Showbiz

Nigeria’s Showbiz/Media Sector Will Generate $9.9b Revenue by 2022—PwC

Published

7 years ago

19/09/2018

By Modupe Gbadeyanka

A new report by PwC has disclosed that the entertainment and media (E&M) industry in Nigeria will generate a revenue of $9.9 billion by 2022 from the $3.8 billion raked in 2017.

In its ‘Entertainment and Media Outlook: 2018 – 2022: An African Perspective’ released today and obtained by Business Post, PwC said last year, Nigeria saw a huge 25.5 percent rise in E&M revenue, although $605 million of this $764 million rise was attributable to Internet access.

“A 21.5 percent CAGR rate is anticipated to 2022, with revenue reaching $9.9 billion in that year. Again, Internet access revenue will account for 89.6 percent of this absolute growth,” the report said.

PwC noted that in report that Africa’s entertainment and media industry has entered a dynamic new phase, a third wave of convergence.

It said the borders that once separated E&M, technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.

As the mobile device cements itself as the pre-eminent source of the E&M experience, the most disruptive, forward-thinking companies are striving to create an integrated ecosystem suited to this consumer-driven dynamic, it said further.

According to PwC, by 2022, total E&M revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017. Internet (access and advertising) is expected to grow at a compound annual growth rate (CAGR) of 11.3 percent over the forecast period to reach R91.2 billion, up from R53.4 billion in 2017.

Overall E&M growth will be less reliant on Internet access revenue as organic growth opportunities in Internet connections start fading towards the end of the forecast period. Internet advertising will greatly exceed TV advertising in terms of growth, leading the way with a 13 percent CAGR over the forecast period to reach R9.4 billion and overtake TV advertising spend in 2022.

The Outlook is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries (South Africa, Nigeria, Kenya, Ghana and Tanzania) and 14 segments: Internet, data consumption, television, cinema, video games, e-sports, virtual reality, newspaper publishing, magazine publishing, book publishing, business-to-business (b2b), music, out-of-home (OOH) and radio.

Vicki Myburgh, Entertainment and Media Leader for PwC Southern Africa, says: “It’s clear we’re in a rapidly evolving media ecosystem that’s experiencing Convergence 3.0. In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding super competitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting fans and connecting more effectively with customers to develop a membership mind-set.

“The pace of change isn’t going to let up anytime soon. New and emerging technologies such as artificial intelligence and augmented reality will continue to redefine the battleground. In an era when faith in many industries is at a historically low ebb and regulators are targeting media businesses’ use of data, the ability to build and sustain consumer trust is becoming a vital differentiator.”

South Africa’s E&M industry faced a challenging year in 2017 amidst economic and socio-political uncertainty. Total E&M revenue rose at a comparatively low rate of 6.8% year-on-year to R129.2 billion. A bounce-back in 2018 sees an anticipated 7.6% year-on-year growth, while the CAGR to 2022 is forecast at 6.5 percent.

South Africa will see a strong CAGR of 7.6 percent for consumer revenue to 2022, moving from R93.9 billion in 2017 to R135.7 billion in 2022. Beyond revenue from the Internet segment (buoyed by apps revenue) there are many success stories, most notably that of video games, which will surpass books, magazines and B2B to become the third-highest contributing consumer segment.

There is a striking difference in growth between digital and non-digital revenue, which have CAGRs of 11.4 percent and 1.8 percent respectively. Put another way, digital revenue will add R41.3 billion and non-digital revenue R6.7 billion in absolute terms to 2022. The non-digital elements of five different segments – books, magazines, newspapers, OOH and video games – will all decline to 2022.

Within this overall increase, the fastest revenue growth will be in the digitally driven segments. Virtual reality will lead the way, albeit from a low base, at a five-year CAGR of 55 percent to reach R671 billion in 2022, from R75 billion in 2017.

