Showbiz
MultiChoice Talent Factory in West Africa: A Year of Empowering Creatives and Transforming the Industry
Since its launch in 2018, MultiChoice Talent Factory (MTF), a dynamic corporate shared value (CSV) initiative, has been at the forefront of imparting the technical skills needed for high-quality film production in Africa.
Yearly, the MTF West Africa Academy trains and graduates a new set of African storytellers, via a 12-month fully funded training programme that equips them to project the culture of African communities through their films and moves. Some of these young talents have gone on to produce movies and series, some of which aired on Africa Magic channels.
Like in any industry, partnerships are the strategic anchor of the programme, as they will provide the crucial and practical training ground for the chosen candidates to not only learn from but also use to conceptualize, plan and shoot their visual content, as part of the training curriculum. Partners such as the New York Film Academy of Visual and Performing Arts (NYFA), the Henley Business School and Dolby are among the strategic partners of the MTF Academy.
On December 14, MTF will graduate the class of 2023 at an elaborate ceremony in Lagos. This will cap another eventful year for MTF. Here is a review of MTF’s activity, impact and industry contribution in 2023:
Masterclass with Stakeholders in Ghana: High-quality films and TV shows are however not as prevalent as they should be, which points to the fact that the level of technical skills, as well as the access to high-quality production tools and facilities among many Nigerian film and TV makers, is still a work in progress. In March 2023, MTF organised an enlightening masterclass in Ghana, bringing together key stakeholders from the Ghanaian film industry. This event showcased the commitment to nurturing local talent and fostering collaboration across borders. It was a platform for Ghanaian and Nigerian filmmakers to exchange ideas, further strengthening the ties between the Director’s Guild of Ghana and the Director’s Guild of Nigeria.
Alumni Success and Commissioning Discussions: Several alumni from the MultiChoice Talent Factory’s class of 2022 have garnered attention, with both Akwaaba Magic and Africa Magic engaging in discussions for potential commissions. The collaboration with Akwaaba Magic has already been successfully finalized, while ongoing negotiations with Africa Magic are in progress. The noteworthy aspect lies in the fact that these alumni, now at the helm of their respective production companies alongside fellow graduates, exemplify the enduring sustainability and expansion of the MTF ecosystem. This development underscores the collective impact and success achieved by the alumni as a cohesive group. “West Africa has a rich history of incredible storytelling, and this is beautifully translated into its film and TV industry. MTF’s main aim is to take this a step further by providing seasoned and emerging creatives in this industry with a world-class opportunity to hone their skills with some of the best teachers and organizations in this sector so that they can elevate their already incredible storytelling skills to meet world-class standards,” said Atinuke Babatunde, MTF Academy Director for West Africa.
Roundtable Discussion on Economic Empowerment in Nigeria: The impact of MTF as an economic empowerment platform took centre stage during a roundtable discussion organised by Business Africa Online in April 2023. Industry experts gathered to discuss how MTF is not just creating filmmakers but also contributing to the economic growth of Nigeria. This conversation highlighted MTF’s role in elevating the industry and empowering individuals to become entrepreneurs in the creative sector.
Panel Roundtable Discussion on the Future of Creatives: In May 2023, OYA Media, founded by the renowned Nigerian journalist Funmi Iyanda, organised a panel roundtable discussion. The focus was on the future of creatives in Nigeria, and MTF played a pivotal role in this conversation. The impact of MTF in nurturing and empowering the next generation of creatives was a significant highlight.
Industry Masterclass at the AMVCA: As part of the Africa Magic Viewers’ Choice Awards (AMVCA) activities, MTF conducted an industry masterclass in May 2023. This provided a platform for emerging talent to learn from industry veterans and sharpen their skills. It also emphasised MTF’s commitment to promoting excellence in African filmmaking.
“Take Back The Night” Acquisition by Africa Magic: One remarkable success story involves Elvis Damptey, a current MTF student, who produced the short film “Take Back The Night” using his fellow students as the cast. This remarkable achievement led to discussions with Africa Magic for the acquisition of the film as filler content for their channels. This collaboration showcases MTF’s impact in providing real-world opportunities for emerging filmmakers.
Recognition in International Festivals: MTF students were a part of the production of three films that received nominations in different international festivals, highlighting the quality and potential of MTF talent. These achievements include films like “The Delectable Azeezah Sama,” “Dark Echoes,” and “Love from Bayelsa.” These accolades demonstrate MTF’s dedication to nurturing filmmakers who create content that resonates globally.
The MTF’s impact is multiplying, as seen through the success of its alumni and its strategic partnerships. It is creating a ripple effect that will lead to a flourishing film and television industry in Africa. MultiChoice, through the MTF, is not just investing in local talent; it is investing in Africa’s future, one story at a time.
