Showbiz
MultiChoice Talent Factory in West Africa: A Year of Empowering Creatives and Transforming the Industry
Since its launch in 2018, MultiChoice Talent Factory (MTF), a dynamic corporate shared value (CSV) initiative, has been at the forefront of imparting the technical skills needed for high-quality film production in Africa.
Yearly, the MTF West Africa Academy trains and graduates a new set of African storytellers, via a 12-month fully funded training programme that equips them to project the culture of African communities through their films and moves. Some of these young talents have gone on to produce movies and series, some of which aired on Africa Magic channels.
Like in any industry, partnerships are the strategic anchor of the programme, as they will provide the crucial and practical training ground for the chosen candidates to not only learn from but also use to conceptualize, plan and shoot their visual content, as part of the training curriculum. Partners such as the New York Film Academy of Visual and Performing Arts (NYFA), the Henley Business School and Dolby are among the strategic partners of the MTF Academy.
On December 14, MTF will graduate the class of 2023 at an elaborate ceremony in Lagos. This will cap another eventful year for MTF. Here is a review of MTF’s activity, impact and industry contribution in 2023:
Masterclass with Stakeholders in Ghana: High-quality films and TV shows are however not as prevalent as they should be, which points to the fact that the level of technical skills, as well as the access to high-quality production tools and facilities among many Nigerian film and TV makers, is still a work in progress. In March 2023, MTF organised an enlightening masterclass in Ghana, bringing together key stakeholders from the Ghanaian film industry. This event showcased the commitment to nurturing local talent and fostering collaboration across borders. It was a platform for Ghanaian and Nigerian filmmakers to exchange ideas, further strengthening the ties between the Director’s Guild of Ghana and the Director’s Guild of Nigeria.
Alumni Success and Commissioning Discussions: Several alumni from the MultiChoice Talent Factory’s class of 2022 have garnered attention, with both Akwaaba Magic and Africa Magic engaging in discussions for potential commissions. The collaboration with Akwaaba Magic has already been successfully finalized, while ongoing negotiations with Africa Magic are in progress. The noteworthy aspect lies in the fact that these alumni, now at the helm of their respective production companies alongside fellow graduates, exemplify the enduring sustainability and expansion of the MTF ecosystem. This development underscores the collective impact and success achieved by the alumni as a cohesive group. “West Africa has a rich history of incredible storytelling, and this is beautifully translated into its film and TV industry. MTF’s main aim is to take this a step further by providing seasoned and emerging creatives in this industry with a world-class opportunity to hone their skills with some of the best teachers and organizations in this sector so that they can elevate their already incredible storytelling skills to meet world-class standards,” said Atinuke Babatunde, MTF Academy Director for West Africa.
Roundtable Discussion on Economic Empowerment in Nigeria: The impact of MTF as an economic empowerment platform took centre stage during a roundtable discussion organised by Business Africa Online in April 2023. Industry experts gathered to discuss how MTF is not just creating filmmakers but also contributing to the economic growth of Nigeria. This conversation highlighted MTF’s role in elevating the industry and empowering individuals to become entrepreneurs in the creative sector.
Panel Roundtable Discussion on the Future of Creatives: In May 2023, OYA Media, founded by the renowned Nigerian journalist Funmi Iyanda, organised a panel roundtable discussion. The focus was on the future of creatives in Nigeria, and MTF played a pivotal role in this conversation. The impact of MTF in nurturing and empowering the next generation of creatives was a significant highlight.
Industry Masterclass at the AMVCA: As part of the Africa Magic Viewers’ Choice Awards (AMVCA) activities, MTF conducted an industry masterclass in May 2023. This provided a platform for emerging talent to learn from industry veterans and sharpen their skills. It also emphasised MTF’s commitment to promoting excellence in African filmmaking.
“Take Back The Night” Acquisition by Africa Magic: One remarkable success story involves Elvis Damptey, a current MTF student, who produced the short film “Take Back The Night” using his fellow students as the cast. This remarkable achievement led to discussions with Africa Magic for the acquisition of the film as filler content for their channels. This collaboration showcases MTF’s impact in providing real-world opportunities for emerging filmmakers.
Recognition in International Festivals: MTF students were a part of the production of three films that received nominations in different international festivals, highlighting the quality and potential of MTF talent. These achievements include films like “The Delectable Azeezah Sama,” “Dark Echoes,” and “Love from Bayelsa.” These accolades demonstrate MTF’s dedication to nurturing filmmakers who create content that resonates globally.
The MTF’s impact is multiplying, as seen through the success of its alumni and its strategic partnerships. It is creating a ripple effect that will lead to a flourishing film and television industry in Africa. MultiChoice, through the MTF, is not just investing in local talent; it is investing in Africa’s future, one story at a time.
Winner Achimugu, the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.
Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.
These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.
The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.
Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.
This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.
As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.
By Modupe Gbadeyanka
A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.
This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.
Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.
The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.
It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.
The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.
More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.
“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.
“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.
“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.
Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.
InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.
By Modupe Gbadeyanka
The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.
They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.
The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.
The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.
This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.
“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.
“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.
“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.
As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.
An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.
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