Showbiz
Africa Month: YouTube Reaffirms Commitments to Creators, Others
By Modupe Gbadeyanka
Content creators, aspiring producers, songwriters and others in Africa will continue to receive support and be given priority in order to make them better, YouTube has assured.
In a statement on Monday, the company further promised that it will continue to provide its platform for the growth of Africa’s creator ecosystem so as to showcase the vast talents on the continent to the world.
Already, YouTube has lined up a series of activities to celebrate Africa Month in May, with the YouTube Africa Day Concert, in partnership with Idris Elba, returning for the third year in a row.
The concert will include an in-person event in Nigeria that will be live-streamed on YouTube, featuring some of the continent’s hottest artists. The concert will once again commemorate Africa Day by using music as a platform to showcase African culture.
“We’re incredibly proud at YouTube to provide a platform that shares Africa’s creativity with the rest of the world,” the Managing Director, Emerging Markets, YouTube EMEA, Mr Alex Okosi, stated.
Mr Okosi added that, “From music, fashion, and beauty to the latest trending movements, YouTube plays an important role in the emergence and expression of Africa’s unique cultural stories to local and global audiences.”
“By commemorating Africa Month through these impactful initiatives, we continue to spotlight, and elevate the work of creators and artists who are at the forefront of the continent’s creative explosion,” he further stated.
YouTube has always supported the creative sector in Africa. The platform has promised to put in place virtual and in-person training and workshops for content creators to help them grow their channels and improve their skills.
These include a Creator 360 virtual workshop, which will allow African content creators to collaborate and share skills, and in-person Creator Day workshops, which will be led by industry experts and help aspiring creators learn the skills they need to continue thriving on YouTube.
YouTube will also offer workshops under its Future Insiders Program to empower budding producers and songwriters with hands-on training taught by seasoned producers such as Sarz and Musa Keys.
This is not the first time the video stream channel has supported the industry as its #YouTubeBlackVoices Funds and the YouTube Shorts Fund have provided a $100 million fund designed to reward creators who make creative and unique Shorts for their contributions.
Earlier this year, 26 creators from Kenya, Nigeria and South Africa were among 135 creators from around the world who participated in the 2022 edition of #YouTubeBlack voices creator class. The creators receive seed funding alongside dedicated support to help them develop their channels and thrive on the YouTube platform.
Recently, the YouTube NextUp program, which focuses on providing access to learning through one-on-one coaching, workshops and resources was launched to amplify the growth of many successful creators across the region.
YouTube continues to provide a platform for African creators who are dedicated to building audiences across the globe, while also building a business and generating revenue.
Below is a schedule of the events scheduled for Africa Month in May 2022
|
YOUTUBE AFRICA MONTH ACTIVITY SCHEDULE |
||
|
ACTIVITY |
WHEN |
WHERE |
|
Creator 360 |
10th – 11th May |
|
|
Creator Day Kenya |
31st May |
Kenya |
|
Creator Day Mzansi |
19th – 20th May |
South Africa |
|
Africa Day Concert |
25 May |
Nigeria |
|
Music Future Insiders Program South Africa |
16th – 19th May |
South Africa |
|
CreatorDay Naija Aim: Inspire, educate and engage creators |
25th May (10 am – 12:30 pm / 2:00 pm – 4:30 pm) 26th May 4-9pm |
Nigeria |
|
Music Future Insiders Program Nigeria |
25th – 27th May |
Nigeria |
|
An Evening with YouTube (Content and Cocktails) |
26th May 6-9pm |
Nigeria |
Showbiz
MasterChef Nigeria: Food Meets Fashion
This week, the MasterChef Nigeria kitchen turned up the heat as the home cooks faced one of the competition’s most demanding tests yet, the very first team challenge. The team challenge was built around the two ingredients essential to every successful kitchen: leadership and teamwork.
For many, it was unfamiliar territory. Cooking under pressure is one thing, but trusting others, communicating effectively and working together against the ticking clock proved to be an entirely different challenge.
Adding an extra layer of excitement to the challenge, the home cooks were tasked with drawing inspiration from the vibrant and expressive world of Nigerian fashion. To help steer and judge this unique culinary showcase, the MasterChef Nigeria kitchen welcomed renowned fashion expert and founder of Zinkata, Ezinne Chinkata, as guest judge.
Bringing the energy and glamour of the runway into the kitchen, Ezinne introduced eight models fresh from Lagos Fashion Week, setting the stage for a challenge where fashion and food collided in spectacular style.
In a challenge where presentation was just as important as flavour, each team was tasked with creating four dishes inspired by the looks worn by the models. From bold prints and striking colours to intricate textures and silhouettes, every plate had to serve as an edible interpretation of Nigerian fashion, transforming runway style into culinary artistry.
Having secured victory in last week’s challenge, Fads entered the MasterChef Nigeria kitchen with a valuable advantage: the opportunity to select her first teammate. Without hesitation, she chose Demilade, setting the tone for what would become a closely coordinated Red Team.
Made up of Fads, Demilade, Loye and Favy, the Red Team approached the challenge with structure and intention. Under the leadership of Demilade, the team carefully mapped out their menu, ensuring that every dish aligned with the brief and that each home cook had a clearly defined role in bringing their culinary vision to life.
On the other side of the kitchen, the Blue Team — led by David embraced a more free-flowing and instinctive approach to marrying the worlds of fashion and food. However, with differing creative perspectives in the heat of competition, tensions soon surfaced, leading to an unexpected and spirited clash between Isabella and David as the pressure of the challenge mounted.
Despite their challenges, the Blue Team’s organic approach ultimately paid off. Their bold interpretation of the brief impressed the judges, earning them victory and proving that in the MasterChef kitchen, there is more than one recipe for success.
Next week, the members of the Red Team, Demilade, Fads, Loye and Favy enter the MasterChef Nigeria kitchen for the competition’s very first Pressure Test. Who will rise to the occasion and survive the heat — and whose MasterChef journey will come to an end?
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Showbiz
Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director
By Modupe Gbadeyanka
The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.
He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.
The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.
Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.
“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.
The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.
“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.
“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.
“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.
In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.
“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.
“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.
The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.
Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
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