Showbiz
These Breakout Stars Could Push African Music Boundaries in 2025
African artists always capture hearts, souls and playlists and 2024 was no different for the continent’s culture-making, record-breaking stars. Shining bright from Afrobeats to Amapiano and beyond, Spotify Wrapped2024 looks at African artists who made magic and those you need to add to your library in 2025.
Afrobeats to Amapiano hitmakers to look out for
The Amapiano movement saw new acts like Scotts Maphuma and singer-songwriter Zee Nxumalo shine bright, with respective hits Yebo Lapho and Thula Mabota. These tunes stood out for fans and brought the pair to the top two spots on their local breakout artists lists.
DJ duo Shakes & Les follow thanks to their electro-amapiano-infused debut album MKHAYA, which attracted new fans and propelled them to be the third most discovered artists in South Africa according to Spotify data. Soweto-born vocalist Lee McKrazy was one of the most featured artists of 2024, making him a hitmaker to look out for this year.
Nigeria’s embrace of Amapiano could see even more collaborations in the new year. As the second-highest Amapiano consumer with over 50 billion streams, Nigeria’s artists are giving local fans what they want by working Amapiano elements into genres like Afrobeats. Songs like Are You There, by leading breakout artist Ayo Maff are further signs of this trend. The self-proclaimed Prince of the Street is a performer to watch out for in 2025.
Tml Vibez’s piano-driven rhythms and hymn-like melodies took second place in Nigeria’s breakout artists list. BoyPee won hearts and feet and the third breakout artist position with his infectious mix of Afro Soul, Afro Pop, and traditional sounds. Tracks like Ogechi with Davido, illustrate the musical blends that make BoyPee an artist to look out for this year.
Afrobeats star KAESTYLE is Nigeria’s fourth-ranking new musician, thanks to his feel-good anthems dedicated to joy, unity and resilience. And Llona’s passionate Afropop songs, like Cold War with compatriot FAVE, reflected the challenges and aspirations of his growing fanbase – earning him fifth place on Spotify’s breakout artists charts.
Gospel, Rap and Arbantone hitmakers to know
Beyond Amapiano and Afrobeats sounds, Durban-born rapper Usimamane got South Africa’s hip-hop heads saying his name with his breakthrough single Cheque. Getting together with familiar names like YoungstaCPT, ANATII and K.O made sure his debut album would turn heads and establish Usimamane as an exciting prospect for the continent’s rap scene.
Rapper and producer King Paluta’s dynamic blend of traditional rhythms and hiplife made him a name to be reckoned with. Fans have gravitated to his bumping beats and confessional loverboy lyrics on songs like Makoma. At the end of 2024, he dropped his debut album, Give Time Some Time, giving fans more Reggae, Afrobeat, and Gospel-inspired sounds to sink into in the new year.
Gospel sounds continue to prosper on the continent as groups like Team Eternity Ghana reached the masses in 2024. Starting as a fellowship of school students, they combine enchanting melodies with evangelical messages that resonate with spiritual song seekers. Tracks like Defe Defe which put them on the map, were remixed for genres like Drill, thus attracting younger fans who found the group through viral dance challenges.
Kweku Smoke uses religious metaphors and imagery on his Kewku Jesus and Born in Hell albums. His vibrant rap with lyrics in Twi, Pidgin and English made him a standout artist in 2024. He took on themes like the struggle between authenticity and a new identity as one rises to stardom. Asakaa and Drill-inspired singer-songwriter, Xlimkid, made a name for himself with party bangers like Valley of Trappers and the emotionally loaded Lonely Road. Goodsin hitmaker Olivetheboy continued to ride the wave from his debut project Avanna, shaking up Ghana’s music scene in 2024 with the Deluxe release of the album. Being tapped for a feature on King Promise’s True To Self album allowed new listeners to discover Olivetheboy.
Kenya’s Arbantone is expected to continue growing in popularity this year. Singer, dancer, and choreographer Sean MMG was one of the breakout names of the genre and fellow rapper YBW Smith also solidified his breakthrough with viral hits like Pop Like This. Lil Maina’s Genge urban sounds and Swahili, Sheng and English lyrics made him a household Arbantone name and one to keep an eye on this year. Spotify has also supported the growth of the genre through unique playlists showcasing new and established artists.
These up-and-coming artists show the bright future that African music has ahead of it. From Afrobeats and Amapiano blends to linguistic fusions that connect with fans on emotional and spiritual levels, the continent’s sonic identity is more vibrant than ever. These artists should be on your radar as we look forward to the breakout hits of 2025.
Showbiz
The Trend For Nigerian Filmmaking In 2025
By Dele Ashiru
Nigerian film audiences, especially Nollywood enthusiasts, can look forward to a dynamic shift in their beloved industry in 2025. With technology driving innovation and audiences craving richer, more relatable stories, the Nigerian movie industry is set for significant evolution.
Key trends are emerging that will boost efficiency, grow audiences, and redefine what’s possible in Nollywood. These trends promise benefits for everyone involved: filmmakers, crew members, streaming platforms, and, most importantly, the audiences.
