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Creating Shared Value and Culture Through Local Content

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Shared Value and Culture

Skills development is one of the fundamental engines of growth for any industry. Training allows aspiring young people to enter the economy, passionate about building careers and contributing to the growth of the business. Their energy is infectious and vital, but it must be shaped through training.

In creative industries, however, training has a wider effect. It not only equips emerging young professionals with skills, but it also drives shared value and enriches culture through the work and the content that those young creators go on to produce.

Africa-wide training

A case in point is the MultiChoice Talent Factory (MTF), an Africa-wide network of training institutions headquartered in Nairobi, Lagos and Lusaka, and founded by MultiChoice, a Canal+ company.

The effectiveness of MTF courses, grounded in three decades enriching lives as Africa’s most-loved storyteller, are widely recognised. But the close relationship with the MultiChoice network also means that graduates of the academies soon go on to rewarding careers creating content for the pan-African network.

This is local content; homegrown, relevant and resonating with the tastes and the cultural needs of African audiences – allowing viewers to see themselves reflected in the shows they love. These might be iconic reality shows like Big Brother Naija,  Heartbeat, Real Housewives of Lagos, or popular drama such as Tinsel.

The films they produce are broadcast to audience acclaim on MultiChoice channels across the continent. These culturally impactful films include West African fantasy drama Grown.

Applications are currently open for this year’s intake of students at the MTF Academies in Lagos, Nairobi and Lusaka. African graduates who aspire to become directors, filmmakers, scriptwriters, producers and storytellers can now apply for fully funded courses at the industry-leading network of academies.

As part of the CANAL+ family, MultiChoice has rededicated itself to empowering young people with filmmaking, production and storytelling skills.

Enriching lives through content

This homegrown content is cultural output, entertaining and inspiring audiences from Maputo to Accra, strengthening African and national identity, while creating further jobs, boosting entrepreneurship and business opportunities and building a trove of African intellectual property.

MultiChoice functions as an ecosystem catalyst, building partnerships with broadcasters, guilds, financiers, and educators that scale opportunity beyond a single platform. MTF graduates then enter this ecosystem upon graduation, and enrich it with their passion, ideas and awareness.

In an economic sense, training academies like MTF are engines of growth. Feeding the creative economy with up to 60 graduates every year gives it energy and impetus that leads to new productions, and fresh approaches to existing ones. Those productions build audiences and revenue, which in turn funds more creative projects, jobs and skills across the value chain.

Homegrown Culture Engine

MultiChoice stands out as a homegrown culture engine, shaping modern African culture through decades of local content. It drives social-media trends, memes, gossip, and watch parties. Shows like Big Brother Naija attract millions online, sparking conversations and creating culture.

Big Brother Naija has launched stars across West Africa, like Mercy Eke, whose fame has brought multi million endorsements and business like MNM Luxury and Lambo homes. Sparking conversations, inspiring comments, and creating culture.

Creating this culture demands more than technical skill, it requires the instincts of Africa’s digital generation, people who understand how modern Africans live, engage, and consume content. For audiences, this approach ensures entertainment that reflects their tastes, lifestyles, and values.

Those who are interested in joining the next generation of storytellers can apply to the MTF 2026 cohort. Applications close on 27 February 2026. Prospective students can visit https://multichoicetalentfactory.com/mtf-applications/index.php to learn more about the MTF programme requirements.

For aspiring filmmakers, this could be their first step towards a career at the cutting edge of African entertainment.

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ipNX Powers SPAN’s Queen Esther Musical

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ipNX Queen Esther Musical

By Modupe Gbadeyanka

One of Nigeria’s leading telecommunications and connectivity providers, ipNX, successfully powered the Queen Esther Musical, presented by the Society for the Performing Arts in Nigeria (SPAN).

The event, held on April 10, 2026, at the Guiding Light Assembly, Parkview, Ikoyi, Lagos, reinforced ipNX’s role as a key enabler of innovation across industries through reliable, high-speed connectivity, as it served as a powerful demonstration of how telecommunications infrastructure can elevate creative expression and redefine audience engagement.

The Queen Esther Musical delivered a captivating blend of music, drama, and visual storytelling to a packed audience.

Behind the scenes, ipNX’s advanced fibre-optic infrastructure played a critical role in ensuring seamless execution, supporting the production’s extensive technical requirements, from synchronised audiovisual systems to real-time digital enhancements that enriched the overall experience for the audience within the auditorium and on digital platforms.

As sophisticated technology integrates into live performances, the demand for stable, high-capacity bandwidth to deliver this experience to online audiences has become essential. ipNX provided technical support, delivering uninterrupted connectivity that enabled production teams to coordinate effectively and execute a technically complex show without disruption.

“Our involvement in the Queen Esther Musical reflects our commitment to powering experiences that matter. This production broadcast required precision, speed, and reliability, all of which our network is designed to deliver.

“Beyond telecoms, we see ourselves as partners in progress across sectors, and this collaboration with SPAN highlights how our solutions can seamlessly support the creative industry just as effectively as we do small enterprises and critical services,” the Head of Sales for ipNX Retail, Akintunde Taiwo, stated.

Also commenting, the founder of SPAN, Ms Sarah Boulous, said, “We were proud to collaborate with ipNX on the Queen Esther Musical. The scale and ambition of this production required a technology partner we could rely on completely as we wanted the audience to enjoy seamless streaming on the Zaia app.

“ipNX delivered exceptional bandwidth and stability, allowing us to integrate digital elements seamlessly and create a truly memorable experience. Their support played a significant role in bringing our creative vision to life.”

