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Why Investing in Local Content is a Catalyst for Growth

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Africa Magic Investing in Local Content

Today, more and more people want to see their heritage come to life. They want their stories told and their experiences reflected on screen. With a growing appetite for African content, businesses have a great opportunity to invest in local productions – and consequently local people.

The desire for local content and the drive to consume content allows broadcasters to improve the skills of local production crews, invest in better equipment and facilities, and highlight local talent on- and off-screen, and also adjacent industries.

In Nigeria, for instance, MultiChoice plays a pivotal role in empowering talent and driving economic development. It invests directly and indirectly in the African entertainment industry, providing critical skills support and training.

Its flagship channel, Africa Magic, is a springboard for aspiring and established talents to showcase their skills. This commitment paves the way for new and seasoned entertainment professionals to flourish, elevating the industry and the country as a whole.

Today, it employs more than 1,000 dedicated staff members, and that’s just the beginning. Indirectly, it supports more than 20,000 jobs across various sectors, from production crews to small businesses that thrive in the entertainment industry.

Another example is Kwenda Magic in Angola, a testament to MultiChoice Africa’s commitment to celebrating local culture and fostering growth through top-quality content. Its productions are shifting the dial, with DStv Angola now seen as the main investor in local content in the country.

This channel, meticulously curated for the Angolan audience, has not only exceeded its targets but has also created more than 3,000 jobs. These jobs span the entire spectrum of content creation, from actors to writers, producers, and technicians.

Kwenda Magic showcases the diverse narratives that make the country unique. Investing in local content empowers communities and amplifies their voices, strengthening their collective identity.

Zambezi Magic provides direct and indirect employment opportunities across Zambia, Zimbabwe, Botswana, Eswatini, Malawi, Lesotho and Namibia, producing local content not only to entertain but also to empower communities and stimulate economic development across the region.

In Uganda, Pearl Magic Prime is a respected DStv and GOtv channel. Its success and credibility are underpinned by its broad viewership but also by its significant economic impact.

Since 2021, more than 25 licensed and commissioned shows have graced the platform, employing approximately 1,000 people directly and indirectly. Even more impressively, these productions garnered a remarkable 15 local and international awards in 2022 alone.

Finally, in Namibia, MultiChoice has partnered with the Namibia Film Commission to support female filmmakers, also sponsoring two Namibian female filmmakers to establish a Sisters Working in Film and Television (SWIFT) chapter.

This initiative is part of the broadcaster’s commitment to diversity and gender equality in the film and television industry. By empowering women in film, the company contributes not only to personal growth but also to the broader development of the Namibian film sector.

Beyond the investment in the film industry, MultiChoice has also launched Network TV. This local channel offers current affairs, sports, youth entertainment, as well as travel shows – exclusively for Namibians, by Namibians.

Through this channel, the company has employed 4 people and supported a further 10 through indirect investment. It’s a step towards greater, hyper-localised content that supports a brighter future for Namibia’s creative industry and beyond.

MultiChoice’s dedication to tailoring content to each market is evident through the increasing number of local channels and productions in each region.
At MultiChoice, we believe in improving the quality of people’s lives through what we do. One of our most significant contributions to this mission is our investment in local content – content that speaks to people, tells their stories, and helps build a united, Pan-African identity.

Local content isn’t just a source of entertainment; it’s a powerful force for economic progress and the preservation of our rich cultural heritage. We remain steadfast in our commitment to nurturing talent, catalysing economic prosperity and telling African stories for African people.

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Excitement as 9th AFRIMA Kicks Off in Lagos

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AFRIMA Lagos 2026

By Adedapo Adesanya

Lagos State is officially welcoming Africa and the global music community for the 9th edition of the All Africa Music Awards (AFRIMA), which kicked off in the Nigerian commercial capital.

The Africa’s global music celebration commenced on Wednesday, January 7 and will wrap up on Sunday, January 11, 2026. Yesterday was the Welcome Soiree for nominees and guests, hosted by the British High Commission in Nigeria.

