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UK Launches Fund to Boost Nigeria’s Creative Industries

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UK-Nigeria Technology Hub

By Adedapo Adesanya

The UK-Nigeria Technology Hub has launched its Creative Fund, a first‑phase grants initiative designed to address critical technical capacity gaps across Nigeria’s film, fashion, and music industries.

According to a statement on Tuesday, the fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI) to strengthen Nigeria’s creative value chain.

The initiative directly supports the priorities of the UK‑Nigeria Economic Transformation and Investment Partnership (ETIP) Creatives Working Group, launched in March 2025 and delivers on commitments made during President Tinubu’s State visit to the UK in March 2026.

It is designed to ensure that high-potential creative projects can access the technical talent, tools, and resources required to produce, scale and complete their work locally.

Funded by the UK-Nigeria Tech Hub, under the UK Government’s Digital Access Programme and implemented by Tech4Dev, the Creative Fund responds directly evidence gathered through the State of the Creative Innovation Ecosystem in Nigeria, study in 2024. Drawing on over 1,700 survey responses, and fieldwork across seven states, the research showed that Nigeria’s creative economy employs approximately 4.2 million people and contributes around US$3 billion to GDP annually.

Despite this scale, the sector continues to face structural constraints – over 80 per cent of practitioners are self-taught, fewer than 10 per cent have access to formal financing, and high-value technical work is routinely outsourced outside the country. The Creative Fund is a direct response to these gaps and is central to the work of the ETIP Creative Working Group.

Speaking on this, Mrs Oyinkansola Akintola‑Bello, Director of the UK‑Nigeria Tech Hub, said, “Nigeria’s creative sector already delivers real economic value, and both governments have committed under the UK‑Nigeria Economic Transformation and Investment Partnership to supporting its growth. Through the ETIP Creatives Working Group, we are moving from ambition to action.

”The Creative Fund is a practical first‑phase intervention that addresses critical gaps in skills, infrastructure, and access to advanced tools, enabling Nigerian creatives to produce and scale high‑quality work locally.”

The fund will support high-potential creative projects covering three industries: Film, Fashion, and Music and will focus on initiatives that demonstrate strong potential for impact, scalability, and job creation.

It will subsidise projects that need to close technical gaps, including critical specialists like VFX artists, sound engineers, post-production editors, and design professionals, or the digital tools and resources that make professional-quality work possible locally, for example, digital asset management systems, content delivery tools, Digital Rights Management solutions, and AI-driven production technologies. The aim is straightforward: Nigeria’s best creative work should be made in Nigeria.

On his part, Mr Abraham Akpan, Tech4Dev’s Country Manager for Nigeria and Sub-Saharan Africa, said the Creative industries are a core part of the digital economy, bringing together technology, culture and entrepreneurship.

“This Fund is about ensuring that Nigeria’s creative success is underpinned by sustainable local talent and capacity, while deliberately expanding access to tools, skills and finance for those who have been historically excluded. By prioritising women-led enterprises, youth-led ventures, and underrepresented groups, the fund embeds inclusion into every stage of delivery.”

The Fund is open to creative companies, studios, production houses, fashion enterprises, and music labels leading projects with clear technical needs. Applications will be assessed on project quality, their potential for local and international impact, and the applicant’s level of commitment to co-investment. The initiative also encourages the responsible use of emerging technologies, including artificial intelligence, with selected projects expected to explore its application in production, storytelling, and innovation.

Applications are open now and will be accepted on a rolling basis throughout the programme period.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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MasterChef Nigeria: Food Meets Fashion

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Food Meets Fashion

This week, the MasterChef Nigeria kitchen turned up the heat as the home cooks faced one of the competition’s most demanding tests yet, the very first team challenge. The team challenge was built around the two ingredients essential to every successful kitchen: leadership and teamwork.

For many, it was unfamiliar territory. Cooking under pressure is one thing, but trusting others, communicating effectively and working together against the ticking clock proved to be an entirely different challenge.

Adding an extra layer of excitement to the challenge, the home cooks were tasked with drawing inspiration from the vibrant and expressive world of Nigerian fashion. To help steer and judge this unique culinary showcase, the MasterChef Nigeria kitchen welcomed renowned fashion expert and founder of Zinkata, Ezinne Chinkata, as guest judge.

Bringing the energy and glamour of the runway into the kitchen, Ezinne introduced eight models fresh from Lagos Fashion Week, setting the stage for a challenge where fashion and food collided in spectacular style.

In a challenge where presentation was just as important as flavour, each team was tasked with creating four dishes inspired by the looks worn by the models. From bold prints and striking colours to intricate textures and silhouettes, every plate had to serve as an edible interpretation of Nigerian fashion, transforming runway style into culinary artistry.

Having secured victory in last week’s challenge, Fads entered the MasterChef Nigeria kitchen with a valuable advantage: the opportunity to select her first teammate. Without hesitation, she chose Demilade, setting the tone for what would become a closely coordinated Red Team.

Made up of Fads, Demilade, Loye and Favy, the Red Team approached the challenge with structure and intention. Under the leadership of Demilade, the team carefully mapped out their menu, ensuring that every dish aligned with the brief and that each home cook had a clearly defined role in bringing their culinary vision to life.

On the other side of the kitchen, the Blue Team — led by David embraced a more free-flowing and instinctive approach to marrying the worlds of fashion and food. However, with differing creative perspectives in the heat of competition, tensions soon surfaced, leading to an unexpected and spirited clash between Isabella and David as the pressure of the challenge mounted.

Despite their challenges, the Blue Team’s organic approach ultimately paid off. Their bold interpretation of the brief impressed the judges, earning them victory and proving that in the MasterChef kitchen, there is more than one recipe for success.

Next week, the members of the Red Team, Demilade, Fads, Loye and Favy enter the MasterChef Nigeria kitchen for the competition’s very first Pressure Test. Who will rise to the occasion and survive the heat — and whose MasterChef journey will come to an end?

Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.

The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.

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Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director

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Yemisi Shyllon Museum of Art YSMA

By Modupe Gbadeyanka

The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.

He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.

The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.

Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.

“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.

The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.

“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.

“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.

“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.

In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.

“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.

“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.

The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.

Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.

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Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others

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Facebook Made by Africa Campaign

By Aduragbemi Omiyale

Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’

This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).

The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).

Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.

Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”

Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”

Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”

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