By Adedapo Adesanya
YouTube Music has collaborated with The Sarz Academy to train emerging producers and songwriters in Nigeria as part of a series of initiatives commemorating Africa Month 2022.
The training is part of YouTube’s Future Insiders program and will be a three-day training series designed to help young producers and songwriters build their skills and abilities through hands-on training from famous music and industry leaders.
Speaking on this, Mr Osabuohien Osaretin, popularly known as Sarz, founder of the Sarz Academy said, “We founded the Sarz Academy in 2015 to help creatives thrive in the creative and business of entertainment.
“Our objective has always been to help turn the enormous potential that exists in the music creative space into genuine accomplishments.
“We recognize that, although many young Nigerians possess the necessary abilities for the industry, many are unable to create a successful music career owing to a lack of grasp of the business and production foundations.”
Business Post had earlier reported that a series of activities commemorating Africa Month will take place throughout the month of May.
The initiatives, including the Future Insiders’ workshop, are meant to bring attention to and show appreciation for the artists and creatives who are moving Africa’s music business forward.
On her part, Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa explained, “At YouTube, we’ve always been committed to supporting the next generation of music creatives out of Africa, and we are thrilled at the opportunity to connect the impactful work of the YouTubeBlackVoices Fund with The Sarz Academy’s efforts to support the artistic aspirations of Nigerian music creatives.”
Future Insiders is a component of the Black Voices Fund’s Music Community Pillar, which provides possibilities for exposure and learning for young people all across the world.
It has collaborated with community-oriented groups in New York, Los Angeles, the Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, Accra, and now Memphis.
In addition to technical production and business sessions, selected participants will access one-on-one sessions with YouTube to learn how to connect and use the platform to drive the best engagement, as well as learn about all the essential tips such as creating and developing their brands, self-marketing, building positive artist and producer relationships, and revenue streams to consider.
Also commenting, the General Secretary of Sarz Academy, Ms Olajumoke Olayiwola, explained that “the 2022 Future Insiders program will focus on the business and production sides of music, with the primary objective of assuring that new producers do not make the same errors as previous generations.
“This level of success demonstrates that we are on the right route, and we look forward to furthering sessions, the development of new hit-making producers, and the expansion of the Academy to more countries.”
The Masterclass will be held at Ogidi Studios from May 25-27 2022, with attendees able to network and ask facilitators questions about the music industry.
Interested participants can apply via the website https://www.thesarzacademy.com/
Mr Eazi Climbs 115 Steps to 70 on Spotify Top Artists Chart
By Dipo Olowookere
Music act-cum-entrepreneur, Mr Eazi, has recorded the biggest movement upward on the Spotify Top Artists Chart this week, taking 115 steps higher to number 70, according to data released by the entertainment outfit.
The 30-year-old artist, who was born in Port Harcourt as Oluwatosin Ajibade, is the pioneer of Banku Music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns, according to his Wikipedia page.
Since he gained the limelight a few years ago, he has remained relevant, churning out tunes that have endeared him to his teeming fans across Nigeria and beyond.
On the same chart, Mellow & Sleazy had the slot of the highest new entry at number 194, while an embattled Grammy award winner, Burna Boy, maintained his ranking as the longest-reigning artist on the log with an 18-week run this week.
The top 5 artists of this week are Burna Boy, Asake, Davido, Drake and WizKid in that order.
On the Top Songs Table, the highest new entry is Big Energy by LADIPOE at number 17, while Baddest Boy by Skiibii moved up an impressive 42 places to number 123, with Burna Boy’s Last Last as the highest at number 2, and Omo Ope by Asake feat. Olamide on the charts for 18 weeks straight.
But the number spot on the log was taken by PALAZZO by SPINALL & Asake, followed by Last Last by Burna Boy; Overloading (OVERDOSE) by Mavins, Crayon, Ayra Starr, LADIPOE, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Tekno; and Loving You by Zinoleesky.
On the Top Albums Charts, Ctrl by SZA is the highest climber with 132 steps to number 41, while BTS has the most spots on the chart in Nigeria, with Proof the highest new entry at number 2. WizKid’s Made in Lagos Deluxe Edition has been on the table the longest for 18 consecutive weeks.
On top of the log is Rave and Rose by Rema, Proof by BTS is second, Made in Lagos Deluxe Edition by WizKid is third, Mr Morale & The Big Steppers by Kendrick Lamar is fourth, while B A H D by Falz is sitting on the fifth spot.
