Former Mr Universe 2018, Daniel Adewoye Olamide, is a filmmaker, creative designer, content developer, journalist and among other entertainment engagements, He is also the global head of media for Gtext Homes, a leading real estate firm in Nigeria. In this interview, he talks about his career in the industry. Among other issues, he talks of his plans for the future, and more.
How did you start filmmaking as a journalist?
Well, I didn’t start filmmaking or journalism at first, although I had started building the skills. I joined the creative industry as a model and won Mr Universe Africa and then transitioned full time into filmmaking. It started with always wanting to put ideas and scenarios in my head into motion, bringing it to life and being behind the camera.
What inspired you to go into filmmaking and how did it all begin?
It’s only in the film industry you can be God and create your scenarios and outcomes. Basically, being the author and finisher of the actor’s fate. I like to create my worlds and scenarios that likely won’t be something you see in real life at the same it lets you create awareness about important matters and topics.
Did you actually learn it somewhere or how did you start?
No, I didn’t intern under anyone as a filmmaker. I am a self-taught filmmaker. Most of my learning resources were from the internet and also I did one or two courses in and outside Nigeria to back up my knowledge and craft.
What is your goal in the film industry?
I want a name crested in the hall of fame, but above all, I want to make an impact with my work, influence and change lives positively.
Apart from being the global head of media at GText Homes yourself, you are also a filmmaker, content developer and graphic designer. How do you handle all of these at the same time?
It all flows together, that’s what makes you a manager or supervisor; having an idea of all these things and how they blend into one and work together.
You have continued to remain relevant in GText Homes. What does it take to accomplish that?
Honestly, value plus dedication equals relevancy; so, I think that answers it.
On what platform are you selling yourself?
By selling, I guess you mean promoting. My Instagram page has some of my works. My website is coming up soon with all of my work on there.
What are your hobbies?
I don’t have many friends that really hang around me physically. Most of them are creatives and content creators so they are mostly working as well. I watch movies a lot, then music too. I have a very nice set of playlists for different moods. So, yeah, I don’t do much, to be honest.
Since you started filmmaking, will you say it has given you some financial independence?
Well yes, it has, but in Nigeria, you don’t get rewarded as much as the skill you have.
Like in a month when the business is good, how much do you make?
It depends on your clientele really and the kind of project you do, it’s relative.
Where do you hope to take this filmmaking venture to?
The plan is to pass on what I know to the coming creatives. I didn’t have it all starting up. I didn’t have access to major information starting up. So, I intend to make this easier for those starting up and trying to self learn filmmaking.
What is your plan for growing the brand?
Well, I hope to work with more major brands and create my own piece of ideas and thoughts.
Like how many people do you have working for you?
I have quite a team of skilled photographers and cinematographers, they are partners really because we mostly collaborate to create. There’s no boss or employee in the creative field, in my opinion.
How many films have you produced so far?
Technically none, but I have been part of major TV shows and commercials. One of them is The Investment chat in a Rolls Royce, I worked on it as a co-producer and senior editor, and others are coming out soon as well.
What project are you working on currently?
I have a story or should I say a short film I wrote I’m working on with my team. The production is set to start soon, ceteris paribus.
What would you describe as the best aspect of your career?
The fact that you get to put your own imaginations into writing then onto the screen and people can see and feel your work, sometimes even have a different view and spinoff from what you created.
Would you say you have attained some level of perfection now?
To be honest, I am better than I was yesterday. With filmmaking, you can’t always be perfect but you can be the best at what you do, there are new things to learn every day.
Who is/are your role model(s) in the film and entertainment industry and why?
I don’t have a role model, I have pacesetters; people that set the pace in terms of their creative prowess and thinking capability, and delivery as well.
What brands have you worked on?
I’ve worked with BBnaija Housemates, Koko by Khloe, Whitemoney, Tega, Jackie B just to mention a few. I handled some of their brand ambassadorial commercials. I did Kennyblaq’s UK tour video campaign, Destalker UK tour as well as Seyi Law’s recently I got in a fight in UK Tour, Telesoftas, a Lithuania tech company. I have done something for Cantu as well and Dunnie.
