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GOtv: Bridge Between Entertainment and Culture Preservation

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GOtv

In the age of globalisation, there is an inherent risk of cultural dilution, misrepresentation, and possibly extinction. But in this era, the Nigerian entertainment and culture projection is on an upward trajectory. Afrobeats is now a global phenomenon. Nollywood and the Nigerian fashion industry are attracting global attention and investment like never before, and our talents gaining global recognition.

This new evolution is not from the blue. It is a result of years of deliberate focus on promoting indigenous content: movies, shows, and programmes that project traditions and narratives that might otherwise be overshadowed by the global mainstream.

The broadcast media, especially the Digital Terrestrial Television platforms, have been major contributors to this development. Key in this regard is GOtv, which is the market leader. With an array of dedicated local content channels, GOtv broadcasts shows, events, movies and other content that project the diverse culture and heritage of Nigerian communities directly into millions of homes.

“I think it is important for us to know that even the Nigerian audience has been revolutionised. A platform like Africa Magic has reconnected us to who we are. It permitted us to be all that we can be as Africans, embracing our stories, history and heritage, and it is on these legs that we can go to the world and stand tall. In an era of globalisation, unless you know and express who you are uniquely in this world, you are very likely to be irrelevant,” said ace movie producer, Femi Odugnemi.

Africa Magic currently has seven channels (AM Showcase, Yoruba, Hausa, Igbo, AM Epic, Family and AM Urban). The channels are dedicated to indigenous stories that tell unique African stories that reflect the everyday lives of African communities. Six of these channels are available on GOtv, which makes the platform a catalyst for preserving and evolving the rich cultural heritage of communities.

In celebration of Africa Magic’s 20th anniversary, MultiChoice announced that the platform had produced over 35,000 hours of indigenous content. The rich collection of Africa Magic originals such as Battleground, Ajoche, Riona, Irora Iya, Enakhe, and Hotel Majestic, among others, have graced GOtv channels over the years.

According to Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice (West Africa), GOtv celebrates and promotes the rich culture, customs and traditions of Nigeria and Africa with its reach and affordability. “GOtv is a digital fusion of high-quality entertainment and affordability. At MultiChoice, we invest heavily in local content, by commissioning and licensing stories that project the culture and heritage of Africa, in line with global production standards. These stories convey our rich values, beliefs and traditions while providing top-notch entertainment to the audience. And we make the rich array of content available to lower-income customers in rural and urban communities, via the GOtv platform,” Oghuma said.

Beyond the realms of fiction, reality TV shows and music programmes air constantly across GOtv channels. Nigeria’s music industry has become a global force, and GOtv ensures that this phenomenon is not confined to exclusive spaces. Through music channels that spotlight both established and emerging artists, GOtv celebrates the richness that emanates from every corner of the country. From Afrobeat to highlife, viewers experience the heartbeat of Nigeria through their screens.

Speaking further, Oghuma said the company is taking customer experience on GOtv a notch higher with the newly launched live stream app. “GOtv Stream reshapes the content consumption pattern of GOtv customers by offering real-time access to their favourite content. The introduction of GOtv Stream underscores our commitment to delivering top-quality service, powered by innovation and technology to our customers.

“GOtv Stream also enables a personal viewing experience and connection, as it grants users the flexibility to create up to four profile accounts, download preferred content for offline viewing, create a watchlist and control content suggestions on the app,” she added.

GOtv’s impact is not confined to urban centres. It extends to the farthest corners of Nigeria. In rural communities, GOtv is a window to the broader world of Nigerian culture, which affords families to gather around their screens, and share moments that resonate with their personal experiences.

GOtv services are currently accessible in 46 cities across 25 states of the country. By matching reach, top-quality indigenous content with affordability for customers, GOtv continues to be a vehicle of culture transmission and preservation in Nigeria and by extension, Africa.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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CKay’s ‘Love Nwantiti’ Crosses One Billion Streams on Spotify

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CKay Love Nwantiti

By Modupe Gbadeyanka

The 2019 single released by Nigerian singer, songwriter, and producer, CKay, Love Nwantiti, has officially surpassed one billion streams on Spotify.

This feat has made him one of the few African artists to reach this milestone and the first Nigerian solo act to achieve this.