Burna Boy, Asake Dominate This Week’s Spotify Charts
By Dipo Olowookere
In the latest charts released by a leading streaming platform, Spotify, Grammy winner, Burna Boy and a new kid in the bloc, Asake, are in charge, with the former retaining his ranking on the Top Artists log as the longest artist for the 17th week.
However, 1da Banton was the biggest climber in the week after taking 55 steps to number 74, while Niniola has the slot of the highest new entry at number 178.
As for the top five, Burna Boy was on top, followed by Post Malone, Davido, Asake and Kizz Daniel in that order.
In the Top Songs category, Last Last by Burna Boy had the most spots in Nigeria at number 2, while I Like You (A Happier Song) (with Doja Cat) by Post Malone and Doja Cat got the highest new entry at number 36. Montego Bay by Naira Marley climbed an impressive 125 places to number 54 to claim the biggest winner position, while Omo Ope (feat. Olamide) by Asake remained on the Top Songs charts for 17 weeks straight.
A look at the Top 5 songs showed that the first spot was occupied by Palazzo by DJ Spinall & Asake, with second, third, fourth and fifth places taken by Last Last by Burna Boy; Overloading (Overdose) by Mavins, Crayon, Ayra Starr, Ladipoe, Magixx, Boy Spyce; Buga (Lo Lo Lo) by Kizz Danie & Teknol; and Loving You by Zinoleesky respectively.
On the Top Albums chart, Twelve Carat Toothache by Post Malone ranked as the highest new entry this week at number one. Stoney (Deluxe) by Post Malone moved up by 40 slots as the biggest winner at number 82, while WizKid’s Made in Lagos Deluxe Edition claimed the most spots at number 4, staying on the chart for the 17th week.
The Top 5 albums in Nigeria on Spotify Charts are Twelve Carat Toothache by Post Malone, Rave and Rose by Rema, Mr Morale & The Big Steppers by Kendrick Lamar, Made in Lagos Deluxe Edition by WizKid, and I Never Liked You by Future.
Airtel Touching Lives Season 6 Hits TV Screens Tomorrow
By Modupe Gbadeyanka
From Saturday, June 11, 2022, fans and followers of the award-winning reality television programme, Airtel Touching Lives, will begin to watch season 6 of the show.
A statement from the organisers of the programme disclosed that before the premiere this weekend, subscribers of Airtel Nigeria can catch the first episode on Airtel TV from Thursday, June 9 via https://prod-content-tv-stream.cloudmi.datami.com/s/zPRUXmI4BF3Z9SvH_DMI or by downloading the Airtel TV App on IOS and Android play stores.
It was stated that non-subscribers will have to wait till tomorrow to see the show across terrestrial and cable television stations.
According to the broadcast schedule released by Airtel Nigeria, the first episode will air on Africa Magic Family Channel 154 and GOTV Channel 2 from 6:00 p.m. to 6:30 p.m. on Saturday. The same episode will air from 7:00 pm to 7:30 pm on AIT Channel 253 on DSTV. On Sunday, from 5:30 p.m. to 6:00 p.m., a rerun will be broadcast on Africa Magic Family channel 154.
Airtel Touching Lives season 6 was premiered on Friday, May 13 in Lagos at an exclusive event that was attended by several dignitaries.
Managing Director and Chief Executive Officer of Airtel Nigeria, Mr Surendran Chemmenkotil, while speaking at the event, said Airtel Touching Lives has not only recorded milestones but has offered real help to individuals, communities, groups, and institutions since the launch of the initiative.
“In Season 6, Airtel Nigeria has helped to rebuild a dream, a life, a hospital. We helped children rebuild their confidence, get an education, and we tested millions for COVID. We turned tears of sadness into tears of Joy,” he stated.
Mr Chemmenkotil further encouraged other corporate entities as well as well-spirited individuals to join hands in improving the society, as collaboration to solve societal problems can make a huge difference, and if the privileged people continue to support the needy, society will excel and triumph at a quicker pace.
Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities, and underprivileged persons/people with special needs. Airtel thereafter evaluates and selects the causes to support, and the activities are filmed and broadcasted on terrestrial and satellite television stations with the aim of inspiring other corporate organizations as well as well-meaning individuals to join in supporting the weak across society.
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