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We Need Entrepreneur-friendly Policies—Daniel Adewoye Olamide

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Daniel Adewoye Olamide

Former Mr Universe 2018, Daniel Adewoye Olamide, is a filmmaker, creative designer, content developer, journalist and among other entertainment engagements, He is also the global head of media for Gtext Homes, a leading real estate firm in Nigeria. In this interview, he talks about his career in the industry. Among other issues, he talks of his plans for the future, and more.

How did you start filmmaking as a journalist?

Well, I didn’t start filmmaking or journalism at first, although I had started building the skills. I joined the creative industry as a model and won Mr Universe Africa and then transitioned full time into filmmaking. It started with always wanting to put ideas and scenarios in my head into motion, bringing it to life and being behind the camera.

What inspired you to go into filmmaking and how did it all begin?

It’s only in the film industry you can be God and create your scenarios and outcomes. Basically, being the author and finisher of the actor’s fate. I like to create my worlds and scenarios that likely won’t be something you see in real life at the same it lets you create awareness about important matters and topics.

Did you actually learn it somewhere or how did you start?

No, I didn’t intern under anyone as a filmmaker. I am a self-taught filmmaker. Most of my learning resources were from the internet and also I did one or two courses in and outside Nigeria to back up my knowledge and craft.

What is your goal in the film industry?

I want a name crested in the hall of fame, but above all, I want to make an impact with my work, influence and change lives positively.

Apart from being the global head of media at GText Homes yourself, you are also a filmmaker, content developer and graphic designer. How do you handle all of these at the same time?

It all flows together, that’s what makes you a manager or supervisor; having an idea of all these things and how they blend into one and work together.

You have continued to remain relevant in GText Homes. What does it take to accomplish that?

Honestly, value plus dedication equals relevancy; so, I think that answers it.

On what platform are you selling yourself?

By selling, I guess you mean promoting. My Instagram page has some of my works. My website is coming up soon with all of my work on there.

Daniel Adewoye Olamide filmmaker

What are your hobbies?

I don’t have many friends that really hang around me physically. Most of them are creatives and content creators so they are mostly working as well. I watch movies a lot, then music too. I have a very nice set of playlists for different moods. So, yeah, I don’t do much, to be honest.

Since you started filmmaking, will you say it has given you some financial independence?

Well yes, it has, but in Nigeria, you don’t get rewarded as much as the skill you have.

Like in a month when the business is good, how much do you make?

It depends on your clientele really and the kind of project you do, it’s relative.

Where do you hope to take this filmmaking venture to?

The plan is to pass on what I know to the coming creatives. I didn’t have it all starting up. I didn’t have access to major information starting up. So, I intend to make this easier for those starting up and trying to self learn filmmaking.

What is your plan for growing the brand?

Well, I hope to work with more major brands and create my own piece of ideas and thoughts.

Like how many people do you have working for you?

I have quite a team of skilled photographers and cinematographers, they are partners really because we mostly collaborate to create. There’s no boss or employee in the creative field, in my opinion.

How many films have you produced so far?

Technically none, but I have been part of major TV shows and commercials. One of them is The Investment chat in a Rolls Royce, I worked on it as a co-producer and senior editor, and others are coming out soon as well.

What project are you working on currently?

I have a story or should I say a short film I wrote I’m working on with my team. The production is set to start soon, ceteris paribus.

What would you describe as the best aspect of your career?

The fact that you get to put your own imaginations into writing then onto the screen and people can see and feel your work, sometimes even have a different view and spinoff from what you created.

Would you say you have attained some level of perfection now?

To be honest, I am better than I was yesterday. With filmmaking, you can’t always be perfect but you can be the best at what you do, there are new things to learn every day.

Daniel Adewoye Olamide Mr Universe 2018

Who is/are your role model(s) in the film and entertainment industry and why?

I don’t have a role model, I have pacesetters; people that set the pace in terms of their creative prowess and thinking capability, and delivery as well.

What brands have you worked on?

I’ve worked with BBnaija Housemates, Koko by Khloe, Whitemoney, Tega, Jackie B just to mention a few. I handled some of their brand ambassadorial commercials. I did Kennyblaq’s UK tour video campaign, Destalker UK tour as well as Seyi Law’s recently I got in a fight in UK Tour, Telesoftas, a Lithuania tech company. I have done something for Cantu as well and Dunnie.

I’ve also worked with Kanayo O Kanayo, Korede Bello, Cosmas Maduka, MD of Coscharis, Aare Dele Momodu, Dr Stephen Akintayo, and Taylor Live magazines, Sanni Danja and Mr Macaroni. My work has really put me in places with a lot of known personalities. These are the few I can remember really.

You directed the ‘Sacrifice’ commercial that trended, what was it like working with Kanayo O Kanayo?

