Showbiz
Trophy Lager Organises Carnival to Honour Alaafin at 80
By Dipo Olowookere
Over the weekend, leading quality beer brand and one of the national treasures from the stable of International Breweries Plc, a proud part of the AB InBev family, Trophy Lager, organised a three-day beer carnival to celebrate the 80th birthday celebration of paramount Yoruba traditional ruler, the Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III.
The carnival was held in Oyo with pomp, music, fun and mouth-watering prizes for those who attended the event, including consumers of the product, who had a great time as they were thrilled to comedy, drama and musical performances from top artistes.
The event, which provided an unforgettable, exciting and culturally appealing experience for consumers, also saw the brand reward winners in its ongoing National Consumer Promo, tagged Honourable Millionaires promo, which was instituted to celebrate Trophy Lager’s 40 years of facilitating goodwill and celebration for Nigerians.
Speaking on the rationale for the initiative, Consumer Connections Manager, IB Plc, Jumoke Okikiolu, noted that the celebrations are two-fold.
“On one hand, our decision to celebrate with Kabiyesi is very much aligned with our brand values as he is a personage who stands tall in the promotion of Yoruba socio-cultural values of honour, integrity and quality service.
“Also, this fiesta has afforded us the opportunity to celebrate and reward our highly esteemed honourable men and women, who have stood with the Trophy brand for 40 years, for their support and loyalty, in a unique and fun way,” Okikiolu said.
Mr Funso Elubeku, Marketing Manager, Trophy Lager, IB Plc said, “At the heart of our National promotion is the need to provide a memorable experience for our loyal fans. We are empowering 40 Honourables to win N1 million for the duration of the promotion with other consolation prizes such as free instant airtime worth N80 million and N40, 000 cash prize weekly for 40 consumers as well.”
Currently, 16 people have emerged as honourable millionaires and about 250 people have won N40, 000 each till date. “All our consumers need to do is to buy a bottle of Trophy Lager and look under the crown cork, text “TROPHY” space “UNIQUE CODE” under the crown cork to 30810 to win instant prizes and a chance to win either N40, 000 or N1m in the weekly draw. The more entries put in, the better chance of winning the cash reward,” Elubeku added.
Remarkably, Trophy Lager, popularly referred to as the pride of the South-West and widely accepted as the Honourable beer that is deeply rooted in the region’s socio-cultural values, and loved by consumers because of its distinctive taste and quality, has remained a market leader in its category.
It is worthy to note that the promotion is not limited to South West alone as winners have emerged from other regions of the country.
Consumers are encouraged to follow @TrophyLager on Twitter to find out more about becoming the next Honourable Millionaire and more updates on the promo.
By Dipo Olowookere
A Nigerian actress and producer, Allwell Ademola, has died at a hospital in Lagos, information reaching Business Post revealed.
She was said to have passed away on Saturday after she was taken to the medical facility for attention.
According to reports, she experienced a cardiac arrest was taken to a hospital in the Agege area of Lagos State, where she passed on.
Several of her colleagues in Nollywood have expressed shock over the sudden passing of the 43-year-old thespian.
Allwell Ademola is a relative of another popular actor, Muyiwa Ademola.
Winner Achimugu, the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.
Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.
These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.
The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.
Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.
This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.
As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.
By Modupe Gbadeyanka
A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.
This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.
Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.
The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.
It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.
The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.
More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.
“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.
“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.
“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.
Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.
InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.
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