The song has sustained a global appeal, with listeners from the United States, India, Indonesia, Brazil, and the United Kingdom playing it in the last 28 days alone, a proof of the track’s staying power well beyond its viral peak.

This achievement places CKay in an elite group of African artists with billion-stream records on Spotify, which includes hits driven by collaborations with Nigerian artists, such as Drake’s One Dance (featuring Wizkid and Kyla), Future’s Wait For U (featuring Drake and Tems), and Rema’s Calm Down (featuring Selena Gomez), and solo song Water, by Tyla.

Love Nwantiti was released on CKay’s EP titled CKay the First. It began as a slow-burn masterpiece that captured a global audience. It then broke out by blending the grooving rhythm of Afrobeats with an emotional feeling and an entrancing melody, a sound CKay himself pioneered and coined as Emo-Afrobeats, fusing African rhythms with raw, heartfelt emotion.

The song, which translates to sweet gentle love in the Igbo language, communicates an intense desire for a love interest. Its journey from a homegrown Nigerian track to a cultural sensation fuelled by countless dance challenges, social virality, and international remixes is proof of the widespread power of its sound.

It remains a fixture on playlists globally, with over 3.9 million playlist adds and sustained streaming momentum across continents.

CKay achieved this historic mark with a solo, non-collaborative lead release by a Nigerian artist. This distinction highlights his unique vision and singular impact as both a writer and performer, making him a true torchbearer for the new generation of African music talent.

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Naija Dominates With 6 Wins at TikTok Awards in Jo’burg

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TikTok Awards

The verdict is in and the message from Johannesburg is clear; the TikTok community has spoken, and Africa has crowned its newest icons. This past Saturday, the 2025 TikTok Awards Sub-Saharan Africa saw Nigerian creators assert their dominance, securing six out of the ten category wins in a night that celebrated the theme “New Era, New Icons”.

From the streets of Sokoto to the studios of Lagos, TikTok honoured the Nigerian trailblazers who are not just steering the global conversation on African culture.

On the night, creators also celebrated the role TikTok played in enabling them to share their culture. “Thank you, TikTok for giving us this platform to showcase our culture, to express our talent,” said 2025 Creator of the Year (@diaryofanortherncook) Raja’atu Muhammed Ibrahim.

Speaking on stage as he collected his Storyteller of the Year Award, Brian Nwana said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.

The platform has also played a significant role in spreading culture through music in 2025. 2025 Artist of the Year and “Laho” hit-maker, Shallipopi said, “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine.”

The night of glitz, red-carpet glam and soul-thumping performances was a true celebration of African culture and the creativity that brought it to the world stage in 2025.

Here are the full winners from the night:

Creator of the Year (Sponsored by NIVEA)

Winner: Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria)

Taking the night’s most prestigious title, @diaryofanortherncook was recognised for her mastery of visual storytelling through food with the rich sounds of northern music. Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.

Storyteller of the Year (Sponsored by inDrive)

Winner: Brian Nwana @briannwana (Nigeria)

Based in Abuja, @briannwana claimed the Storyteller of the Year award through his food content. From street interviews to compelling personal narratives woven into his food adventures, Brian has a rare gift for capturing the human experience bite by bite. His content keeps audiences hooked from the first second to the last. His Guinness World Record for the most fast-food restaurants visited in 24 hours is just the latest example of his bold, inventive approach to content.

Education Creator of the Year

Winner: Izzi Boye @izziboye (Nigeria)

Making tech accessible to the masses, @izziboye is the go-to guy for gadget reviews, hacks, and digital tips. He proves that TikTok is a powerful classroom for the digital age.

    Runner-up: @michelle_expert (South Africa) empowers her audience with expert advice and actionable insights from career development and financial literacy to personal growth and everyday decision-making.

Entertainment Creator of the Year (Sponsored by PEP)

Winner: Belove Olocha @beloveolocha (Nigeria)

A dominant force in content creation, Lagos-based @beloveolocha was awarded for her consistent ability to entertain and engage audiences with relatable movie content. She also stands out for incorporating her love for movies, sharing film moments and recommendations that resonate with her community. On stage, Olocha spoke about being grateful she took the risk to make a career as a content creator “Thank you to God first, and then to my mum, my family, and to my community. I want to thank TikTok. I resigned from my job to do content full-time, and it has not been a waste.”