Other highlights of the five-day event include the Africa Music Business Summit on Thursday, January 8; the AFRIMA Music Village, featuring performances by over 25 A-list artistes and DJs from across the continent on Friday, January 9 at Ikeja City Mall; and the Main Awards Ceremony on Sunday, January 11 at Eko Hotels and Suites, Lagos. The awards will be broadcast live to audiences in more than 84 countries worldwide.

Speaking on Wednesday at a press conference held at the Bagauda Kaltho Press Centre, Lagos State Secretariat, Alausa, Ikeja, to herald the commencement of the global event, the Lagos State Commissioner for Tourism, Arts and Culture, Mrs Toke Benson-Awoyinka, who spoke on behalf of the state government as the official host city, described AFRIMA as “a truly remarkable celebration of creativity, excellence and the unifying power of music across Africa and the world.”

“This gathering is a powerful convergence of cultures, ideas and possibilities. It is a moment where Africa speaks to the world through rhythm, melody and storytelling, and Lagos is deeply honoured to host this gathering of exceptional talents, industry leaders, policymakers and creative visionaries,” she said.

She noted that music and culture have become powerful tools for economic growth and global connection, adding that Lagos is proud to host an event that continues to shape narratives and connect continents.

On his part,  AFRIMA President and Executive Producer, Mr Mike Dada, explained that AFRIMA, in partnership with the African Union Commission, is “the longest and biggest-running African music platform that promotes and showcases African talent to the rest of the world.”

He said the last edition was held in Dakar, Senegal, and after extensive deliberations, the African Union awarded the hosting rights of the 9th edition to Lagos.

“The goal of AFRIMA goes beyond entertainment. The idea is to showcase African music talent, demonstrate the capacity of the continent and tell the world that Africa is full of excellence. We also use this platform to promote peace and integration, and to show that music can take young people away from the streets,” he noted.

Mr Dada added that AFRIMA also promotes African cities and tourism.

“Many of us know London and Paris more than we know African cities. Through AFRIMA, we promote African destinations to the world, which is why the event is broadcast to over 30 countries,” he said.

He further disclosed that AFRIMA has provided about 6,000 tickets to the Lagos State Government through the Ministry for distribution across all local governments and LCDAs, to enable young people who may not otherwise afford it to attend the AFRIMA Music Village free of charge.

Also speaking, AFRIMA Associate Producer, Mr Olisa Adibua, said awards platforms are critical to the growth of the music industry.

“In other parts of the world, industries thrive because they have infrastructure and systems that reward excellence. For music to grow in Africa, awards like AFRIMA are necessary. We are the backbone and part of the future of the industry,” he stated.

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Again, Warner Bros Rejects Paramount’s Aggressive Takeover Deal

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warner bros paramount

By Adedapo Adesanya

The board of Warner Bros. Discover (WBD) on Wednesday once again rejected a hostile takeover offer from Paramount Skydance, affirming its sale to Netflix.

The board said it continued to believe the Paramount bid is inferior to a previously announced deal with Netflix to buy WBD’s studio and streaming business for $72 billion.

“We have a signed merger agreement with Netflix, it’s a compelling value, a clear path to closing and protections for our shareholders if something stops the close, whatever that might be,” said Mr Samuel Di Piazza, who chairs the WBD board said, as per CNBC on Wednesday.

Business Post reported last year that WBD entered into an agreement to sell its streaming and studio business to Netflix. However, Paramount has been vying to acquire the entirety of WBD, including its pay TV networks.

In the days following the announcement of that deal, Paramount launched its hostile bid, taking directly to shareholders an offer of $30 per share, all cash for the entirety of Warner Bros. Discovery, including its TV networks.

WBD’s board made an initial recommendation to reject the offer, and Paramount subsequently made another push for the coveted assets. In late December Paramount guaranteed the backing of billionaire Larry Ellison, the father of Paramount Skydance CEO David Ellison, as a clear response to questions raised by WBD’s board.

Paramount first showed interest in acquiring all of Warner Bros. Discovery’s assets in September.

The company made three takeover offers before Warner Bros. Discovery kicked off a formal sale process, inviting other bidders into the fold. It would eventually settle for Netflix.

Netflix issued its own statement welcoming the WBD board’s recommendation and noting it has been engaging with the US Department of Justice and European Commission on antitrust concerns surrounding the merger.

