Connect with us

Showbiz

Flavour Sweetens Atmosphere at Life Continental Lager Concert

Published

on

Life Continental Lager Concert

By Aduragbemi Omiyale

Consumers of Life Continental Lager Beer were recently treated to undiluted entertainment at the Polo Mall, Shoprite, Enugu, by Nigerian High-life superstar, Flavour of Africa and other music maestros.

Flavour of Africa did not disappoint as he sweetened the atmosphere at the Life Continental Lager concert, making the consumers of the brand ask for more at the live concert organised to celebrate consumers of the leading beer brand as part of its Turu Ugo Lota campaign to provide consumers with fun and entertainment.

Life Continental Lager Beer recently started an exciting musical tour and in Enugu, celebrities such as Queen Theresa Onuorah, Larry Gaga, DJ Synergy, Chibest, Yul Edochie, Franky DJ P.O.P, Ugoccie, and Twinz Parrot thrilled the audience.

“Life Continental Lager Beer has grown to be a dominant beer brand in Nigeria while maintaining a unique cultural identity that resonates with its consumers. The brand has always been very close to its root and its people.

“With this Progress Tour Concert, we have taken steps to further deepen this connection. We realize how much it means for the people of Enugu to be able to celebrate with friends and family and we wanted to be part of that experience for our loyal consumers,” Senior Brand Manager of Life Continental Lager Beer, Ms Aishat Anaekwe, stated.

She further disclosed that, “Life Continental Lager Beer is all about giving its consumers a celebratory experience that will not only resonate with them but also be equally memorable, and the Progress Tour is another way that Life Continental Lager Beer has been bringing joy and unforgettable experience to Nigerians.”

The night ended with a deft performance of the Turu Ugo Lota anthem, titled Egedege by the trio of Flavour, Queen Theresa Onuorah and Larry Gaga. “Turu Ugo Lota” TVC campaign was woven around the Igbo maxim that is meant to inspire Nigerians to ‘Bring Home the Glory’ in their respective human pursuit.

Recall that the inspiring and exciting TVC tagged ‘Turu Ugo Lota’ was unveiled on the 2nd of September, at the Base Landmark, Enugu. Life Continental Lager Beer had hosted some of Nigeria’s leading personalities to a social discourse that highlighted the lessons of parental guidance, discipline, diligence and integrity as being the bedrock of progress and success in any given society.

Through the Turu Ugo Lota campaign, the brand connects with the mindset of South-eastern people who love the fun of all ages, rekindling their deep pride in being Igbo, while at the same time satisfying consumers through the unique taste of Life Continental Lager Beer. Beyond being an adage, Turu Ugo Lota is a passion that weighs upon every young Igbo, to go forth into the world—despite its challenges and limitations—build new relationships, work hard and attain success.

Advertisement
2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Showbiz

MTF’s Best Graduating Student Winner Achimugu Begins New York Film Academy NYFA Journey

Published

on

Winner Achimugu

Winner Achimugu,  the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.

Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.

These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.

The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.

Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.

This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.

As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.

Continue Reading

Showbiz

Quickteller Celebrates African Creativity in Lagos With InsomniaQ

Published

on

InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

Continue Reading

Showbiz

Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

Published

on

Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

Continue Reading

Trending