Showbiz
How Laycon, Skales, Others Electrified Fans at Fearless Max Live Concert
By Modupe Gbadeyanka
Sunday, May 16, 2021, will remain memorable in the mind of fun-seekers in Lagos as some of their favourite music acts thrilled them at the Max Live Concert, sponsored by Fearless Energy drink, a premium non-alcoholic energy-boosting drink, produced and packaged by Rite Foods Limited.
Ladipoe (Ladipo Eso), who signed a record deal with Mavin Records in 2017, dazzled the fans with tunes from his much-acclaimed hit tracks at the concert that kept applause rolling in for the star.
He further praised the Fearless brand for the sponsorship, saying “Fearless is a great brand in its market segment and I love what it is doing today, taking entertainment to an admirable level. I am glad to be part of a show sponsored by the brand.”
Also, the new face of Afrobeats, Crayon, who has displayed his prowess in the Nigerian music scene with a blend of pop and local groove, thanked the leading energy drink brand for aiding Max Live concert which brought some of the best singers together, to thrill the audience and make the evening exhilarating.
The winner of the Big Brother Nigeria Season 5, Laycon, ended the concert with a moving and energizing performance that kept both the live and virtual audience dancing to his music vibes on stage.
Other artistes that graced the stage included Skales Idahams, Ruger, Blackbonez, Ckay and Candybleakz.
The Max Live Concert was organized by Max FM 102.3, Lagos. It was themed Music Experience with the slogan Party of all Parties.
Fearless energy drink, the headline sponsor of the concert revealed that it threw its weight behind the music concert as part of efforts to enhance its commitment to the growth of the music and entertainment industry in the country.
The Brand Manager of Rite Foods and Fearless Energy drink, Ms Boluwatife Adedugbe, stated that as a leading brand, Fearless energy drink likes promoting the growth of the music and entertainment sector, especially in making talented young artistes become megastars, a reason that prompted the support of the Max Live show.
“For us, it is about looking out for credible platforms where we can partner and define our footprint in the music and entertainment industry by promoting young acts to become superstars,” she stated.
She further pointed out that the lion mentality of I CAN, I AM of Rite Foods which has led to the production of premium brands has spurred the energy drink, Fearless, to identify with the hugely popular broadcast station in promoting entertainment.
Nollywood stars, creators, and creative community members gathered together at a YouTube event titled Celebration of Nollywood on Africa Day.
This event celebrated the enchanting world of Nollywood and marked the significant contributions of African storytelling through cinema, paying tribute to the creators who bring these narratives to life.
The event welcomed 150 attendees and assembled prominent celebrities and influential personalities from the Nollywood industry.
Notable guests included veteran actress Sola Sobowale, AMVCA comedian of the year Bimbo Ademoye, Adeyemi Okanlawon, Debo Adedayo aka Mr Macaroni, and Linda Ejiofor-Suleiman.
Top Nigerian YouTube content creators such as Apaokagi-Greene Maryam aka Taaooma, AMVCA award winner Samuel Animashaun Perry aka Broda Shaggi, and Chukwuebuka Emmanuel Amuzie aka Brainjotter, also graced the event.
Among the sessions at the event was a panel discussion addressing Nollywood’s growth and the potential of digital technology in the industry. The panellists, including Murphy Ben, CEO of Murphy Ben International and Aforevo, YouTube content creator Taaooma, and Nollywood actress and movie producer Rahama Sadau, shared invaluable insights on leveraging digital technology for industry growth and scalability.
Alex Okosi, YouTube EMEA Managing Director for Emerging Markets, acknowledged the significant impact of Nollywood and the transformative power of storytelling.
He emphasized YouTube’s dedication to partnering with Nollywood and serving as a platform where meaningful stories are shared and celebrated globally.
Okosi stated, “Your work is reshaping global narratives about Africa and Nigeria. It’s not merely entertainment – it’s powerful, transformative, and making a real difference. The stories you tell and the emotions you evoke resonate with audiences worldwide. YouTube is privileged to partner with you and provide a platform to share and celebrate these impactful narratives globally.”
