By Modupe Gbadeyanka
All is now set for the grand finale of the Future Face Africa (FFA) model talent search taking place at the Eko Hotel and Suites, Lagos on Sunday, January 30, 2022.
The event has the full support of Ecobank Nigeria, ensuring that the winner gets a good platform to shine and have a chance to get a two-year modelling contract with a top international modelling agency, as well as a $5,000 cash prize.
It was gathered that after a rigorous selection process involving physical castings in eight African countries, as well as thousands of digital applications from all over the world, the Future Face Africa judges have selected 18 finalists who will be flown into Lagos, for a shot at turning their modelling aspirations into a reality.
Explaining why the lender threw its weight behind the programme, the Head Marketing and Corporate Communication of Ecobank Nigeria, Mr Babajide Sipe, said the “Future Face Africa aligns with Ecobank’s commitment to providing a veritable platform for actualizing the dreams of many young talents who will participate in the competition by gracing the international stage and ultimately interested in the fashion and beauty industry.”
Future Face Africa, no doubt Africa’s largest model search competition is headed by Elizabeth Isiorho, a pioneer in the African modelling industry and the founder of Beth Model Management Africa, Africa’s largest modelling agency, and the organisation behind Future Face Africa.
Over the past 17 years, Beth Model Management has served as an industry pacesetter, helping to launch the careers of dozens of internationally placed models, and has cultivated some of the best talents in the industry, such as Mayowa Nicholas and Davidson Obennebo.
Elizabeth Isiorho previously organised Elite Model Look Nigeria, but after a 2-year hiatus, re-emerged with Future Face Africa to expand her model search beyond the borders of Nigeria alone, and offer a wider range of hopefuls a chance at success.
FFA will be giving opportunities to people from various countries, backgrounds and skin tones, aiming to go beyond the buzzwords of “diversity” and “inclusivity” to create an initiative that truly celebrates the range of beauty that the industry has to offer.
FFA will be equipping selected models with the knowledge and skills to achieve international success and to have long-lasting careers in a very competitive industry. For these models, Future Face Africa will be a once-in-a-lifetime opportunity that could change their lives forever.
