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Meet the MultiChoice Talent Factory West Africa Class of 2024

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MultiChoice Talent Factory 2024

MultiChoice is proud to welcome the latest cohort of 20 young and passionate filmmakers to its MultiChoice Talent Factory (MTF) West Africa Academy in Lagos, as the MTF Class of 2024 starts its fully funded, year-long course of training in film and television. The students consisting of a diverse group of males and females from Nigeria and Ghana, were chosen after a rigorous six-week selection process of interviews and adjudication by film and television experts, as well as regional academy directors.

The MTF West Africa Academy is one of three on the continent, where students spend 12 months in workshops, lectures and masterclasses, gaining skills in screenwriting, editing, various elements of production, directing and the business of film, amongst others. These are done through rich theoretical training and immersive experience working on TV and film productions, all geared to broadening their skill sets and empowering them to work in various creative disciplines – not only the film industry.

Speaking at the welcome session held for the 2024 cohort, the CEO of West Africa, MultiChoice; John Ugbe, encouraged the new intakes to take a firm hold of the opportunities open to them. According to Ugbe, “Start this journey with an open mind ready to unlearn old ways and learn the value that the structure of the MTF provides. The MTF Academy presents you with priceless opportunities for access and resources with which you can grow and expand the horizons of your careers”.

Also speaking at the session, MTF West Africa Academy Director, Atinuke Ngozi Babatunde said, “Every year, a new set of MTF graduates are released into the West African film and television industry, and they inject fresh ideas, energy, and enthusiasm into the local creative sector,”. Last year, our students achieved great success, with some already entering negotiations with Africa Magic to show their films on the channel. We are proud to be shaping Africa’s creative industries and excitedly look forward to working with this year’s cohort”

Since its establishment in 2018, the MTF Academies across Africa have produced over 200 qualified young filmmakers, who are now taking African stories to the world. An MTF survey found that around 92% of MTF Academy graduates go on to work in the creative sector. “As Africa’s most loved storyteller, MultiChoice sees the MTF Academy as an investment in our business and the future of our industry,” says Babatunde. “Many MTF graduates later join MultiChoice productions, while others start their businesses and become our partners and suppliers in the industry.”

The rich experience at the MTF is made possible through partnerships. In West Africa, the MTF Academy curriculum is designed in partnership with one of Nigeria’s most prestigious universities – the Pan Atlantic University (PAU) in Lagos, which confers qualifications to students upon completion of the programme. On the international scene, partnerships with the world-renowned New York Film Academy (NYFA) and Zee World, one of Nigeria’s most loved Bollywood channels, contribute to significantly enriching the learning experience of MTF students. The final stage of the course sees students developing feature films for broadcast on MultiChoice’s local channels and Showmax.

This year’s MTF Academy intake follows in the footsteps of several highly successful cohorts of students who have won awards, had their work shown on major platforms and gone on to great career success. Three productions from the MTF Class of 2023 students – The Delectable Azeezah Sama, Dark Echoes, and With Love from Bayelsa – received nominations at international film festivals. Many alumni have commissioning discussions with Akwaaba Magic and Africa Magic while several others work on Africa Magic productions.

“We welcome this year’s MTF students to the MultiChoice family,” says Babatunde, “and look forward to thoroughly equipping them to take African stories to the world, and produce relevant, hyperlocal content for markets across the continent.”

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MasterChef Nigeria: Food Meets Fashion

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Food Meets Fashion

This week, the MasterChef Nigeria kitchen turned up the heat as the home cooks faced one of the competition’s most demanding tests yet, the very first team challenge. The team challenge was built around the two ingredients essential to every successful kitchen: leadership and teamwork.

For many, it was unfamiliar territory. Cooking under pressure is one thing, but trusting others, communicating effectively and working together against the ticking clock proved to be an entirely different challenge.

Adding an extra layer of excitement to the challenge, the home cooks were tasked with drawing inspiration from the vibrant and expressive world of Nigerian fashion. To help steer and judge this unique culinary showcase, the MasterChef Nigeria kitchen welcomed renowned fashion expert and founder of Zinkata, Ezinne Chinkata, as guest judge.

Bringing the energy and glamour of the runway into the kitchen, Ezinne introduced eight models fresh from Lagos Fashion Week, setting the stage for a challenge where fashion and food collided in spectacular style.

In a challenge where presentation was just as important as flavour, each team was tasked with creating four dishes inspired by the looks worn by the models. From bold prints and striking colours to intricate textures and silhouettes, every plate had to serve as an edible interpretation of Nigerian fashion, transforming runway style into culinary artistry.

Having secured victory in last week’s challenge, Fads entered the MasterChef Nigeria kitchen with a valuable advantage: the opportunity to select her first teammate. Without hesitation, she chose Demilade, setting the tone for what would become a closely coordinated Red Team.

Made up of Fads, Demilade, Loye and Favy, the Red Team approached the challenge with structure and intention. Under the leadership of Demilade, the team carefully mapped out their menu, ensuring that every dish aligned with the brief and that each home cook had a clearly defined role in bringing their culinary vision to life.

On the other side of the kitchen, the Blue Team — led by David embraced a more free-flowing and instinctive approach to marrying the worlds of fashion and food. However, with differing creative perspectives in the heat of competition, tensions soon surfaced, leading to an unexpected and spirited clash between Isabella and David as the pressure of the challenge mounted.

Despite their challenges, the Blue Team’s organic approach ultimately paid off. Their bold interpretation of the brief impressed the judges, earning them victory and proving that in the MasterChef kitchen, there is more than one recipe for success.

Next week, the members of the Red Team, Demilade, Fads, Loye and Favy enter the MasterChef Nigeria kitchen for the competition’s very first Pressure Test. Who will rise to the occasion and survive the heat — and whose MasterChef journey will come to an end?

Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.

The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.

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Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director

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Yemisi Shyllon Museum of Art YSMA

By Modupe Gbadeyanka

The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.

He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.

The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.

Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.

“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.

The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.

“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.

“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.

“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.

In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.

“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.

“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.

The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.

Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.

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Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others

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Facebook Made by Africa Campaign

By Aduragbemi Omiyale

Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’

This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).

The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).

Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.

Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”

Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”

Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”

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