Showbiz
GOtv: Bridge Between Entertainment and Culture Preservation
In the age of globalisation, there is an inherent risk of cultural dilution, misrepresentation, and possibly extinction. But in this era, the Nigerian entertainment and culture projection is on an upward trajectory. Afrobeats is now a global phenomenon. Nollywood and the Nigerian fashion industry are attracting global attention and investment like never before, and our talents gaining global recognition.
This new evolution is not from the blue. It is a result of years of deliberate focus on promoting indigenous content: movies, shows, and programmes that project traditions and narratives that might otherwise be overshadowed by the global mainstream.
The broadcast media, especially the Digital Terrestrial Television platforms, have been major contributors to this development. Key in this regard is GOtv, which is the market leader. With an array of dedicated local content channels, GOtv broadcasts shows, events, movies and other content that project the diverse culture and heritage of Nigerian communities directly into millions of homes.
“I think it is important for us to know that even the Nigerian audience has been revolutionised. A platform like Africa Magic has reconnected us to who we are. It permitted us to be all that we can be as Africans, embracing our stories, history and heritage, and it is on these legs that we can go to the world and stand tall. In an era of globalisation, unless you know and express who you are uniquely in this world, you are very likely to be irrelevant,” said ace movie producer, Femi Odugnemi.
Africa Magic currently has seven channels (AM Showcase, Yoruba, Hausa, Igbo, AM Epic, Family and AM Urban). The channels are dedicated to indigenous stories that tell unique African stories that reflect the everyday lives of African communities. Six of these channels are available on GOtv, which makes the platform a catalyst for preserving and evolving the rich cultural heritage of communities.
In celebration of Africa Magic’s 20th anniversary, MultiChoice announced that the platform had produced over 35,000 hours of indigenous content. The rich collection of Africa Magic originals such as Battleground, Ajoche, Riona, Irora Iya, Enakhe, and Hotel Majestic, among others, have graced GOtv channels over the years.
According to Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice (West Africa), GOtv celebrates and promotes the rich culture, customs and traditions of Nigeria and Africa with its reach and affordability. “GOtv is a digital fusion of high-quality entertainment and affordability. At MultiChoice, we invest heavily in local content, by commissioning and licensing stories that project the culture and heritage of Africa, in line with global production standards. These stories convey our rich values, beliefs and traditions while providing top-notch entertainment to the audience. And we make the rich array of content available to lower-income customers in rural and urban communities, via the GOtv platform,” Oghuma said.
Beyond the realms of fiction, reality TV shows and music programmes air constantly across GOtv channels. Nigeria’s music industry has become a global force, and GOtv ensures that this phenomenon is not confined to exclusive spaces. Through music channels that spotlight both established and emerging artists, GOtv celebrates the richness that emanates from every corner of the country. From Afrobeat to highlife, viewers experience the heartbeat of Nigeria through their screens.
Speaking further, Oghuma said the company is taking customer experience on GOtv a notch higher with the newly launched live stream app. “GOtv Stream reshapes the content consumption pattern of GOtv customers by offering real-time access to their favourite content. The introduction of GOtv Stream underscores our commitment to delivering top-quality service, powered by innovation and technology to our customers.
“GOtv Stream also enables a personal viewing experience and connection, as it grants users the flexibility to create up to four profile accounts, download preferred content for offline viewing, create a watchlist and control content suggestions on the app,” she added.
GOtv’s impact is not confined to urban centres. It extends to the farthest corners of Nigeria. In rural communities, GOtv is a window to the broader world of Nigerian culture, which affords families to gather around their screens, and share moments that resonate with their personal experiences.
GOtv services are currently accessible in 46 cities across 25 states of the country. By matching reach, top-quality indigenous content with affordability for customers, GOtv continues to be a vehicle of culture transmission and preservation in Nigeria and by extension, Africa.
Showbiz
These Breakout Stars Could Push African Music Boundaries in 2025
African artists always capture hearts, souls and playlists and 2024 was no different for the continent’s culture-making, record-breaking stars. Shining bright from Afrobeats to Amapiano and beyond, Spotify Wrapped2024 looks at African artists who made magic and those you need to add to your library in 2025.
Afrobeats to Amapiano hitmakers to look out for
The Amapiano movement saw new acts like Scotts Maphuma and singer-songwriter Zee Nxumalo shine bright, with respective hits Yebo Lapho and Thula Mabota. These tunes stood out for fans and brought the pair to the top two spots on their local breakout artists lists.