“The exceptional growth in VR reflects the excitement in this space. VR devices and experiences are in the early stages of being accepted by the mainstream, as VR now emerges as a viable long-term platform for unique, immersive experiences, attracting major investment from media and technology companies eager to seize a share of this fast-growing market,” Myburgh adds.

After a breakthrough year, South Africa’s total e-sports revenue is forecast to rise from R29 million in 2017 to R104 million in 2022, a CAGR of 29 percent. A host of high profile events in 2017 helped to propel e-sport further towards the mainstream, and a number of similar events have been and are being held this year.

A booming social/casual sector is driving strong growth in the video games segment. Total revenue is forecast to rise from R3.1 billion in 2017 to R6.2 billion in 2022, a CAGR of 15 percent. TV and video will continue to be a major driver of consumer spend. Following growth at 4.8 percent CAGR over the forecast period, the total TV market will be worth R40.8 billion by 2022.

The shift from physical to digital media has been one of the core drivers of the global and local E&M market for many years. But different media segments have experienced strongly contrasting patterns of digitisation. In some cases, consumers have been quick to drop physical formats and embrace digital alternatives at the first opportunity.

Although the growth rate for physical books is moderate, it is notable that books are performing far better than any other non-digital sector.

“Permanency and collectability may be the reason for this. Books are seen as collectibles often owned and displayed for many years, making the loss of their physical presence more significant,” explains Myburgh. Although books currently seem to have the best prospects of any physical media format, they are, like every other media segment, just one disruptive digital competitor away from major upheaval.

Newspapers and magazines will see revenues decline over the next five years. In 2017, total newspaper revenue fell by – 2.9 percent to R8.6 billion. The forecast for the years ahead is for decline at -4 percent CAGR. By 2022, South African total newspaper revenue is expected to drop to R7 billion.

Despite 24/7 access to media and entertainment, the appeal of shared, live experiences still attracts audiences. Music events still draw large crowds, with ticket sales set to see an 8.0 percent CAGR to 2022, helped by major tours from popular crowd-pulling acts in 2018.

Recovering admissions and rising ticket prices together with improved offerings will see box office revenue deliver modest growth at a 3.5 percent CAGR through 2022. South African audiences are prepared to pay a premium to watch big-budget films with surround sound, vibrating seats, temperature change, strobe lights and so on. Radio continues to have a solid listener base in South Africa, and a weekly reach of 91 percent. Radio revenue is projected to rise 3.9 percent CAGR over the forecast period to surpass the R5 billion mark in 2022.

Chat apps and social platforms have become an increasingly important part of day-to-day life for consumers, both in South Africa and worldwide. As usage and entertainment rise, key players from across the E&M industry have teamed up with these platforms, growing them into ‘one-stop shops’ for consumer needs.

The report shows that advertising in the E&M industry was mostly affected by South Africa’s economic environment, with cautious growth of just 1.9 percent year on year. An improvement is expected to 2022, with a 3.3 percent CAGR bringing total advertising revenue to R41.5 billion, from R35.3 billion in 2017. New technologies and devices like artificial intelligence (AI), virtual and augmented reality, voice-based smart home devices and virtual assistants look set to drive innovation in online advertising on a global scale in the coming years.

The report also said Kenya’s E&M industry saw 17 percent year-on-year growth in 2017, again propelled by growth in the Internet sector. An 11.6 percent CAGR will take the country to $2.9 billion in 2022, from $1.7 billion in 2017. Outside of the Internet space, TV and video revenue dwarfs the other segments.

In addition, Ghana’s E&M industry has more than tripled in value since 2013. Total revenue reached $752 million in 2017. It is forecast to surpass $1 billion in 2019 and to total $1.5 billion in 2022, increasing at a 14.2 percent CAGR. As with Nigeria and Kenya, Internet access spend accounts for much of this revenue and growth. Ghana is in a strong position for further E&M growth as revenue gains critical mass over the next five years.

