Showbiz
The Cultural Impact and Growth of Street Pop in Mainstream Media in Nigeria
Music consistently holds a powerful sway over the lives of youth globally, and in Nigeria, artists and their musical creations profoundly influence culture, impacting the way young people communicate, dress, and express themselves.
Lately, the undeniable rise of the sub-genre “Street Pop” in Nigeria has been both remarkable and thrilling to observe, and it has slowly but surely made its way to mainstream music. This surge in popularity within the mainstream Nigerian music scene actively shapes and establishes cultural trends in the country. Originating from a fusion of Afrobeats, Highlife, Hip-hop, Fuji, Apala, indigenous sounds, and contemporary elements, Street Pop boasts an engaging rhythm, pulsating fast-paced beats, and lyrics that mirror the everyday lives of Nigerians navigating the challenges of the streets.
This journey can clearly be seen in this year’s Spotify Wrapped data, where for the first time, Street Pop artists and tracks are in the top streamed in Nigeria.
“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant. This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” says Benewaah Boateng, Spotify’s Editor, West Africa.
A notable attribute of Street Pop as a music genre lies in its profound connection to the harsh realities of everyday life in Nigeria. It demonstrates a sincere willingness to delve into the intricacies of street existence, encompassing its language, lifestyle, and all the defining aspects in between.
Olamide is arguably the most influential street pop artist of his generation, consistently praised for his role in elevating Street Pop to mainstream recognition as a distinct music genre. Since the debut of his hit single, “Eni Duro,” he has been a constant cultural force, popularizing dance styles like “Shakiti Bobo” and street lingos such as “Baddo Sneh” and “Pepper Dem”. Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.
Olamide occupies the ninth spot in the list of top 10 artists in Nigeria. His most recent project “Unruly” garnered widespread acclaim from fans who describe it as a brilliant body of work . One particular track that has resonated exceptionally well with audiences is “Gaza” which has received significant admiration for its appeal and musical craftsmanship.
Seyi Vibez, has emerged as an undeniable force in the Nigerian street pop scene, particularly in 2023, after finding mainstream success in 2022. He has ingrained himself in the hearts of Gen-Zs and millennials, with phrases like “na ham, na ham” echoing from his popular song “Chance.” His success in 2023 is evident, from selling out his concert at the O2 Indigo Hall in the UK to securing features on hit songs like Gwagwalada, the second most streamed song in Nigeria on Spotify. Additionally, earning a spot among the top five most streamed artists in Nigeria further underscores Seyi Vibez’s ability to transcend Street Pop and strike a chord with all music lovers.
Born and raised in Ikorodu, the late Mohbad, also a street pop artist, stood out among his peers with a distinctive and captivating sound. His unique fusion of Afrobeat, hip-hop, and street-pop resonated with audiences, distinguishing him and capturing the hearts of music enthusiasts. From his humble beginnings to his rapid ascent to fame, he significantly influenced the street pop genre and discourse, leaving an enduring imprint on the Nigerian music scene.
The devastating news of his passing at the age of 27 on the evening of September 12, 2023, sent shockwaves through the country. His track Ask About Me, where he courageously sang about overcoming personal battles and conquering adversaries, became the top-streamed track every day between September 13th and 25th, reflecting an increased interest in his music following his untimely death. Additionally, he secured a position in the top 20 list of the most streamed artists in Nigeria.
In the world of social media and the streets, Shallipoppi’s breakout hit “Elon Musk,” has become a favorite. This song stands as one of his most streamed tracks on Spotify, marking his introduction to mainstream media. Hailing from Edo, Shallipoppi, one of the most streamed street pop artists on Spotify, remains a constant presence in conversations and is deeply connected to the streets through his music, viral moments, and memorable lines from his songs.
Shallipoppi’s dynamic delivery, use of thought provoking street slang, and infectious beats have ushered in a refreshing wave of sound to the Street Pop scene. His distinctive approach has endeared him to Nigerian audiences who are constantly intrigued, eagerly seeking to comprehend the meaning behind his lyrics.
Notably, Shallipoppi has gained recognition for incorporating nursery rhymes into his music, a style playfully coined “Afrocreche” on social media and evident in songs like “Oscroh (Pepperline)” and “Over the Sea.“
Zinoleesky has reshaped and made substantial contributions to the street pop genre through his skillful melodies and compelling storytelling, landing him in the top 15 most streamed artists in Nigeria. Nominated in the Next Rated category at the 2022 Headies, the artist is featured in Adekunle Gold’s Party No Dey Stop, one of the top ten most streamed tracks in Nigeria in 2023.
While the street pop scene may appear to be predominantly led by male artists, it’s important to acknowledge the remarkable female artistes who are not only making their presence felt but also pushing the boundaries of the genre. Among these trailblazers is Candy Bleakz, known as “The Lady Dragon” by her fans. Her unique style and powerful performances have contributed to breaking the gender barriers in the industry.
