Showbiz
MultiChoice Talent Factory in West Africa: A Year of Empowering Creatives and Transforming the Industry
Since its launch in 2018, MultiChoice Talent Factory (MTF), a dynamic corporate shared value (CSV) initiative, has been at the forefront of imparting the technical skills needed for high-quality film production in Africa.
Yearly, the MTF West Africa Academy trains and graduates a new set of African storytellers, via a 12-month fully funded training programme that equips them to project the culture of African communities through their films and moves. Some of these young talents have gone on to produce movies and series, some of which aired on Africa Magic channels.
Like in any industry, partnerships are the strategic anchor of the programme, as they will provide the crucial and practical training ground for the chosen candidates to not only learn from but also use to conceptualize, plan and shoot their visual content, as part of the training curriculum. Partners such as the New York Film Academy of Visual and Performing Arts (NYFA), the Henley Business School and Dolby are among the strategic partners of the MTF Academy.
On December 14, MTF will graduate the class of 2023 at an elaborate ceremony in Lagos. This will cap another eventful year for MTF. Here is a review of MTF’s activity, impact and industry contribution in 2023:
Masterclass with Stakeholders in Ghana: High-quality films and TV shows are however not as prevalent as they should be, which points to the fact that the level of technical skills, as well as the access to high-quality production tools and facilities among many Nigerian film and TV makers, is still a work in progress. In March 2023, MTF organised an enlightening masterclass in Ghana, bringing together key stakeholders from the Ghanaian film industry. This event showcased the commitment to nurturing local talent and fostering collaboration across borders. It was a platform for Ghanaian and Nigerian filmmakers to exchange ideas, further strengthening the ties between the Director’s Guild of Ghana and the Director’s Guild of Nigeria.
Alumni Success and Commissioning Discussions: Several alumni from the MultiChoice Talent Factory’s class of 2022 have garnered attention, with both Akwaaba Magic and Africa Magic engaging in discussions for potential commissions. The collaboration with Akwaaba Magic has already been successfully finalized, while ongoing negotiations with Africa Magic are in progress. The noteworthy aspect lies in the fact that these alumni, now at the helm of their respective production companies alongside fellow graduates, exemplify the enduring sustainability and expansion of the MTF ecosystem. This development underscores the collective impact and success achieved by the alumni as a cohesive group. “West Africa has a rich history of incredible storytelling, and this is beautifully translated into its film and TV industry. MTF’s main aim is to take this a step further by providing seasoned and emerging creatives in this industry with a world-class opportunity to hone their skills with some of the best teachers and organizations in this sector so that they can elevate their already incredible storytelling skills to meet world-class standards,” said Atinuke Babatunde, MTF Academy Director for West Africa.
Roundtable Discussion on Economic Empowerment in Nigeria: The impact of MTF as an economic empowerment platform took centre stage during a roundtable discussion organised by Business Africa Online in April 2023. Industry experts gathered to discuss how MTF is not just creating filmmakers but also contributing to the economic growth of Nigeria. This conversation highlighted MTF’s role in elevating the industry and empowering individuals to become entrepreneurs in the creative sector.
Panel Roundtable Discussion on the Future of Creatives: In May 2023, OYA Media, founded by the renowned Nigerian journalist Funmi Iyanda, organised a panel roundtable discussion. The focus was on the future of creatives in Nigeria, and MTF played a pivotal role in this conversation. The impact of MTF in nurturing and empowering the next generation of creatives was a significant highlight.
Industry Masterclass at the AMVCA: As part of the Africa Magic Viewers’ Choice Awards (AMVCA) activities, MTF conducted an industry masterclass in May 2023. This provided a platform for emerging talent to learn from industry veterans and sharpen their skills. It also emphasised MTF’s commitment to promoting excellence in African filmmaking.
“Take Back The Night” Acquisition by Africa Magic: One remarkable success story involves Elvis Damptey, a current MTF student, who produced the short film “Take Back The Night” using his fellow students as the cast. This remarkable achievement led to discussions with Africa Magic for the acquisition of the film as filler content for their channels. This collaboration showcases MTF’s impact in providing real-world opportunities for emerging filmmakers.
Recognition in International Festivals: MTF students were a part of the production of three films that received nominations in different international festivals, highlighting the quality and potential of MTF talent. These achievements include films like “The Delectable Azeezah Sama,” “Dark Echoes,” and “Love from Bayelsa.” These accolades demonstrate MTF’s dedication to nurturing filmmakers who create content that resonates globally.
The MTF’s impact is multiplying, as seen through the success of its alumni and its strategic partnerships. It is creating a ripple effect that will lead to a flourishing film and television industry in Africa. MultiChoice, through the MTF, is not just investing in local talent; it is investing in Africa’s future, one story at a time.
Showbiz
MultiChoice Talent Factory Extends Application Deadline for 2026 Intake
By Modupe Gbadeyanka
The application deadline for the 2026 intake of the MultiChoice Talent Factory (MTF) has been extended to Monday, April 27.
The deadline for the pan-African film and television training institution was earlier fixed for February 27, but it has now been extended by two months, giving aspiring African filmmakers, directors, producers, scriptwriters and storytellers across the continent additional time to apply for its fully funded, industry-accredited training programme.
The programme is open to young creatives aged 18 to 35 with a passion for the screen industry. Applicants may hold qualifications in film, television, media, drama, or related creative disciplines or possess one to two years of industry experience. A formal film degree is not required.
Participants will be exposed to a structured 12-month programme across key areas, including scriptwriting, production management, directing, cinematography, editing, sound, and various post-production specialities, gaining experience in bringing stories to life. The programme is fully funded, covering tuition, production costs, and monthly stipends, allowing participants to focus entirely on developing their craft.