It further said total E&M revenue in Tanzania stood at $496 million in 2017, having risen 28.2 percent year on year. Continued momentum at an 18.3 percent CAGR will see revenue reach $1.2 billion in 2022, 2.3 times the size of the market in 2017. Tanzania’s E&M revenue make-up is ostensibly similar to that of Ghana, although here Internet revenue takes a slightly less dominant position.

Between them, the five countries considered in the Outlook will, driven by Nigeria, add $12.4 billion in revenue from 2017 to 2022, at a combined CAGR of 11.9 percent. Although much of this will fall into the hands of telcos, there are significant opportunities for content providers too. The engine of growth here will be organic, with increased populations and gradually increasing disposable income swelling the ranks of potential E&M consumers – and ever-increasing Internet access greatly expanding the range of E&M opportunities available.

“To succeed in the future that’s taking shape, companies must re-envision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. For those able to execute successfully, the opportunities are legion,” Myburgh concludes.

Related Topics:Entertainment and Media showbiz industry

Up Next

Publiseer Begins Distribution to YouTube Music

Don't Miss

2018 GTBank Fashion Weekend Holds November

Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Click to comment

Showbiz

Court Freezes N1.2bn Copyright Levy Funds in Record Labels, MCSN Rift

Published

15 hours ago

20/02/2026

Adedapo Adesanya

By Adedapo Adesanya

The Federal High Court in Lagos has ordered the freezing of N1.2 billion in copyright levy funds payable to the Musical Copyright Society of Nigeria (MCSN), pending the determination of a substantive application before the court.

Justice Ambrose Lewis-Allagoa granted an interim Mareva injunction restraining the Central Bank of Nigeria (CBN) and no fewer than 20 commercial banks from disbursing or releasing the disputed funds.

The order followed an ex parte application filed on February 5, 2026, in Suit No. FHC/L/CS/207/2026 by the Record Label Proprietors’ Initiative and 11 leading record labels and music companies.

The plaintiffs include Mavin Records Ltd, Davido Music Worldwide Ltd, Premier Music Publishing Limited, Chocolate City Music Limited, Hypertek Digital Limited, Digital Music Commerce & Exchange Limited (DMCE), Beggars Group Media Limited, Universal Music Group, Sony Music Entertainment Africa, Warner Music South Africa (Pty) Ltd and Gamma Media Middle East DMCC.

The second to 12th plaintiffs instituted the action through their lawful attorney, Record Label Proprietors’ Initiative.

In the motion ex parte, filed and argued by their counsel, Oragwu Nnamdi, the applicants sought an order restraining the CBN from disbursing, releasing, transferring or otherwise paying out any copyright levy funds attributable to sound recordings and intended for MCSN, pending the hearing and determination of a Motion on Notice.

They further prayed the court to restrain MCSN, its agents, servants or privies from receiving, accessing, withdrawing, transferring, dissipating or otherwise dealing with the levy funds, whether paid directly by the CBN or routed through commercial banks.

The plaintiffs also requested that the apex bank and the affected financial institutions be directed to preserve the funds and file affidavits of compliance within three days of service of the order, disclosing the sums standing to the credit of MCSN in respect of the levy payments.

Ruling on the application, Justice Lewis-Allagoa restrained the CBN, its officers, agents or any person acting under its authority from disbursing any copyright levy funds attributable to sound recordings and payable to MCSN, pending the determination of the Motion on Notice.

The court equally barred MCSN from receiving, accessing, utilising, withdrawing, transferring, converting, dissipating or otherwise dealing with the funds, whether already received or yet to be disbursed.

In addition, the judge directed the CBN and the listed banks to preserve the disputed sums and file affidavits of compliance within three days of being served with the order, disclosing the amounts standing to MCSN’s credit in respect of levy payments earmarked for disbursement or already disbursed.

The court further ordered that any copyright levy funds already received by MCSN and attributable to sound recordings owned by the 2nd to 12th plaintiffs — after they had validly opted out of the collective management and administration of their rights — must be preserved intact.

MCSN was also directed to render an account of such funds and refrain from further dealings with them pending the hearing of the Motion on Notice.