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Beyond Awards Night: How AMVCA Intentionally Celebrates Every Layer of the Industry

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AMVCA Beyond Awards Night

There’s a bigger truth at the heart of every award season: an entire industry can’t be neatly packaged into a list of winners and nominees.

It’s just not that simple.

There are too many moving parts. Too many stories. Too many people are doing the actual work on screen, behind the scenes, in rooms nobody sees, on sets that don’t trend, on projects that don’t always make the final cut of conversations.

And yet, that’s what most award shows try to do. Wrap everything up in one night. Hand out plaques. Roll credits.

But the Africa Magic Viewers’ Choice Awards (AMVCA) approaches it differently, and that difference shows in how the entire week is designed.

Because instead of compressing the industry into one moment, AMVCA stretches it out. It creates space. It acknowledges that different parts of the industry need different kinds of recognition.

Take Young Filmmakers’ Day, for example. This is not about who has “arrived.” It’s about who is coming. The ones still figuring it out, still building, still trying to get seen in an industry that doesn’t always make room easily. This day shifts the focus from applause to access. It says the future of the industry deserves its own spotlight, not as an afterthought, but as a starting point.

Then there’s Icons Night, and this is where memory comes in. Because long before the current wave, before the buzz, before the visibility, there were people who held things together. Who created, contributed, and carried the industry in ways that don’t always translate into award categories. AMVCA makes room for that kind of recognition, too, the kind that isn’t about competition but about contribution.

Cultural Night does something else entirely. It reminds you that beyond the films and the series and the technical credits, there’s identity. There’s heritage. There’s a deeper layer to the work being celebrated. It’s expressive, it’s vibrant, it’s fun, but it’s also grounding. Because storytelling doesn’t exist in isolation; it’s shaped by culture, by language, by lived experience. And this night leans fully into that.

And then, finally, Awards Night. The part everyone shows up for. The glamour, the wins, the reactions, the moments that will dominate timelines. It’s the culmination, the high point.

But when you look at everything that happens before it, you start to realise something important:

The awards are just one piece of the puzzle.

What AMVCA gets right is understanding that the industry is not one story; it’s many stories happening at once. Some loud, some quiet. Some celebrated, some overlooked. And if you’re going to truly honour that, you have to go beyond a single night.

So instead of trying to make everything fit into one frame, AMVCA expands the frame.

And in doing that, it doesn’t just celebrate winners. It celebrates the work, the people, and the layers that make the industry what it is.

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20 Complete MultiChoice Talent Factory Training in Grand Style

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20 students MultiChoice Talent Factory

By Modupe Gbadeyanka

No fewer than 20 young filmmakers from Nigeria and Ghana have completed the 2026 cohort of the MultiChoice Talent Factory West Africa Academy.

This is an initiative of MultiChoice, a Canal + Company, designed to develop young talent for Africa’s film and television industry.

The nine-month programme, put in place in partnership with Pan-Atlantic University, blends academic excellence with hands-on industry exposure, offering specialised training in directing, producing, scriptwriting, cinematography, and editing.

Demonstrating their readiness for the business of film, five graduates launched two independent companies during the academic year: Muri Marun Stories, a production house founded by Tolulope Akande, Opeyemi Obasa, and Dorathy Ufot; and CineX Mart Limited, a marketing and distribution firm established by Abdulsalam Ibrahim Oladimeji and Audu Israel Yakubu.

In recognition of this innovation, Muri Marun Stories Limited was announced as the recipient of the CEO’s Entrepreneurial Award, accompanied by a N2 million prize to support the company’s growth.

CineX Mart Limited also received special recognition for its strong business potential and early industry traction. It is already making significant industry inroads, having successfully placed the short film The Phone Call on Minflix and managing the marketing for the MTF film Trouble for Two.

Individual creative excellence was equally prominent, with student Kwaku Edusei Acquah earning the Audience Choice Award at the Lift-Off Global Network Film Festival for his film. The Imperfect Plan, alongside notable projects from peers Amirat Yakub and Emmanuella Nwachukwu.

Further recognising his outstanding creativity, Kwaku Edusei Acquah was awarded the Creative Innovator Award by the University for the Creative Arts, presented by Seyi Agboola, Senior International Recruitment Manager. The award comes with a £1,500 prize to support his continued development.

“This graduation marks a defining moment not just for these students, but for the future of African storytelling. They are no longer learners, but part of a distinguished creative community shaping narratives across the continent.

“Through their work, they are already creating jobs, inspiring communities, and positioning African stories where they belong; at the centre of the global stage,” the chief executive of MultiChoice Nigeria, Ms Kemi Omotosho, said.

On his part, the Dean for the School of Media and Communication at Pan Atlantic University, Mr Ikechukwu Obiaya, said, “This is the end of a phase, but only the beginning of your journey. You must commit to continuous learning, collaboration, and curiosity. The industry does not reward complacency; it rewards those who are intentional about growth.”

MTF’s long-term impact is best mirrored in the global success of its alumni. Most recently, the Class of 2021’s digital platform, Filmmakers Mart, received World Bank Group support to fuel a five-country expansion. Furthermore, Blessing Bulus earned the Women in Arts Impact Grant for the documentary Mi Tazi, while Ebuwa Desmond Ekunwe secured a prestigious fellowship at Germany’s Filmakademie Baden-Württemberg.

Additionally, Alice Johnson has stepped into a key leadership role at the Goethe-Institut, coordinating Africa-Europe cultural partnerships.

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