Showbiz
Africa Month: YouTube Reaffirms Commitments to Creators, Others
By Modupe Gbadeyanka
Content creators, aspiring producers, songwriters and others in Africa will continue to receive support and be given priority in order to make them better, YouTube has assured.
In a statement on Monday, the company further promised that it will continue to provide its platform for the growth of Africa’s creator ecosystem so as to showcase the vast talents on the continent to the world.
Already, YouTube has lined up a series of activities to celebrate Africa Month in May, with the YouTube Africa Day Concert, in partnership with Idris Elba, returning for the third year in a row.
The concert will include an in-person event in Nigeria that will be live-streamed on YouTube, featuring some of the continent’s hottest artists. The concert will once again commemorate Africa Day by using music as a platform to showcase African culture.
“We’re incredibly proud at YouTube to provide a platform that shares Africa’s creativity with the rest of the world,” the Managing Director, Emerging Markets, YouTube EMEA, Mr Alex Okosi, stated.
Mr Okosi added that, “From music, fashion, and beauty to the latest trending movements, YouTube plays an important role in the emergence and expression of Africa’s unique cultural stories to local and global audiences.”
“By commemorating Africa Month through these impactful initiatives, we continue to spotlight, and elevate the work of creators and artists who are at the forefront of the continent’s creative explosion,” he further stated.
YouTube has always supported the creative sector in Africa. The platform has promised to put in place virtual and in-person training and workshops for content creators to help them grow their channels and improve their skills.
These include a Creator 360 virtual workshop, which will allow African content creators to collaborate and share skills, and in-person Creator Day workshops, which will be led by industry experts and help aspiring creators learn the skills they need to continue thriving on YouTube.
YouTube will also offer workshops under its Future Insiders Program to empower budding producers and songwriters with hands-on training taught by seasoned producers such as Sarz and Musa Keys.
This is not the first time the video stream channel has supported the industry as its #YouTubeBlackVoices Funds and the YouTube Shorts Fund have provided a $100 million fund designed to reward creators who make creative and unique Shorts for their contributions.
Earlier this year, 26 creators from Kenya, Nigeria and South Africa were among 135 creators from around the world who participated in the 2022 edition of #YouTubeBlack voices creator class. The creators receive seed funding alongside dedicated support to help them develop their channels and thrive on the YouTube platform.
Recently, the YouTube NextUp program, which focuses on providing access to learning through one-on-one coaching, workshops and resources was launched to amplify the growth of many successful creators across the region.
YouTube continues to provide a platform for African creators who are dedicated to building audiences across the globe, while also building a business and generating revenue.
Below is a schedule of the events scheduled for Africa Month in May 2022
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YOUTUBE AFRICA MONTH ACTIVITY SCHEDULE |
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ACTIVITY |
WHEN |
WHERE |
|
Creator 360 |
10th – 11th May |
|
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Creator Day Kenya |
31st May |
Kenya |
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Creator Day Mzansi |
19th – 20th May |
South Africa |
|
Africa Day Concert |
25 May |
Nigeria |
|
Music Future Insiders Program South Africa |
16th – 19th May |
South Africa |
|
CreatorDay Naija Aim: Inspire, educate and engage creators |
25th May (10 am – 12:30 pm / 2:00 pm – 4:30 pm) 26th May 4-9pm |
Nigeria |
|
Music Future Insiders Program Nigeria |
25th – 27th May |
Nigeria |
|
An Evening with YouTube (Content and Cocktails) |
26th May 6-9pm |
Nigeria |
Showbiz
Niniola Reflects on Grief Two Months After Husband’s Passing
By Adedapo Adesanya
Popular Nigerian singer, Niniola Apata, professionally known as Niniola, has revealed that becoming a young widow has been one of the most difficult experiences of her life, reflecting on the demise of her heartthrob, Mr Michael Ndika.
In an emotional message on X on Sunday, marking two months since his sudden and unexpected death, the music star disclosed that she initially intended to record a video message but found herself unable to get through it because of the overwhelming emotions.
“Today makes it two months since my husband, business manager and best friend, Michael, was very suddenly and unexpectedly taken from me and truly, from us,” she wrote.
Niniola admitted that although she lost her father at a young age, nothing had prepared her for the reality of widowhood. She described the grieving process as “hard” and “exceedingly difficult,” saying some days are manageable while others are “painfully indescribable.”
The singer spoke candidly about the unanswered questions and unfinished conversations left behind, adding that she has struggled to find the words to express the depth of her emotions.
Despite her grief, Niniola said her faith has remained her anchor, noting that God continues to reassure her of His presence even during moments of doubt.
