By Aduragbemi Omiyale

Content creators have been advised to go beyond aesthetics or trends to focus on value, purpose, and agility.

This advice was given by the chief executive of Nitro 121, Mr Lampe Omoyele, during his keynote address at the UBA Business Series held last Thursday at the Tony Elumelu Amphitheatre in UBA Head Office, Marina, Lagos.

At the event themed Content that Converts: Building Influence and Driving Growth Through Strategic Marketing, he said, “You can create something out of what appears to be nothing.”

He also charged content creators to aim to make a difference by developing a clear personal brand identity and remain consistent in delivering messages that resonate with their audience.

The UBA Business Series, held every quarter, brings together some of Africa’s most dynamic digital entrepreneurs and influencers to discuss the secrets behind building impactful online communities.

At this last edition, it featured an impressive line-up of digital entrepreneurs and content creators, including Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi) and Digital Influencer, Enioluwa Adeoluwa, who was also the moderator of the event.

“For the younger creators here, my best advice is this: please prioritise your growth. As a creator, the moment you become famous, you no longer move at your own pace; you move at the people’s pace. It is therefore important to ensure you grow consistently and then overtime, the recognition and the money begins to roll in,” Nasiru Lawal stated.

Re-echoing this, Elozonam Ogbolu said, “Content creators have to engage their audience with proper storytelling, because brands are always out to carefully choose their creators. For the brands, you must pick your influencer or ambassador very deliberately and work together over time to grow. That is when you will see a proper return on investment.”

In his submission, Chinonso Egemba, said, “If you’re building a business or doing content creation, treat content creation as a business. When you treat it as a business, it needs proper structure. Otherwise, it won’t last. If you don’t put structure in place, you’ll end up responsible for everything, and that leads to burnout. You have to build structure, because if you want longevity, structure is very essential.”

For Catherine Kamau, “What I realized is I have a community that keeps me grounded, and that’s family. When you get famous, you tend to forget where you come from, you know, social media is an illusion and you start assuming that it is your real family until bad things happen to you. So please remember the real people in your life, because fame can get to your head, but those are not the people who are going to have your back when things go south.”

While welcoming the participants, the Group Head of Digital Banking at UBA, Mr Kayode Olubiyi, reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through knowledge-sharing and capacity-building initiatives such as the Business Series.

On her part, the Group Head of Marketing and Corporate Communications, Ms Alero Ladipo, praised the management of the lender for organising conversations like this because of its positive impact on the economy.

By Adedapo Adesanya

London Film Academy-trained Nigerian independent filmmaker, Ms Olohije Oyakhire, has founded a film society, Visions, with a mission to spotlight cinema and stories from Africa and Latin America.

Ms Oyakhire believes Visions will create a community of film enthusiasts eager to explore stories that reflect shared histories and cultural intersections.

The society’s ambitions is primarily to augment the decentralisation of film consumption and discourse: be it away from the top film-Woods or even the geographical monotony of Lagos.

The filmmaker told Business Post that Visions would add to the film ecosystem and landscape outside of Lagos, to screen films that are not widely accessible to get at least one more person to see these films, to have discussions and debates about these films, to give creatives a community in this city and majorly everywhere down south.

The choice of Africa and Latin America are not farfetched, these are two regions often overlooked in global film discourse.

Visions, through curated screenings, themed discussions, and supplementary materials, will be looking to further bridge the gap.

“What makes us stand out is that we screen African and Latin American films. From my study I have seen the way both regions have had their post colonial experiences seep into their filmmaking and I think it’ll be very interesting to explore the similarities between the films from both regions,” she told this newspaper.

“Films from the global South are not as widely seen, widely watched and widely accessible. It’s why film scholars such as Solanas and Gentino came up with the Third cinema manifesto in the 60s,” she added.

The inaugural edition of Visions, themed Narratives of Journeys will be hosted in collaboration with Art in the Garden City and Alliance Française, Port Harcourt.

