Showbiz
Why Investing in Local Content is a Catalyst for Growth

Today, more and more people want to see their heritage come to life. They want their stories told and their experiences reflected on screen. With a growing appetite for African content, businesses have a great opportunity to invest in local productions – and consequently local people.
The desire for local content and the drive to consume content allows broadcasters to improve the skills of local production crews, invest in better equipment and facilities, and highlight local talent on- and off-screen, and also adjacent industries.
In Nigeria, for instance, MultiChoice plays a pivotal role in empowering talent and driving economic development. It invests directly and indirectly in the African entertainment industry, providing critical skills support and training.
Its flagship channel, Africa Magic, is a springboard for aspiring and established talents to showcase their skills. This commitment paves the way for new and seasoned entertainment professionals to flourish, elevating the industry and the country as a whole.
Today, it employs more than 1,000 dedicated staff members, and that’s just the beginning. Indirectly, it supports more than 20,000 jobs across various sectors, from production crews to small businesses that thrive in the entertainment industry.
Another example is Kwenda Magic in Angola, a testament to MultiChoice Africa’s commitment to celebrating local culture and fostering growth through top-quality content. Its productions are shifting the dial, with DStv Angola now seen as the main investor in local content in the country.
This channel, meticulously curated for the Angolan audience, has not only exceeded its targets but has also created more than 3,000 jobs. These jobs span the entire spectrum of content creation, from actors to writers, producers, and technicians.
Kwenda Magic showcases the diverse narratives that make the country unique. Investing in local content empowers communities and amplifies their voices, strengthening their collective identity.
Zambezi Magic provides direct and indirect employment opportunities across Zambia, Zimbabwe, Botswana, Eswatini, Malawi, Lesotho and Namibia, producing local content not only to entertain but also to empower communities and stimulate economic development across the region.
In Uganda, Pearl Magic Prime is a respected DStv and GOtv channel. Its success and credibility are underpinned by its broad viewership but also by its significant economic impact.
Since 2021, more than 25 licensed and commissioned shows have graced the platform, employing approximately 1,000 people directly and indirectly. Even more impressively, these productions garnered a remarkable 15 local and international awards in 2022 alone.
Finally, in Namibia, MultiChoice has partnered with the Namibia Film Commission to support female filmmakers, also sponsoring two Namibian female filmmakers to establish a Sisters Working in Film and Television (SWIFT) chapter.
This initiative is part of the broadcaster’s commitment to diversity and gender equality in the film and television industry. By empowering women in film, the company contributes not only to personal growth but also to the broader development of the Namibian film sector.
Beyond the investment in the film industry, MultiChoice has also launched Network TV. This local channel offers current affairs, sports, youth entertainment, as well as travel shows – exclusively for Namibians, by Namibians.
Through this channel, the company has employed 4 people and supported a further 10 through indirect investment. It’s a step towards greater, hyper-localised content that supports a brighter future for Namibia’s creative industry and beyond.
MultiChoice’s dedication to tailoring content to each market is evident through the increasing number of local channels and productions in each region.
At MultiChoice, we believe in improving the quality of people’s lives through what we do. One of our most significant contributions to this mission is our investment in local content – content that speaks to people, tells their stories, and helps build a united, Pan-African identity.
Local content isn’t just a source of entertainment; it’s a powerful force for economic progress and the preservation of our rich cultural heritage. We remain steadfast in our commitment to nurturing talent, catalysing economic prosperity and telling African stories for African people.
Showbiz
Emotions Run High: Sabrina’s Exit Shakes the House, Tracy Stays Queen of HOH

It’s been an emotional start to the week in the Big Brother Naija 10/10 house. Sabrina’s unexpected exit due to medical reasons left the housemates stunned and heavy-hearted. Her closest friend, Kola, couldn’t hold back the tears as they said their goodbyes, and the mood in the house instantly shifted.
In the middle of all that, the game still had to go on. Tracy made history this week by becoming only the second housemate this season to successfully defend her Head of House title; the first was Jason Jae in Week 1. Thelma couldn’t hold on to hers in week 2, but Tracy fought hard in the HOH Challenger against Dede, Joanna, Thelma, Kulture, and Ivatar, whom she selected to challenge her, and kept the crown, securing her spot away from possible eviction this Sunday.
Biggie also brought back the now-infamous red envelope hunt, and just like last week, no one found the immunity card. That means everyone was automatically up for possible eviction, except, of course, Tracy, who got to save one housemate using the Tree of Trinket. She chose her houseguest, Kuture.
Rooboy, on the other hand, earned his safety thanks to his win as Most Influential Housemate last week. So, with Tracy, Kuture, and Rooboy safe, the rest of the house is up for eviction.
It’s now in the fans’ hands, vote for your fave and keep them in the game. Voting is open on the Africa Magic website (web and mobile) with 100 votes per platform, and you can also vote via the MyDStv and MyGOtv apps. Just remember, voting closes Thursday at 10 pm WAT.
Catch all the drama on the Big Brother channel, GOtv channel 49, and DStv channel 198.
Showbiz
Amaarae Laments Struggle With Astigmatism, Could go Blind Anytime Soon