She also expressed profound appreciation to family, friends, fans, colleagues, media organisations and well-wishers for their prayers, messages and unwavering support since Michael’s passing.
“I want to express my deepest gratitude to you all for your outpouring of love, your kind words, prayers, thoughtful messages and posts. I do not know how I will ever repay each and every one of you, but please know that I am truly and sincerely grateful,” she wrote.
Before his death, Mr Ndika was the chief executive of a multimedia platform focused on Afro-house and contemporary African music known as NaijaReview.
Niniola is the older sibling of another famous entertainer, Teni.
Showbiz
Big Brother Naija Season 11 Offers N160m Grand Prize, Premieres July 26
Africa’s biggest reality television show, Big Brother Naija, returns for its highly anticipated Season 11 on Sunday, 26 July 2026 on DStv and GOtv.
The launch show will air from 7 pm on Africa Magic Showcase and Africa Magic Family channels, with the 24-hour show on DStv channel 198 and GOtv channel 49. BBNaija fans can also watch the show live via DStv and GOtv Stream.
This season’s winner will walk away with a record ₦160 million grand prize, which includes a cash sum of N100 million and a brand-new SUV. The prize is the highest in the show’s history, raising the stakes for what is expected to be another landmark season.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said:
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale”.
The new season also ushers in an exciting lineup of brand partners, with betPawa, the home of Africa’s biggest winners, joining the Big Brother Naija family as the Headline Sponsor.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Guinness returns as the Gold Sponsor, while Minimie comes on board as an Associate Sponsor, reinforcing continued confidence from leading brands in one of Africa’s most influential entertainment platforms.
On the season’s partnerships, Babatunde commented: “We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Since its return in 2017, Big Brother Naija has evolved beyond a reality TV show into a cultural phenomenon, creating household names, creating jobs across the creative economy, and shaping popular culture.
With Ebuka Obi-Uchendu returning as the show’s host, viewers can expect a season filled with unexpected twists, dynamic tasks, strategic gameplay, entertaining challenges and the authentic interactions that have made Big Brother Naija one of Africa’s most-watched reality TV show franchises.
Season 11 premieres on Sunday, 26 July 2026, with viewers able to follow every moment of the action throughout the season on DStv, GOtv, DStv Stream and GOtv Stream. Eligible subscribers can vote through the MyDStv and MyGOtv self-service apps, upgrade their packages for additional voting benefits, and enjoy uninterrupted access throughout the season by subscribing or renewing for multiple months.
Showbiz
Talent Management Training Institution TGM Academy Launches September
By Modupe Gbadeyanka
The first dedicated talent management training institution in Nigeria, TGM Academy, is set to commence operations in September 2026.
This institution is the brainchild of one of Nigeria’s leading public relations and strategic communications agencies, That Good Media (TGM).
The firm has expertise in talent management, influencer sourcing, personal branding, media relations and reputation management.
According to a statement from the company, TGM Academy will equip aspiring and practising talent managers with the knowledge, skills and industry exposure required to support the growth of Nigeria’s rapidly expanding creative economy.
The academy was established to professionalise talent management as a viable career path while developing a new generation of globally competitive managers capable of strengthening Nigeria’s creative ecosystem.
While talent management has become increasingly important in helping creatives access international opportunities, build sustainable careers and create long-term
commercial value, the profession has lacked structured education, recognised standards and dedicated capacity-building platforms.
Ahead of the launch in about two months, TGM is organising a Talent Management Leadership Roundtable on Tuesday, July 28, 2026, at the Abora Suites of Eko Hotel and Suites, Lagos, in partnership with the Lagos State Ministry of Tourism, Arts and Culture, the French Consulate, and Megowa, a digital platform connecting Nollywood talent with industry opportunities, training and resources across the African creative landscape.
Expected at the event are senior talent managers, entertainment executives, brand leaders, diplomats, cultural institutions, media executives, creatives and key decision makers whose work is shaping the future of Nigeria’s creative economy.
The roundtable themed Talent Management as Critical Infrastructure for Cultural Exchange and the Creative Economy will examine the evolving role of
talent management as a strategic enabler of commercial growth, international collaboration and cultural exchange.
It will create a platform for honest conversations around the future of talent management and its role in driving the creative economy, as participants will explore how professional management contributes to the long-term success of creatives, what brands expect before entering partnerships, how managers can build trusted relationships with corporate organisations, and how diplomatic missions and international cultural institutions engage with the creative sector through cultural exchange programmes, festivals and international collaborations.
The discussions will also examine the structures, competencies and ethical standards required for Nigerian talent managers to compete successfully within global markets, with insights generated during the roundtable to directly inform the curriculum, partnerships and learning framework of TGM Academy ahead of its official launch.


