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MultiChoice Talent Factory in West Africa: A Year of Empowering Creatives and Transforming the Industry

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MultiChoice Talent Factory

Since its launch in 2018,  MultiChoice Talent Factory (MTF), a dynamic corporate shared value (CSV) initiative, has been at the forefront of imparting the technical skills needed for high-quality film production in Africa.

Yearly, the MTF West Africa Academy trains and graduates a new set of African storytellers, via a 12-month fully funded training programme that equips them to project the culture of African communities through their films and moves. Some of these young talents have gone on to produce movies and series, some of which aired on Africa Magic channels.

Like in any industry, partnerships are the strategic anchor of the programme, as they will provide the crucial and practical training ground for the chosen candidates to not only learn from but also use to conceptualize, plan and shoot their visual content, as part of the training curriculum. Partners such as the New York Film Academy of Visual and Performing Arts (NYFA), the Henley Business School and Dolby are among the strategic partners of the MTF Academy.

On December 14, MTF will graduate the class of 2023 at an elaborate ceremony in Lagos. This will cap another eventful year for MTF. Here is a review of MTF’s activity, impact and industry contribution in 2023:  

Masterclass with Stakeholders in Ghana: High-quality films and TV shows are however not as prevalent as they should be, which points to the fact that the level of technical skills, as well as the access to high-quality production tools and facilities among many Nigerian film and TV makers, is still a work in progress. In March 2023, MTF organised an enlightening masterclass in Ghana, bringing together key stakeholders from the Ghanaian film industry. This event showcased the commitment to nurturing local talent and fostering collaboration across borders. It was a platform for Ghanaian and Nigerian filmmakers to exchange ideas, further strengthening the ties between the Director’s Guild of Ghana and the Director’s Guild of Nigeria.

Alumni Success and Commissioning Discussions: Several alumni from the MultiChoice Talent Factory’s class of 2022 have garnered attention, with both Akwaaba Magic and Africa Magic engaging in discussions for potential commissions. The collaboration with Akwaaba Magic has already been successfully finalized, while ongoing negotiations with Africa Magic are in progress. The noteworthy aspect lies in the fact that these alumni, now at the helm of their respective production companies alongside fellow graduates, exemplify the enduring sustainability and expansion of the MTF ecosystem. This development underscores the collective impact and success achieved by the alumni as a cohesive group. “West Africa has a rich history of incredible storytelling, and this is beautifully translated into its film and TV industry. MTF’s main aim is to take this a step further by providing seasoned and emerging creatives in this industry with a world-class opportunity to hone their skills with some of the best teachers and organizations in this sector so that they can elevate their already incredible storytelling skills to meet world-class standards,” said Atinuke Babatunde, MTF Academy Director for West Africa.

Roundtable Discussion on Economic Empowerment in Nigeria: The impact of MTF as an economic empowerment platform took centre stage during a roundtable discussion organised by Business Africa Online in April 2023. Industry experts gathered to discuss how MTF is not just creating filmmakers but also contributing to the economic growth of Nigeria. This conversation highlighted MTF’s role in elevating the industry and empowering individuals to become entrepreneurs in the creative sector.

Panel Roundtable Discussion on the Future of Creatives: In May 2023, OYA Media, founded by the renowned Nigerian journalist Funmi Iyanda, organised a panel roundtable discussion. The focus was on the future of creatives in Nigeria, and MTF played a pivotal role in this conversation. The impact of MTF in nurturing and empowering the next generation of creatives was a significant highlight.

Industry Masterclass at the AMVCA: As part of the Africa Magic Viewers’ Choice Awards (AMVCA) activities, MTF conducted an industry masterclass in May 2023. This provided a platform for emerging talent to learn from industry veterans and sharpen their skills. It also emphasised MTF’s commitment to promoting excellence in African filmmaking.

 “Take Back The Night” Acquisition by Africa Magic: One remarkable success story involves Elvis Damptey, a current MTF student, who produced the short film “Take Back The Night” using his fellow students as the cast. This remarkable achievement led to discussions with Africa Magic for the acquisition of the film as filler content for their channels. This collaboration showcases MTF’s impact in providing real-world opportunities for emerging filmmakers.

Recognition in International Festivals: MTF students were a part of the production of three films that received nominations in different international festivals, highlighting the quality and potential of MTF talent. These achievements include films like “The Delectable Azeezah Sama,” “Dark Echoes,” and “Love from Bayelsa.” These accolades demonstrate MTF’s dedication to nurturing filmmakers who create content that resonates globally. 

The MTF’s impact is multiplying, as seen through the success of its alumni and its strategic partnerships. It is creating a ripple effect that will lead to a flourishing film and television industry in Africa. MultiChoice, through the MTF, is not just investing in local talent; it is investing in Africa’s future, one story at a time.

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How Far Would You Go For the People You Love? Stripped Answers This

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Africa Magic Stripped

Five episodes in, and Africa Magic’s limited series, Stripped, has quietly got people talking. Not because of the stripping, though yes, that is very much part of it, but because of what sits underneath all of it. The guilt. The shame. The quiet, suffocating pressure of being a man in Lagos who is supposed to have it all together but simply does not.

The premise sounds simple. Five friends, all broke, all stuck, all too proud to say it out loud, stumble into a stripping gig at an upscale club called Trabaye after its sharp and seductive owner, Yvonne (Constance Owoyemi) spots them at a birthday party and sees something worth paying for. What follows is anything but simple.