By Modupe Gbadeyanka
Popular female artist, Amaarae, whose real name is Ama Serwah Genfi, has lamented her struggle with astigmatism, declaring she could go blind anytime soon.
The Ghanaian music act revealed this when she had a chat with Spotify as she was named the platform’s EQUAL Africa artist for August 2025.
“I’m one step away from being legally blind! My vision is a -7 and I have astigmatism,” she revealed to the popular streaming platform.
However, the 31-year-old artist is not allowing this to deter her from pursuing her music career and ruling the landscape, noting, “I navigate the music world with balance, willpower, and strength.”
“The challenges are real, don’t get me wrong, but I put my blinders on, lock into tunnel vision, and get to work. And when I come across another woman on the journey, especially a Black woman, I do my best to share knowledge, create opportunities, and lighten the load where I can,” Amaarae stated.
Speaking on why she chose music, she said, “When I moved back home to Ghana in 2009, I was learning how to make beats and record myself at the back of the computer lab. Someone had installed a cracked version of FL.”
she listed her inspirations in the industry as Daddy Lumba, Terri Bonchaka, MzBel, Abrewa Nana, Obrafour’s legendary album Pae Mu Ka, Sarkodie, and Kwadwo Antwi, among others.
Speaking on why she chosen as Spotify’s EQUAL Africa artist for August, the Head of Music for Sub-Saharan Africa at Spotify, Ms Phiona Okumu, said, “Amaarae embodies the spirit of boundary-pushing creativity that EQUAL stands for.
“Her artistry is bold, distinct, and unapologetically authentic – qualities that continue to inspire a new generation of artists across the continent and beyond.”
Amaarae was raised in Ghana and the United States and has consistently pushed the boundaries of sound and identity, with her unique fusion of alternative, pop, R&B, and Afrobeats cementing her place as a singular voice in modern music.
Her musical journey took a turn in a computer lab in Ghana in 2009, where she taught herself to make beats on a cracked version of FL Studio. That moment sparked the fire for a career that would go on to produce game-changing projects like The Angel You Don’t Know and global hits such as SAD GIRLZ LUV MONEY.
Amaarae’s inclusion on Spotify’s Global Impact List for the first half of the year, highlighting the most-exported Ghanaian songs, was no surprise. She has become a symbol of how African music is travelling further, faster, and louder than ever before.
With her latest album Black Star, she returns to her Ghanaian roots with bold energy, crafting what she calls a “rallying cry for youth culture around the world. This album is bringing the alternative community to the forefront, and being fearless about that.”
Showbiz
Binge, Catch Up, Stay Entertained: Everything You Can Do with the GOtv Stream App

The days of rushing home to catch your favourite show or setting reminders on your TV are behind us. Life doesn’t always align with our viewing schedules, and let’s be honest—who really has the time in today’s fast-paced world?
The GOtv Stream app offers a convenient way to enjoy your favourite shows and channels. Whether you’re on the go, multitasking, or looking to take control of your viewing time, this app provides the flexibility to watch content whenever and wherever you want. You can stream live channels, catch up on missed episodes, or even download shows for offline viewing. It’s designed to make entertainment adapt to your lifestyle, rather than the other way around.
Here is a breakdown of all the features available in the GOtv Stream app and tips on how to maximise its use.
Live TV on the Go
Gone are the days when you had to be glued to your TV at a specific time. With the GOtv Stream app, you can stream selected live channels from your GOtv package using Wi-Fi or mobile data. Whether you’re in bed, stuck in traffic, or out running errands, the app lets you stay connected to live TV wherever you are.
Catch Up So You Don’t Miss Out
We all miss shows. Sometimes it’s work, school runs, or just life getting in the way. That’s why the Catch Up section is such a win. It lets you watch selected episodes, movies, and sports highlights from the past few days whenever you’re ready. No FOMO here.
Download for Later
One of the handiest features is the ability to download up to 25 titles to watch offline. Perfect for trips or places with spotty internet. The downloads are valid for 30 days, and once you hit play, you have 48 hours to finish watching. It’s a nice way to stay entertained without burning through your data.
Personalised Profiles
Sharing your GOtv subscription with family or housemates? Everyone can now have their own profile, up to six in total, each with personalised recommendations, watch history, and a watchlist.
Note: Profiles work only on the app, not on your TV decoder.
Helpful Extras Like Guides & Reminders
Ever stumbled across a show halfway through and thought, “I wish I knew this was on”? The app comes with a TV guide and reminder function. You can also add shows to your ‘My List’ so you don’t forget them. And yes, trailers autoplay while you browse, so you can decide if a show is your vibe before committing.
The GOtv Stream app isn’t here to replace your TV; it’s here to make your viewing experience more flexible. Whether you want to stream live TV, catch up on something you missed, or just download a few episodes for the weekend, the app has you covered.
So, if you’ve got an active GOtv subscription and haven’t explored the app yet, now might be a good time to give it a proper look. You might be surprised how handy it actually is.
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