Showbiz
MultiChoice Africa x African Storytelling: How Local Content Shapes Local Culture
As Africa marks Africa Month in May, attention turns to telling our story from our perspective, rooted in African culture. But how does culture evolve?
Many things we now call “cultural” started as new ideas, songs, customs, and stories that resonated with people and became timeless expressions of identity.
From Content to Culture
A recent example of how local content shapes culture is Afrobeat musician Davido’s recent acknowledgement of veteran highlife singer Bright Chimezie as the inspiration behind his song “With You,” featuring Omah Lay. He credited Chimezie’s track “Because of English” as the creative source. Davido not only honours the past but also bridges generations, showing how contemporary music continues to evolve from deep cultural roots.
Or consider Tinsel, which redefined Nigerian television with over 4,000 episodes since 2008, introducing high production standards that inspired an entire generation of Nollywood creators. Similarly, The Johnsons has become a household name for its humorous, relatable portrayal of everyday Nigerian family life.
Dance group Westsyde Lifestyle rose from Lagos streets to global stages, performing in viral music videos for stars like Davido and Burna Boy, helping spotlight Nigerian dance culture worldwide.
Across fashion and music, Nigerian talent like Burna Boy, Ayra Starr, Tems, Lisa Folawiyo, and Kenneth Ize are shaping global trends, proving that local creativity resonates far beyond our borders.
This creative wave isn’t accidental; it’s a reflection of a continent leaning into its own identity.
Local Pride, Lasting Impact
From Lagos to Lusaka, Nairobi to Kigali, audiences are embracing content that mirrors their world. And as demand grows, so does investment in quality, storytelling, and industry infrastructure.
At the heart of this movement is MultiChoice, whose platforms, including Africa Magic, Showmax, and the MultiChoice Talent Factory (MTF), continue to nurture the next generation of African storytellers, elevate production standards, and ensure African stories are told with authenticity and pride.
That commitment was powerfully reaffirmed at the recently concluded Africa Magic Viewers’ Choice Awards (AMVCA), where Africa’s leading creatives were celebrated not just for entertainment but for their role in shaping Africa’s cultural narrative. The night was a reflection of how far African storytelling has come and how far it can go.
The recent AMVCA win for Everything Light Touches, produced by MTF alumni Olamide Oshodi-Glover and Morenikeji Uka, stands as a powerful testament to the rising influence of African cinema and the impact of the MultiChoice Talent Factory (MTF). Their achievement not only celebrates storytelling rooted in cultural heritage but also underscores how MTF continues to shape a new generation of filmmakers making waves on the continent and beyond.
That same legacy of nurturing talent was on full display at the recent MTF graduation ceremony in Lagos, where a new class of West African filmmakers showcased original short films. Among them was Winner Achimugu, whose exceptional work earned her the Best Student award, and with it, a coveted place at the New York Film Academy. Her journey alongside past winners reflects the very heart of MTF’s mission: empowering young storytellers to bring African narratives to global screens.
From my Flatesmates and their comedic chaos to the gripping suspense of Ajoche and the layered family drama in Battleground, African content is doing more than entertaining. They are preserving culture, connecting generations, and inspiring a deep sense of pride. Sparking conversations and connecting generations.
A Future Written by Us
Television has become a driver of culture. It preserves our history, projects our dreams, and shows us to the world as we truly are.
As Africa Month unfolds, one thing is clear: African stories, told by Africans, are not just capturing attention; they’re commanding respect. Nigeria’s growing cultural confidence is empowering the next generation of storytellers, and the world is watching.
Showbiz
Dear Fashion Designer Ready-To-Wear Masterclass Holds May 28
By Modupe Gbadeyanka
On Thursday, May 28, 2026, the highly anticipated Ready-To-Wear Masterclass, organised by Dear Fashion Designer, will take place.
This event, according to the organisers, will be live and in-person, with topics to be covered including Fashion Product Life Cycle, Manufacturing for Ready-To-Wear, Fashion Law, Marketing Strategy, Digital Literacy, and 3D Fashion Technology.
These six masterclass features will have experts dissecting the topics, with each session curated to give designers practical, real-world insights, no fluff, just the tools needed to build, scale, and sustain a fashion business in today’s fast-evolving market.
Beyond the learning, attendees will also gain access to valuable networking opportunities, connecting with industry experts and like-minded designers shaping the future of African fashion.
The first edition of the initiative was powerful and successful, with participants speaking glowingly of it.
The debut virtual session had over 200 fashion designers across Africa in attendance, sparking strong testimonials around clarity, growth, and direction.
Coming off the momentum of the Dear Fashion Designer Vision Board Retreat held in January 2026, the brand continues its mission to help designers move from ideas to execution, bridging the gap between creativity and structure in the African fashion industry.
Registration for the programme is available via the link in Sonayon Cadmus’ Instagram bio, and intending participants can get more information via [email protected].
