Showbiz
Prestige, Impact: Why AMVCA is the People’s Award Show
By Tutu Akanni
As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.
Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space.
While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.
What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies.
In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.
Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.
More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptional
talents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.
Even more impressive is the over N623 billion channelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.
The contrast between AMVCA and the recent Headies could not be more pronounced. While the former struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.
It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.
These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.
As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision and commitment.
This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.
While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.
The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent.
Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.
Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.
But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.
In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.
Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event.
In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.
In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way.
Akanni, a culture enthusiast, writes from Lagos
By Modupe Gbadeyanka
The popular Nigerian telenovela, Wura, is making a return to the screens on Monday, March 31, 2026, for the fourth season.
The programme will be aired exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and Africa Magic Family (DStv Channel 154, GOtv Channel 7), Business Post gathered.
It will air every weeknight at 8 pm on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8) and at 8:30 pm on Africa Magic Family (DStv Channel 154, GOtv Channel 7).
Directed by Mr Rogers Ofime, Season 4 raises the stakes as Wura’s carefully built empire begins to crack under the weight of secrets, betrayal, and relentless pressure from every side. As alliances shift and loyalties are tested, the Adeleke dynasty stands on the brink of collapse.
A statement disclosed that the new season continues to follow the story of Wura Amoo Adeleke, the ruthless matriarch played by Scarlet Gomez, as she fights to survive the fallout from Season 3’s explosive ending.
Haunted by guilt and surrounded by enemies, Wura must protect her empire while her own family turns against her.
Wura Season 4 features an ensemble cast, including Ray Adeka, Yomi Fash-Lanso, Ego Iheanacho, Modesinuola Ogundiwin and many more.
“Season 4 is about consequences. Everything Wura has done, every choice she’s made, is coming home to roost. This season, we’re not holding back,” Mr Ofime said.
Also commenting, the Executive Head of Content and Channels at MultiChoice, Ms Atinuke Babatunde, said, “Wura represents the calibre of bold, compelling storytelling that Africa Magic was built to showcase.
“Bringing this powerhouse series to our platform is a statement about our commitment to premium African content. We’re proud to bring Wura to millions of viewers across the continent.”
By Adedapo Adesanya
The 98th edition of the celebrated Academy of Motion Picture Arts and Sciences Awards, known as the Oscars, was held on Sunday, March 15.
The ceremony was hosted by actor and comedian, Conan O’Brien.
Here is the compiled list of winners at the showpiece.
Best Picture
Bugonia
F1: The Movie
Frankenstein
