By Ahmed Rahma
A leading telecommunication services provider, Airtel Nigeria, has sponsored the leading international singing competition The Voice Nigeria Season 3, which was launched in 2016.
The show, scheduled to premiere on Saturday, March 27, 2021, aims to discover and nurture new talents, offering them a credible platform to be positioned at the forefront of the country’s music industry, whilst preparing them for the global stage.
To host this year’s competition are two outstanding females in the media world, which are award-winning TV host, Nancy Isime and popular On-Air Personality (OAP) and entrepreneur, Toke Makinwa.
In a statement to announce the sponsorship, it was stated that talents and fans will go home with over N100 million in prizes, with the winning talent of The Voice Nigeria Season 3 walking away with a monetary reward, a brand-new car, and an international recording contract.
Commenting on Airtel’s sponsorship, Chief Commercial Officer, Airtel Nigeria, Dinesh Balsingh, expressed delight at the company’s drive to contribute to the growth of the Nigerian music industry through resourceful partnerships that will not only help groom and nurture local talents but also offer them a platform to international stardom.
“Airtel is delighted to return as a sponsor of The Voice Nigeria Season 3, which has grown, over the past two seasons, to become one of the most watched television programmes in Africa.
“This sponsorship is a glowing testimony to Airtel’s passion and commitment to empower and invest in young, talented Nigerians and also offer them a strong platform to showcase their talent to the world.
“Airtel remains committed to supporting the Nigerian music industry, which is making waves globally by connecting with hearts and souls not just across Nigeria, but across the world.” he added.
For the first time the highly anticipated season 3 of The Voice Nigeria will be produced in the country in partnership with UN1TY Limited and Livespot360.
It was also disclosed that the season 3 will be in four stages, which includes the Blind Auditions, followed by the Knockouts, then the Battle Rounds and, finally, the Live Performance Shows.
According to the statement, the coaches of the show, Darey, Yemi Alade, Waje and Falz will seek 12 talents for their teams and work with them during the show to hone their skills and prepare the successful acts, who make it to the Live Performance Shows to battle it out on a global stage.
To watch the show, music lovers are to tune in to Airtel TV by 8pm on Saturdays and Sundays.
The Airtel TV app, which is available on Android and iOS, is subscription-free and offers registered users unlimited access to live TV, news and the entire Airtel TV content library.
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