Showbiz
Heritage Bank Takes Nigeria’s Rich Cultural Heritage to BBNaija
By Modupe Gbadeyanka
Unarguably one of Nigeria’s most innovative banking service provider, Heritage Bank Limited, is promoting the country’s rich cultural heritage to the global community through the on-going Big Brother Naija tagged BBNaija.
This, it said, is part of its corporate social responsibility.
The bank, in a statement issued in Lagos, disclosed that the feat was executed by tasking housemates to find a common ground by drawing from and blending their different, unique personalities and cultural backgrounds to create a perfect Big Brother Nigerian wedding during the week.
Earlier in the week, the housemates were introduced to the theme of the week: Big Brother Perfect Wedding.
According to Heritage Bank, Nigeria encompasses a diverse range of human activities, creations and ways of expression, including music, literature, film, sculpture and paintings, a powerful tool to build businesses, connect individuals across cultures, educate and enrich societies.
Dressing is a component of culture, reflecting economic and socio-political substrates of the people. In the past, they have supported the arts sector and have promoted cultural heritage of our people through art exhibitions.
The bank believes that culture stimulates our emotive mind and challenges our interpretation of reality by making people to become intuitive, imaginative, flexible and tolerant.
The statement further said the housemates were then tasked to find common ground and fuse and adapt their different personalities and identities and cultural backgrounds for the perfect Big Brother Nigerian Wedding.
According to the bank, all housemates took part in the wedding celebration and they were required to draw from Nigeria’s customs to create a perfect Big Brother wedding.
Viewers chose the bride and groom via a Facebook poll on the previous day and the rest of the housemates decided what role they would play.
The housemates also allocated key roles from each culture according to what they chose to adapt: parents of the bride, members of the groom’s family, a marriage guide, decorators, catering among others.
The housemates were tasked with mediating the proceedings to a complete conclusion and each couple was given blackboards and chalk to assign one another their roles.
This task required housemates to draw on what makes them fit into the mould of Proudly Naija and blend each of their own ‘Proudly Naija’ identities to create a fusion of Nigerian culture for a wedding.
The ‘wedding’ preparation which started on at the beginning of the week climaxed on Thursday evening (9th March, 2017) similar to normal wedding scenario in Nigeria.
Some of the objectives of the initiative are to promote and preserve the heritage of Nigerian culture and tradition and to enlighten Nigeria youths and those in diaspora about the richness and diversity of Nigerian traditional marriages through infusion of the Heritage Bank initiatives.
Others were to show case the richness and multiplicity of Nigeria cultural heritage and to encourage Nigerians to be proud of their tradition/heritage #Iamproudofmyheritage as well as impacting the viewers of the programme on television positively through supplies of costumes and props.
The housemates also found a common ground to celebrate their diversities in a unique cultural heritage and it also showcased the way Kings and Queens in different Nigeria’s culture used to celebrate the past.
From the earlier hours of the day, the housemates were paired in groups of two (male & female) and were tasked to cook meals that were peculiar to their cultures.
Branded aprons and utensils were provided for the housemates as well as the ingredients and they then required to cook the meals.
After the housemates were done with the cooking, the meals were all arranged on a table and each housemate came forward to give a short presentation about the meal, its preparation and uniqueness to their cultures.
Later in the day the housemates were required to dress up for the Heritage Naija Old School Party. Local (Ankara) fabric were provided, with each housemate tailored to make costumes unique to each individual culture such as Agbada (Yoruba), Dansiki, Oleku, Iro & Buba, double George among others. The weddings were done in the Igbo, South South, Hausa as well as in Middle Belt traditions.
The venue set up and decoration was made up of cake, bride and groom costume and accessories, parents of bride and groom costume, catering/refreshment, bride’s luggage, music and compere.
A dedicated DJ was on ground to entertain them to local Naija tunes.
Africa’s biggest reality television show, Big Brother Naija, returns for its highly anticipated Season 11 on Sunday, 26 July 2026 on DStv and GOtv.
The launch show will air from 7 pm on Africa Magic Showcase and Africa Magic Family channels, with the 24-hour show on DStv channel 198 and GOtv channel 49. BBNaija fans can also watch the show live via DStv and GOtv Stream.
This season’s winner will walk away with a record ₦160 million grand prize, which includes a cash sum of N100 million and a brand-new SUV. The prize is the highest in the show’s history, raising the stakes for what is expected to be another landmark season.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said:
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale”.
The new season also ushers in an exciting lineup of brand partners, with betPawa, the home of Africa’s biggest winners, joining the Big Brother Naija family as the Headline Sponsor.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show.”
Guinness returns as the Gold Sponsor, while Minimie comes on board as an Associate Sponsor, reinforcing continued confidence from leading brands in one of Africa’s most influential entertainment platforms.
