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Prestige, Impact: Why AMVCA is the People’s Award Show

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AMVCA Celebrating African Cinema

By Tutu Akanni

As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.

Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space.

While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.

What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies.

In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.

Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.

More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptional

talents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.

Even more impressive is the over N623 billion channelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.

The contrast between AMVCA and the recent Headies could not be more pronounced. While the former struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.

It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.

These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.

As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision and commitment.

This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.

While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.

The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent.

Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.

Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.

But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.

In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.

Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event.

In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.

In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way.

 Akanni, a culture enthusiast, writes from Lagos

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Top 5 Movies We Would Like to See Nominated for 12th AMVCA

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3 Cold Dishes for 12th AMVCA

The African film industry is buzzing with anticipation for the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA). Widely regarded as the “African Oscars,” the AMVCA isn’t just an awards ceremony; it’s a high-octane celebration of our stories, our fashion, and the sheer technical brilliance of filmmakers around the continent.

With the call to entry now officially open, all eyes are on the films that defined 2025 and could dominate the ceremony in May 2026. This year also marks an exciting shift with the introduction of new categories, such as Best Indigenous Language – North Africa and Central Africa, signalling a more inclusive era for continental storytelling.

We saw a series of blockbuster releases and record-breaking titles that captured audiences and sparked conversations across the continent. While the jury ultimately decides the nominees, the streets are already talking. Based on the incredible run of films released between January and December 2025, here are a few movies we would like to see dominate the nominations:

To Kill a Monkey

If any Nigerian film broke the internet in 2025, it was To Kill a Monkey. Kemi Adetiba proves once again why she’s at the top of her game, delivering a bold and culturally resonant story full of ambition, moral conflict, and unforgettable moments. Anchored by a powerful performance from William Benson, the film explores ambition, desperation, and compromise in a way that feels deeply relatable to the Nigerian experience. With exceptional production value, a memorable soundtrack, and storytelling that sticks with you long after the credits roll, To Kill a Monkey is a film made for AMVCA recognition across major categories.

3 Cold Dishes

The AMVCAs have always stood for celebrating the very best of African storytelling, and 3 Cold Dishes fits squarely into that tradition. It is a bold, well-told story that centres African women, African realities, and the kind of cross-border narratives that reflect the continent’s shared experiences.

Led by a standout performance from Osas Ighodaro, the film flips familiar narratives by placing women at the heart of a revenge story shaped by trauma, survival, and justice. Directed by Asurf Oluseyi and executively produced by Burna Boy, the film moves across multiple African countries, using its scale to spotlight the realities of human trafficking without losing emotional depth. Its strong storytelling, cultural relevance, and ambition make 3 Cold Dishes one of the most notable African films of late 2025 and a deserving AMVCA contender.

Mother of the Brides

Africa Magic delivers another hit with Mother of the Brides, a Lagos family drama full of heart, humour, and tension. When their father dies without a will, a matriarch has just 45 days to marry off one of her four daughters or risk losing everything to tradition and scheming in-laws. Her mother works tirelessly to keep the family together amid pressure from relatives and society.

The film doesn’t just show weddings and family drama; it also highlights the darker side of titled families in Nigeria, exposing secrets, power struggles, and the lengths people will go to protect their interests. With strong performances from Gloria Anozie-Young, Kalu Ikeagwu, Linda Ejiofor, Uche Chika Elumelu, and Ibrahim Suleiman, Mother of the Brides delivers laughs, tension, and storytelling, making it a clear standout for AMVCA attention.

Baby Farm

Mo Abudu and EbonyLife hit another high note with Baby Farm, a gripping drama series that shines a light on the dark world of “baby factories.” Starring Rita Dominic and Onyinye Odokoro, the film follows a young woman lured into a prestigious Lagos NGO only to uncover a sinister trafficking ring. Heavy, intense, and impeccably executed, Baby Farm combines blockbuster production quality with socially relevant storytelling, the kind of film that has the power to dominate the AMVCA nominations.

My Father’s Shadow

A cinematic landmark, My Father’s Shadow is the first Nigerian film to grace the Cannes Official Selection. Directed by Akinola Davies Jr., the story follows two young brothers reconnecting with their elusive father against the backdrop of 1993 Lagos. With a powerhouse performance from Sope Dirisu, the film is a poetic exploration of family, memory, and a nation on the brink of change. Its visual storytelling, direction, and performances make it a strong contender for technical and acting awards.

From bold, socially conscious blockbusters to intimate, character-driven stories, 2025 was a remarkable year for African cinema. Each of these films shows the range, depth, and ambition of filmmakers across the continent, telling stories that are both locally grounded and globally resonant. As the 12th edition of the AMVCA approaches, we hope these standout titles get submitted and have the chance to be recognised for the impact, creativity, and storytelling they brought to the screen.

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Your After‑Work Escape: GOtv Shows You Can’t Miss

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After‑Work Escape GOtv Shows

After a long day of work, traffic, deadlines, and back-to-back responsibilities, the last thing most people want is more stress. They just want something that helps them relax. Something familiar that helps their mind slow down. For many households, that small moment of calm begins with the TV.