Another noteworthy emerging artist making waves in the street pop scene is Zerrydl.
These talented artists not only showcase their skills but also bring a fresh perspective to the street pop genre, proving that the scene is not limited to any gender and is enriched by the diversity of voices and talents within it.
The collective impact of these artists and their chart-topping tracks have significantly molded the narrative of Street Pop, propelling the genre into the mainstream and firmly establishing it as a formidable force in contemporary music. Their music not only offers entertainment but also serves as a mirror reflecting the diverse experiences and narratives from the streets, resonating with audiences worldwide.
As the genre continues to evolve, and street pop artists continue to explore new creative frontiers, it is evident that “street pop” is poised for exponential growth in the years to come, potentially emerging as the next global phenomenon akin to Afrobeats.
If you’re a fan of on-screen glamour and show-stopping fashion moments, Showmax has a trunk full of movies and series featuring cast that served unforgettable looks. From daring couture to timeless elegance, these shows are bound to help you improve your fashion sense.
Ready to immerse yourself in a world of glamour? Here are our top fashionable and diva-worthy picks
THE REAL HOUSEWIVES OF LAGOS SEASON 1-2
This reality TV show delves into the luxurious lives of Lagos socialites, spotlighting their shopping sprees, glamorous parties, jet-setting adventures, and the unspoken competition within their elite circles.
Iyabo Ojo, Toyin Lawani, Laura Ikeji, and Chioma Ikokwu steal the spotlight, consistently delivering impeccable fashion moments. From haute couture to luxury streetwear, these ladies showcase high fashion and elegance, proving they’re as much trendsetters as they are power players.
The first Nigerian installment of this award-winning franchise, distributed internationally by NBCUniversal Formats, a division of Universal Studio Group, returned for a highly anticipated second season in September 2023, bringing even more drama, style, and opulence to the screen.
Watch the trailer here: https://youtu.be/nBnnf3UKJpo
THE REAL HOUSEWIVES OF ABUJA
The new series takes viewers into the extravagant lives of six influential and accomplished women in Abuja.
The cast includes Arafa, Comfort Booth, OJ Posharella, Princess Jecoco, Samantha Homossany, and Tutupie as they navigate their luxurious lifestyles, relationships, families, and businesses in the heart of Nigeria’s capital and beyond. These women bring ultimate diva vibes with every appearance, serving bold, glamorous, and trend-setting fashion moments that redefine fabulousness.
All episodes of The Real Housewives of Abuja are now available for your binge-watching pleasure!
Watch the trailer here: https://youtu.be/xZBaxGEBnUw
STYLE MAGNATE
In Style Magnate, 20 talented designers embark on a month-long journey that will push their creativity, skill, and endurance to the limit. At the end of it all, only one designer will be crowned the winner and awarded a life-changing opportunity to launch their career as a designer for the stars.
Nigerian fashion designer and icon Mai Atafo, celebrated for his award-winning designs and expertise is on hand as the show’s Maestro. Hosting duties are expertly handled by Joseph Benjamin while Yolanda Okereke, a renowned stylist and costume designer for film and television, is the show’s Fashion Principal
Watch the trailer here: https://www.youtube.com/watch?v=WKNVu6UUYFk
SADAU SISTERS S1
Sadau Sisters follows the lives of actress Rahama Sadau and her three sisters – Aisha, Fatima, and Zaina – as they navigate the complexities of sisterhood while uncovering deep family secrets and dealing with past traumas.
Set against a backdrop of strong religious and cultural values, the show beautifully highlights the sisters’ impeccable fashion sense that blends both tradition and modernity. In the debut season, the sisters reunite in a new home and city, uncovering many revelations about their family. Stream Sadau Sisters now, with new episodes dropping every week.
Watch the trailer here: https://youtu.be/0iDlm4Xmz5s
FLAWSOME S1-2
Flawsome follows four friends—Ifeyinwa, Ramat, Ivie, and Dolapo—as they navigate personal and professional challenges.
In Season 2, their lives evolve through reconciliations, career struggles, and personal growth, all while looking absolutely fabulous and chic.
With Dami Elebe (Skinny Girl in Transit) as the head writer and Tola Odunsi directing, the new season promises even deeper drama and compelling storytelling.
Watch the trailer here: https://youtu.be/m4oAWBYVLaA
Head over to Showmax now and stream these stylish masterpieces. Sign up for Showmax.
By Modupe Gbadeyanka
A UK-based fashion technology company, Zyler, on Thursday, December 12, 2024, released a digital Christmas Jumper which can be worn for free for free using its fun AI-powered virtual try-on tool.
The alternative sweater was digitally designed by Zenaida Ossana, a talented 3D Artist and Fashion Designer with a rapidly growing following on Instagram.