Showbiz
Bovi Ugboma and Nomzamo Mbatha: Why These Two Stars are the Perfect Pair to Host AMVCA 12
Nigeria’s Bovi Ugboma and South Africa’s Nomzamo Mbatha have been officially unveiled as co-hosts for the 12th edition of the Africa Magic Viewers’ Choice Award, set to take place on May 9, 2026, at the Eko Hotel and Suites in Lagos. This announcement serves as a bold pairing, and it makes sense. Here’s why.
They Represent the Breadth of African Entertainment
The AMVCA has always positioned itself as a continental celebration, not just a Nigerian one. Putting a West African comedian and a South African actress on the same stage reinforces that. Bovi’s comedy is rooted in everyday African life, which has built him audiences well beyond borders. Nomzamo, on the other hand, rose to prominence through the South African drama Isibaya, crossed over to Hollywood with Coming 2 America, and currently stars as Queen Nandi in Shaka iLembe, where she also serves as executive producer. Between the two of them, they cover a lot of ground.
Bovi Knows How to Work a Room
Stand-up comedy is probably the best training ground for live hosting. You have to read the room, recover from dead moments, and keep energy up for hours. Bovi has been doing that at the highest level for years. He’s described the opportunity as significant, noting the platform’s influence across the continent, and says he intends to bring energy and laughs to the ceremony while celebrating African storytelling.
Nomzamo Brings Credibility Beyond Entertainment
Off-screen, Nomzamo is a UNHCR Goodwill Ambassador, a climate advocate, and founder of the Nomzamo Lighthouse Foundation. That kind of profile adds weight to her presence on a stage that’s increasingly watched across the continent and beyond. She’s not just a famous face, she’s someone with a serious body of work and a reputation that extends outside of acting.
The Balance Between Them is Practical
Awards shows need two things from their hosts: someone to keep the energy light and moving, and someone who can anchor the more formal moments. Bovi brings sharp wit and comedic timing, while Nomzamo adds elegance and global star power.
It Fits Where African Entertainment Is Right Now
African storytelling is getting serious global attention, from streaming platforms to cinema screens, the continent’s creative industry is at a defining moment. Having two hosts who reflect different parts of that story is a reasonable way to reflect that reality on stage. The AMVCA, presented by MultiChoice, a subsidiary of Canal+, honours outstanding achievements in television, film, and digital storytelling across Nollywood and the wider African creative landscape and the hosting choice reflects exactly that ambition.
The 12th edition also introduces two new award categories: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa), signalling a broader pan-African direction for the awards. The hosting choice fits that direction.
Bovi keeps the energy moving, Nomzamo brings the presence and credibility. Together, they cover everything an awards show of this scale needs.
Showbiz
AMVCA 2026: Broadening Spotlight with New North, Central Africa Categories
For over a decade, the Africa Magic Viewers’ Choice Awards has stood as the continent’s biggest film and television awards platform. Now, it is expanding its scope in a way that brings even more of Africa into the spotlight.
This year, two new categories have been introduced: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa). They now sit alongside existing categories for West, East and Southern Africa, creating a full five-region structure for the first time.
This change speaks to where the AMVCA is headed, not just as an entertainment event, but as a truly pan-African platform. The languages in these new categories, including Arabic dialects, Berber, Lingala and Sango, are widely spoken across their regions. They are the languages people use in their everyday lives to tell stories, express emotions and share culture. Giving them recognition on a stage like the AMVCA matters.
Across countries like Morocco, Algeria, Tunisia, Chad, Cameroon, the Central African Republic and Congo, the film and television industries have been growing steadily, even if they do not always get continental attention. For filmmakers in these regions, being included in the AMVCA is more than just a chance to win an award. It brings visibility, credibility and a sense that their work is being seen.
There is also a cultural angle to this move. Films made in indigenous languages help keep those languages alive. By recognising these works, the AMVCA is reinforcing the idea that telling authentic stories in native languages is important and valuable.
Beyond recognition, this expansion also creates room for connection. Filmmakers from North and Central Africa now have a stronger presence on the same platform as their peers from West, East, and Southern Africa. This opens the door for collaboration, shared ideas, and creative exchange across the continent.
African cinema has always been rich in diversity, but it has not always had a single platform bringing it all together. While these two new categories will not fix everything overnight, they are a meaningful step forward.
This development comes as the 12th edition shapes up to be highly competitive. There are 32 award categories in total, including 18 decided by judges and 11 open to audience votes. There will also be special recognition awards, including Lifetime Achievement and the Trailblazer Award.
Veteran actress Joke Silva will serve as Head Judge, taking over from Femi Odugbemi.
Nominees were announced on March 29, 2026, hosted by actor Chimezie Imo. As expected, Nigerian films dominate the list. Gingerrr and The Herd lead with nine nominations each, followed by To Kill A Monkey with eight and My Father’s Shadow with seven.
Actors like Sola Sobowale, Uzor Arukwe, and Lateef Adedimeji earned nominations in multiple categories, while Genoveva Umeh received her first Best Lead Actress nomination.
At first glance, adding two categories to a list of 32 may not seem like much. But in the bigger picture, it shows a shift. The AMVCA is slowly becoming what it has always set out to be a platform that reflects the full diversity of African storytelling.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
