By Modupe Gbadeyanka
Sunday, May 16, 2021, will remain memorable in the mind of fun-seekers in Lagos as some of their favourite music acts thrilled them at the Max Live Concert, sponsored by Fearless Energy drink, a premium non-alcoholic energy-boosting drink, produced and packaged by Rite Foods Limited.
Ladipoe (Ladipo Eso), who signed a record deal with Mavin Records in 2017, dazzled the fans with tunes from his much-acclaimed hit tracks at the concert that kept applause rolling in for the star.
He further praised the Fearless brand for the sponsorship, saying “Fearless is a great brand in its market segment and I love what it is doing today, taking entertainment to an admirable level. I am glad to be part of a show sponsored by the brand.”
Also, the new face of Afrobeats, Crayon, who has displayed his prowess in the Nigerian music scene with a blend of pop and local groove, thanked the leading energy drink brand for aiding Max Live concert which brought some of the best singers together, to thrill the audience and make the evening exhilarating.
The winner of the Big Brother Nigeria Season 5, Laycon, ended the concert with a moving and energizing performance that kept both the live and virtual audience dancing to his music vibes on stage.
Other artistes that graced the stage included Skales Idahams, Ruger, Blackbonez, Ckay and Candybleakz.
The Max Live Concert was organized by Max FM 102.3, Lagos. It was themed Music Experience with the slogan Party of all Parties.
Fearless energy drink, the headline sponsor of the concert revealed that it threw its weight behind the music concert as part of efforts to enhance its commitment to the growth of the music and entertainment industry in the country.
The Brand Manager of Rite Foods and Fearless Energy drink, Ms Boluwatife Adedugbe, stated that as a leading brand, Fearless energy drink likes promoting the growth of the music and entertainment sector, especially in making talented young artistes become megastars, a reason that prompted the support of the Max Live show.
“For us, it is about looking out for credible platforms where we can partner and define our footprint in the music and entertainment industry by promoting young acts to become superstars,” she stated.
She further pointed out that the lion mentality of I CAN, I AM of Rite Foods which has led to the production of premium brands has spurred the energy drink, Fearless, to identify with the hugely popular broadcast station in promoting entertainment.