Kelechi “Kel” Okere (Daniel Etim Effiong) is the one carrying the most weight. A former marketing executive now driving Uber to keep his wife and children afloat, Kel is the kind of man who will smile through a crisis so nobody worries. His wife, Ada (Future Lolo Lamai), thinks he is still closing big deals. His children need school fees. The rent is overdue. And every night he comes home, the lie gets a little heavier.

Bolaji (Mofe Duncan), who is loud, charming and energetic, watches his cafe dream bleed out quietly. Suppliers want cash; customers want credit, and charm, it turns out, cannot patch a leaking roof.

Damina (Efa Iwara) is the cool bachelor whose carefully constructed life collapses the moment his pregnant ex walks back through the door. Mensah (Ian Wordi) is a Ghanaian-Nigerian architect and youth pastor caught in a relationship that is slowly erasing him. And Voke (Kunle Remi) is running out of time to free his imprisoned father, one clever scheme at a time.

Their first night at Trabaye is overwhelming. The music, lights, money, and the strange, intoxicating feeling of being wanted. They laugh in the car afterwards and call themselves “Strip Gawds.” For one night, the bills don’t exist. But nothing in Lagos stays clean for long.

Bolaji’s wandering eye pulls the group into dangerous territory. Voke’s schemes start bleeding into the club’s shadier edges. Kel finds himself dangerously close to a line he cannot cross, pulled back only by the sound of his wife’s voice on the phone. And Mensah quietly wonders how many layers of himself he can strip away before there is nothing left worth keeping.

The show’s most devastating moment comes in Episode 4, when Kel has a panic attack. There is no dramatic score, just a man cracking under the weight of everything he has been holding alone. Viewers have not stopped talking about it since. It is the kind of scene that does not just tell you about a character; it shows you something true about the world.

Etim Effiong, who also serves as executive producer, said it plainly. “Men need to catch a break. It’s a really tough world for men, and we deserve some credit.” Episode 5 offers a brief exhale before the walls begin closing in again. The money is good. But the shadows are getting closer.

Stripped is no longer just a show about five men taking their clothes off for money. It is about what men carry in silence, what friendship costs when survival is on the line, and whether the things you do to save your life can also be the things that cost you your soul.

If you have not started watching, you should start now. Catch up on all five episodes now on DStv Stream, and tune in for the final episode this Sunday at 8 PM on Africa Magic Showcase, DStv Channel 151, and GOtv Channel 8.

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Nigerian Singer Niniola Loses Husband to Death

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Niniola Michael Ndika

By Modupe Gbadeyanka

Popular Nigerian singer, Niniola Apata, professionally known as Niniola, has lost her husband to the cold hands of death.

Niniola confirmed the demise of her heartthrob, Mr Michael Ndika, in a series of posts, including God took my husband, and My husband died, among others.

However, the circumstances behind the death of Mr Ndika were not revealed by the Nigerian afro-house songster.

In the Instagram story on Wednesday morning, the 39-year-old Grammy-nominated entertainer indicated that she had been in a relationship with her late husband for over a decade.

The posts attracted reactions as she was consoled by her teeming fans, who expressed condolences to her for the loss.

Before his death, Mr Ndika was the chief executive of a multimedia platform focused on afro-house and contemporary African music known as NaijaReview.

Niniola is the older sibling of another famous entertainer, Teni.

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MasterChef Nigeria: Food Meets Fashion

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Food Meets Fashion

This week, the MasterChef Nigeria kitchen turned up the heat as the home cooks faced one of the competition’s most demanding tests yet, the very first team challenge. The team challenge was built around the two ingredients essential to every successful kitchen: leadership and teamwork.

For many, it was unfamiliar territory. Cooking under pressure is one thing, but trusting others, communicating effectively and working together against the ticking clock proved to be an entirely different challenge.

Adding an extra layer of excitement to the challenge, the home cooks were tasked with drawing inspiration from the vibrant and expressive world of Nigerian fashion. To help steer and judge this unique culinary showcase, the MasterChef Nigeria kitchen welcomed renowned fashion expert and founder of Zinkata, Ezinne Chinkata, as guest judge.

Bringing the energy and glamour of the runway into the kitchen, Ezinne introduced eight models fresh from Lagos Fashion Week, setting the stage for a challenge where fashion and food collided in spectacular style.

In a challenge where presentation was just as important as flavour, each team was tasked with creating four dishes inspired by the looks worn by the models. From bold prints and striking colours to intricate textures and silhouettes, every plate had to serve as an edible interpretation of Nigerian fashion, transforming runway style into culinary artistry.

Having secured victory in last week’s challenge, Fads entered the MasterChef Nigeria kitchen with a valuable advantage: the opportunity to select her first teammate. Without hesitation, she chose Demilade, setting the tone for what would become a closely coordinated Red Team.

Made up of Fads, Demilade, Loye and Favy, the Red Team approached the challenge with structure and intention. Under the leadership of Demilade, the team carefully mapped out their menu, ensuring that every dish aligned with the brief and that each home cook had a clearly defined role in bringing their culinary vision to life.

On the other side of the kitchen, the Blue Team — led by David embraced a more free-flowing and instinctive approach to marrying the worlds of fashion and food. However, with differing creative perspectives in the heat of competition, tensions soon surfaced, leading to an unexpected and spirited clash between Isabella and David as the pressure of the challenge mounted.

Despite their challenges, the Blue Team’s organic approach ultimately paid off. Their bold interpretation of the brief impressed the judges, earning them victory and proving that in the MasterChef kitchen, there is more than one recipe for success.

Next week, the members of the Red Team, Demilade, Fads, Loye and Favy enter the MasterChef Nigeria kitchen for the competition’s very first Pressure Test. Who will rise to the occasion and survive the heat — and whose MasterChef journey will come to an end?

Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.

The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.

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