Showbiz
Then Versus Now: How AMVCA Has Evolved Over the Years
The Africa Magic Viewers’ Choice Awards have long stood as one of the most prestigious platforms celebrating excellence in African film and television.
From its earliest editions, it has consistently brought together the continent’s brightest talents, setting a strong standard for recognition, storytelling, glamour, and cultural pride.
Today, that foundation has only continued to expand and strengthen.
The AMVCA has grown into an even more expansive and dynamic platform, bigger in scale, richer in competition, and more diverse in expression while continuing to provide a stage where established icons and emerging voices are celebrated side by side.
Then: A Strong Foundation of Excellence and Recognition
In its early years, the AMVCA reflected the structure and growth of Nollywood and African storytelling at the time, an industry already rich in talent, creativity, and established stars.
Winning an AMVCA was always a mark of excellence, a recognition of outstanding work within a highly respected ecosystem of filmmakers, actors, and creatives.
Categories were structured around key pillars of storytelling, and while the industry has continued to expand over the years, the awards have consistently celebrated excellence across both on-screen and behind-the-scenes contributions.
From the beginning, recognition has always leaned toward quality performances, strong narratives, and industry-defining work. The excitement was never limited; it was rooted in celebrating the best of African cinema.
The Shift: Expansion, Structure, and Industry Depth
As African film and television continued to evolve, the AMVCA naturally expanded in scope to reflect the growing depth of storytelling across the continent.
In recent editions, the awards featured over 30 categories, split between jury-selected and audience-voted awards, reinforcing a balanced structure that reflects both critical excellence and audience engagement.
What this evolution truly highlights is how deeply layered African storytelling has become.
Cinematography, editing, sound design, costume, and production design have all become highly competitive and widely celebrated categories, sitting alongside acting and directing as essential parts of the storytelling process.
Films like Over the Bridge, Mami Wata, Breath of Life, Brotherhood, and Eyimofe (This Is My Desire) have not only been recognised but have stood out for their artistic ambition, technical excellence, and contribution to the growth of African cinema.
At this level, the AMVCA continues to do what it has always done best: recognising and rewarding craft in all its dimensions.
Now: A Platform Reflecting a Growing and Diverse Industry
In recent editions, the AMVCA has further strengthened its role as a platform that reflects the full spectrum of African entertainment.
One of the clearest developments is the continued spotlight on emerging talent through dedicated recognition categories such as the Trailblazer Award, which highlights rising stars making a notable impact in the industry.
Categories like Best Digital Content Creator also reflect how storytelling has expanded across platforms, embracing the evolution of content creation in today’s digital era.
Across recent editions, younger actors and filmmakers continue to share the stage with industry veterans, reflecting the depth and continuity of talent within the African entertainment space.
At the 2025 edition, for instance, talents such as Genoveva Umeh and Chimezie Imo stood alongside established industry figures, while the Trailblazer Award continued its tradition of recognising emerging excellence. Digital creators were also acknowledged, reinforcing the AMVCA’s alignment with the evolving media landscape.
Even in 2023, names like Tobi Bakre and Broda Shaggi reflected the dynamic nature of modern African entertainment, where film, television, and digital culture intersect seamlessly.
Across all these moments, the AMVCA remains consistent in its purpose: celebrating excellence in all its forms while reflecting the continuous growth of African storytelling.
The Experience of Watching: A Journey Through Time
Reading AMVCA history feels like moving through the evolution of African cinema itself.
Earlier editions reflect the strong foundations of structured storytelling and established excellence. Middle years highlight expansion in scale, ambition, and creative depth. Recent editions reflect a more global, refined, and experimental expression of African film and television.
Across this journey, one thing remains consistent: excellence has always been the standard.
The experience moves from familiar faces to exciting new recognitions, from predictable narratives of success to more layered and competitive storytelling moments, and from national recognition to wider continental and global relevance.
Today, the AMVCA stands not as a shift in purpose, but as a continuous reflection of a growing industry, one that has always celebrated the best of African creativity and continues to do so at an even greater scale.
If the early AMVCAs celebrated stars, the current editions continue to celebrate legacies in motion.
And perhaps that is the real story, not a change in direction, but a steady expansion of excellence, recognition, and impact across African cinema.
Showbiz
MasterChef Nigeria: Food Meets Fashion
This week, the MasterChef Nigeria kitchen turned up the heat as the home cooks faced one of the competition’s most demanding tests yet, the very first team challenge. The team challenge was built around the two ingredients essential to every successful kitchen: leadership and teamwork.
For many, it was unfamiliar territory. Cooking under pressure is one thing, but trusting others, communicating effectively and working together against the ticking clock proved to be an entirely different challenge.
Adding an extra layer of excitement to the challenge, the home cooks were tasked with drawing inspiration from the vibrant and expressive world of Nigerian fashion. To help steer and judge this unique culinary showcase, the MasterChef Nigeria kitchen welcomed renowned fashion expert and founder of Zinkata, Ezinne Chinkata, as guest judge.
Bringing the energy and glamour of the runway into the kitchen, Ezinne introduced eight models fresh from Lagos Fashion Week, setting the stage for a challenge where fashion and food collided in spectacular style.
In a challenge where presentation was just as important as flavour, each team was tasked with creating four dishes inspired by the looks worn by the models. From bold prints and striking colours to intricate textures and silhouettes, every plate had to serve as an edible interpretation of Nigerian fashion, transforming runway style into culinary artistry.
Having secured victory in last week’s challenge, Fads entered the MasterChef Nigeria kitchen with a valuable advantage: the opportunity to select her first teammate. Without hesitation, she chose Demilade, setting the tone for what would become a closely coordinated Red Team.
Made up of Fads, Demilade, Loye and Favy, the Red Team approached the challenge with structure and intention. Under the leadership of Demilade, the team carefully mapped out their menu, ensuring that every dish aligned with the brief and that each home cook had a clearly defined role in bringing their culinary vision to life.
On the other side of the kitchen, the Blue Team — led by David embraced a more free-flowing and instinctive approach to marrying the worlds of fashion and food. However, with differing creative perspectives in the heat of competition, tensions soon surfaced, leading to an unexpected and spirited clash between Isabella and David as the pressure of the challenge mounted.
Despite their challenges, the Blue Team’s organic approach ultimately paid off. Their bold interpretation of the brief impressed the judges, earning them victory and proving that in the MasterChef kitchen, there is more than one recipe for success.
Next week, the members of the Red Team, Demilade, Fads, Loye and Favy enter the MasterChef Nigeria kitchen for the competition’s very first Pressure Test. Who will rise to the occasion and survive the heat — and whose MasterChef journey will come to an end?
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Showbiz
Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director
By Modupe Gbadeyanka
The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.
He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.
The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.
Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.
“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.
The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.
“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.
“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.
“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.
In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.
“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.
“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.
The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.
Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
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