I’ve also worked with Kanayo O Kanayo, Korede Bello, Cosmas Maduka, MD of Coscharis, Aare Dele Momodu, Dr Stephen Akintayo, and Taylor Live magazines, Sanni Danja and Mr Macaroni. My work has really put me in places with a lot of known personalities. These are the few I can remember really.
You directed the ‘Sacrifice’ commercial that trended, what was it like working with Kanayo O Kanayo?
Well, it was one of those projects that really tested how far I can stretch and deliver under a short timeline. It wasn’t till after the shoot I realised what I had just done. I just directed a commercial and it was a veteran I had on set. He was sceptical when he found out I was the director, but in the end, he wasn’t disappointed, I guess.
You have been a filmmaker for years now. How far would you say Nigeria’s film industry has gone?
There has been a major improvement even though Nollywood has shitty movies and films that will make you puke, lol but the most important is we are getting better and we have directors that are changing the narrative.
To what extent do you think the film industry has contributed to the economic growth of Nigeria?
I would say it has contributed more to Nigeria socially than it has financially, considering piracy is still at large in Nigeria.
Do you agree that the government doesn’t patronize the film industry?
Well, they don’t because the people in government don’t care about your film, it takes creative and innovative leaders to know the importance of the film industry, our leaders are not informed even the minister of information is not as well, according to news.
What do you think the government can do to promote entrepreneurship?
They need to give the space and create more schemes that allow entrepreneurs to have access to platforms that support what they do and collaborate with industries outside Nigeria that can help entrepreneurs and their establishment and at the same time make entrepreneur-friendly policies, so you don’t get frustrated as well.
What is your advice to upcoming filmmakers as well as those with acting potential or intentions?
Don’t be about the money first, be about how much knowledge you can acquire. Filmmaking is a straightforward craft, you bill what you can deliver because you can’t cut corners; it will always show in your delivery. If you’re an actor as well, you need to work on your delivery and be better at it, especially with the expression of emotions. You also have to be versatile. The internet has made it easy to be detectable, you just have to be smart and don’t be desperate.
In simpler words, acquire knowledge, build relationships and don’t pursue money
Mr Eazi Climbs 115 Steps to 70 on Spotify Top Artists Chart
By Dipo Olowookere
Music act-cum-entrepreneur, Mr Eazi, has recorded the biggest movement upward on the Spotify Top Artists Chart this week, taking 115 steps higher to number 70, according to data released by the entertainment outfit.
The 30-year-old artist, who was born in Port Harcourt as Oluwatosin Ajibade, is the pioneer of Banku Music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns, according to his Wikipedia page.
Since he gained the limelight a few years ago, he has remained relevant, churning out tunes that have endeared him to his teeming fans across Nigeria and beyond.
On the same chart, Mellow & Sleazy had the slot of the highest new entry at number 194, while an embattled Grammy award winner, Burna Boy, maintained his ranking as the longest-reigning artist on the log with an 18-week run this week.
The top 5 artists of this week are Burna Boy, Asake, Davido, Drake and WizKid in that order.
On the Top Songs Table, the highest new entry is Big Energy by LADIPOE at number 17, while Baddest Boy by Skiibii moved up an impressive 42 places to number 123, with Burna Boy’s Last Last as the highest at number 2, and Omo Ope by Asake feat. Olamide on the charts for 18 weeks straight.
But the number spot on the log was taken by PALAZZO by SPINALL & Asake, followed by Last Last by Burna Boy; Overloading (OVERDOSE) by Mavins, Crayon, Ayra Starr, LADIPOE, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Tekno; and Loving You by Zinoleesky.
On the Top Albums Charts, Ctrl by SZA is the highest climber with 132 steps to number 41, while BTS has the most spots on the chart in Nigeria, with Proof the highest new entry at number 2. WizKid’s Made in Lagos Deluxe Edition has been on the table the longest for 18 consecutive weeks.
On top of the log is Rave and Rose by Rema, Proof by BTS is second, Made in Lagos Deluxe Edition by WizKid is third, Mr Morale & The Big Steppers by Kendrick Lamar is fourth, while B A H D by Falz is sitting on the fifth spot.
