Mohan Praises Content Creators for Rapid Growth of YouTube Shorts

By Modupe Gbadeyanka

The rapid growth and acceptance of YouTube Shorts since its launch has been attributed to content creators, who ensure that users have something to watch on the video streaming platform.

In Nigeria, the product was introduced last year to give local creators an avenue to grow their audiences and earn more through the new video format.

With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form.

In April 2022, Shorts containing content sampled from long-form videos generated over 100 billion views and every month, YouTube Shorts are being watched by over 1.5 billion logged-in users.

“Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5 billion logged-in users every month, the product is growing thanks to the creativity of our community,” the Chief Product Officer of YouTube, Neal Mohan.

“While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform,” Mohan added.

Also commenting, the Global Head of Music at YouTube, Lyor Cohen, remarked that, “Everybody knows that our mission at YouTube is to become the leading revenue generator for the music industry.

“Money is great, but it’s not enough. Building artist fandom is equally important. We want YouTube to be THE PLACE for artists to connect and create meaningful relationships with their fans and grow long-term, sustainable music careers; Shorts, combined with long-form video, is proving to be a critical way to do that.

“It’s our job to make sure that once fans find their life’s soundtrack on Shorts, they are met with prompts that encourage them to dive deeper into an artist’s repertoire. YouTube is the only platform that can bring that experience to reality and we are ALL IN on making it happen.”

In the past year, listed below are the top 10 trending Shorts videos in Nigeria: