Showbiz
How Gen-Zs Shaped Pop Culture and Musical Preferences in 2023
Gen Zs shaping musical preferences and growing artists’ fandom across Sub-Saharan Africa
Which artists and songs does this generation gravitate towards?
This past year has seen many artists drop countless brilliant songs which have been streamed numerous times on Spotify, particularly by Gen Zs, who are the most tech-savvy generation currently alive. While a lot can be said about this generation, aged between 11 and 26 years, what we can all agree on is their influence on popular culture, music being no exception.
And while listening behaviours differ from one person to another, an exercise in which artists and tracks unite Gen Z across Sub-Saharan Africa is perhaps one step closer to understanding what makes the African Gen Zs move and groove, as seen in this year’s Spotify Wrapped.
Which artists came out on top?
Canadian rapper Drake takes up the number one spot in 2023, in part thanks to his collaborative album with 21 Savage on Her Loss which dropped in late 2022, as well as the release of his highly anticipated album For All the Dogs in October.
Afrobeats continues to be a very popular genre amongst Gen Z’s as Nigerian Afrobeats artists such as Burna Boy, Asake, Davido, Rema and Omah Lay find themselves on the top ten list thanks to their consistent contributions throughout the year. Burna Boy, Asake and Davido all dropped new albums this year while Rema and Omah Lay released deluxe versions of their previous albums.
However, it was not only Afrobeats musicians whom Gen Z gravitated towards this year, Drake’s Canadian counterpart The Weeknd was also streamed numerous times by Gen Z’s this past year which can be credited to the release of the deluxe version of his 2016 album Starboy. American Hip hop artist Travis Scott dropped his highly anticipated album Utopia which fans had been anticipating for 5 years, so naturally he too is in the top ten most streamed artists by Gen Zs in SSA.
Despite not releasing solo projects throughout the year, 21 Savage and Future are also on the list of most streamed artists by Gen Z’s across Sub-Saharan Africa, showing the generation’s affinity for international rap music.
Which were the grooviest songs of the year?
If the top songs streamed by Gen Z tell us anything, it is that they were in the mood to dance the whole year. Nine out of the top 10 songs are African and are either rooted in Afrobeats or Amapiano, with a couple of songs fusing both genres.
Despite being the only Hip hop song in the top 10, Sprinter by British artists Dave and Central Cee is in second place in a dance-genre-dominated list, which is no surprise as the song received global love from Gen Z, who enjoyed the banger made by two of England’s most popular stars.
Nigeria dominates this list too, with Ruger’s Asiwaju coming at the top, and also making an appearance is Asake’s Lonely At The Top, the artist’s testimonial on the life of fame. Off his highly anticipated album Timeless, Davido has two songs that the Gen Z’s cannot get enough of, FEEL and UNAVAILABLE featuring Musa Keys, both in the top ten.
Mnike, the Amapiano song that took social media by storm is the only South African song in the top ten, showing that there is something to be said about the power of virality. Meanwhile, Ayra Starr’s Rush is the only track by a female artist that’s in the top ten.
What does this tell us about Gen Z’s?
Gen Z’s are known for being hip and full of “vibes”, so it is no surprise that most of the artists and songs that they are streaming are mostly rooted in dance genres such as Afrobeats and Amapiano. Mnike, one of the biggest Amapiano songs to come out of South Africa this year, birthed several dance challenges on social media which had a huge role to play in the success of the song.
What makes these songs unite Gen Z’s is their ability to not only bring out the urge to dance but also their spiritual and love undertones. Songs like Asiwaju and Sprinter are two completely different songs, but their subtle and less subtle braggadocious nature help represent a whole generation which has often been thought of as being too expressive, while Rush by Ayra Starr taps into Gen Z’s desire to grind and pursue success without the negative energy.
Gen Z’s value authenticity and self-expression, and all these ten songs capture these values either through the use of African music to tell authentic stories of love, success, and pain, or through Sprinter’s employment of UK rap which Gen Z’s have grown to love and appreciate over the past few years.
Spotify 2023 Wrapped data show that Afrobeats is not only the biggest genre across Sub-Saharan Africa, but it also unites different generations in a region that thrives off authentic, self-expression music that captures their love for dance and a sense of freedom.
By Modupe Gbadeyanka
A UK-based fashion technology company, Zyler, on Thursday, December 12, 2024, released a digital Christmas Jumper which can be worn for free for free using its fun AI-powered virtual try-on tool.