    Runner-up: Jabulani Macdonald @jabu_macdonald (South Africa) is a staple of South Africa’s entertainment scene, known for his quick wit and engaging presence.

Social Impact Creator of the Year (Sponsored by Dis-chem)

Winner: Dejoke Ogunbiyi @noositiwantiwa_ (Nigeria)

Using the platform for good, @Noositiwantiwa_ is driving conversations that matter. From Ibadan, she tackles social issues with grace and impact, mobilising her community for positive change.

    Runner-up: Sinethemba Masinga @ufarm_julia (South Africa) – A champion for agriculture and sustainability, proving that farming is the future.

Artist of the Year

Winner: Crown Uzama @theycallmeshallipopipp (Nigeria)

2025 was the year of“Plutomania”. Shallipopi, popularly referred to as “Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.

Guests were treated to an electrifying night of glitz and glamour, but the energy peaked when the Pluto Presido himself, Shallipopi, took the stage to accept his Award for the Artist of the Year Award. The Benin-born superstar has had the industry in a chokehold throughout 2025. His smash hit “Laho” both topped the charts and became a cultural reset as it sent shockwaves across our For You Feeds. Blending his signature Edo-infused street lingo with an irresistible Afrobeats bounce, the track sparked a viral frenzy that transcended borders, proving once again that when Nigeria creates, the world moves.

Supported by partner brands like NIVEA, inDrive, Coca-Cola, PEP and Dis-chem, winners hailed from Nigeria, South Africa, Kenya, Ghana, and Tanzania, reflecting the commitment to elevating the voices shaping entertainment, education, and social impact across the continent.

“With Nigerian creators securing six of the ten awards, we are honoured to celebrate their impact, especially as these victories were voted for by the TikTok community, who continue to champion the stories shaping culture”, reflects Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa. Adding to this, she said, “Tonight’s ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. This year, we are honoured to see West African creators who turned short video clips into cultural movements be recognised.”

Audiences across Africa will get a chance to experience the glamour, performances, and emotional acceptance moments when the ceremony is broadcast exclusively on TikTok LIVE on 11 December at 19:00 WAT on the @tiktok.africa account.

And the other 2025 Winners included:

Video of the Year

Winner: Fanuel John Masamaki @zerobrainer0 (Tanzania)

Tanzanian sports creator @zerobrainer0 makes a triumphant return, winning Video of the Year after securing Sports Creator of the Year in 2024. He has become a continent-wide fan favourite thanks to his signature beige blazer and his unique, silent comedy spin on football moments.

Rising Star of the Year

Winner: @tunero_animations (Kenya)

The future of African storytelling is animated. Celebrating the next generation of talent, the Rising Star award went to Nairobi-based @tunero_animations, who has carved out a niche with animated characters like Bob Kichwa Ngumu, whose clever, sarcastic and stubborn traits resonate with Kenyans and the world.

    Runner-up: Esther Francis @estherfrancisbackup (Nigeria), adds a creative and relatable flair to health information that empowers users on the platform with credible information.

Food Creator of the Year (Sponsored by Coca-Cola)

Winner: @malumfoodie (South Africa)

Pretoria’s self-taught cook, @malumfoodie took home the trophy thanks to the flavour and fun his videos bring to the kitchen. His approachable recipes and charismatic delivery using South African street language called Spitori and native South African languages bring a fresh, entertaining twist to his recipes and meals.

    Runner-up: Abena Amoakoaa Sintim-Aboagye @chefabbys (Ghana) – Showcasing the best of Ghanaian cuisine to the world with style. She was recently named amongst Time Magazine’s 2025 list of the 1000 most influential creators in the World

Sports Creator of the Year

Winner: @zozasportscast (Kenya)

From Nairobi to the world, the @zozasportscast team delivers football analysis with passion and precision. They represent a new wave of sports journalism, which is fan-led, authentic, and always on the ball.

    Runner-up: Victor Ademola @ademolavictortv (Nigeria) has kept the Super Eagles and global football conversation alive with energetic commentary.

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