Hamnet
Marty Supreme
One Battle After Another – WINNER
The Secret Agent
Sentimental Value
Sinners
Train Dreams
Best Actor
Timothée Chalamet, Marty Supreme
Leonardo DiCaprio, One Battle After Another
Ethan Hawke, Blue Moon
Michael B. Jordan, Sinners – WINNER
Wagner Moura, The Secret Agent
Best Actress
Jessie Buckley, Hamnet – WINNER
Rose Byrne, If I Had Legs I’d Kick You
Kate Hudson, Song Sung Blue
Renate Reinsve, Sentimental Value
Emma Stone, Bugonia
Best Supporting Actor
Benicio del Toro, One Battle After Another
Jacob Elordi, Frankenstein
Delroy Lindo, Sinners
Sean Penn, One Battle After Another – WINNER
Stellan Skarsgård, Sentimental Value
Best Supporting Actress
Elle Fanning, Sentimental Value
Inga Ibsdotter Lilleaas, Sentimental Value
Amy Madigan, Weapons – WINNER
Wunmi Mosaku, Sinners
Teyana Taylor, One Battle After Another
Best Director
Chloé Zhao, Hamnet
Josh Safdie, Marty Supreme
Paul Thomas Anderson, One Battle After Another – WINNER
Joachim Trier, Sentimental Value
Ryan Coogler, Sinners
Original Screenplay
Robert Kaplow, Blue Moon
Jafar Panahi, It Was Just an Accident
Ronald Bronstein & Josh Safdie, Marty Supreme
Eskil Vogt & Joachim Trier, Sentimental Value
Ryan Coogler, Sinners – WINNER
Adapted Screenplay
Will Tracy, Bugonia
Guillermo del Toro, Frankenstein
Chloé Zhao & Maggie O’Farrell, Hamnet
Paul Thomas Anderson, One Battle After Another – WINNER
Clint Bentley & Greg Kwedar, Train Dreams
Animated Feature
Arco
Elio
Kpop Demon Hunters – WINNER
Little Amélie or the Character of Rain
Zootopia 2
Documentary Feature
The Alabama Solution
Come See Me in the Good Light
Cutting Through Rocks
Mr Nobody Against Putin – WINNER
The Perfect Neighbor
International Feature
The Secret Agent, Brazil
It Was Just an Accident, France
Sentimental Value, Norway – WINNER
Sirāt, Spain
The Voice of Hind Rajab, Tunisia
Best Editing
Stephen Mirrione, F1: The Movie
Ronald Bronstein & Josh Safdie, Marty Supreme
Andy Jurgensen, One Battle After Another – WINNER
Olivier Bugge Coutté, Sentimental Value
Michael P. Shawver, Sinners
Cinematography
Dan Laustsen, Frankenstein
Darius Khondji, Marty Supreme
Michael Bauman, One Battle After Another
Autumn Durald Arkapaw, Sinners – WINNER
Adolpho Veloso, Train Dreams
Original Score
Jerskin Fendrix, Bugonia
Alexandre Desplat, Frankenstein
Max Richter, Hamnet
Jonny Greenwood, One Battle After Another
Ludwig Göransson, Sinners – WINNER
Best Casting
Nina Gold, Hamnet
Jennifer Venditti, Marty Supreme
Cassandra Kulukundis, One Battle After Another – WINNER
Gabriel Domingues, The Secret Agent
Francine Maisler, Sinners
Best Production Design
Frankenstein – WINNER
Production Design: Tamara Deverell; Set Decoration: Shane Vieau
Hamnet
Production Design: Fiona Crombie; Set Decoration: Alice Felton
Marty Supreme
Production Design: Jack Fisk; Set Decoration: Adam Willis
One Battle After Another
Production Design: Florencia Martin; Set Decoration: Anthony Carlino
Sinners
Production Design: Hannah Beachler; Set Decoration: Monique Champagne
Best Costume Design
Deborah L. Scott, Avatar: Fire and Ash
Kate Hawley, Frankenstein – WINNER
Malgosia Turzanska, Hamnet
Miyako Bellizzi, Marty Supreme
Ruth E. Carter, Sinners
Best Visual Effects
Avatar: Fire and Ash – WINNER
F1: The Movie
Jurassic World Rebirth
The Lost Bus
Sinners
Best Sound
F1: The Movie – WINNER
Gareth John, Al Nelson, Gwendolyn Yates Whittle, Gary A. Rizzo, & Juan Peralta
Frankenstein
Greg Chapman, Nathan Robitaille, Nelson Ferreira, Christian Cooke, & Brad Zoern.
One Battle After Another
José Antonio García, Christopher Scarabosio, & Tony Villaflor.
Sinners
Chris Welcker, Benjamin A. Burtt, Felipe Pacheco, Brandon Proctor, & Steve Boeddeker.
Sirât
Amanda Villavieja, Laia Casanovas, & Yasmina Praderas.