The alternative sweater was digitally designed by Zenaida Ossana, a talented 3D Artist and Fashion Designer with a rapidly growing following on Instagram.
Zenaida created the magical design using the new AI platform Neural Fashion and was inspired by seascapes and mermaids in her creative process.
“It was fun to work on this design knowing that many people might be able to see it and experience the potential of digital fashion for themselves,” the designer said.
“We think this is a fun use of AI tech, combining VTO and digital fashion to offer consumers an alternative way to participate in this phenomenon.
“We do also acknowledge that these technologies have an environmental footprint, however, we believe that responsible use of AI and digital design considerably outweighs the negative impact of overproduction and discarding of physical clothing,” Zyler’s innovation consultant and digital fashion expert, Karinna Grant, who led this project, explained.
The origin of the Christmas Jumper tradition can be traced back to 19th century Scandinavia where thick warm and brightly coloured jumpers were worn to escape from the cold.
More recently, Statista reported that on average 47 per cent of consumers worldwide enjoy ugly Christmas jumpers. However, that is not what motivated this project.
Zyler collaborated with Zenaida after being made aware of the shocking stats on the overconsumption of Christmas jumpers. True Origin reports that 12 million jumpers are purchased each year in the UK alone and 25 per cent of those are only worn once.
Research by environmental charity Hubbub found that 95 per cent of jumpers are made completely or considerably from synthetic materials. Generally, they are acrylic, and this means that they take over 200 years to decompose.
Consumers can try the jumper experience by visiting Zyler’s flagship Digital Dressing Room and in less than 90 seconds, they can see themselves wearing the distinct design.
The holidays have a way of bringing out our inner child, don’t they? The twinkling lights, the aroma of jollof rice, and the irresistible pull of family traditions—all wrapped up in a comforting cocoon of nostalgia. GOtv is turning back the clock this festive season with a lineup of timeless classics that will take you down memory lane while providing bellyfuls of laughter, adventure, and joy. Here’s your guide to the throwback magic airing on GOtv Channel 3, M-Net Movies 4.
The Road to El Dorado
“Gold, glory, and endless laughs!”
Embark on an animated adventure that’s as gold-filled as it is hilarious. The Road to El Dorado follows two loveable rogues, Tulio and Miguel, as they stumble upon the legendary city of gold. With its vibrant visuals, catchy tunes, and laugh-out-loud moments, this film is a treasure trove of holiday fun. Perfect for anyone who wants a mix of humour, mischief, and heart. Don’t miss it on Monday, December 23rd, at 10:15 am.
Yogi Bear
“Who stole the picnic basket this time?”
Grab your picnic baskets and prepare for some “beary” funny antics with everyone’s favourite bear and his sidekick, Boo-Boo. Yogi Bear is the embodiment of cosy, family-friendly entertainment. Watch as the duo tries to save their beloved Jellystone Park in a story filled with clever schemes, laugh-out-loud moments, and warm holiday vibes. Tune in on Wednesday, December 25th, at 10:25 am.
Austin Powers: The Spy Who Shagged Me
“Groovy, baby!”
Yeah, baby, yeah! Kick up the festive fun with Austin Powers: The Spy Who Shagged Me. This groovy comedy brings the laughs with its over-the-top characters, outrageous one-liners, and a dash of 60s flair. It’s not your traditional holiday movie, but it’s a wild ride that’s sure to inject some unexpected spice into your festive viewing schedule. Catch it on Monday, December 23rd, at 4:15 pm.
Shark Tale
“Underwater fun with a splash of laughs!”
What happens when you mix a talking fish, underwater mobsters, and Will Smith’s undeniable charm? You get Shark Tale—an underwater comedy adventure like no other. This late-night delight is packed with vibrant animation, catchy tunes, and an unforgettable message about staying true to yourself. Watch it on Monday, December 23rd, at 11:55 pm.
Daddy Day Care & Daddy Day Camp
“When dads take the reins, chaos follows!”
Who says dads can’t do it all? Eddie Murphy takes on the hilarious challenge of running a daycare in Daddy Day Care, while Daddy Day Camp sees the chaos ramp up in the great outdoors. These back-to-back comedies are brimming with laughable parenting mishaps, heartwarming moments, and plenty of holiday cheer. Back-to-back fun airs on Wednesday, December 11th, at 3:15 pm and 4:50 pm.