Olumide Balogun, Interim Country Lead at Google Nigeria, shed light on YouTube’s commitment to supporting and promoting the Nollywood industry by promoting movies, actors, producers, and other industry members. He outlined a two-month-long program designed to spur the growth of Nollywood on YouTube.
Acclaimed actors, talented producers, and influential film community members enlivened the event, contributing to the celebratory ambience. The event showcased Africa’s dynamic culture and creativity, emphasising Nollywood’s significant role in shaping global perceptions and narratives.
In a world full of diverse stories, YouTube has remained committed to supporting black creatives across the globe, recognizing their invaluable contributions to the platform and beyond.
This commitment is exemplified by initiatives such as the #YouTubeBlack Voices Fund, a global fund aimed at amplifying Black voices and perspectives and facilitating the creation of fresh narratives that educate audiences about racial justice. With a deep gratitude for the creative community, YouTube fosters an environment where diverse voices are heard, respected, and empowered.
By Modupe Gbadeyanka
All is now set for the commencement of the Nigerian Idol Season 8 Live Show this weekend after the judges chose 10 contestants for the stage.
The process started last December with entries received from across the country and reached its high point when the trio of Obi Asika, D’Bank, and Simi selected 10 budding singers from the 29 who made it to the theatre week.
The live show is the crucial phase of Nigerian Idol, as the fate of the contestants is in the hands of the voting public.
Savvy Henry, Constance, Goodness, Abraham, Quest, Precious Mac, Victory, Reigny, Ose Daniel, and Chisom were selected for the final stage after five weeks of audition and theatre week performances.
Performances on the live show will be judged by the viewers, who hold the power to retain and evict contestants through their votes.
Viewers can follow their favourite contestants on Nigerian Idol season 8 by tuning in to Africa Magic Showcase, Africa Magic Urban, and Africa Magic Family every Sunday at 7 pm.
By Aduragbemi Omiyale
The ongoing Nigerian Idol Season 8 will take a new twist this weekend as 10 contestants will begin the race to clinch the coveted prize with the help of the voting public.
Before now, the judges for the show, Simi, Obi Asika, and D’Banj, have had the final say on the thousands of budding singers that applied for the programme.
But from this weekend, it would be the turn of the viewers to seal the fate of the contestants. The three judges picked 10 contestants from the 29 that made it to the final stage of Theatre Week after doing their final solo performance.
The aspiring music stars would be expected to sing and impress the viewers with their performances during the Nigerian Idol Season 8 live show on Sunday, May 28, 2023.
The first pick for the final top 10 was Henry Savy, who impressed the judges with his Para performance of Davido, as 17-year old Constance stole the show as she melted hearts with Positions by Ariana Grande, while Precious Mac thrilled and filled the theatre with singer Simi’s Ayo.
The judges also selected Victory, Daniel Ose, Goodness, Abraham, Reigny and Quest after singing No Shaking by 2baba, Catch me if you can by Adekunle Gold, About damn time by Lizzo, Under the Influence by Chris Brown, Karma by Summer Walker, and Flowers by Miley Cyrus, respectively.
The last man standing, Chizo, narrowly escaped this time around, unlike last season when he was sent off at a crucial moment.
Meanwhile, 19 contenders – Arite, Sapphire Whinnas, Amaka, Akinwande, Mura’s twin brother (Mina), Eloehi, Daniel, Sir Danny, Soultunes, Busayo, and nine others were tactfully eliminated from the moving train as it could only accommodate the 10 best acts this time around.
While commenting, Ms Aransiola Biola, who is the Assistant Brand Manager of the sponsor of the show, Bigi, said the support was to help discover and nurture talent across the country and the African continent and a demonstration of its mantra that it is for every moment, connecting consumers through worthy platforms.
“We are excited to sponsor Nigerian Idol for three consecutive years, the Seasons 6 and 7, due to our love for promoting the entertainment industry and to support the next generation of musical talents,” she stated.
“This show is a great opportunity for contestants to showcase what they have as they unlock new opportunities in the music industry,” she added.
