Showbiz
Local Content Powers African Dreams
At a time when Africa’s people are navigating a series of cost-of-living shocks and commercial margins are under relentless pressure, organisations can achieve long-term business sustainability by focusing on the service they provide, and the value it can generate for their customers.
This may not be the time for record-setting revenues – particularly for businesses dependent on the discretionary spending of hard-hit consumers. However, it can be an exciting time for African enterprises to embrace the purpose that first inspired them, and to focus on living that purpose.
For pan-African entertainment group MultiChoice Africa, this is precisely such a time. The Group has a long history of creating relevant local content for the 50 continental markets in which it operates. Its financial position remains strong, with significant growth in business units such as Showmax (customers up 44% year-on-year), DStv internet (revenue up 85%) and its BetKings spots-betting operation (revenue up 76%), but there is an understanding that customers are under pressure, and their needs must come first.
Investing in content
That means investing in the product, producing content that will add value for Africans – creating the culturally relevant shows that allow you, as an African, to see yourself in the content you consume, but also as a financial investment in the growth of an industry.
That ongoing MultiChoice investment added more than 5 340 hours of locally produced films and shows over the past financial year, growing the Group’s local-content library to 91 470 hours. Flagship reality shows like Big Brother Mzansi and Big Brother Naija are in the vanguard of this content drive, attracting strong viewership, along with the Group’s ever-popular global sport offering.
SuperSport broadcast 47 839 hours of live coverage last year and produced 1 029 live events. Viewers stayed glued to world sports events like the Paris 2024 Olympic Games and the EURO 2024 football.
Developing careers
The true impact of this local content lies not in the fact that it can compete with global shows in terms of quality and entertainment value, but that every second of it supports the careers of African creatives and production staff.
Whether it’s Kenyan actors, Nigerian presenters, a Tanzanian camera crew, Ethiopian directors and grips, or a Ugandan post-production team, local content creates thousands of jobs across Africa. It also ensures that MultiChoice can tell African stories that resonate directly with local audiences. That ability to “See Yourself” continues to distinguish the group’s offering from foreign streaming services.
To ensure a pipeline of talented staff to produce that local content, the group invests in MultiChoice Talent Factory academies across the region – one in Lusaka, another in Lagos, and a third in Nairobi – each producing dozens of qualified film graduates every year.
These young filmmakers are commissioned to produce movies for MultiChoice channels – Africa Magic, Zambezi Magic, Maisha Magic etc – in the course of their studies. This ensures that by the time they graduate from the year-long courses, they are equipped to produce entertaining content that is right up to MultiChoice standards.
Meeting customers where they are also means accommodating their financial needs. To enhance its value proposition, MultiChoice has also tiered down certain channels, reintroduced the second concurrent stream at no extra cost and priced down its DStv ADD Movies packages. It has also piloted weekly subscriptions in Uganda to better align subscription periods with customer cash flows.
Social engagement
The Group remained locally engaged through ongoing social investment. As the African media partner to The Earthshot Prize in 2024, MultiChoice showcased the work of social entrepreneurs across the continent and supported the platform that awarded five winners each year with £1-million grants to fund their initiatives.
The MTF Academy investment has already produced 467 interns and graduates, trained 1 500 masterclass participants and seen 152 films go into production.
Across Africa, the group is demonstrating how private investment translates into job creation, economic stability, and talent development.
In every one of the territories where MultiChoice operates, this local-investment approach dovetails perfectly with national-development goals, building career pathways, creating aspirational African content for African people, and driving economy growth.
By Modupe Gbadeyanka
A fatal auto crash has claimed the life of a Nigerian actor, Mr Adesina Okiki, otherwise known as Janmole.
The death of the thespian was confirmed on Tuesday by the president of the Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN), Mr Abolaji Amusan, popularly known as Mr Latin.
In a post on his Facebook page today, the comic actor said, “May the soul of our departed colleague, Adesina Okiki Janmole, who tragically lost his life in an accident, rest in perfect peace.
“May God grant his family, friends, and colleagues the strength and comfort to bear this irreparable loss. He will be greatly missed. Amen.”
The demise of this comedian and filmmaker comes a few weeks after the Nigerian film industry lost Alexx Ekubo to cancer.
During his lifetime, Janmole, who died in a road accident on Monday, acted in several movies. He was known for his humour, screen presence and contributions to the Yoruba movie industry.
About four years ago, he survived a fire incident along the Lagos-Ibadan Expressway, an experience many believed he had narrowly escaped.
By Aduragbemi Omiyale
Lovers of the popular Big Brother Naija (BBNaija) reality television show will have the opportunity to watch the BBNaija Season 10 Reunion Show.