Dr Chinedu Chukwuji of Lekki, Lagos, deposed to the supporting affidavit.

After hearing submissions from counsel to the plaintiffs, the court granted the orders as prayed and adjourned the matter to March 12, 2026, for hearing of the Motion on Notice.

Showbiz

Simple Tool to Transfer Music Without Losing Tracks

Published

20 hours ago

20/02/2026

Dipo Olowookere

Transferring music from one device to another can often feel like a daunting task. For online business owners, eCommerce entrepreneurs, and digital professionals, streamlined processes are essential, and losing precious tracks during a transfer can be frustrating. Fortunately, tools like FreeYourMusic make moving music collections seamless and reliable, ensuring that every track and playlist remains intact.

This guide explores how to use these tools effectively, providing step-by-step tips to transfer music between devices or restore data. By following best practices, users can confidently manage their music libraries and enjoy uninterrupted access to their favorite tracks wherever they go.

Understanding Music Transfer Tools

Music transfer tools are specialized software applications designed to help the movement of audio files between different platforms or devices. They simplify the process by providing a user-friendly interface that allows users to quickly upload, download, and manage music files without needing extensive technical knowledge. For online business owners and agencies, using the right tool can save significant time and ensure that tracks maintain their original quality throughout the transfer, an essential factor when every second counts in a fast-paced digital environment.

These tools typically support multiple file formats and can handle various music libraries, making them versatile choices for users. They hide the complex processes behind a simple interface, allowing anyone to transfer music effortlessly.

Why Use a Music Transfer Tool?

Using a music transfer tool comes with several advantages that cater specifically to those who prioritize efficiency and reliability. Here are a few reasons:

Time Efficiency: Transferring music manually can be a time-consuming process, often leading to frustration. Tools automate much of this work, allowing users to focus on their core activities, such as managing their businesses or campaigns.
Loss Prevention: The fear of losing essential tracks during transfers is a common concern. A dedicated tool minimizes this risk by ensuring that files are copied accurately without corruption or loss.
Compatibility and Flexibility: Many tools offer support for various file formats and can work across different operating systems. This compatibility ensures that users can transfer music regardless of their technology environment, whether it’s Windows, macOS, or mobile devices.
Improved Organization: Some tools come with features that allow users to categorize and manage their music libraries effectively. This can prove invaluable for marketers who rely on specific soundtracks or audio content for promotional activities.

Key Features of an Effective Music Transfer Tool

An effective music transfer tool will offer various key features aimed at enhancing user experience. When choosing a tool, look for the following characteristics:

User-Friendly Interface: A well-designed, intuitive interface that guides the user is crucial. Ideally, anyone should be able to navigate it without hours of training.
Fast Transfer Speeds: Time is money, especially for busy professionals. A good tool will ensure swift transfers without compromising audio quality.
Multi-Platform Support: Whether the user wants to transfer music from a computer to a smartphone, or between cloud services, multi-platform capabilities ensure versatility.
File Integrity Checks: A reliable music transfer tool performs checks to confirm that files have been transferred without corruption, providing peace of mind.
Backup Options: The inclusion of backup features is invaluable. Users should be able to create duplicates of their files easily before beginning the transfer to protect against unforeseen circumstances.

Step-by-Step Guide to Using the Tool

To effectively use a music transfer tool, follow these straightforward steps:

Download and Install the Tool: Start by downloading the software from a trusted source. Follow the installation prompts to set it up on your device.
Connect Your Devices: Use USB cables or a wireless connection to link the devices you will transfer music from and to. Ensure that both devices are recognized by the software.
Select the Music Files: Navigate the software interface to find the music library. Select the tracks you wish to transfer.
Initiate the Transfer: Click the transfer button and monitor the progress. Most tools will display the time remaining and file integrity checks during this phase.
Verify Your Files: Once the transfer is complete, navigate to the destination device and play the tracks to ensure they’ve been transferred correctly.

