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YouTube Music, Sarz Academy to Train Producers, Songwriters

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Sarz Academy

By Adedapo Adesanya

YouTube Music has collaborated with The Sarz Academy to train emerging producers and songwriters in Nigeria as part of a series of initiatives commemorating Africa Month 2022.

The training is part of YouTube’s Future Insiders program and will be a three-day training series designed to help young producers and songwriters build their skills and abilities through hands-on training from famous music and industry leaders.

Speaking on this, Mr Osabuohien Osaretin, popularly known as Sarz, founder of the Sarz Academy said, “We founded the Sarz Academy in 2015 to help creatives thrive in the creative and business of entertainment.

“Our objective has always been to help turn the enormous potential that exists in the music creative space into genuine accomplishments.

“We recognize that, although many young Nigerians possess the necessary abilities for the industry, many are unable to create a successful music career owing to a lack of grasp of the business and production foundations.”

Business Post had earlier reported that a series of activities commemorating Africa Month will take place throughout the month of May.

The initiatives, including the Future Insiders’ workshop, are meant to bring attention to and show appreciation for the artists and creatives who are moving Africa’s music business forward.

On her part, Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa explained, “At YouTube, we’ve always been committed to supporting the next generation of music creatives out of Africa, and we are thrilled at the opportunity to connect the impactful work of the YouTubeBlackVoices Fund with The Sarz Academy’s efforts to support the artistic aspirations of Nigerian music creatives.”

Future Insiders is a component of the Black Voices Fund’s Music Community Pillar, which provides possibilities for exposure and learning for young people all across the world.

It has collaborated with community-oriented groups in New York, Los Angeles, the Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, Accra, and now Memphis.

In addition to technical production and business sessions, selected participants will access one-on-one sessions with YouTube to learn how to connect and use the platform to drive the best engagement, as well as learn about all the essential tips such as creating and developing their brands, self-marketing, building positive artist and producer relationships, and revenue streams to consider.

Also commenting, the General Secretary of Sarz Academy, Ms Olajumoke Olayiwola, explained that “the 2022 Future Insiders program will focus on the business and production sides of music, with the primary objective of assuring that new producers do not make the same errors as previous generations.

“This level of success demonstrates that we are on the right route, and we look forward to furthering sessions, the development of new hit-making producers, and the expansion of the Academy to more countries.”

The Masterclass will be held at Ogidi Studios from May 25-27 2022, with attendees able to network and ask facilitators questions about the music industry.

Interested participants can apply via the website https://www.thesarzacademy.com/

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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UK Launches Fund to Boost Nigeria’s Creative Industries

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UK-Nigeria Technology Hub

By Adedapo Adesanya

The UK-Nigeria Technology Hub has launched its Creative Fund, a first‑phase grants initiative designed to address critical technical capacity gaps across Nigeria’s film, fashion, and music industries.

According to a statement on Tuesday, the fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI) to strengthen Nigeria’s creative value chain.

The initiative directly supports the priorities of the UK‑Nigeria Economic Transformation and Investment Partnership (ETIP) Creatives Working Group, launched in March 2025 and delivers on commitments made during President Tinubu’s State visit to the UK in March 2026.

It is designed to ensure that high-potential creative projects can access the technical talent, tools, and resources required to produce, scale and complete their work locally.

Funded by the UK-Nigeria Tech Hub, under the UK Government’s Digital Access Programme and implemented by Tech4Dev, the Creative Fund responds directly evidence gathered through the State of the Creative Innovation Ecosystem in Nigeria, study in 2024. Drawing on over 1,700 survey responses, and fieldwork across seven states, the research showed that Nigeria’s creative economy employs approximately 4.2 million people and contributes around US$3 billion to GDP annually.

Despite this scale, the sector continues to face structural constraints – over 80 per cent of practitioners are self-taught, fewer than 10 per cent have access to formal financing, and high-value technical work is routinely outsourced outside the country. The Creative Fund is a direct response to these gaps and is central to the work of the ETIP Creative Working Group.

Speaking on this, Mrs Oyinkansola Akintola‑Bello, Director of the UK‑Nigeria Tech Hub, said, “Nigeria’s creative sector already delivers real economic value, and both governments have committed under the UK‑Nigeria Economic Transformation and Investment Partnership to supporting its growth. Through the ETIP Creatives Working Group, we are moving from ambition to action.

”The Creative Fund is a practical first‑phase intervention that addresses critical gaps in skills, infrastructure, and access to advanced tools, enabling Nigerian creatives to produce and scale high‑quality work locally.”

The fund will support high-potential creative projects covering three industries: Film, Fashion, and Music and will focus on initiatives that demonstrate strong potential for impact, scalability, and job creation.

