By Modupe Gbadeyanka
A promo aimed to reward movie lovers in Lagos and Abuja will commence on Friday, December 24, 2021, Rite Foods, makers of Bigi drinks has confirmed.
The campaign tagged Watch and Win will enable customers to win prizes through a raffle draw slated for March 19, 2022, a statement from the company disclosed.
It was explained that fun-seekers who watch any movie at any Silverbird Cinema in Lagos and Abuja will win a raffle ticket which is redeemable at any of the participating Silverbird movie outlets for a chance to win incredibly exciting prizes which include a grand prize of a brand-new car.
Other prizes to be won include laptop computers, Bigi products, blenders, printers, movie tickets as well as other very exciting products, but to participate, customers would have to visit @getbigi on social media for terms and conditions.
The Assistant Brand Manager in charge of Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, stated that the promo is in line with the company’s goal of creating refreshing engagements for its consumers, especially movie and entertainment lovers.
“Starting from this yuletide season with Watch and Win, we want to ensure the brand offers movie lovers an exciting and enduring experience that will consolidate consumers’ loyalty,” she affirmed.
Ms Adedugbe further emphasised that the Watch and Win demonstrates Rite Foods’ commitment to the growth of the movie industry and entertainment sector by adding value to lives by rewarding movie and cinema lovers.
Q4 2021: Nollywood Records 1.9% Rise in Movie Production
By Adedapo Adesanya
A total of 382 movies was produced by the Nigerian film industry, otherwise known as Nollywood, in the last quarter of 2021, up from 375 in the third quarter, indicating a 1.9 per cent growth quarter-on-quarter.
This was disclosed by the National Film and Video Censors Board (NFVCB) in a statement signed by Mr Adedayo Thomas, Executive Director/CEO of the board.
According to him, the figure was made available by the Department of Film Censorship and Classification of the board in its fourth-quarter report for the year, which captured all films submitted to the board from across the country.
Mr Thomas said that Lagos State had the highest number of movies produced for the period with 181, while Onitsha followed with 96 movies and Abuja with 87 movies.
The analysis by locations further showed that Kano had seven, while Port Harcourt and Jos recorded three respectively and Benin had five movies for the period under review.
“The report is for onward submission to the relevant Federal Government authority for compilation of the nation’s Gross Domestic Product (GDP) for the fourth quarter (Q4), 2021.
“We are happy that the industry is picking up again, having survived the harsh impact of the COVID 19 pandemic on every sector of our economy, including the creative sector and the motion picture industry in particular.
“We introduced virtual censorship platforms to keep the industry running so as not to jeopardise the business interest of stakeholders, and that has become an integral part of our operations,” he said.
NFVCB is a federal government body that regulates the films and video industry in Nigeria. The board is empowered by law to classify all films and videos whether imported or produced locally.
It is also the duty of the board to register all films and videos outlets across the country and to keep a register of such registered outlets, among other functions.
Ghana’s Amaarae Joins Spotify EQUAL Music Programme
By Modupe Gbadeyanka
The prestigious Spotify EQUAL Music Programme has announced Ghanaian breakout star, Amaarae, as the January Artist of the Month.
The red-gold-green nation’s global sensation is the cover of Spotify’s EQUAL Africa playlist, which compiles music from “the fiercest African women making waves”.
Spotify EQUAL is a pledge to amplify the voices of women in the music industry, as only 25 per cent of artistes on the charts are female, according to a study by Spotify-funded USC Annenberg.
The EQUAL programme spans seven categories, which include the EQUAL Artists of the Month and the EQUAL local playlists, where Amaarae represents the January 2022 selection.
“I’m incredibly proud to be EQUAL’s Artist of the Month in recognition of all the barriers my creative work looks to break. It’s a win for Ghanaian and African female creators,” Amaarae enthused.
New York-born Ama Serwah Genfi is creating R&B, Soul, and Afropop fusions that have global appeal. Amaarae, who is a strong advocate of gender equality, is fast achieving fame.
The rise of The Angel You Don’t Know album maker on Spotify is phenomenal, with more than 10 million monthly listeners, and over 116 million streams for her Sad Girlz Luv Money remix alone.
With this viral hit, which features Kali Uchis and Moliy and which debuted at #80 on the US Billboard Hot 100 in November 2021, Amaarae became the second Ghanaian to break into the Billboard charts – 50 years after Ghanaian-English Afro rock band Osibisa first paved the way.
Today, the entertainer known to her social media fans as Fountain Baby follows in the footsteps of fellow Ghanaian female star Gyakie who, with her selection in April last year, became the first African woman to partner with Spotify for EQUAL.
Other African artistes to have been featured on EQUAL include Kenya’s SSARU and Muthoni Drummer Queen, Nigeria’s Ayra Starr, and South Africa’s DBN Gogo.
Entries Open for Second ALAT Food Challenge
By Aduragbemi Omiyale
Food lovers in Nigeria now have the opportunity to apply for the second edition of the ALAT Food Challenge sponsored by Wema Bank Plc.
According to the Head of Marketing Communications and Investor Relations at Wema Bank, Ms Funmilayo Falola, the company’s drive-in organising another edition of the ALAT Food Challenge was to “lift the spirits of Nigerians, especially following a difficult year.”
“It was exciting to see how Nigerians reacted to the first contest and we hope that we can replicate that joy on a much bigger scale with this edition,” she added.
On Monday, January 17, 2022, ALAT by Wema confirmed that the challenge will even improve on the successes of the previous edition and will leverage the excitement of the new year season.
The challenge will give young Nigerians another opportunity to express their excitement following an eventful year. The partnership with popular social media food influencer, Ayo the creator of the food eating show – Nigerians vs Food, will continue this season.
This challenge, which will feature two episodes, is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app (via Play Store or App Store) using the referral code ‘FOOD’. Following a successful registration, challengers are expected to visit the bank’s verified social media channels to complete the process.
ALAT has built a customer base of over 600,000 customers in the past four years, investing over N2 billion in various youth-oriented initiatives such as Talk Series, SociaLiga, GameOn Turf Football Competition, Social Media Week, and many more since its launch.
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