-23 crew will conduct on-orbit rotation with the Shenzhou-21 crew. The crew, including Dr Lai, will stay in the space station and conduct multiple experiments and applications in various fields such as scientific applications.
The Secretary for Innovation, Technology and Industry of the HKSAR Government, Professor Sun Dong, led a delegation to the Jiuquan Satellite Launch Center to witness this historic moment. Members of the delegation included other government representatives, I&T experts, youths and students.
“I truly believe this is a great demonstration of Hong Kong integrating into and serving the overall national development through concrete actions, while contributing our strength in I&T,” Professor Sun said.
” ‘Science and technology is primary productive force, talent is primary resource, and innovation is primary driver of growth.’ The HKSAR Government will continue to drive the development of I&T, accelerate the establishment of an international I&T centre, and make greater contributions to building our nation into a strong power in science, technology, and aerospace.”
Commissioner for Innovation and Technology of the HKSAR Government, Mr Ivan Lee, said that the Government had been providing funding support for universities and research institutions in conducting aerospace technology-related projects through the Innovation and Technology Fund.
“In 2024, we launched a special call for funding applications, inviting universities to submit project proposals related to aerospace technology. Following a selection process, we supported six projects. Among them was the Multi‑Spectral Imaging Carbon Observatory (MUSICO) developed by a team from the Hong Kong University of Science and Technology,” he said.
On the Tiangong Space Station, Dr Lai will conduct experiments including operating the MUSICO — the world’s first lightweight, high-resolution synergistic observatory for carbon dioxide and methane emission point sources.
Born and raised in Hong Kong, Dr Lai is a Superintendent of the Hong Kong Police Force. In the recruitment exercise of China’s fourth batch of preparatory astronauts launched in 2022, she was successfully selected as a payload expert and was deployed to the China Astronaut Research and Training Center for training.
Before embarking on the historic spaceflight, Dr Lai expressed hope that it would inspire more Hong Kong youths to devote themselves to the field of I&T, thereby contributing to the country’s scientific and technological self-reliance and strength.
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