On the season’s partnerships, Babatunde commented: “We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform.”
Since its return in 2017, Big Brother Naija has evolved beyond a reality TV show into a cultural phenomenon, creating household names, creating jobs across the creative economy, and shaping popular culture.
With Ebuka Obi-Uchendu returning as the show’s host, viewers can expect a season filled with unexpected twists, dynamic tasks, strategic gameplay, entertaining challenges and the authentic interactions that have made Big Brother Naija one of Africa’s most-watched reality TV show franchises.
Season 11 premieres on Sunday, 26 July 2026, with viewers able to follow every moment of the action throughout the season on DStv, GOtv, DStv Stream and GOtv Stream. Eligible subscribers can vote through the MyDStv and MyGOtv self-service apps, upgrade their packages for additional voting benefits, and enjoy uninterrupted access throughout the season by subscribing or renewing for multiple months.
By Modupe Gbadeyanka
The first dedicated talent management training institution in Nigeria, TGM Academy, is set to commence operations in September 2026.
This institution is the brainchild of one of Nigeria’s leading public relations and strategic communications agencies, That Good Media (TGM).
The firm has expertise in talent management, influencer sourcing, personal branding, media relations and reputation management.
According to a statement from the company, TGM Academy will equip aspiring and practising talent managers with the knowledge, skills and industry exposure required to support the growth of Nigeria’s rapidly expanding creative economy.
The academy was established to professionalise talent management as a viable career path while developing a new generation of globally competitive managers capable of strengthening Nigeria’s creative ecosystem.
While talent management has become increasingly important in helping creatives access international opportunities, build sustainable careers and create long-term
commercial value, the profession has lacked structured education, recognised standards and dedicated capacity-building platforms.
Ahead of the launch in about two months, TGM is organising a Talent Management Leadership Roundtable on Tuesday, July 28, 2026, at the Abora Suites of Eko Hotel and Suites, Lagos, in partnership with the Lagos State Ministry of Tourism, Arts and Culture, the French Consulate, and Megowa, a digital platform connecting Nollywood talent with industry opportunities, training and resources across the African creative landscape.
Expected at the event are senior talent managers, entertainment executives, brand leaders, diplomats, cultural institutions, media executives, creatives and key decision makers whose work is shaping the future of Nigeria’s creative economy.
The roundtable themed Talent Management as Critical Infrastructure for Cultural Exchange and the Creative Economy will examine the evolving role of
talent management as a strategic enabler of commercial growth, international collaboration and cultural exchange.
It will create a platform for honest conversations around the future of talent management and its role in driving the creative economy, as participants will explore how professional management contributes to the long-term success of creatives, what brands expect before entering partnerships, how managers can build trusted relationships with corporate organisations, and how diplomatic missions and international cultural institutions engage with the creative sector through cultural exchange programmes, festivals and international collaborations.
The discussions will also examine the structures, competencies and ethical standards required for Nigerian talent managers to compete successfully within global markets, with insights generated during the roundtable to directly inform the curriculum, partnerships and learning framework of TGM Academy ahead of its official launch.
The wait is almost over. On July 26, Big Brother Naija returns for its eleventh season, bringing with it a brand-new theme, fresh housemates and another chapter of the reality show that continues to dominate conversations across Africa.
While fans are still guessing who will make it into Biggie’s House, one thing is already clear: this season is raising the stakes.
Everything Is For The Taking
This year’s theme, Everything Is For The Taking, sets the tone for what promises to be one of the most competitive seasons yet. It suggests a game where every task, every alliance and every decision could make the difference between staying in the House and walking away with the grand prize.
For the new housemates, nothing will come easy. They’ll have to earn every opportunity, win over viewers and navigate the twists that have become a hallmark of the BBNaija experience.
A New Set of Housemates, Endless Possibilities
As always, the identities of the new housemates remain under wraps, but that has only added to the excitement.
Every BBNaija season introduces a unique mix of personalities. Some become fan favourites almost overnight, others surprise everyone with their strategy, while a few create unforgettable moments that keep social media buzzing throughout the season.
Who will become this year’s breakout star? Fans will soon find out.
Big Brands Return for Season 11
Season 11 will once again feature some of Nigeria’s biggest brands, with betPawa as the headline sponsor, House of Guinness as the gold sponsor and Minimie as the associate sponsor.
Their continued partnership reflects the cultural impact and wide audience the show continues to attract year after year.
The Countdown Begins
With the premiere just around the corner, anticipation is building for another season of drama, competition, unexpected twists and unforgettable moments.
Whether you’re tuning in for the games, the relationships, the strategy or the entertainment, BBNaija Season 11 promises another exciting ride.
The countdown has officially begun, and if the theme is anything to go by, this season will remind everyone that in Biggie’s House, everything truly is for the taking.
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