Showbiz
How Gen-Zs Shaped Pop Culture and Musical Preferences in 2023
Gen Zs shaping musical preferences and growing artists’ fandom across Sub-Saharan Africa
Which artists and songs does this generation gravitate towards?
This past year has seen many artists drop countless brilliant songs which have been streamed numerous times on Spotify, particularly by Gen Zs, who are the most tech-savvy generation currently alive. While a lot can be said about this generation, aged between 11 and 26 years, what we can all agree on is their influence on popular culture, music being no exception.
And while listening behaviours differ from one person to another, an exercise in which artists and tracks unite Gen Z across Sub-Saharan Africa is perhaps one step closer to understanding what makes the African Gen Zs move and groove, as seen in this year’s Spotify Wrapped.
Which artists came out on top?
Canadian rapper Drake takes up the number one spot in 2023, in part thanks to his collaborative album with 21 Savage on Her Loss which dropped in late 2022, as well as the release of his highly anticipated album For All the Dogs in October.
Afrobeats continues to be a very popular genre amongst Gen Z’s as Nigerian Afrobeats artists such as Burna Boy, Asake, Davido, Rema and Omah Lay find themselves on the top ten list thanks to their consistent contributions throughout the year. Burna Boy, Asake and Davido all dropped new albums this year while Rema and Omah Lay released deluxe versions of their previous albums.
However, it was not only Afrobeats musicians whom Gen Z gravitated towards this year, Drake’s Canadian counterpart The Weeknd was also streamed numerous times by Gen Z’s this past year which can be credited to the release of the deluxe version of his 2016 album Starboy. American Hip hop artist Travis Scott dropped his highly anticipated album Utopia which fans had been anticipating for 5 years, so naturally he too is in the top ten most streamed artists by Gen Zs in SSA.
Despite not releasing solo projects throughout the year, 21 Savage and Future are also on the list of most streamed artists by Gen Z’s across Sub-Saharan Africa, showing the generation’s affinity for international rap music.
Which were the grooviest songs of the year?
If the top songs streamed by Gen Z tell us anything, it is that they were in the mood to dance the whole year. Nine out of the top 10 songs are African and are either rooted in Afrobeats or Amapiano, with a couple of songs fusing both genres.
Despite being the only Hip hop song in the top 10, Sprinter by British artists Dave and Central Cee is in second place in a dance-genre-dominated list, which is no surprise as the song received global love from Gen Z, who enjoyed the banger made by two of England’s most popular stars.
Nigeria dominates this list too, with Ruger’s Asiwaju coming at the top, and also making an appearance is Asake’s Lonely At The Top, the artist’s testimonial on the life of fame. Off his highly anticipated album Timeless, Davido has two songs that the Gen Z’s cannot get enough of, FEEL and UNAVAILABLE featuring Musa Keys, both in the top ten.
Mnike, the Amapiano song that took social media by storm is the only South African song in the top ten, showing that there is something to be said about the power of virality. Meanwhile, Ayra Starr’s Rush is the only track by a female artist that’s in the top ten.
What does this tell us about Gen Z’s?
Gen Z’s are known for being hip and full of “vibes”, so it is no surprise that most of the artists and songs that they are streaming are mostly rooted in dance genres such as Afrobeats and Amapiano. Mnike, one of the biggest Amapiano songs to come out of South Africa this year, birthed several dance challenges on social media which had a huge role to play in the success of the song.
What makes these songs unite Gen Z’s is their ability to not only bring out the urge to dance but also their spiritual and love undertones. Songs like Asiwaju and Sprinter are two completely different songs, but their subtle and less subtle braggadocious nature help represent a whole generation which has often been thought of as being too expressive, while Rush by Ayra Starr taps into Gen Z’s desire to grind and pursue success without the negative energy.
Gen Z’s value authenticity and self-expression, and all these ten songs capture these values either through the use of African music to tell authentic stories of love, success, and pain, or through Sprinter’s employment of UK rap which Gen Z’s have grown to love and appreciate over the past few years.
Spotify 2023 Wrapped data show that Afrobeats is not only the biggest genre across Sub-Saharan Africa, but it also unites different generations in a region that thrives off authentic, self-expression music that captures their love for dance and a sense of freedom.
Showbiz
UK Launches Fund to Boost Nigeria’s Creative Industries
By Adedapo Adesanya
The UK-Nigeria Technology Hub has launched its Creative Fund, a first‑phase grants initiative designed to address critical technical capacity gaps across Nigeria’s film, fashion, and music industries.
According to a statement on Tuesday, the fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI) to strengthen Nigeria’s creative value chain.
The initiative directly supports the priorities of the UK‑Nigeria Economic Transformation and Investment Partnership (ETIP) Creatives Working Group, launched in March 2025 and delivers on commitments made during President Tinubu’s State visit to the UK in March 2026.
It is designed to ensure that high-potential creative projects can access the technical talent, tools, and resources required to produce, scale and complete their work locally.
Funded by the UK-Nigeria Tech Hub, under the UK Government’s Digital Access Programme and implemented by Tech4Dev, the Creative Fund responds directly evidence gathered through the State of the Creative Innovation Ecosystem in Nigeria, study in 2024. Drawing on over 1,700 survey responses, and fieldwork across seven states, the research showed that Nigeria’s creative economy employs approximately 4.2 million people and contributes around US$3 billion to GDP annually.
Despite this scale, the sector continues to face structural constraints – over 80 per cent of practitioners are self-taught, fewer than 10 per cent have access to formal financing, and high-value technical work is routinely outsourced outside the country. The Creative Fund is a direct response to these gaps and is central to the work of the ETIP Creative Working Group.