DJ duo Shakes & Les follow thanks to their electro-amapiano-infused debut album MKHAYA, which attracted new fans and propelled them to be the third most discovered artists in South Africa according to Spotify data. Soweto-born vocalist Lee McKrazy was one of the most featured artists of 2024, making him a hitmaker to look out for this year.
Nigeria’s embrace of Amapiano could see even more collaborations in the new year. As the second-highest Amapiano consumer with over 50 billion streams, Nigeria’s artists are giving local fans what they want by working Amapiano elements into genres like Afrobeats. Songs like Are You There, by leading breakout artist Ayo Maff are further signs of this trend. The self-proclaimed Prince of the Street is a performer to watch out for in 2025.
Tml Vibez’s piano-driven rhythms and hymn-like melodies took second place in Nigeria’s breakout artists list. BoyPee won hearts and feet and the third breakout artist position with his infectious mix of Afro Soul, Afro Pop, and traditional sounds. Tracks like Ogechi with Davido, illustrate the musical blends that make BoyPee an artist to look out for this year.
Afrobeats star KAESTYLE is Nigeria’s fourth-ranking new musician, thanks to his feel-good anthems dedicated to joy, unity and resilience. And Llona’s passionate Afropop songs, like Cold War with compatriot FAVE, reflected the challenges and aspirations of his growing fanbase – earning him fifth place on Spotify’s breakout artists charts.
Gospel, Rap and Arbantone hitmakers to know
Beyond Amapiano and Afrobeats sounds, Durban-born rapper Usimamane got South Africa’s hip-hop heads saying his name with his breakthrough single Cheque. Getting together with familiar names like YoungstaCPT, ANATII and K.O made sure his debut album would turn heads and establish Usimamane as an exciting prospect for the continent’s rap scene.
Rapper and producer King Paluta’s dynamic blend of traditional rhythms and hiplife made him a name to be reckoned with. Fans have gravitated to his bumping beats and confessional loverboy lyrics on songs like Makoma. At the end of 2024, he dropped his debut album, Give Time Some Time, giving fans more Reggae, Afrobeat, and Gospel-inspired sounds to sink into in the new year.
Gospel sounds continue to prosper on the continent as groups like Team Eternity Ghana reached the masses in 2024. Starting as a fellowship of school students, they combine enchanting melodies with evangelical messages that resonate with spiritual song seekers. Tracks like Defe Defe which put them on the map, were remixed for genres like Drill, thus attracting younger fans who found the group through viral dance challenges.
Kweku Smoke uses religious metaphors and imagery on his Kewku Jesus and Born in Hell albums. His vibrant rap with lyrics in Twi, Pidgin and English made him a standout artist in 2024. He took on themes like the struggle between authenticity and a new identity as one rises to stardom. Asakaa and Drill-inspired singer-songwriter, Xlimkid, made a name for himself with party bangers like Valley of Trappers and the emotionally loaded Lonely Road. Goodsin hitmaker Olivetheboy continued to ride the wave from his debut project Avanna, shaking up Ghana’s music scene in 2024 with the Deluxe release of the album. Being tapped for a feature on King Promise’s True To Self album allowed new listeners to discover Olivetheboy.
Kenya’s Arbantone is expected to continue growing in popularity this year. Singer, dancer, and choreographer Sean MMG was one of the breakout names of the genre and fellow rapper YBW Smith also solidified his breakthrough with viral hits like Pop Like This. Lil Maina’s Genge urban sounds and Swahili, Sheng and English lyrics made him a household Arbantone name and one to keep an eye on this year. Spotify has also supported the growth of the genre through unique playlists showcasing new and established artists.
These up-and-coming artists show the bright future that African music has ahead of it. From Afrobeats and Amapiano blends to linguistic fusions that connect with fans on emotional and spiritual levels, the continent’s sonic identity is more vibrant than ever. These artists should be on your radar as we look forward to the breakout hits of 2025.
Showbiz
The Trend For Nigerian Filmmaking In 2025
By Dele Ashiru
Nigerian film audiences, especially Nollywood enthusiasts, can look forward to a dynamic shift in their beloved industry in 2025. With technology driving innovation and audiences craving richer, more relatable stories, the Nigerian movie industry is set for significant evolution.
Key trends are emerging that will boost efficiency, grow audiences, and redefine what’s possible in Nollywood. These trends promise benefits for everyone involved: filmmakers, crew members, streaming platforms, and, most importantly, the audiences.
The AI Era: Artificial Intelligence (AI) and machine learning are becoming essential tools in the filmmaking process. In Nollywood, where budgets and schedules are often tight, AI offers opportunities to streamline production.