Best Makeup and Hairstyling
Frankenstein – WINNER
Mike Hill, Jordan Samuel, & Cliona Furey
Kokuho
Kyoko Toyokawa, Naomi Hibino, & Tadashi Nishimatsu
Sinners
Ken Diaz, Mike Fontaine, & Shunika Terry
The Smashing Machine
Kazu Hiro, Glen Griffin, & Bjoern Rehbein
The Ugly Stepsister
Thomas Foldberg & Anne Cathrine Sauerberg
Best Original Song
Dear Me
from Diane Warren: Relentless; Music and Lyric by Diane Warren
Golden – WINNER
from KPop Demon Hunters; Music and Lyric by EJAE, Mark Sonnenblick, Joong Gyu Kwak, Yu Han Lee, Hee Dong Nam, Jeong Hoon Seon, and Teddy Park
I Lied to You
from Sinners; Music and Lyric by Raphael Saadiq and Ludwig Goransson
Sweet Dreams of Joy
from Viva Verdi!; Music and Lyric by Nicholas Pike
Train Dreams
from Train Dreams; Music by Nick Cave and Bryce Dessner; Lyric by Nick Cave
Best Live-Action Short
Butcher’s Stain
A Friend of Dorothy
Jane Austen’s Period Drama
The Singers – WINNER (TIE)
Two People Exchanging Saliva – WINNER (TIE)
Best Documentary Short
All the Empty Rooms – WINNER
Armed Only With a Camera: The Life and Death of Brent Renaud
Children No More: “Were and Are Gone”
The Devil Is Busy
Perfectly A Strangeness
Best Animated Short
Butterfly
Forevergreen
The Girl Who Cried Pearls – WINNER
Retirement Plan
The Three Sisters.
|
The latest episode of Africa Magic Heartbeat saw the house adjusting to recent exits and shifting relationships. Sharon’s earlier departure and Henri’s elimination in episode eight left the remaining singles settling into their pairings while trying to understand where everyone truly stands. Hilda Reflects on Henri’s ExitHenri’s departure is still fresh in the house, and Hilda admitted she felt bad that her decision ultimately led to him leaving the Love Pad. However, she maintained that she did not regret choosing Bosah. In her view, even if she had chosen Henri, he likely would have remained in the house pursuing other connections. Queen Latifah Calls Out IgweThe episode’s biggest moment began when Queen Latifah expressed concerns about Igwe’s intentions toward Shekinah. While speaking with Hilda, she suggested that Shekinah might be allowing herself to be manipulated by Igwe and questioned whether he was truly serious about her. Queen Latifah later took the conversation directly to Shekinah, recounting how Igwe had previously shown interest in pursuing her and even suggested he was ready to compete with Ken for her attention. According to Queen Latifah, Igwe later dismissed his connection with Shekinah by saying she was “too serious” for him. The conversation quickly escalated when Igwe walked in mid-discussion. Words were exchanged as tensions rose, and what began as a private conversation eventually turned into one of the episode’s most heated moments. Igwe Seeks Clarity From AlvinFollowing the confrontation, Igwe later pulled Alvin aside to discuss Shekinah. With the house already questioning his intentions, he wanted to know if there was still anything between Alvin and Shekinah. Alvin made it clear that things had changed since Ceeoni arrived and that he had no intention of pursuing Shekinah if Igwe was serious about her. The conversation appeared to reassure Igwe that there was no competition from Alvin, and he seemed increasingly focused on resolving things with Shekinah. In a surprising turn, Igwe also acknowledged that the situation had gotten out of hand and attempted to make peace with Shekinah, even reaching out to Hilda, who is close to her, in hopes of smoothing things over. A Brief Moment of Jealousy Between Kena and ChideraEven the strongest couples can experience moments of friction. A brief moment of jealousy surfaced when Kena noticed Chidera wearing Alvin’s jacket, something that made him visibly uncomfortable, given that the two are now committed to each other. The tension was short-lived when Chidera quickly apologised and reassured him, bringing the moment to a calm resolution. The episode closed on a lighter note with a couples’ game that lifted everyone’s mood and brought energy back into the Love Pad after a day full of tension. One question lingered across the Love Pad as the episode wrapped up: has Heartbeat’s resident playboy finally fallen in love? Catch new episodes of Heartbeat every Sunday at 9 pm on Africa Magic Showcase, DStv Channel 151, and GOtv Channel 8. You can also catch up via the DStv Stream app or through Catch Up on your decoder. |
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