MTF operates academies across four African cities: Johannesburg (South Africa), Nairobi (Kenya), Lagos (Nigeria), and Lusaka (Zambia), ensuring a diverse pool of talent is trained to contribute to the growth of Africa’s film and television industry.
The initiative was established in 2018 by MultiChoice Group, a CANAL+ company, to discover and nurture the next generation of storytellers by providing access to mentorship, technical training, and real-world production experience in film and television.
Almost 300 filmmakers have been trained by MTF, with participants producing over 42 movies during the programme. These projects are broadcast on DStv and GOtv channels, including Maisha Magic, Zambezi Magic, and Africa Magic. MTF graduates have earned nominations and awards at major platforms such as the Africa Magic Viewers’ Choice Awards (AMVCA), Uganda Film Festival, and Women in Film Awards. Alumni also collaborate in global creative spaces, including the European Film Market and Durban FilmMart.
Showbiz
UK, Nigeria Partner to Boost Creative Economy
By Aduragbemi Omiyale
Nigeria and the United Kingdom have forged new pathways aimed at tapping into the growing global creative economy.
The UK, through the British Council, will help Nigeria build stronger systems, infrastructure and professional capability to unlock opportunities in the sector.
The collaboration will support the development of creative systems and partnerships by focusing on artistic collaboration, creative infrastructure, institutional capacity, skills development and exchange.
This is an offshoot of the two-day state visit to the UK by President Bola Tinubu on Wednesday and Thursday. The President returned to Nigeria on Friday.
The deal with the UK concerning the creative industry aims to deliver practical, long-term value through stronger partnerships and technical cooperation.
The sector is recognised as a key engine for job creation and foreign exchange earnings, with explicit targets to increase the value of creative industries and strengthen infrastructure, digital integration, and international market access.
In the UK, the creative industries are recognised as one of the country’s highest-growth sectors, supported through government funding, investment incentives, and industrial strategy to boost innovation, skills development, export growth, and international partnerships.
Already, the Nigerian government has articulated a comprehensive vision to grow its creative economy through initiatives such as the Nigeria Destination 2030 creative economy framework, skills development priorities, strategic policy reforms, and fostering public–private partnerships aimed at scaling creative business outputs and increasing global competitiveness.
Through one of the partnerships between both nations, the UK/Nigeria Bilateral Season, there would be a focus on strengthening creative systems and production infrastructure, including the adoption of emerging technology; supporting skills development and leadership across arts, culture and education sectors; improving access to UK and international markets through structured mobility pathways and industry engagement, and enabling UK and Nigerian creative institutions to form lasting partnerships that continue beyond the Season.
Activities will take place across both countries in 2028, following two years of partner engagement involving visiting delegations and programme incubation, unlocking resources in both countries to catalyse greater cultural collaboration.
The other arm of the collaboration is the launch of the British Council SCALE UK-NG Creatives Entrepreneurs Award Programme (2027/28)
The British Council and the Department for Business and Trade will partner on the new SCALE (Supporting Creative Acceleration, Leadership & Exports) Programme.
SCALE will enhance international connections and export readiness, supporting both the Nigerian and UK creative economy growth and trade.
The Award and associated fast-track training programme will draw on a decade of learning gained from the delivery of the British Council Young Creative Entrepreneurs Programme and from DBT’s sector expertise and network of investors.
“Culture has an amazing power to bring people together. When we work together, we open our eyes to new creative possibilities and build opportunities to grow our creative sectors.
“With the UK being home to the largest Nigerian diaspora in Europe, we’re perfectly placed to make the most of these opportunities.
“So many of our brightest stars have shared heritage across Nigeria and Britain, and I look forward to these cultural bonds only growing stronger through the joint Season of Culture in 2028, the UK’s Arts Minister, Ian Murray, said.
Also commenting, the Country Director for British Council Nigeria, Donna McGowan, said, “The UK/ NG Season will involve a range of innovative initiatives to be designed by diverse UK and Nigeria creative organisations, with activity taking place in both countries.
“SCALE is a transformative initiative that aims to empower the next generation of Nigerian creatives.
“By fostering innovation and providing vital resources, we are not only investing in individual talents but also strengthening the cultural and economic ties between the UK and Nigeria.”
Showbiz
Showmax to Finally Shut Down Streaming Service April 30
By Adedapo Adesanya
Showmax has announced that it would shut down its streaming services on April 30, 2026, bringing an end to its current operations.
The company disclosed this in an email sent to its subscribers, outlining key dates and what users should expect in the coming weeks.
According to the notice, the streamer set March 31, 2026, as the deadline for users to renew subscriptions or redeem vouchers, adding that from April 1, 2026, new subscriptions and renewals will no longer be available.
Recall that Canal+, which now owns MultiChoice, a pay-TV firm, earlier this month announced its decision to discontinue the streaming service due to its unsustainable operations.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, but it faced some challenges and couldn’t hit its target.
Even after it relaunched in partnership with Comcast’s NBCUniversal in 2024, it kept haemorrhaging cash without a viable return. Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
With the winding-down plan now in full flow, Showmax informed subscribers that existing users can continue watching content until their subscriptions expire or until the end of April 2026.
“31 March 2026: Last day to renew your Showmax subscription or redeem vouchers,” the email stated.
It further reassured subscribers that there would be no immediate disruption for active users, noting that they can keep streaming content as usual within the transition period.
“No stress, you can keep watching as usual until your subscription ends, or until the end of April 2026, whichever comes first,” the company said.
The platform also hinted at a transition plan, stating that more details would be shared on how users can continue enjoying its content through other channels, particularly via DStv Stream.
“We’ll soon share how you can keep enjoying Showmax Originals and more on DStv Stream… So, ‘be on the lookout,” the email added.
MultiChoice has already started rebranding Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn










