Showbiz
Prestige, Impact: Why AMVCA is the People’s Award Show
By Tutu Akanni
As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.
Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space.
While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.
What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies.
In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.
Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.
More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptional
talents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.
Even more impressive is the over N623 billion channelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.
The contrast between AMVCA and the recent Headies could not be more pronounced. While the former struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.
It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.
These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.
As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision and commitment.
This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.
While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.
The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent.
Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.
Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.
But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.
In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.
Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event.
In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.
In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way.
Akanni, a culture enthusiast, writes from Lagos
Winner Achimugu, the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.
Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.
These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.
The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.
Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.
This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.
As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.
By Modupe Gbadeyanka
A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.
This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.
Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.
The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.
It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.
The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.
More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.
“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.
“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.
“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.
Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.
InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.
By Modupe Gbadeyanka
The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.
They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.
The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.
The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.
This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.
“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.
“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.
“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.
As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.
An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.
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