Showbiz
Prestige, Impact: Why AMVCA is the People’s Award Show
By Tutu Akanni
As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.
Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space.
While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.
What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies.
In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.
Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.
More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptional
talents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.
Even more impressive is the over N623 billion channelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.
The contrast between AMVCA and the recent Headies could not be more pronounced. While the former struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.
It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.
These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.
As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision and commitment.
This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.
While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.
The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent.
Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.
Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.
But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.
In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.
Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event.
In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.
In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way.
Akanni, a culture enthusiast, writes from Lagos
Some kids want superheroes. Some want animals. Others will happily sit through a funny story about a girl trying to figure out boarding school after being raised by goats.
That last one is Goat Girl, one of the new shows joining the kids’ lineup on GOtv this August. The series follows 13-year-old Gigi as she leaves the mountain life she knows behind and starts boarding school, where making friends and understanding human behaviour turn out to be a whole new adventure.
And Gigi is not the only new character young viewers will be meeting this month. August brings imaginative adventures, rescue missions, comedy, LEGO chaos and stories about friendship and family, giving different kinds of kids plenty to find themselves in.
For Kids Who Love a Rescue Mission: RoboGobo Season 2
Some children will always choose the show where somebody needs saving, and that is where RoboGobo comes in. Dax and the rescue team are back with upgraded Robo-Suits that can transform into Robo-Vehicles as they continue helping animals in trouble.
Season 2 airs Saturdays and Sundays at 12:25 pm on Disney Junior GOtv Ch 82.
For the Ones Who Want Something Funny: Goat Girl
Gigi’s story is probably not what you would call a normal school experience. Raised by mountain goats, the 13-year-old has to adjust to boarding school and figure out how to fit into a world that is very different from the one she knows. Her attempts to navigate friendships, school and human behaviour make Goat Girl an unusual and funny addition to the lineup.
It airs Monday to Friday at 5:20 pm on Cartoon Network GOtv Ch 89.
For the LEGO Fans: LEGO City: No Limits MAX
If your child can turn almost anything into an adventure, LEGO City: No Limits MAX should keep them busy. Jason and his friends find themselves dealing with zombies, cowboys, strange creatures and one particularly mysterious banana. Basically, you never quite know what is coming next.
The new series airs Monday to Friday at 4:20 pm from August 17 on Cartoon Network GOtv Ch 89.
For the Ones Who Love Family Stories: Wylde Pak
Lily and Jack are half-siblings who suddenly have to spend the summer together, while also helping out with their family’s pet grooming business. Naturally, things do not go smoothly.
Wylde Pak follows the pair as they navigate sibling rivalry, a new family dynamic and the everyday chaos that comes with working together. It is a story about family, friendship and figuring out how to get along when you have no choice but to spend time together.
Catch it Monday to Friday at 5:15 pm on NickToons GOtv Ch 86.
Something for Every Kind of Kid
The best thing about this month’s lineup is that there is no single type of child it is trying to entertain.
The little ones can follow Maisy’s imagination. The animal lovers have RoboGobo. Kids who enjoy unusual comedy can meet Gigi in Goat Girl. LEGO fans have another adventure to get into, while Wylde Pak brings family and sibling drama into the mix.
So when the inevitable “Mummy, what can I watch?” comes up during the holidays, you already have a few answers.
And with new stories arriving across CBeebies, Disney Junior, Cartoon Network and NickToons, they might not run out of things to watch anytime soon.
To upgrade, subscribe or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.
The Big Brother Naija Season 11 housemates facing possible eviction this week are Tram, Barry, Goddessa, Yusuf, Temi Nkem, Sultex, Abi, Araga, Flora, Nomy, Ricky, Kamsy, Sheba, Oyin, Keivo, Gerad and Bells.
The 17 housemates emerged from this week’s nomination process, which saw the housemates vote to save three of their fellow housemates from possible eviction.
Conspiracy Hour
Ahead of the nomination process, Biggie announced Conspiracy Hour, giving the housemates the opportunity to rally together, discuss their thoughts and share who they would like to save ahead of the nominations.
This was followed by the nomination process, where the housemates were asked to save three of their fellow housemates from possible eviction. Chimsom Chuka, the Most Influential Player of the Week, Neche, the Head of House, and Nomy, the Benchwarmer, were exempt from the process.
Cassi, Bluethopia and Gerad were initially saved by their fellow housemates. However, as Head of House, Neche had the power to remove one housemate from the list and chose to remove Gerad.
Neche Wins Head of House Challenge
Neche emerged as this week’s Head of House after going head-to-head with Chimsom Chuka in the final round of the Head of House challenge.
The final stage was an endurance test, with Neche outlasting Chimsom Chuka to claim the Head of House position and its accompanying privileges, including immunity from this week’s nominations.
Biggie Introduces BB Bucks
Biggie also introduced the housemates to BB Bucks, the official currency of the Big Brother house.
The BB Bucks have no value outside the house but can be earned through tasks, challenges and other activities. While the housemates can earn BB Bucks, they can also lose them depending on how they choose to use them.
The BB Marketplace will also open in the house, giving the housemates the opportunity to spend their BB Bucks on items and privileges available to them during their stay.
Voting Is Now Open
With the nomination process completed, voting is now open, giving viewers the opportunity to decide which of the nominated housemates will remain in the competition.
Fans can cast their votes through the MyDStv app, MyGOtv app or the official Africa Magic website before voting closes at 9:00 p.m. on Thursday.
Catch all the drama live and 24/7 on DStv channel 198 and GOtv channel 49. BBNaija Season 11 is also available to watch on DStv Stream and GOtv Stream.
For updates and exclusive news, visit the official Africa Magic Big Brother Naija page or join the conversation on social media using the hashtag #BBNaija.
The Big Brother Naija Season 11 House has recorded its first evictions on Sunday night, with Martins and Mercedes leaving the competition after polling the fewest votes from viewers.
Speaking with host Ebuka Obi-Uchendu after his eviction, Martins remained positive about what comes next, saying he plans to surprise the world with his next steps outside the House.
For Mercedes, the eviction was not something she considered a loss. She said she gave the experience everything she had and was proud of how she spent her time in the House. On what comes next, she revealed plans to perform globally while continuing to build her massage and concierge businesses. She also shared that one of her priorities is paying for her father’s surgery.
Chimsom Chuka Takes the First Most Influential Player of the Week (MIPOW) Title
While two housemates said goodbye to Biggie’s House, the evening also brought a new advantage for Chimsom Chuka, who emerged as the first Most Influential Player of the Week (MIPOW). The title earned him the betPawa Elite Award and immunity from next week’s eviction.
This adds another layer to the competition as the remaining housemates settle into the reality of the game, with strategies, alliances, and individual influence already beginning to take shape.
Nomy Receives Strike and Final Warning
Moments before the live eviction show, Big Brother summoned the housemates for a meeting following repeated violations of his instructions by Nomy. After addressing the importance of following the House rules, Big Brother issued Nomy a strike and final warning, making it clear that housemates cannot choose which of his instructions to follow.
With two housemates already out of the competition and Chimsom Chuka holding immunity for the coming week, the race for the N160 million grand prize is fast heating up.
Keep up with all the drama, suspense and gameplay in Big Brother Naija Season 11 on DStv channel 198 and GOtv channel 49, or watch it live on DStv Stream. Download the DStv Stream app and sign up – no dish, no decoder needed.
