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Creating Shared Value and Culture Through Local Content

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Shared Value and Culture

Skills development is one of the fundamental engines of growth for any industry. Training allows aspiring young people to enter the economy, passionate about building careers and contributing to the growth of the business. Their energy is infectious and vital, but it must be shaped through training.

In creative industries, however, training has a wider effect. It not only equips emerging young professionals with skills, but it also drives shared value and enriches culture through the work and the content that those young creators go on to produce.

Africa-wide training

A case in point is the MultiChoice Talent Factory (MTF), an Africa-wide network of training institutions headquartered in Nairobi, Lagos and Lusaka, and founded by MultiChoice, a Canal+ company.

The effectiveness of MTF courses, grounded in three decades enriching lives as Africa’s most-loved storyteller, are widely recognised. But the close relationship with the MultiChoice network also means that graduates of the academies soon go on to rewarding careers creating content for the pan-African network.

This is local content; homegrown, relevant and resonating with the tastes and the cultural needs of African audiences – allowing viewers to see themselves reflected in the shows they love. These might be iconic reality shows like Big Brother Naija,  Heartbeat, Real Housewives of Lagos, or popular drama such as Tinsel.

The films they produce are broadcast to audience acclaim on MultiChoice channels across the continent. These culturally impactful films include West African fantasy drama Grown.

Applications are currently open for this year’s intake of students at the MTF Academies in Lagos, Nairobi and Lusaka. African graduates who aspire to become directors, filmmakers, scriptwriters, producers and storytellers can now apply for fully funded courses at the industry-leading network of academies.

As part of the CANAL+ family, MultiChoice has rededicated itself to empowering young people with filmmaking, production and storytelling skills.

Enriching lives through content

This homegrown content is cultural output, entertaining and inspiring audiences from Maputo to Accra, strengthening African and national identity, while creating further jobs, boosting entrepreneurship and business opportunities and building a trove of African intellectual property.

MultiChoice functions as an ecosystem catalyst, building partnerships with broadcasters, guilds, financiers, and educators that scale opportunity beyond a single platform. MTF graduates then enter this ecosystem upon graduation, and enrich it with their passion, ideas and awareness.

In an economic sense, training academies like MTF are engines of growth. Feeding the creative economy with up to 60 graduates every year gives it energy and impetus that leads to new productions, and fresh approaches to existing ones. Those productions build audiences and revenue, which in turn funds more creative projects, jobs and skills across the value chain.

Homegrown Culture Engine

MultiChoice stands out as a homegrown culture engine, shaping modern African culture through decades of local content. It drives social-media trends, memes, gossip, and watch parties. Shows like Big Brother Naija attract millions online, sparking conversations and creating culture.

Big Brother Naija has launched stars across West Africa, like Mercy Eke, whose fame has brought multi million endorsements and business like MNM Luxury and Lambo homes. Sparking conversations, inspiring comments, and creating culture.

Creating this culture demands more than technical skill, it requires the instincts of Africa’s digital generation, people who understand how modern Africans live, engage, and consume content. For audiences, this approach ensures entertainment that reflects their tastes, lifestyles, and values.

Those who are interested in joining the next generation of storytellers can apply to the MTF 2026 cohort. Applications close on 27 February 2026. Prospective students can visit https://multichoicetalentfactory.com/mtf-applications/index.php to learn more about the MTF programme requirements.

For aspiring filmmakers, this could be their first step towards a career at the cutting edge of African entertainment.

Showbiz

How to Vote in AMVCA 12: Step-by-Step Guide for Fans Across Africa

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How to Vote in AMVCA 12

The Africa Magic Viewers’ Choice Awards 12 is here, and beyond the glitz and glamour, fans across Africa have a powerful role to play, deciding who takes home some of the biggest awards of the night.

With 11 out of 32 categories open to public voting, this is your chance to support your favourite actors, filmmakers, and content creators.

Voting officially opened on March 29, 2026, and runs until April 26, 2026, ahead of the awards ceremony on May 9, 2026.

Here’s a simple step-by-step guide to help you cast your votes.

Step 1: Visit the Official Voting Platforms

Go to the official Africa Magic voting platform via: The Africa Magic website: www.africamagic.tv/amvca and the MyDStv or MyGOtv mobile app.

Once there, click on the “Vote” section to begin.

Step 2: Register an Account

If you’re a first-time user, create an account by providing:

  • Full name

  • Year of birth

  • Gender

  • Country/location

  • Mobile number (in international format)

  • Password

You’ll receive a verification code (OTP) via SMS or WhatsApp. Enter it to activate your account.

And if you’re already registered? Simply log in.

Step 3: Log In

Use your:

Registered mobile number

Password

Step 4: Choose Your Favourite Nominees

Browse through the voting categories and select your preferred nominees.

Public voting categories include:

  • Best Digital Content Creator

  • Best Short Film

  • Best Scripted M-Net Original

  • Best Unscripted M-Net Original

  • Best Indigenous M-Net Original

  • Best Indigenous Language Film (West, East, South, North & Central Africa)

  • Best Movie

Step 5: Allocate Your Votes

You can cast up to 100 votes per platform.

