Business Post Contributor
By Sodeinde Temidayo David
Nigeria’s biggest urban streetwear fashion house, Rooomxix, has unveiled 16 new brand ambassadors for the brand, with the likes of ace video director, TG Omori, Newton Utere, and Priscilla Ojo top on the list.
The announcement was made last week during a pre-launch event for the website in Lagos.
These influencers are expected to be good ambassadors of the premium high street/urban streetwear brand and use their platforms to promote the brand.
According to the Creative Director of Roomxix, Mr Fortune Spurgeon, the selection of these influencers as the new faces of the brand was appropriate because of where the brand is headed at this point.
He said, “We could have picked anyone because anyone can be an influencer.
“However, for the purpose of Rooomxix and her positioning, it is imperative that we devise a carefully curated list of fashion and lifestyle influencers.
“These shortlisted influencers are a reflection of our core values; creativity, diversity and inclusion. We are confident that they will further promote and present our brand image in the most reputable form as the ‘home of urban streetwear’’.
Also, the CEO of Rooomxix, Mr Gbenga Adeyefa, while expressing his pleasure, said he is excited to be associated with the new set of influencers and promised to ensure they have the best of times working with the brand.
“I want it to be that when you think about Fashion, you think Rooomxix, think of these influencers and think of fashion, luxury, lifestyle and panache,” he said.
This development is coming after the company announced an investment of $1.5 million from Patricia, Africa’s largest cryptocurrency trading company, to facilitate its nationwide expansion.