Zenaida created the magical design using the new AI platform Neural Fashion and was inspired by seascapes and mermaids in her creative process.
“It was fun to work on this design knowing that many people might be able to see it and experience the potential of digital fashion for themselves,” the designer said.
“We think this is a fun use of AI tech, combining VTO and digital fashion to offer consumers an alternative way to participate in this phenomenon.
“We do also acknowledge that these technologies have an environmental footprint, however, we believe that responsible use of AI and digital design considerably outweighs the negative impact of overproduction and discarding of physical clothing,” Zyler’s innovation consultant and digital fashion expert, Karinna Grant, who led this project, explained.
The origin of the Christmas Jumper tradition can be traced back to 19th century Scandinavia where thick warm and brightly coloured jumpers were worn to escape from the cold.
More recently, Statista reported that on average 47 per cent of consumers worldwide enjoy ugly Christmas jumpers. However, that is not what motivated this project.
Zyler collaborated with Zenaida after being made aware of the shocking stats on the overconsumption of Christmas jumpers. True Origin reports that 12 million jumpers are purchased each year in the UK alone and 25 per cent of those are only worn once.
Research by environmental charity Hubbub found that 95 per cent of jumpers are made completely or considerably from synthetic materials. Generally, they are acrylic, and this means that they take over 200 years to decompose.
Consumers can try the jumper experience by visiting Zyler’s flagship Digital Dressing Room and in less than 90 seconds, they can see themselves wearing the distinct design.
The holidays have a way of bringing out our inner child, don’t they? The twinkling lights, the aroma of jollof rice, and the irresistible pull of family traditions—all wrapped up in a comforting cocoon of nostalgia. GOtv is turning back the clock this festive season with a lineup of timeless classics that will take you down memory lane while providing bellyfuls of laughter, adventure, and joy. Here’s your guide to the throwback magic airing on GOtv Channel 3, M-Net Movies 4.
The Road to El Dorado
“Gold, glory, and endless laughs!”
Embark on an animated adventure that’s as gold-filled as it is hilarious. The Road to El Dorado follows two loveable rogues, Tulio and Miguel, as they stumble upon the legendary city of gold. With its vibrant visuals, catchy tunes, and laugh-out-loud moments, this film is a treasure trove of holiday fun. Perfect for anyone who wants a mix of humour, mischief, and heart. Don’t miss it on Monday, December 23rd, at 10:15 am.
Yogi Bear
“Who stole the picnic basket this time?”
Grab your picnic baskets and prepare for some “beary” funny antics with everyone’s favourite bear and his sidekick, Boo-Boo. Yogi Bear is the embodiment of cosy, family-friendly entertainment. Watch as the duo tries to save their beloved Jellystone Park in a story filled with clever schemes, laugh-out-loud moments, and warm holiday vibes. Tune in on Wednesday, December 25th, at 10:25 am.
Austin Powers: The Spy Who Shagged Me
“Groovy, baby!”
Yeah, baby, yeah! Kick up the festive fun with Austin Powers: The Spy Who Shagged Me. This groovy comedy brings the laughs with its over-the-top characters, outrageous one-liners, and a dash of 60s flair. It’s not your traditional holiday movie, but it’s a wild ride that’s sure to inject some unexpected spice into your festive viewing schedule. Catch it on Monday, December 23rd, at 4:15 pm.
Shark Tale
“Underwater fun with a splash of laughs!”
What happens when you mix a talking fish, underwater mobsters, and Will Smith’s undeniable charm? You get Shark Tale—an underwater comedy adventure like no other. This late-night delight is packed with vibrant animation, catchy tunes, and an unforgettable message about staying true to yourself. Watch it on Monday, December 23rd, at 11:55 pm.
Daddy Day Care & Daddy Day Camp
“When dads take the reins, chaos follows!”
Who says dads can’t do it all? Eddie Murphy takes on the hilarious challenge of running a daycare in Daddy Day Care, while Daddy Day Camp sees the chaos ramp up in the great outdoors. These back-to-back comedies are brimming with laughable parenting mishaps, heartwarming moments, and plenty of holiday cheer. Back-to-back fun airs on Wednesday, December 11th, at 3:15 pm and 4:50 pm.
Relive the Joy Only on GOtv
Whether you’re looking to laugh, reminisce, or simply escape into a world of fun, GOtv’s festive lineup of throwbacks is your ticket to holiday bliss. Don’t miss the chance to make new memories with these classic gems.
Subscribe now to unlock a world of exciting entertainment! Take advantage of the GOtv Supa Plus Golden Window and pay just N13,900 instead of N15,700. Upgrade, subscribe, or reconnect via the MyGOtv app or dial *288#. For on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite classics anytime, anywhere.
Let the nostalgia flow and the laughter echo this festive season—it’s all happening on GOtv!
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