Distribute your votes across multiple nominees or go all-in on your top favourites, it’s your call.

Step 6: Submit Your Vote

Click “Vote” to submit, and your votes will be counted immediately.

Important Things to Remember

  • Voting is free (data charges may apply)

  • Only selected categories are open to public voting

  • Voting closes on April 26, 2026

  • Late votes will not be counted

The Africa Magic Viewers’ Choice Awards is more than just an awards show; it’s a celebration of African storytelling shaped by both industry experts and fans like you.

So don’t just watch, vote, support your favourites, and be part of the moment.

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Press Play on Nostalgia: Papa Ajasco, Superstory and More Return on GOtv

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Papa Ajasco Super Story WAP TV

There was a time when Sunday evenings meant one thing: everyone gathered in the living room, eyes glued to the TV, waiting for Superstory to begin. It wasn’t just another show, it was a ritual. Phones were put aside, dinner was timed perfectly, and conversations paused the moment that familiar theme song came on. For many families, it became a tradition, a shared experience that brought laughter, suspense, and lessons that lingered long after the credits rolled.

That same feeling, that warm wave of nostalgia, is exactly what WAP TV is keeping alive.

With a lineup of timeless classics like Superstory, Akpan and Oduma, Ikebe Super, Papa Ajasco and Company, and Turtle Taido Game Show, the channel isn’t just airing old content, it’s reopening a window into moments that defined childhood for so many Nigerians. These are the shows that shaped humour, created inside jokes, and introduced characters that felt like extended family.

Papa Ajasco and Company gave us exaggerated comedy that somehow always reflected real-life situations, while Akpan and Oduma delivered a unique blend of streetwise humour and unforgettable chemistry. Ikebe Super pushed boundaries with its bold, comedic storytelling, and Turtle Taido Game Show brought a playful, competitive energy that had everyone shouting answers from their seats at home.

But beyond the laughter, what makes these shows special is the feeling they carry. Watching them again isn’t just entertainment, it’s memory. It’s being transported back to simpler times, when the biggest decision was where to sit in the living room and who controlled the remote.

In a world where content moves fast and trends change even faster, there’s something comforting about returning to the stories that once brought everyone together. WAP TV understands that nostalgia isn’t just about the past, it’s about connection. And by bringing these classics back to our screens, they’re giving a new generation a chance to experience that same magic, while reminding others of where it all started.

To catch up with all these shows and more, tune in to WAP TV on GOtv Channel 129, where the memories live on and the laughter never really leaves.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and watch your favourite shows anytime, anywhere.

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Second Term Break Starts Here: The Best Kids’ Channels & Shows to Watch

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Cartoon Network

Easter may be over, but the fun doesn’t have to stop. With the second term holiday in full swing, the question now becomes: how do we keep the kids happily engaged while they’re home?

From animated favourites to live-action hits, there’s no shortage of exciting content to keep young viewers entertained throughout the break. GOtv brings together a rich lineup of kids’ channels designed to keep the holiday fun going, spanning action-packed adventures, light-hearted comedies, and educational stories, offering a well-rounded mix that caters to different interests and age groups, while making it easy for families to find something everyone can enjoy.

Here are the Top Kids Channels & Shows on GOtv;

On Cartoon Network (Ch. 67)

Energy and adventure take centre stage. Shows like Teen Titans Go! bring humor and superhero chaos, while Pokémon Horizons continues the beloved Pokémon journey with fresh stories. Add in the imaginative storytelling of Craig of the Creek and the sci-fi curiosity of Elliott from Earth, and you’ve got hours of non-stop excitement.

Over on Nickelodeon (Ch. 62)

It’s all about fun, friendship, and a little mischief. Kids can dive into the comedic action of Danger Force, enjoy the timeless charm of The Smurfs, and laugh along with Side Hustle. And of course, no holiday lineup is complete without the iconic SpongeBob SquarePants.

Disney Junior (Ch. 60)

This is for younger viewers, delivering wholesome, engaging content that blends fun with learning. Spidey and His Amazing Friends brings superhero teamwork to life, while Firebuds introduces kids to the value of helping others. Cultural curiosity shines through in Mira, Royal Detective, making learning feel like an adventure.

Some educational content

PBS Kids (Ch. 65)

PBS Kids continues to be a trusted favourite for enriching content. Classics like Arthur teach empathy and life lessons, while Molly of Denali introduces culture, problem-solving, and adventure in a refreshing way.

JimJam (Ch. 61)

And for the littlest viewers, it keeps things simple and delightful with Guess with Jess, a gentle, curiosity-driven show perfect for early learning on Jim Jam.

Family Moments with Local Flavour

Beyond international hits, GOtv also celebrates relatable, homegrown storytelling on Africa Magic Family (Ch. 4).

Make the holiday not just about keeping kids occupied, make it about creating moments they’ll remember. With GOtv’s diverse lineup, every day can be filled with laughter, learning, and a little bit of magic.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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