While AI-generated imagery can assist in creating realistic environments and special effects, human actors will remain central to Nigerian storytelling, as emotional authenticity drives audience connection. With AI, filmmakers can save time and reduce costs while maintaining high production quality — a crucial advantage in Nollywood’s fast-paced environment.
Immersive Film Sets: Nollywood’s growth in genres such as fantasy, sci-fi, and epic historical dramas means that immersive virtual film sets are becoming more relevant. Technologies like LED walls and real-time rendering allow filmmakers to create intricate digital worlds without relying on expensive international locations.
With access to these tools, Nigerian filmmakers can tell ambitious, larger-than-life stories while keeping production local. Imagine epic Nigerian folklore tales or futuristic Lagos cityscapes brought to life with stunning virtual environments.
Authentic Storytelling: Authenticity has always been Nollywood’s strongest suit. Nigerian audiences crave relatable stories reflecting their lives, struggles, and triumphs. Platforms like Africa Magic, Showmax and IrokoTV have already shown the power of hyperlocal content.
Globally, there’s a rising appetite for diverse stories, presenting a golden opportunity for Nollywood. Expect to see more stories rooted in local languages, cultural practices, and regional identities — stories that celebrate Nigeria’s diversity while connecting with global viewers.
Sustainable Filmmaking: Sustainability is becoming a priority across industries, and Nollywood is no exception. Film productions, particularly large-scale ones, can have significant environmental footprints.
One effective approach is sourcing cast, crew, and logistics locally to minimize transportation emissions. Nigeria is already seeing a rise in homegrown talent, supported by training institutions such as the MultiChoice Talent Factory (MTF) Academy in Lagos.
By prioritizing local talent and sustainable practices, Nollywood can reduce costs, empower local communities, and protect the environment.
Building Communities: In Nigeria, movie releases are more than just events — they’re cultural moments. Social media platforms like X (formerly Twitter), Instagram, and TikTok play a key role in amplifying movie buzz, creating fan communities, and driving discussions long after the credits roll.
These communities are not just audiences; they’re active participants in the storytelling experience. For producers, fan engagement on digital platforms isn’t just a marketing tool — it’s part of the movie’s life cycle.
A Thriving Future for Nollywood: The Nigerian film industry is on the cusp of an exciting transformation. With technology, authenticity, and community engagement driving growth, Nollywood is set to tell even bigger, bolder, and more impactful stories.
While the future of filmmaking may still hold surprises, one thing is certain: Nigerian films will continue to entertain, inspire, and resonate with audiences at home and abroad.
Showbiz
Nigerian Skit Maker Mark Angel Laments Loss of $3.7m to Forex Trading
By Aduragbemi Omiyale
Popular Nigerian skit maker, Mark Angel, has narrated how he also committed suicide in 2024 after he lost about $3.7 million to foreign exchange (FX) trading.
The Port Harcourt, Rivers State-based comedian stated that the situation left him in a huge debt, noting that his “pastor and his wife stood by me” during the period.
“The year 2024 began like every other year, but I had no idea how much it would test me how much it would break me, yet ultimately reshape me. It was the year I lost everything. I trusted the wrong hands in forex and lost all my money. Nobody knew except my family and closest circle.
“The weight of the loss, over $3.7 million was suffocating. I was drowning in debts, and one by one, I watched all my properties slip into the hands of loan sharks. It felt like my world was crumbling, and in my darkest moments, I considered ending it all.
“But God… If not for His mercies, I wouldn’t be here writing this. He sent angels into my life when I needed them the most. Blessing, my friend who became family, never gave up on me.
“My pastor and his wife stood by me, praying and guiding me. My daughters, Victoria and Mila, reminded me of the beauty of life, even when it felt unbearable.
“My ex-wife Mandy extended a hand of kindness I will never forget. My son, Schoolboy, showed me strength beyond his years. And Bright, my social media assistant, stood as a pillar in moments I thought I’d collapse.
“While I was still trying to heal, undergoing therapy to recover from the trauma, life dealt another blow. A scandal hit, shaking the foundation of my career and questioning the loyalty of those around me.
“It was in that storm that God began to uncover the truth. He exposed the fake friends, the pretenders, and the ones who had been silently sabotaging my peace and my circle. It was painful, but it was necessary.
“2024 was the hardest year of my life, but it was also the year God drew me closer to Him. Through the ashes, He taught me resilience, faith, and the true meaning of grace. I don’t take it for granted that I’m alive today. To everyone who stood with me, prayed for me, and held me up when I had no strength left, thank you.
“Here’s to God’s unwavering faithfulness. If 2024 taught me anything, it’s that even in the darkest valleys, His light never stops shining,” Mark Angel narrated.
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