Dipo Olowookere
By Modupe Gbadeyanka
A promo aimed to reward movie lovers in Lagos and Abuja will commence on Friday, December 24, 2021, Rite Foods, makers of Bigi drinks has confirmed.
The campaign tagged Watch and Win will enable customers to win prizes through a raffle draw slated for March 19, 2022, a statement from the company disclosed.
It was explained that fun-seekers who watch any movie at any Silverbird Cinema in Lagos and Abuja will win a raffle ticket which is redeemable at any of the participating Silverbird movie outlets for a chance to win incredibly exciting prizes which include a grand prize of a brand-new car.
Other prizes to be won include laptop computers, Bigi products, blenders, printers, movie tickets as well as other very exciting products, but to participate, customers would have to visit @getbigi on social media for terms and conditions.
The Assistant Brand Manager in charge of Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, stated that the promo is in line with the company’s goal of creating refreshing engagements for its consumers, especially movie and entertainment lovers.
“Starting from this yuletide season with Watch and Win, we want to ensure the brand offers movie lovers an exciting and enduring experience that will consolidate consumers’ loyalty,” she affirmed.
Ms Adedugbe further emphasised that the Watch and Win demonstrates Rite Foods’ commitment to the growth of the movie industry and entertainment sector by adding value to lives by rewarding movie and cinema lovers.