It is the background comfort while dinner is being made, the show you ease into from the couch, or the story that gently pulls you away from the stress of the day. And with GOtv’s mix of drama, family favourites, and everyday storytelling, finding something to match your evening mood is easier than ever.

Whether you want light entertainment or an engaging drama to sink into, these shows make the perfect after-work escape.

Sister Sister – 6:30 PM | ROK 2

Sister Sister follows the intertwined lives of identical twins Nelly and Nora,  two women born of the same blood but shaped by very different experiences. As they navigate Lagos, love, ambition and family expectations, the sisters find that even the closest bonds can be pushed to the brink when secrets, choices, and personal dreams collide.

This isn’t just another family drama. It is a story about identity, loyalty, and the unspoken ties that bind us. With every episode, you’ll find yourself drawn deeper into their world, laughing, feeling their losses, and wondering how far the family can stretch before it  breaks.

Battleground – 5:00 PM | Africa Magic Family

At the heart of Battleground is Chief Kolade Badmus, a man of influence whose drive for success leaves his family entangled in rivalry, secrets and betrayal.

Kolade’s elegant but sharp‑witted wife, Adaora, tries to hold the family together while his second wife, Cissy, navigates her own place in the home. Their children,  from Mayowa to Teni and Ayo, each carry ambitions and wounds that fuel personal battles and fierce emotional stakes.

Battleground tells a powerful story where loyalty is tested, love is complicated, and every family dinner could uncover another buried truth. With strong performances from veterans like Joke Silva and Shaffy Bello and a narrative that feels as intense as real life, this series is the kind of drama that makes you want to close work early and beat the traffic just so you don’t miss it.

Gifted – 8:00 PM | ROK 2

When young Ebele’s parents die suddenly, she’s thrust into a world of hardship, living under the care of an uncaring uncle and his cruel wife. But in the midst of grief and struggle, something extraordinary begins to stir within her.

Gifted is the story of the transformation of a girl who discovers a remarkable ability that challenges everything she thought she knew about herself. As Ebele’s gift begins to unfold, so does a journey of self‑discovery, resilience and unexpected purpose.

This is not a heavy drama. It is emotional, inspiring, and deeply human. Gifted offers a narrative that reassures, uplifts and reminds you that strength often arrives from the most unlikely places.

The Split – 8:30 PM (Thursdays & Fridays) | Africa Magic Showcase

In a busy banking world, three ordinary professionals, Abdul, Harriet and Tola, face pressure that few of us can imagine. A dormant bank account surfaces, tempting them with the promise of the life they’ve always wanted. But what starts as a risky opportunity slowly evolves into moral conflict, betrayal, and decisions that blur the lines between right and wrong.

The strength of The Split lies in its characters, people you quickly grow to care about, fear for, and judge with every choice they make. It’s a slow-burning drama that pulls you in and keeps you daydreaming, counting the days and hours until the next episode.

These shows are more than just TV content,  they are stories with heart, tension, depth and character that make your evenings feel richer. Whether you want laughter and empathy, deep family drama, emotional transformation, or edge‑of‑your‑seat twists, there’s a perfect unwind waiting for you.

Right now, subscribers can enjoy all these and even more value with the We Got You offer, available until 28th February 2026. When you pay for your current package, you’re automatically upgraded to the next package at no extra cost,  giving you access to more channels, more shows, and even more ways to unwind.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream your favourites anytime with the GOtv Stream App.

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Facebook Convenes 1,000 Innovators, Others for 2026 African Creators Summit

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Facebook 2026 African Creators Summit

By Modupe Gbadeyanka

Over 1,000 creators, storytellers, innovators, and digital entrepreneurs from across Africa were brought together in Lagos recently for the 2026 African Creators Summit organised by Facebook.

The event was put together by the social networking platform to brainstorm on how to share the future of the continent’s creative economy.

It was also to empower participants with tools and resources to reach wider audiences, build meaningful communities, and earn sustainably from their content.

It was the second consecutive year Facebook is delivering a dynamic creator experience that reinforced its ongoing commitment to Africa’s growing creative economy.

As the platform with the largest network of people who can reach a massive audience, Facebook has always been about connection and continues to empower creators to connect more deeply with actual people and earn real money across all the content formats they share.

Some of the notable creators at the summit were Abiri Tobi Festus (Folagade Banks), Ify’s Kitchen, Nons Miraj, Nancy Umeh, Lolo Mbakara, Broda Shaggi, Gilmooree, Jenni Frank, Cute Abiola, One Khan, and King – Ana, among others.

Commenting on the initiative, the Head of Communications for Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said, “Our presence at the African Creators Summit was about meeting creators where they are, creating meaningful moments of connection, and demonstrating how Facebook empowers creators to succeed.

“Seeing creators engage, share their stories, and create content live at the booth highlights how powerful these spaces are in strengthening Africa’s creator community.

“Creators who haven’t fully explored Facebook are missing out on real opportunities. Over the past few years, we’ve introduced features that support monetisation, audience growth and discovery, and community building, and we’re doubling down on making it even easier for creators who share original and engaging content to succeed.”

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