Showbiz
The Chainsmokers Named Global Ambassadors of Tommy Hilfiger
By Modupe Gbadeyanka
Internationally renowned American musician/producer duo, The Chainsmokers, will appear as global brand ambassadors for ‘Tommy Hilfiger’ menswear, including Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017.
The Grammy award-winning duo brings a modern, youthful twist to the brand’s more than 30-year global menswear legacy.
“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” said Tommy Hilfiger. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
“Tommy’s pioneering approach to fusing fashion and music is part of our menswear heritage,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “Our partnership with The Chainsmokers reflects the company’s strategic commitment to bring the next generation of Tommy Hilfiger consumers into our men’s business with exciting fashion collections, curated shopping experiences, and digital commerce convenience. Our menswear category remains a key area of focus as we look to unlock the full potential for the Tommy Hilfiger brand in all regions around the world.”
Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most streamed artist in the world. In 2017, the duo won the Best Dance Recording Grammy with “Don’t Let Me Down,” featuring Daya, and their single “Closer,” featuring Halsey, was recognized as the Top Collaboration of the Year at the Billboard Music Awards. It was also the first lyric video in history to surpass one billion YouTube views.
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
The campaign was photographed by Lachlan Bailey in San Francisco, and exclusive video teasers will be set to a custom-mixed music track by The Chainsmokers. Breaking globally in Fall 2017, the integrated men’s campaign includes print, online and out-of-home media placements, and is supported by unique consumer activations and experiential events that continue to bring the brand’s unique perspective on pop culture to life around the world. The Tommy Hilfiger menswear campaign will run alongside the brand’s dedicated women’s advertising featuring global brand ambassador and American supermodel, Gigi Hadid.
The Fall 2017 Tommy Hilfiger menswear offering celebrates the ‘90s with a fresh twist on tradition as the collection embodies the rebellious attitude that characterized the decade. The Tommy Hilfiger menswear collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.
Hilfiger has a longstanding affinity for music, which has remained a never-ending source of inspiration throughout his career and developed into a strong connection between his brand and the music industry. In the ‘90s, Hilfiger was one of the first designers to blend fashion and celebrity, and he became a pioneer in the industry by dressing young artists such as Aaliyah, Mark Ronson and Usher; sponsoring tours for the likes of Britney Spears and Lenny Kravitz; and featuring musicians such David Bowie and Beyoncé in his advertising campaigns. Tommy Hilfiger was the sponsor of the Rolling Stones’ acclaimed “No Security” tour in 1999, which was then the band’s first arena tour in decades. Since then, Tommy Hilfiger has continued to work with legendary male and female music artists, including Wyclef Jean, John Legend and Alicia Keys, among others.
The Big Brother Naija Season 11 housemates facing possible eviction this week are Tram, Barry, Goddessa, Yusuf, Temi Nkem, Sultex, Abi, Araga, Flora, Nomy, Ricky, Kamsy, Sheba, Oyin, Keivo, Gerad and Bells.
The 17 housemates emerged from this week’s nomination process, which saw the housemates vote to save three of their fellow housemates from possible eviction.
Conspiracy Hour
Ahead of the nomination process, Biggie announced Conspiracy Hour, giving the housemates the opportunity to rally together, discuss their thoughts and share who they would like to save ahead of the nominations.
This was followed by the nomination process, where the housemates were asked to save three of their fellow housemates from possible eviction. Chimsom Chuka, the Most Influential Player of the Week, Neche, the Head of House, and Nomy, the Benchwarmer, were exempt from the process.
Cassi, Bluethopia and Gerad were initially saved by their fellow housemates. However, as Head of House, Neche had the power to remove one housemate from the list and chose to remove Gerad.
Neche Wins Head of House Challenge
Neche emerged as this week’s Head of House after going head-to-head with Chimsom Chuka in the final round of the Head of House challenge.
The final stage was an endurance test, with Neche outlasting Chimsom Chuka to claim the Head of House position and its accompanying privileges, including immunity from this week’s nominations.
Biggie Introduces BB Bucks
Biggie also introduced the housemates to BB Bucks, the official currency of the Big Brother house.
The BB Bucks have no value outside the house but can be earned through tasks, challenges and other activities. While the housemates can earn BB Bucks, they can also lose them depending on how they choose to use them.
The BB Marketplace will also open in the house, giving the housemates the opportunity to spend their BB Bucks on items and privileges available to them during their stay.
Voting Is Now Open
With the nomination process completed, voting is now open, giving viewers the opportunity to decide which of the nominated housemates will remain in the competition.
Fans can cast their votes through the MyDStv app, MyGOtv app or the official Africa Magic website before voting closes at 9:00 p.m. on Thursday.
Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija Season 11 is also available to watch on DStv Stream and GOtv Stream.