Burna Boy, Asake Dominate This Week’s Spotify Charts
By Dipo Olowookere
In the latest charts released by a leading streaming platform, Spotify, Grammy winner, Burna Boy and a new kid in the bloc, Asake, are in charge, with the former retaining his ranking on the Top Artists log as the longest artist for the 17th week.
However, 1da Banton was the biggest climber in the week after taking 55 steps to number 74, while Niniola has the slot of the highest new entry at number 178.
As for the top five, Burna Boy was on top, followed by Post Malone, Davido, Asake and Kizz Daniel in that order.
In the Top Songs category, Last Last by Burna Boy had the most spots in Nigeria at number 2, while I Like You (A Happier Song) (with Doja Cat) by Post Malone and Doja Cat got the highest new entry at number 36. Montego Bay by Naira Marley climbed an impressive 125 places to number 54 to claim the biggest winner position, while Omo Ope (feat. Olamide) by Asake remained on the Top Songs charts for 17 weeks straight.
A look at the Top 5 songs showed that the first spot was occupied by Palazzo by DJ Spinall & Asake, with second, third, fourth and fifth places taken by Last Last by Burna Boy; Overloading (Overdose) by Mavins, Crayon, Ayra Starr, Ladipoe, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Teknol; and Loving You by Zinoleesky respectively.
On the Top Albums chart, Twelve Carat Toothache by Post Malone ranked as the highest new entry this week at number one. Stoney (Deluxe) by Post Malone moved up by 40 slots as the biggest winner at number 82, while WizKid’s Made in Lagos Deluxe Edition claimed the most spots at number 4, staying on the chart for the 17th week.
The Top 5 albums in Nigeria on Spotify Charts are Twelve Carat Toothache by Post Malone, Rave and Rose by Rema, Mr Morale & The Big Steppers by Kendrick Lamar, Made in Lagos Deluxe Edition by WizKid, and I Never Liked You by Future.
Airtel Touching Lives Season 6 Hits TV Screens Tomorrow
By Modupe Gbadeyanka
From Saturday, June 11, 2022, fans and followers of the award-winning reality television programme, Airtel Touching Lives, will begin to watch season 6 of the show.
A statement from the organisers of the programme disclosed that before the premiere this weekend, subscribers of Airtel Nigeria can catch the first episode on Airtel TV from Thursday, June 9 via https://prod-content-tv-stream.cloudmi.datami.com/s/zPRUXmI4BF3Z9SvH_DMI or by downloading the Airtel TV App on IOS and Android play stores.
It was stated that non-subscribers will have to wait till tomorrow to see the show across terrestrial and cable television stations.
According to the broadcast schedule released by Airtel Nigeria, the first episode will air on Africa Magic Family Channel 154 and GOTV Channel 2 from 6:00 p.m. to 6:30 p.m. on Saturday. The same episode will air from 7:00 pm to 7:30 pm on AIT Channel 253 on DSTV. On Sunday, from 5:30 p.m. to 6:00 p.m., a rerun will be broadcast on Africa Magic Family channel 154.
Airtel Touching Lives season 6 was premiered on Friday, May 13 in Lagos at an exclusive event that was attended by several dignitaries.
Managing Director and Chief Executive Officer of Airtel Nigeria, Mr Surendran Chemmenkotil, while speaking at the event, said Airtel Touching Lives has not only recorded milestones but has offered real help to individuals, communities, groups, and institutions since the launch of the initiative.
“In Season 6, Airtel Nigeria has helped to rebuild a dream, a life, a hospital. We helped children rebuild their confidence, get an education, and we tested millions for COVID. We turned tears of sadness into tears of Joy,” he stated.
Mr Chemmenkotil further encouraged other corporate entities as well as well-spirited individuals to join hands in improving the society, as collaboration to solve societal problems can make a huge difference, and if the privileged people continue to support the needy, society will excel and triumph at a quicker pace.
Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities, and underprivileged persons/people with special needs. Airtel thereafter evaluates and selects the causes to support, and the activities are filmed and broadcasted on terrestrial and satellite television stations with the aim of inspiring other corporate organizations as well as well-meaning individuals to join in supporting the weak across society.
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