The AI Era: Artificial Intelligence (AI) and machine learning are becoming essential tools in the filmmaking process. In Nollywood, where budgets and schedules are often tight, AI offers opportunities to streamline production.
While AI-generated imagery can assist in creating realistic environments and special effects, human actors will remain central to Nigerian storytelling, as emotional authenticity drives audience connection. With AI, filmmakers can save time and reduce costs while maintaining high production quality — a crucial advantage in Nollywood’s fast-paced environment.
Immersive Film Sets: Nollywood’s growth in genres such as fantasy, sci-fi, and epic historical dramas means that immersive virtual film sets are becoming more relevant. Technologies like LED walls and real-time rendering allow filmmakers to create intricate digital worlds without relying on expensive international locations.
With access to these tools, Nigerian filmmakers can tell ambitious, larger-than-life stories while keeping production local. Imagine epic Nigerian folklore tales or futuristic Lagos cityscapes brought to life with stunning virtual environments.
Authentic Storytelling: Authenticity has always been Nollywood’s strongest suit. Nigerian audiences crave relatable stories reflecting their lives, struggles, and triumphs. Platforms like Africa Magic, Showmax and IrokoTV have already shown the power of hyperlocal content.
Globally, there’s a rising appetite for diverse stories, presenting a golden opportunity for Nollywood. Expect to see more stories rooted in local languages, cultural practices, and regional identities — stories that celebrate Nigeria’s diversity while connecting with global viewers.
Sustainable Filmmaking: Sustainability is becoming a priority across industries, and Nollywood is no exception. Film productions, particularly large-scale ones, can have significant environmental footprints.
One effective approach is sourcing cast, crew, and logistics locally to minimize transportation emissions. Nigeria is already seeing a rise in homegrown talent, supported by training institutions such as the MultiChoice Talent Factory (MTF) Academy in Lagos.
By prioritizing local talent and sustainable practices, Nollywood can reduce costs, empower local communities, and protect the environment.
Building Communities: In Nigeria, movie releases are more than just events — they’re cultural moments. Social media platforms like X (formerly Twitter), Instagram, and TikTok play a key role in amplifying movie buzz, creating fan communities, and driving discussions long after the credits roll.
These communities are not just audiences; they’re active participants in the storytelling experience. For producers, fan engagement on digital platforms isn’t just a marketing tool — it’s part of the movie’s life cycle.
A Thriving Future for Nollywood: The Nigerian film industry is on the cusp of an exciting transformation. With technology, authenticity, and community engagement driving growth, Nollywood is set to tell even bigger, bolder, and more impactful stories.
While the future of filmmaking may still hold surprises, one thing is certain: Nigerian films will continue to entertain, inspire, and resonate with audiences at home and abroad.
Showbiz
Nigerian Skit Maker Mark Angel Laments Loss of $3.7m to Forex Trading
By Aduragbemi Omiyale
Popular Nigerian skit maker, Mark Angel, has narrated how he also committed suicide in 2024 after he lost about $3.7 million to foreign exchange (FX) trading.
The Port Harcourt, Rivers State-based comedian stated that the situation left him in a huge debt, noting that his “pastor and his wife stood by me” during the period.
“The year 2024 began like every other year, but I had no idea how much it would test me how much it would break me, yet ultimately reshape me. It was the year I lost everything. I trusted the wrong hands in forex and lost all my money. Nobody knew except my family and closest circle.
“The weight of the loss, over $3.7 million was suffocating. I was drowning in debts, and one by one, I watched all my properties slip into the hands of loan sharks. It felt like my world was crumbling, and in my darkest moments, I considered ending it all.
“But God… If not for His mercies, I wouldn’t be here writing this. He sent angels into my life when I needed them the most. Blessing, my friend who became family, never gave up on me.
“My pastor and his wife stood by me, praying and guiding me. My daughters, Victoria and Mila, reminded me of the beauty of life, even when it felt unbearable.
“My ex-wife Mandy extended a hand of kindness I will never forget. My son, Schoolboy, showed me strength beyond his years. And Bright, my social media assistant, stood as a pillar in moments I thought I’d collapse.
“While I was still trying to heal, undergoing therapy to recover from the trauma, life dealt another blow. A scandal hit, shaking the foundation of my career and questioning the loyalty of those around me.
“It was in that storm that God began to uncover the truth. He exposed the fake friends, the pretenders, and the ones who had been silently sabotaging my peace and my circle. It was painful, but it was necessary.
“2024 was the hardest year of my life, but it was also the year God drew me closer to Him. Through the ashes, He taught me resilience, faith, and the true meaning of grace. I don’t take it for granted that I’m alive today. To everyone who stood with me, prayed for me, and held me up when I had no strength left, thank you.
“Here’s to God’s unwavering faithfulness. If 2024 taught me anything, it’s that even in the darkest valleys, His light never stops shining,” Mark Angel narrated.
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