For updates and exclusive news, visit the official Africa Magic Big Brother Naija page or join the conversation on social media using the hashtag #BBNaija.
The Big Brother Naija Season 11 House has recorded its first evictions on Sunday night, with Martins and Mercedes leaving the competition after polling the fewest votes from viewers.
Speaking with host Ebuka Obi-Uchendu after his eviction, Martins remained positive about what comes next, saying he plans to surprise the world with his next steps outside the House.
For Mercedes, the eviction was not something she considered a loss. She said she gave the experience everything she had and was proud of how she spent her time in the House. On what comes next, she revealed plans to perform globally while continuing to build her massage and concierge businesses. She also shared that one of her priorities is paying for her father’s surgery.
Chimsom Chuka Takes the First Most Influential Player of the Week (MIPOW) Title
While two housemates said goodbye to Biggie’s House, the evening also brought a new advantage for Chimsom Chuka, who emerged as the first Most Influential Player of the Week (MIPOW). The title earned him the betPawa Elite Award and immunity from next week’s eviction.
This adds another layer to the competition as the remaining housemates settle into the reality of the game, with strategies, alliances, and individual influence already beginning to take shape.
Nomy Receives Strike and Final Warning
Moments before the live eviction show, Big Brother summoned the housemates for a meeting following repeated violations of his instructions by Nomy. After addressing the importance of following the House rules, Big Brother issued Nomy a strike and final warning, making it clear that housemates cannot choose which of his instructions to follow.
With two housemates already out of the competition and Chimsom Chuka holding immunity for the coming week, the race for the N160 million grand prize is fast heating up.
Keep up with all the drama, suspense and gameplay in Big Brother Naija Season 11 on DStv channel 198 and GOtv channel 49, or watch it live on DStv Stream. Download the DStv Stream app and sign up – no dish, no decoder needed.
Every great movie starts with a decision; sometimes it’s the decision to do the right thing. Sometimes it’s the decision to fight back. Other times, it’s a split-second choice that turns an ordinary day into complete chaos.
This August, GOtv’s movie lineup is built around characters whose lives change because of one decision. Some are chasing redemption. Some are fighting for survival. Others are simply trying to make it through the madness they’ve found themselves in. Whatever your movie preference, these are stories that will keep you invested from beginning to end.
When bad decisions become great comedy
Let’s be honest, some of the funniest movies are built around people making one terrible decision after another. That’s exactly the kind of fun Bad Behaviour (Stunt) brings. Airing every Friday on TNT, the comedy is packed with chaotic moments, outrageous situations and plenty of laughs, making it the perfect way to leave the stress of the week behind and ease into the weekend.
Catch Bad Behaviour (Stunt) every Friday from 7 August at 2:55 pm on TNT, available on GOtv Max and higher packages.
One act of courage changes everything
There are action movies, and then there are movies that leave you wondering how the characters survived at all.
In Mad Max: Fury Road, Imperator Furiosa risks everything when she decides to help a group of women escape from the ruthless Immortan Joe. Along the way, she crosses paths with Max Rockatansky, and together they embark on a relentless fight for freedom across a brutal wasteland. With breathtaking action, unforgettable chase scenes and Charlize Theron’s commanding performance, it’s easy to see why the film remains one of the most celebrated action movies of its generation.
Watch Mad Max: Fury Road on Saturday, 8 August at 8:00 pm on Studio Universal, available on GOtv Supa+.
Starting over isn’t always simple
Everyone deserves a second chance. Unfortunately for Tom Dolan, getting one isn’t as easy as confessing the truth.
In Honest Thief, Tom decides to come clean about the money he stole years earlier so he can build an honest future with the woman he loves. But instead of finding justice, he discovers that two FBI agents have plans of their own. What follows is a gripping game of cat and mouse where trust is scarce, danger is everywhere, and survival becomes the only option.
Catch Honest Thief on Friday, 14 August at 8:00 pm on MovieRoom, available on GOtv Max and higher packages.
When giving up isn’t an option
Losing his sight could have marked the end of his story. Instead, it becomes the reason he writes a new one.
Blind War follows a former SWAT officer whose quiet life is shattered when the enemy from his past resurfaces and threatens his daughter. Forced back into action, he must rely on his instincts, determination and years of training to protect the person who matters most. It’s an emotional action thriller that proves courage isn’t measured by what you can see, but by what you’re willing to fight for.
Catch Blind War on Saturday, 29 August at 7:00 pm on KIX, available on GOtv Supa and higher packages.
Four movies. Four unforgettable stories.
Whether you’re looking for something to make you laugh after a busy week, an action film that keeps your heart racing or a thriller packed with twists you won’t see coming, GOtv’s August movie lineup has something for every mood.
So the next time you’re wondering what to watch, you won’t have to spend half the evening searching. Just pick a movie, settle in and let the story take over.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