The programme, to be hosted by media personality, Mr Ebuka Obi-Uchendu, will premiere on Monday, 8 June 2026, at 10 pm WAT on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) and Africa Magic Family (DStv Channel 154 | GOtv Channel 7), with each episode available on the DStv Stream and GOtv Stream apps the following day.
The reunion show will feature all 29 housemates. Fans can follow all reunion updates using the hashtag #BBNaijaReunion across social media platforms and Africa Magic for exclusive clips and behind-the-scenes content.
On October 5, 2025, the BBNaija Season 10 came to an end, with Opeyemi Ayanwale, popularly known as Imisi, emerging champion with 42.84 per cent of the public votes.
The 23-year-old fashion designer and actress from Oyo State walked away with a grand prize of N150 million, including N80 million in cash and a brand-new Innoson SUV.
The reunion is expected to address several unresolved storylines from the season, including the disqualification of housemate Faith in the final week following a physical altercation with Sultana. The season also produced some of its most viral moments in years, including a spoon-related standoff that dominated X for days and a series of romantic entanglements that split fan bases across the continent.
Season 10 was considered one of the most exciting editions of the show to date, introducing the Bag of Big Twists, a red telephone delivering random instructions from Biggie, a restructured Head of House challenge and an Influential Player of the Week feature.
With plans for a new season already in motion, the BBNaija 10 over 10 reunion show is set to officially close conflicts, encourage clarifications and allow the housemates to lay it all bare to the viewers and themselves one last time.
The heat in the MasterChef Nigeria kitchen never lets up, and this week the remaining home cooks were served a double helping of pressure with a Blind Taste Test followed by their very first Mystery Box Challenge.
Following Demilade’s dramatic exit the previous week, seven hopefuls returned to the kitchen knowing that any mistake could leave their MasterChef dreams overcooked.
The first challenge on the menu was a Blind Taste Test, where the contestants had to identify a variety of fruits and vegetables using only their palates. It was a particularly nerve-racking challenge for David, who admitted he doesn’t always trust his taste buds. However, he rose to the occasion, joining Loye and Favy in correctly identifying the ingredients and securing a coveted spot on the gantry.
That left Preye, Derry, Fads and Isabella fighting to keep their aprons in the competition.
The home cooks then had to face their first-ever Mystery Box Challenge, where creativity, execution and composure were all put to the test. When the judges tasted their way through the dishes, Isabella and Preye found themselves at the bottom of the pack.
Ultimately, it was Preye’s Roasted Sirloin with Butternut Squash that failed to hit the mark, bringing his MasterChef Nigeria journey to an end.
Derry proved once again why she has earned the nickname “Daring Derry.” Unfazed by the Mystery Box Challenge, she served up a dish that impressed the judges from presentation to palate. Her thoughtful plating, technical execution and well-balanced flavours earned her the coveted Dish of the Day title.
Meanwhile, Fads – affectionately known as the “Cat Woman” for her remarkable ability to land on her feet – continued her fight in the competition. Her Plantain Tacos showcased ingenuity and secured her safety from the bottom two. While the judges appreciated the effort, Chef Eros reminded her that the competition is entering a critical stage, saying: “This is the MasterChef kitchen and I expect MasterChef results.”
At first glance, Preye appeared to have delivered a winning plate. The judges praised the presentation, with the dish drawing comparisons to something one might find in a charming French bistro.
However, in the MasterChef Nigeria kitchen, appearances only get you so far.
The mood quickly shifted when Chef Eros cut into the sirloin steak. Sensing trouble, he quietly removed his glasses before revealing the verdict: the steak was undercooked.
It proved to be a costly mistake. In the MasterChef kitchen, there are few offences more serious than serving food that is raw or burnt. Despite the promise shown in the dish, the undercooked steak ultimately sealed Preye’s fate and brought his MasterChef Nigeria journey to an end.
With the stakes rising and the margins between success and elimination becoming ever smaller, the remaining home cooks know that every plate must now be worthy of the MasterChef title.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Next week, the MasterChef Nigeria kitchen welcomes special guest judge Chef Tosan for a challenge that is guaranteed to test the home cooks in a whole new way.
With baking on the menu, confidence quickly gives way to nerves as the remaining contestants face one of the most feared disciplines in the culinary world. Unlike cooking, where intuition can often save the day, baking demands precision, patience and flawless execution.
As temperatures rise and tensions simmer, the home cooks must prove they can handle the pressure and deliver bakes worthy of the MasterChef title. Who will rise to the occasion, and whose hopes will crumble under the weight of the challenge?
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