Common Issues and Troubleshooting

Even though their advantages, users may encounter common issues with music transfer tools. Here are a few problems and their resolutions:

Device Recognition Problems: If the device is not recognized, ensure that drivers are updated and that the device is properly connected.
Transfer Failures: If transfers fail midway, check for stable connections and sufficient storage space on the destination device. Restarting the tool and devices can also resolve this issue.
Corrupted Files: If files appear corrupted post-transfer, verify that the music files are in supported formats and consider reattempting the transfer.

Best Practices for Music Transfer

To enhance the experience and ensure successful music transfers, consider implementing these best practices:

Regular Backups: Consistently back up your music library to separate drives or cloud storage to prevent data loss.
Update Software Regularly: Keeping your transfer tool updated ensures compatibility with the latest devices and file formats, alongside crucial performance enhancements.
Check System Requirements: Make sure the device you’re transferring music to meets the software’s system requirements to avoid any hiccups during the transfer process.

Conclusion

A simple tool to transfer music without losing tracks can save valuable time and eliminate headaches for online business owners and entrepreneurs. By understanding the importance of music transfer tools, selecting one with key features, and following best practices, users can confidently manage their music collections. Embracing these solutions not just streamlines the process but also ensures that creativity and efficiency coexist, eventually allowing professionals to focus on driving their businesses forward.

Showbiz

Who’s Playing Who? Heartbeat Episodes 5 & 6 Bring All the Twists

Published

21 hours ago

20/02/2026

Business Post Contributor

Episode 4 ended with Latifah holding the biggest power move of the night. After winning the Heartbeat Game and securing the Love Nest key, she surprised everyone by choosing Ken again instead of exploring someone new. The Love Dip Game followed, flipping the house upside down with unexpected pairings: Igwe with Shekinah, Kena with Toria, Alvin with Chidera, and Hilda with Henri. Kena and Chidera were separated despite being emotionally locked in, though Kena assured everyone it wouldn’t affect their bond. Some singles chose to sleep alone, seeking peace over drama, while tensions and emotions ran high as housemates navigated jealousy, confusion, and budding connections.

Moving into Episode 5, the Love Pad welcomed new singles, instantly shaking things up. Kena continued to steal hearts, but Chidera made it clear that whatever was brewing, she wasn’t stepping aside quietly. Henri decided to focus on Latifah, only for the tension between her and Ken to resurface, proving their push-and-pull was far from over. The biggest revelation came from Ceeoni, who casually dropped that she and Henri were exes, an unexpected twist that sent shockwaves through the house.

The games heated up with the Love Nest key challenge, which Bosah won and chose Hilda, leaving everyone else free to sleep anywhere and explore new connections. Meanwhile, old flames and new attractions collided: Kena gave Chidera roses to apologise for earlier tension, Jane went after Kenna, and Alvin and Toria explored a connection only to break it off the same day. Igwe and Shekinah continued their confusing dance, giving everyone something to question. Letters were exchanged in the Love Hearts, revealing unspoken feelings, jealousy, and some serious surprises. By the end of Episode 5, the house was buzzing with drama, unresolved emotions, and new sparks flying everywhere.

Episode 6 picked up with even more intensity. Alvin and Toria addressed their fallout, confirming their chapter was closed right before it started, while Igwe called out Latifah for seeming unsure about Ken, and Shekinah confronted Igwe about his letters to multiple women. Ken found himself pulled in three directions: Latifah, Ceeoni, and Hilda, and chaos followed when he lied about setting up a dinner date for Ceeoni, claiming production orchestrated it. Hilda uncovered the truth and immediately told Latifah, leaving her furious and done with Ken. Meanwhile, Ken tried pivoting toward Toria but was shut down, Ceeoni admitted feeling like a victim, and the house was left in complete emotional turmoil.

By the end of these two episodes, old bonds were shaken, new attractions were forming, and the Love Pad was more unpredictable than ever. In this season, no connection is safe, jealousy runs deep, and anyone can switch lanes at a moment’s notice.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8. To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, stream anytime on the GOtv Stream App.