Speaking on this, Mrs Oyinkansola Akintola‑Bello, Director of the UK‑Nigeria Tech Hub, said, “Nigeria’s creative sector already delivers real economic value, and both governments have committed under the UK‑Nigeria Economic Transformation and Investment Partnership to supporting its growth. Through the ETIP Creatives Working Group, we are moving from ambition to action.
”The Creative Fund is a practical first‑phase intervention that addresses critical gaps in skills, infrastructure, and access to advanced tools, enabling Nigerian creatives to produce and scale high‑quality work locally.”
The fund will support high-potential creative projects covering three industries: Film, Fashion, and Music and will focus on initiatives that demonstrate strong potential for impact, scalability, and job creation.
It will subsidise projects that need to close technical gaps, including critical specialists like VFX artists, sound engineers, post-production editors, and design professionals, or the digital tools and resources that make professional-quality work possible locally, for example, digital asset management systems, content delivery tools, Digital Rights Management solutions, and AI-driven production technologies. The aim is straightforward: Nigeria’s best creative work should be made in Nigeria.
On his part, Mr Abraham Akpan, Tech4Dev’s Country Manager for Nigeria and Sub-Saharan Africa, said the Creative industries are a core part of the digital economy, bringing together technology, culture and entrepreneurship.
“This Fund is about ensuring that Nigeria’s creative success is underpinned by sustainable local talent and capacity, while deliberately expanding access to tools, skills and finance for those who have been historically excluded. By prioritising women-led enterprises, youth-led ventures, and underrepresented groups, the fund embeds inclusion into every stage of delivery.”
The Fund is open to creative companies, studios, production houses, fashion enterprises, and music labels leading projects with clear technical needs. Applications will be assessed on project quality, their potential for local and international impact, and the applicant’s level of commitment to co-investment. The initiative also encourages the responsible use of emerging technologies, including artificial intelligence, with selected projects expected to explore its application in production, storytelling, and innovation.
Applications are open now and will be accepted on a rolling basis throughout the programme period.
Showbiz
MasterChef Nigeria Arrives And Sunday Nights on GOtv Just Got Better
The world’s most prestigious culinary competition has finally landed in Nigeria, bringing with it global standards, high-stakes drama, and a powerful celebration of local flavours.
MasterChef Nigeria premiered on Africa Magic Showcase (Channel 8) and Africa Magic Family (Channel 7), introducing viewers to a new era of culinary excellence.
At stake is a life-changing grand prize of ₦73 million and the coveted title of Nigeria’s first-ever MasterChef.
Ten exceptional home cooks from across the country have stepped into the MasterChef kitchen, not as professionals, but as passionate individuals driven by ambition and talent.
From a content creator in Magboro to a lawyer in Abuja, a domestic staff member in Lagos, and a cloud kitchen manager in Lekki, each contestant brings a unique story, but shares the same hunger to win.
Leading the competition are two of Nigeria’s most respected culinary figures: Chef Stone and Chef Eros.
Known for their influence and expertise, they bring both discipline and personality to the kitchen.
“I have trained over 7,000 students. Nigeria is one of the most diverse countries in the world, and our food reflects that. We just need to tell that story on a plate,” said Chef Stone.
Chef Eros adds: “MasterChef Nigeria is set to be incredibly competitive. From demanding tasks to defining moments under pressure, viewers will witness the true depth of culinary talent in this country. As we like to say, Naija no dey carry last.”
Contestants will face a series of intense, high-pressure challenges designed to test their creativity, technical skill, and resilience.
And for some, it’s strictly business.
“I am here for business. I am here to cook. I am not here to play or make friends,” said contestant Derry.
Across 13 episodes, viewers can expect a compelling mix of tension, discovery, and unforgettable moments as the competition unfolds.
MasterChef Nigeria airs every Sunday at 7:00 PM on Africa Magic Showcase (Channel 8) and Africa Magic Family (Channel 7), with repeat broadcasts on Thursdays at 12:00 PM on Africa Magic Family.
Showbiz
Relive the Shows You Grew Up With on GOtv
There was a time in our lives when life was simple. Not perfect, not fancy, but simple in a way that just felt complete.
We weren’t thinking about bills, deadlines, or what the future would look like. Our biggest concern? Whether NEPA would take light before our favourite show came on or if someone would change the channel at the wrong time.
Back then, happiness didn’t need planning. You’d rush through homework, eat quickly, and settle in front of the TV like it was the most important part of your day. And honestly, it was.
Those shows weren’t just shows, they were moments.
Then we grew up. Life got busier, louder, and a lot more demanding. But somehow, those memories stayed.
Sometimes it hits you out of nowhere, like a theme song or seeing your niece or nephew watching something familiar. And just like that, you’re taken back.
Back to when watching SpongeBob SquarePants felt like the highlight of your day. Back to singing along to Mickey Mouse Clubhouse like you were part of the cast. Even those “I’m too grown for cartoons” days still had room for The Thundermans and Henry Danger.
It’s funny how those shows did more than just entertain us. They gave us something to look forward to. Something that made the day feel lighter, no matter what.
But every now and then, there’s something comforting about knowing that those moments still exist somewhere. The things that once made us laugh, relax, and forget everything for a while are still there, unchanged.
Channels like Disney Junior and Nickelodeon are still running those same shows, holding onto that same kind of joy we didn’t even realise we’d miss. And platforms like GOtv quietly keep that connection alive. Because after a long day of trying to figure life out, sometimes what you need isn’t something new.
Sometimes, you just want something that reminds you of who you used to be, something that lets you sit back, laugh a little, and for a moment forget all the noise. And maybe, without even realising it, you smile, because for a few minutes, life feels simple again.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
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