Relive the Joy Only on GOtv
Whether you’re looking to laugh, reminisce, or simply escape into a world of fun, GOtv’s festive lineup of throwbacks is your ticket to holiday bliss. Don’t miss the chance to make new memories with these classic gems.
Subscribe now to unlock a world of exciting entertainment! Take advantage of the GOtv Supa Plus Golden Window and pay just N13,900 instead of N15,700. Upgrade, subscribe, or reconnect via the MyGOtv app or dial *288#. For on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite classics anytime, anywhere.
Let the nostalgia flow and the laughter echo this festive season—it’s all happening on GOtv!
Imagine it’s Christmas. The aroma of jollof rice wafts through the air, kids run around in matching outfits, and the TV is tuned to GOtv Channel 3, M-Net Movies 4. But this isn’t just any Christmas morning—this one’s about to go wild. A mischievous cat wreaking havoc, Matilda bending spoons with her mind, and Babe, the pig, proving why kindness trumps all.
This year, GOtv is turning your festive lineup into a whirlwind of unforgettable stories that will leave you laughing, crying, and cheering—all in one sitting. Here’s a guide to some of the festive season movies that will make your holiday season not just merry but downright legendary.
Dr. Seuss’ The Cat in the Hat
“Chaos has never been this entertaining!”
What happens when a family’s holiday preparations meet a six-foot-tall cat with a penchant for mischief? Absolute pandemonium! From balancing teetering stacks of furniture to unleashing his Thing 1 and Thing 2 accomplices, the Cat pushes the boundaries of holiday cheer. Did you know this whimsical character has sparked debates about his “anarchic” influence for decades?
This Christmas, let the Cat in the Hat remind you that sometimes, a little chaos is needed to bring families together. Catch this iconic film on Thursday, December 19th, at 12:15 pm.
Matilda
“Who says kids can’t save Christmas?”
Matilda Wormwood may be small, but her courage and wit are larger than life. Remember the scene where she finally takes a stand against Miss Trunchbull? That’s not just a victory—it’s a moment that defines resilience. This heartwarming classic proves that even the tiniest among us can create the biggest miracles.
Gather the family and let Matilda inspire a holiday spirit filled with courage, imagination, and just a touch of telekinesis. This family favourite airs on Wednesday, December 25th, at 3:00 pm.
Babe & Babe: Pig in the City
“From farmyard hero to city superstar!”
What could be more festive than the tale of a pig who defies the odds? Babe’s journey to prove his worth is a story that echoes the true spirit of the holidays: kindness, determination, and belief in oneself. In Babe: Pig in the City, the stakes are raised as our lovable hero ventures into an urban jungle.
These tales are more than entertaining—they’re a gentle reminder to embrace every family member, even the most unlikely ones. Catch Babe on Monday, December 23rd, at 8:35 am, and don’t miss the sequel, Babe: Pig in the City, airing the next day, Tuesday, December 24th, at 9:00 am.
Cloudy with a Chance of Meatballs
“Let it rain… cheeseburgers?”
What if your holiday feast literally fell from the sky? This imaginative adventure takes festive indulgence to a whole new level. Whether it’s giant pancakes or spaghetti tornadoes, Cloudy with a Chance of Meatballs brings a colourful twist to the festive spirit. But beyond the fun, it’s a heartfelt story about family, innovation, and the courage to dream big. Join the adventure on Sunday, December 22nd, at 2:25 pm
Problem Child & Problem Child 2
“When holiday chaos meets Junior…”
Imagine this: one kid, two parents, and endless mayhem. Problem Child introduces us to Junior, the walking definition of “holiday surprises.” In the sequel, the laughs double as Junior’s antics escalate to new heights. It’s hilarious, nostalgic, and a perfect reminder that no family gathering is complete without a little drama. Watch the chaos unfold on Tuesday, December 24th, at 1:55 pm, followed by even more antics in Problem Child 2 at 3:25
Your Holiday Starts Here
This Christmas, GOtv isn’t just delivering entertainment; it’s creating moments you’ll treasure forever. From whimsical chaos to heartwarming tales, M-Net Movies 4 on Channel 3 has it all.
So grab a plate of Christmas jollof, huddle up with your loved ones, and let the holiday magic unfold on screen. And don’t forget to tune in to GOtv Channel 3 to catch these festive classics.
Don’t miss the chance to make your holiday season unforgettable. Subscribe, upgrade, or reconnect now through the MyGOtv App or dial *288#. This Christmas is not just about the presents—it’s about the stories that bring us together.
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