The first screening will feature two titles: Journey Mercies (2023, United Kingdom), a short film directed by Tomisin Adepeju, about a UK-based library cleaner planning a final return to Nigeria, his birth country; and Chez Jolie Coiffure (2018, Belgium/Cameroon), a feature documentary directed by Rosine Mbakam, set in a hair salon in the African Matonge district of Brussels, where customers gossip and share difficult stories of immigration. The selected films explore different perspectives of migration and belonging, resonating deeply with contemporary global realities.

The first edition of Visions is free and open to the public and will take place at Alliance Française, Port Harcourt, on November 15, 2025, at 3 p.m. (Nigerian time).

Nollywood is a hot topic that sparks lively debates! Whether it’s about the latest chart-topping music, which country serves the best jollof rice, or the age-old question of whether the classics of old Nollywood outshine the new wave, one thing is crystal clear: Nollywood never disappoints. From the nostalgic days of VCDs and captivating village stories to the modern era of gripping narratives and stunning high-definition visuals, Nollywood has truly evolved and is on an unstoppable rise.

If you’re eager to unwind this weekend with films that deliver drama, evoke deep emotions, and offer a touch of nostalgia reminiscent of cherished memories, here are five Nollywood selections on GOtv that are well worth your viewing time.

This film follows a young woman who flees to Lagos, hoping the city’s chaos will give her the fresh start she desperately needs. But Lagos has a way of humbling someone. When a life-threatening situation forces her into an impossible position, she discovers that her escape has only led her to a choice between two equally devastating paths. Sometimes the devil you know is better than the angel you think you know. Tune in Saturday, November 8th, at 7:00 pm on Africa Magic Showcase GOtv Channel 8.

Karma has a funny way of catching up with us, doesn’t it? Maya seemed to have it all—luxury, comfort, and a husband who spoiled her rotten. But behind the glitz, she treated her maid like dirt and brushed off her husband’s stress as if it were nothing. Then, life flipped the script in a shocking twist.  When circumstances force Maya into servitude under the very woman she once degraded, she must learn humility the hardest way. If she wants to reclaim her lavish lifestyle, she’ll have to work for it, one embarrassing task at a time. Don’t miss this gripping tale of redemption and reckoning on Saturday, November 8th, at 8:00 pm on Africa Magic Family GOtv Channel 6.

Imagine being forced to become stepsisters with your archenemy and bully. Maya has endured Alice’s relentless bullying for too long, and all she wants is distance. Then comes the bombshell: their single parents have fallen in love. Forced proximity, forced civility, and absolutely no escape. Can two people who despise each other learn to coexist when their parents’ happiness depends on it? Starring Mercy Johnson, don’t miss it on Saturday, November 8th, at 10:05 pm on Africa Magic Epic GOtv Channel 7.

This powerful drama examines what happens when the absence of children begins to erode a marriage from the inside. The silence around a couple’s childlessness has grown deafening. Desperate to hold her marriage together, the wife makes a choice that crosses every line, a decision that could either save their relationship or destroy it beyond repair. How far would she go to save her marriage, and at what point does the solution become worse than the problem? Catch the uncomfortable truth on Saturday, 8th Nov., at 8:35 pm on Africa Magic Showcase GOtv Channel 8.

This unflinching drama centres on Dr Emma, a renowned therapist whose gift for healing others masks her own devastating secret. Her clients leave transformed, grateful for her wisdom. But the moment she locks her office door, Dr Emma becomes a victim of the very abuse she helps others escape. Torn between maintaining her professional reputation and saving her own life, she must finally choose: continue the charade or risk everything to break free. Tune in on Sun 9th Nov at 8:30 pm on Africa Magic Showcase GOtv Channel 8 to watch.

From karma collecting its debts to secrets too heavy to carry, this weekend is serving up the kind of drama that hits different. Clear your schedule, silence your phone, and settle in.

Simply download the MyGOtv app or dial *288# to upgrade, subscribe or reconnect. To catch up and for on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.