“The WBD Board remains fully supportive of and continues to recommend Netflix’s merger agreement, recognizing it as the superior proposal that will deliver the greatest value to its stockholders, as well as consumers, creators and the broader entertainment industry,” Netflix co-CEOs Mr Ted Sarandos and Mr Greg Peters said in the statement.

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Ultimate Girls Trip Africa: The Perfect Fix of Drama and Glamour

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Ultimate Girls Trip Africa

Reality TV is about to get even more exciting! Real Housewives Ultimate Girls Trip Africa brings together some of Africa’s most unforgettable housewives him, each with her own personality, history, and style. From heated arguments and real conversations to laughs, friendships, and stunning outfits, this trip to Brazil has it all, beautiful beaches, sunsets, and plenty of drama to keep you glued to the screen.

The cast this season features:

Princess Jecoco (Abuja, Nigeria)

From The Real Housewives of Abuja, Princess is known for her bubbly personality and carefree confidence. She arrives on the trip ready to enjoy every moment, laugh loudly and live freely. But as fans know, her playful nature can sometimes spark reactions. Her jokes, comments, and reactions quickly become talking points, pulling her into group discussions and side-eye moments.

Mariam Timmer (Lagos, Nigeria)

Anyone who watched The Real Housewives of Lagos already knows Mariam as one of the most outspoken and polarising figures on the show. She was never afraid to challenge people, speak her mind, or stir uncomfortable conversations  and that same boldness follows her into this girls’ trip. On this trip, Mariam questions attitudes, calls out behaviour she doesn’t like, and sparks debates that quickly turn tense. Her presence keeps everyone alert, because with Mariam, silence is never an option.

Annie Mthembu (Durban, South Africa)

Annie became a fan favourite on The Real Housewives of Durban for her humour and emotional honesty. On this trip, she brings the same warmth, often bonding easily with others and lightening the mood. Still, when lines are crossed, Annie speaks up, leading to real conversations that balance fun with sincerity.

Angel Ndlela (Durban, South Africa)

Angel’s journey on RHOD was filled with scrutiny, growth, and resilience. That story continues here. She opens up about her experiences, defends herself when questioned, and handles tense moments with calm strength. Her scenes feel relatable and emotional, especially when opinions clash.

Jojo Robinson (Durban, South Africa)

Jojo comes into the trip with quiet confidence. Fans of RHOD know her as someone who observes first and speaks with intention. On this trip, she’s present during key moments, stepping in when necessary and offering clear perspectives when conversations get uncomfortable.

Madam Evodia Mogase (Johannesburg, South Africa)

As one of the original Real Housewives of Johannesburg, Madam Evodia brings undeniable OG energy. Known for her glamour and blunt honesty, she doesn’t soften her words on this trip. Her comments spark reactions, laughter, and sometimes tension, making her presence impossible to ignore.

Christall Kay (Johannesburg, South Africa)

Christall is no stranger to the Ultimate Girls Trip format. After making a strong impression on RHUGT: South Africa, she returns with the same emotional honesty and bold reactions. Whether she’s opening up, defending herself, or reacting strongly to situations, her moments are intense and unforgettable.

Dr. Catherine Masitsa (Nairobi, Kenya)

From The Real Housewives of Nairobi, Dr C is known for her confidence and sharp opinions. On the trip, she doesn’t shy away from debates and holds her own during confrontations. Her presence keeps group conversations lively and unpredictable.

Zena Nyambu (Nairobi, Kenya)

Zena first caught attention on RHON for her charisma and stylish presence. On this trip, she starts off reserved but gradually steps into the mix. As relationships evolve and tensions rise, Zena’s reactions and growing confidence make her one of the personalities to watch.

This is the show that brings global travel vibes, real‑life personalities and nonstop entertainment into one space, making it perfect for weekend viewing with family and friends.  Catch Real Housewives Ultimate Girls Trip Africa every Sunday by 8pm on GOtv Ch 8.

To upgrade, subscribe, or reconnect, simply download the MyGOtv app or dial *288#. To catch up and for on-the-go viewing, don’t forget to download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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