It will subsidise projects that need to close technical gaps, including critical specialists like VFX artists, sound engineers, post-production editors, and design professionals, or the digital tools and resources that make professional-quality work possible locally, for example, digital asset management systems, content delivery tools, Digital Rights Management solutions, and AI-driven production technologies. The aim is straightforward: Nigeria’s best creative work should be made in Nigeria.

On his part, Mr Abraham Akpan, Tech4Dev’s Country Manager for Nigeria and Sub-Saharan Africa, said the Creative industries are a core part of the digital economy, bringing together technology, culture and entrepreneurship.

“This Fund is about ensuring that Nigeria’s creative success is underpinned by sustainable local talent and capacity, while deliberately expanding access to tools, skills and finance for those who have been historically excluded. By prioritising women-led enterprises, youth-led ventures, and underrepresented groups, the fund embeds inclusion into every stage of delivery.”

The Fund is open to creative companies, studios, production houses, fashion enterprises, and music labels leading projects with clear technical needs. Applications will be assessed on project quality, their potential for local and international impact, and the applicant’s level of commitment to co-investment. The initiative also encourages the responsible use of emerging technologies, including artificial intelligence, with selected projects expected to explore its application in production, storytelling, and innovation.

Applications are open now and will be accepted on a rolling basis throughout the programme period.

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MasterChef Nigeria Arrives And Sunday Nights on GOtv Just Got Better

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MasterChef Nigeria

The world’s most prestigious culinary competition has finally landed in Nigeria, bringing with it global standards, high-stakes drama, and a powerful celebration of local flavours.

MasterChef Nigeria premiered on Africa Magic Showcase (Channel 8) and Africa Magic Family (Channel 7), introducing viewers to a new era of culinary excellence.

At stake is a life-changing grand prize of ₦73 million and the coveted title of Nigeria’s first-ever MasterChef.

Ten exceptional home cooks from across the country have stepped into the MasterChef kitchen, not as professionals, but as passionate individuals driven by ambition and talent.

From a content creator in Magboro to a lawyer in Abuja, a domestic staff member in Lagos, and a cloud kitchen manager in Lekki, each contestant brings a unique story, but shares the same hunger to win.

Leading the competition are two of Nigeria’s most respected culinary figures: Chef Stone and Chef Eros.

Known for their influence and expertise, they bring both discipline and personality to the kitchen.

“I have trained over 7,000 students. Nigeria is one of the most diverse countries in the world, and our food reflects that. We just need to tell that story on a plate,” said Chef Stone.

Chef Eros adds: “MasterChef Nigeria is set to be incredibly competitive. From demanding tasks to defining moments under pressure, viewers will witness the true depth of culinary talent in this country. As we like to say, Naija no dey carry last.”

Contestants will face a series of intense, high-pressure challenges designed to test their creativity, technical skill, and resilience.

And for some, it’s strictly business.

“I am here for business. I am here to cook. I am not here to play or make friends,” said contestant Derry.

Across 13 episodes, viewers can expect a compelling mix of tension, discovery, and unforgettable moments as the competition unfolds.

MasterChef Nigeria airs every Sunday at 7:00 PM on Africa Magic Showcase (Channel 8) and Africa Magic Family (Channel 7), with repeat broadcasts on Thursdays at 12:00 PM on Africa Magic Family.

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Relive the Shows You Grew Up With on GOtv

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back-in-the-days shows GOtv

There was a time in our lives when life was simple. Not perfect, not fancy, but simple in a way that just felt complete.

We weren’t thinking about bills, deadlines, or what the future would look like. Our biggest concern? Whether NEPA would take light before our favourite show came on or if someone would change the channel at the wrong time.

Back then, happiness didn’t need planning. You’d rush through homework, eat quickly, and settle in front of the TV like it was the most important part of your day. And honestly, it was.

Those shows weren’t just shows, they were moments.

Then we grew up. Life got busier, louder, and a lot more demanding. But somehow, those memories stayed.

Sometimes it hits you out of nowhere, like a theme song or seeing your niece or nephew watching something familiar. And just like that, you’re taken back.

Back to when watching SpongeBob SquarePants felt like the highlight of your day. Back to singing along to Mickey Mouse Clubhouse like you were part of the cast. Even those “I’m too grown for cartoons” days still had room for The Thundermans and Henry Danger.

It’s funny how those shows did more than just entertain us. They gave us something to look forward to. Something that made the day feel lighter, no matter what.

But every now and then, there’s something comforting about knowing that those moments still exist somewhere. The things that once made us laugh, relax, and forget everything for a while are still there, unchanged.

Channels like Disney Junior and Nickelodeon are still running those same shows, holding onto that same kind of joy we didn’t even realise we’d miss. And platforms like GOtv quietly keep that connection alive. Because after a long day of trying to figure life out, sometimes what you need isn’t something new.

Sometimes, you just want something that reminds you of who you used to be, something that lets you sit back, laugh a little, and for a moment forget all the noise. And maybe, without even realising it, you smile, because for a few minutes, life feels simple again.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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