By Dipo Olowookere
A major player in the global entertainment industry, Sony Music Entertainment Africa, has announced the introduction of two state-of-the-art new features on its Sony Music Artist Portal.
A statement from the firm disclosed that the two new features are Real Time Earnings and Cash Out, allowing artistes on the platform to view and withdraw earnings faster than ever before.
The Sony Music Artist Portal allows artists exclusive access to performance data and insights from digital services like Apple Music and Spotify, that are reporting their consumption patterns on a daily basis so the artist gets to know their fanbase from an analytical perspective too.
The music outfit said one of the new additions, the Cash Out element, gives artistes even greater control over their money by providing them with the ability to request a withdrawal of all, or part, of their payable balance, and there are no hidden fees or charges that are incurred when doing so.
In addition, tn these unprecedented times, where artistes need immediate access to funds, the Real Time Earnings element of the Sony Music Artist Portal is available anytime, anywhere and provides artists with immediate updates about their global earnings and account balances, while also giving them faster insights into their earnings trends.
The Managing Director of Sony Music Entertainment Africa, Mr Sean Watson, while commenting on the latest development, stated that, “The high level of transparency and efficiency in these tools is aimed at making doing business between us clearer, faster, simpler and more direct for our artists and partners and it comes at a time when we all need as much of that as we can get.”
Sony has also made it easier than ever for their artists to access these functions and data by simply asking them to download the Sony Artist Portal App from either the iOS or Google Play stores.
It’s innovations like these, born out of rapidly advancing technologies, which will ultimately shape the way the music industry does business going forward.
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