Well, it was one of those projects that really tested how far I can stretch and deliver under a short timeline. It wasn’t till after the shoot I realised what I had just done. I just directed a commercial and it was a veteran I had on set. He was sceptical when he found out I was the director, but in the end, he wasn’t disappointed, I guess.

You have been a filmmaker for years now. How far would you say Nigeria’s film industry has gone?  

There has been a major improvement even though Nollywood has shitty movies and films that will make you puke, lol but the most important is we are getting better and we have directors that are changing the narrative.

To what extent do you think the film industry has contributed to the economic growth of Nigeria?

I would say it has contributed more to Nigeria socially than it has financially, considering piracy is still at large in Nigeria.

Daniel Adewoye Olamide Director

Do you agree that the government doesn’t patronize the film industry?

Well, they don’t because the people in government don’t care about your film, it takes creative and innovative leaders to know the importance of the film industry, our leaders are not informed even the minister of information is not as well, according to news.

What do you think the government can do to promote entrepreneurship?

They need to give the space and create more schemes that allow entrepreneurs to have access to platforms that support what they do and collaborate with industries outside Nigeria that can help entrepreneurs and their establishment and at the same time make entrepreneur-friendly policies, so you don’t get frustrated as well.

What is your advice to upcoming filmmakers as well as those with acting potential or intentions?

Don’t be about the money first, be about how much knowledge you can acquire. Filmmaking is a straightforward craft, you bill what you can deliver because you can’t cut corners; it will always show in your delivery. If you’re an actor as well, you need to work on your delivery and be better at it, especially with the expression of emotions. You also have to be versatile. The internet has made it easy to be detectable, you just have to be smart and don’t be desperate.

In simpler words, acquire knowledge, build relationships and don’t pursue money

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Facebook Convenes 1,000 Innovators, Others for 2026 African Creators Summit

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Facebook 2026 African Creators Summit

By Modupe Gbadeyanka

Over 1,000 creators, storytellers, innovators, and digital entrepreneurs from across Africa were brought together in Lagos recently for the 2026 African Creators Summit organised by Facebook.

The event was put together by the social networking platform to brainstorm on how to share the future of the continent’s creative economy.

It was also to empower participants with tools and resources to reach wider audiences, build meaningful communities, and earn sustainably from their content.

It was the second consecutive year Facebook is delivering a dynamic creator experience that reinforced its ongoing commitment to Africa’s growing creative economy.

As the platform with the largest network of people who can reach a massive audience, Facebook has always been about connection and continues to empower creators to connect more deeply with actual people and earn real money across all the content formats they share.

Some of the notable creators at the summit were Abiri Tobi Festus (Folagade Banks), Ify’s Kitchen, Nons Miraj, Nancy Umeh, Lolo Mbakara, Broda Shaggi, Gilmooree, Jenni Frank, Cute Abiola, One Khan, and King – Ana, among others.

Commenting on the initiative, the Head of Communications for Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said, “Our presence at the African Creators Summit was about meeting creators where they are, creating meaningful moments of connection, and demonstrating how Facebook empowers creators to succeed.

“Seeing creators engage, share their stories, and create content live at the booth highlights how powerful these spaces are in strengthening Africa’s creator community.

“Creators who haven’t fully explored Facebook are missing out on real opportunities. Over the past few years, we’ve introduced features that support monetisation, audience growth and discovery, and community building, and we’re doubling down on making it even easier for creators who share original and engaging content to succeed.”

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Connections Tested as Heartbeat Heats Up in Episode 3

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Heartbeat Watch This Weekend on DStv

Episode 3 of Heartbeat picked up right where the drama left off, and this time, emotions ran even higher as new games, unexpected pairings, and bold choices changed the energy in the Love Pad.

After winning the kissing challenge, Igwe claimed the Love Nest key and chose Toria for a private night together. While the pair shared a cosy evening, the morning after came with mixed feelings. Toria admitted she felt uncomfortable being so exposed on camera and began questioning their connection, while Igwe seemed ready to move on, saying the spark just wasn’t there anymore. Just like that, what looked promising quickly cooled off.

But the house didn’t stay quiet for long. The singles were thrown into the Love Dip game, where everyone picked numbers, and anyone who matched automatically became partners for the night. The random twist led to surprising combinations across the house, forcing some singles to step outside their comfort zones.

Still, not everyone stuck to the rules. Despite being paired with other people, Ken and Latifah couldn’t resist each other. The two quietly slipped away from their assigned partners and ended up cuddling on the couch, proving their connection might be stronger than they’d like to admit.

Elsewhere, different emotions were brewing. Alvin’s calm and unreadable personality left Shekinah confused about where they stood, while Chidera and Kenna grew even closer, deciding to focus solely on each other rather than risk outside distractions. Their decision to “lock in” made them one of the most stable pairs in the house.

Then came a playful but revealing poolside card game, where singles had to complete daring or flirty tasks. From seductive dances to bold moves meant to send messages, the challenge stirred jealousy, laughter, and side-eyes across the group. Feelings were tested in real time, and it became obvious that everyone was still very much exploring their options.

But the biggest moment of the night was the official Heartbeat Game.

In this challenge, each male sat in the “hot seat” while the women had one minute each to impress him using props from a mystery box,  from scarves to feathers and other playful items. The goal was simple: charm, tease, and create a spark. After every round, the men secretly scored each woman over ten.

The woman with the highest total score would win the ultimate prize,  the Love Nest key and the power to choose who she’d spend the night with. One by one, the scores rolled in, and confidence filled the room as the women gave it their all.

When the final results were counted, Latifah came out on top, earning the highest ratings and securing the key. With all the power now in her hands, she had a major decision to make: return to Ken, the connection everyone already knew about, Henri, her new paired partner or Igwe, to explore someone new.

In true Heartbeat fashion, she chose unpredictability. Latifah made a bold decision about who she would take into the Love Nest, leaving Ken visibly stunned and the rest of the house buzzing. But who did she actually pick? Tune in next week to find out.

If Episode 3 proved anything, it’s that comfort zones don’t last long in Heartbeat, and one bold choice can change everything.

Catch Heartbeat every Sunday at 9 pm on Africa Magic Showcase, GOtv Channel 8.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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From Igwe’s Power Move to Latifa’s Shocking Decision, Episode Three Refuses to Calm Down

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Africa Magic Heartbeat episode 3

Episode three of Africa Magic Heartbeat picked up exactly where the tension left off, and if episode two was about shifting power, this one was about using it.

After winning the “Score the Kiss” challenge, Igwe made his choice and selected Toria to join him in the Love Nest. The decision felt deliberate and a little dangerous, confirming his growing reputation as the wildcard of the season. As the rest of the house watched, it became clear that Igwe was no longer just reacting to attention. He was actively shaping the chaos.

With the Love Nest decided, the remaining singles were left to chance. Numbers were drawn, and new pairings emerged for the night. Alvin found himself paired with Hilda, Queen Latifa with Henri, and Ken with Shekinah. But the pairing that raised eyebrows was Chidera and Kena, who once again picked matching numbers. At this point, it felt less like a coincidence and more like the universe insisting on unfinished business.

The next morning brought a poolside game that quickly turned uncomfortable. When Queen Latifa was asked to suck Igwe’s toe and did so without hesitation, all eyes shifted to Ken. The moment lingered, and the tension was unmistakable.

Things escalated further when it was Igwe’s turn. Asked to walk up to the person he found most attractive and kiss them, he initially moved toward Chidera, clearly enjoying the suspense. At the last second, he switched direction and kissed Queen Latifa instead. The reaction was immediate. Ken later admitted it was difficult to watch, and episode three made it clear that jealousy was no longer subtle.

As the day progressed, it became obvious that some of the earlier pairings were already losing steam. They struggled to find rhythm, except for Chidera and Kena who continued growing closer. Elsewhere, Shekinah appeared to shift her focus toward Igwe, a move that felt less about connection and more about sending a message to Alvin.

Toria, meanwhile, pulled Alvin aside for a heart-to-heart conversation. She openly expressed her discomfort, pointing out that he seemed torn between her and Shekinah. Calling herself possessive and jealous, she asked him to be honest and clear the air. Before the conversation could settle, Shekinah arrived, and the tension became too much. Toria chose to walk away.

As night fell, host Seyitan Atigarin introduced a new Heartbeat challenge centred on seductive dancing. This time, the women took the floor while the men watched and scored. According to Seyitan, the goal was simple: explore, take risks, and avoid locking into early comfort zones. Toria sat out the challenge due to feeling unwell, but the rest of the ladies came prepared.

Queen Latifa dominated the round, repeatedly scoring perfect tens from the men. When the final scores were tallied, she emerged the winner and earned the power to choose who would join her in the Love Nest.

All eyes turned to Ken. But Latifa had other plans.

Instead of choosing familiarity, she announced she wanted fresh blood. The decision landed like a bombshell and brought episode three to a close on a cliffhanger that promised even more disruption.

If episode three proved anything, it is that comfort does not last long on Heartbeat. Power keeps changing hands, jealousy is no longer hidden, and choices are starting to carry real consequences.

Catch the next episode of Heartbeat on Africa Magic Showcase, DStv Channel 151 and GOtv Channel 8, at 9 pm on Sunday. If you missed episode 3, catch up on Showmax, the DStv or GOtv Stream apps or via the Catch Up feature on your decoder.

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